The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Social Engagement / Stunts & Activations


Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Social Engagement / Stunts & Activations


The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Social Engagement / Stunts & Activations


Unmasking the racist agenda
Agency: Hjaltelin Stahl / Copenhagen K
Client: Ekstra Bladet Category: Social Engagement / Stunts & Activations


Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Social Engagement / Stunts & Activations


#WTFRonaldo
Agency: AlmapBBDO / São Paulo
Client: Mars - Snickers Category: Social Engagement / Stunts & Activations


#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Stunts & Activations


Sleeping Flags
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client: O.N.E. Category: Social Engagement / Stunts & Activations


#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Social Engagement / Stunts & Activations


Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Social Engagement / Stunts & Activations


Bitcoin Bucket
Agency: Grip Limited / Toronto
Client: Yum! Restaurant Category: Social Engagement / Stunts & Activations


DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Social Engagement / Community Building


The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Social Engagement / Community Building


Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel Category: Social Engagement / Community Building


The 85-Year-Old Regret
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Social Engagement / Community Building


Sleeping Flags
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client: O.N.E. Category: Social Engagement / Community Building


#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Social Engagement / Community Building


The Earnbassadors
Agency: CHE Proximity / Australia + FINCH / Melbourne
Client: Velocity Frequent Flyer Category: Social Engagement / Community Building


Raise your Voice. Not your Phone.
Agency: FCB & Hellocomputer / Cape Town
Client: Western Cape Government Category: Social Engagement / Community Building


Judged by a Phone
Agency: FCB Inferno / London + MediaMonks / London
Client: Huawei Category: Social Engagement / User-Generated Content


The Unfollowed
Agency: Havas Melbourne / Cremorne
Client: PUMA Australia Category: Social Engagement / User-Generated Content


B.S. Hotline
Agency: Wieden+Kennedy / Portland + Awesome Inc. / Atlanta
Client: RXBAR Category: Social Engagement / User-Generated Content


Make My Idea
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Social Engagement / User-Generated Content


Award:
2019 Social Media Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19064M

Award:
2019 Social Media Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
Whopper Neutrality
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19065M

Award:
2019 Social Media Merit Award
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19066M

Award:
2019 Social Media Merit Award
Agency:
Hjaltelin Stahl / Copenhagen K
Client:
Ekstra Bladet
Title:
Unmasking the racist agenda
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19067M

Award:
2019 Social Media Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19068M

Award:
2019 Social Media Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Mars - Snickers
Title:
#WTFRonaldo
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19069M

Award:
2019 Social Media Merit Award
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19070M

Award:
2019 Social Media Merit Award
Agency:
Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19071M

Award:
2019 Social Media Merit Award
Agency:
The Cybersmile Foundation / London + adam&eveDDB / London
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19072M

Award:
2019 Social Media Merit Award
Agency:
Tech and Soul / São Paulo + Uber / São Paulo
Client:
Uber
Title:
Distracted Goalkepper
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19073M

Award:
2019 Social Media Merit Award
Agency:
Grip Limited / Toronto
Client:
Yum! Restaurant
Title:
Bitcoin Bucket
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19074M

Award:
2019 Social Media Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19056M

Award:
2019 Social Media Merit Award
Agency:
BBDO / Toronto
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19057M

Award:
2019 Social Media Merit Award
Agency:
Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client:
Diesel
Title:
Diesel Ha(u)te Couture
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19058M

Award:
2019 Social Media Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
The 85-Year-Old Regret
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19059M

Award:
2019 Social Media Merit Award
Agency:
Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19060M

Award:
2019 Social Media Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19061M

Award:
2019 Social Media Merit Award
Agency:
CHE Proximity / Australia + FINCH / Melbourne
Client:
Velocity Frequent Flyer
Title:
The Earnbassadors
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19062M

Award:
2019 Social Media Merit Award
Agency:
FCB & Hellocomputer / Cape Town
Client:
Western Cape Government
Title:
Raise your Voice. Not your Phone.
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19063M

Award:
2019 Social Media Merit Award
Agency:
FCB Inferno / London + MediaMonks / London
Client:
Huawei
Title:
Judged by a Phone
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19052M

Award:
2019 Social Media Merit Award
Agency:
Havas Melbourne / Cremorne
Client:
PUMA Australia
Title:
The Unfollowed
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19053M

Award:
2019 Social Media Merit Award
Agency:
Wieden+Kennedy / Portland + Awesome Inc. / Atlanta
Client:
RXBAR
Title:
B.S. Hotline
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19054M
