The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Social Engagement / Community Building
The Paralympic Network Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Social Engagement / Community Building
Diesel Ha(u)te Couture Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam Client: Diesel Category: Social Engagement / Community Building
The 85-Year-Old Regret Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Social Engagement / Community Building
Sleeping Flags Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin Client: O.N.E. Category: Social Engagement / Community Building
#ShaveToRemember Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Social Engagement / Community Building
The Earnbassadors Agency: CHE Proximity / Australia + FINCH / Melbourne Client: Velocity Frequent Flyer Category: Social Engagement / Community Building
Raise your Voice. Not your Phone. Agency: FCB & Hellocomputer / Cape Town Client: Western Cape Government Category: Social Engagement / Community Building
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Social Engagement / Stunts & Activations
Whopper Neutrality Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Social Engagement / Stunts & Activations
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Social Engagement / Stunts & Activations
Unmasking the racist agenda Agency: Hjaltelin Stahl / Copenhagen K Client: Ekstra Bladet Category: Social Engagement / Stunts & Activations
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Social Engagement / Stunts & Activations
#WTFRonaldo Agency: AlmapBBDO / São Paulo Client: Mars - Snickers Category: Social Engagement / Stunts & Activations
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Stunts & Activations
Sleeping Flags Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin Client: O.N.E. Category: Social Engagement / Stunts & Activations
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Social Engagement / Stunts & Activations
Distracted Goalkepper Agency: Tech and Soul / São Paulo + Uber / São Paulo Client: Uber Category: Social Engagement / Stunts & Activations
Bitcoin Bucket Agency: Grip Limited / Toronto Client: Yum! Restaurant Category: Social Engagement / Stunts & Activations
Judged by a Phone Agency: FCB Inferno / London Client: Huawei Category: Social Engagement / User-Generated Content
The Unfollowed Agency: Havas Melbourne / Cremorne Client: PUMA Australia Category: Social Engagement / User-Generated Content
B.S. Hotline Agency: Wieden+Kennedy / Portland + Awesome Inc. / Atlanta Client: RXBAR Category: Social Engagement / User-Generated Content
Make My Idea Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Social Engagement / User-Generated Content

2019 Social Media Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Social Engagement / Community Building

OS_SM19056M

2019 Social Media Merit Award

BBDO / Toronto

Canadian Paralympic Committee

The Paralympic Network

Social Engagement / Community Building

OS_SM19057M

2019 Social Media Merit Award

Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam

Diesel

Diesel Ha(u)te Couture

Social Engagement / Community Building

OS_SM19058M

2019 Social Media Merit Award

Energy BBDO / Chicago

Mars Inc.

The 85-Year-Old Regret

Social Engagement / Community Building

OS_SM19059M

2019 Social Media Merit Award

Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin

O.N.E.

Sleeping Flags

Social Engagement / Community Building

OS_SM19060M

2019 Social Media Merit Award

Ogilvy South Africa / Johannesburg

Philips & The Nelson Mandela Foundation

#ShaveToRemember

Social Engagement / Community Building

OS_SM19061M

2019 Social Media Merit Award

CHE Proximity / Australia + FINCH / Melbourne

Velocity Frequent Flyer

The Earnbassadors

Social Engagement / Community Building

OS_SM19062M

2019 Social Media Merit Award

FCB & Hellocomputer / Cape Town

Western Cape Government

Raise your Voice. Not your Phone.

Social Engagement / Community Building

OS_SM19063M

2019 Social Media Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Social Engagement / Stunts & Activations

OS_SM19064M

2019 Social Media Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

Whopper Neutrality

Social Engagement / Stunts & Activations

OS_SM19065M

2019 Social Media Merit Award

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Social Engagement / Stunts & Activations

OS_SM19066M

2019 Social Media Merit Award

Hjaltelin Stahl / Copenhagen K

Ekstra Bladet

Unmasking the racist agenda

Social Engagement / Stunts & Activations

OS_SM19067M

2019 Social Media Merit Award

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Social Engagement / Stunts & Activations

OS_SM19068M

2019 Social Media Merit Award

AlmapBBDO / São Paulo

Mars - Snickers

#WTFRonaldo

Social Engagement / Stunts & Activations

OS_SM19069M

2019 Social Media Merit Award

BBDO / New York + OPositive + DiniVonMuefflingCommunications

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Social Engagement / Stunts & Activations

OS_SM19070M

2019 Social Media Merit Award

Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin

O.N.E.

Sleeping Flags

Social Engagement / Stunts & Activations

OS_SM19071M

2019 Social Media Merit Award

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Social Engagement / Stunts & Activations

OS_SM19072M

2019 Social Media Merit Award

Tech and Soul / São Paulo + Uber / São Paulo

Uber

Distracted Goalkepper

Social Engagement / Stunts & Activations

OS_SM19073M

2019 Social Media Merit Award

Grip Limited / Toronto

Yum! Restaurant

Bitcoin Bucket

Social Engagement / Stunts & Activations

OS_SM19074M

2019 Social Media Merit Award

FCB Inferno / London

Huawei

Judged by a Phone

Social Engagement / User-Generated Content

OS_SM19052M

2019 Social Media Merit Award

Havas Melbourne / Cremorne

PUMA Australia

The Unfollowed

Social Engagement / User-Generated Content

OS_SM19053M

2019 Social Media Merit Award

Wieden+Kennedy / Portland + Awesome Inc. / Atlanta

RXBAR

B.S. Hotline

Social Engagement / User-Generated Content

OS_SM19054M

2019 Social Media Merit Award

Leo Burnett / Sydney

Samsung Australia

Make My Idea

Social Engagement / User-Generated Content

OS_SM19055M

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