The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Spaces & Immersive / Brand Installations
Seen by TRECA Agency: SID LEE / PARIS Client: ADOVA Category: Spaces & Immersive / Brand Installations
Whopper Neutrality Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Spaces & Immersive / Brand Installations
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Spaces & Immersive / Brand Installations
HORNBACH "Room of silence – Giving toilets a voice." Agency: HEIMAT, / Berlin + Bentele Becker Bewegtbild / Berlin + Loft Tonstudios / Berlin + Mediaplus / München Client: HORNBACH Baumarkt AG Category: Spaces & Immersive / Brand Installations
Museum of Romanticism Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Spaces & Immersive / Brand Installations
Dutch Masterjuices Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam Client: Ogilvy & Mather Singapore Category: Spaces & Immersive / Brand Installations
12-Hour Drive-Thru Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Spaces & Immersive / Brand Installations
The Reese's Candy Converter Agency: Anomaly / New York Client: Reese's Category: Spaces & Immersive / Brand Installations
The Restaurant With No Food Agency: Ogilvy UK / London Client: Unilever Category: Spaces & Immersive / Brand Installations
Adidas 747 Warehouse St. Agency: Kamp Grizzly / Portland + adidas / Portland Client: Adidas Category: Spaces & Immersive / Brand-Owned Experiences
HORNBACH "WERKSTÜCK Edition 001" Agency: HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin Client: HORNBACH Baumarkt AG Category: Spaces & Immersive / Brand-Owned Experiences
2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion Agency: Innocean Worldwide / Seoul + Hyundai Motors Company / Seoul Client: Hyundai Motor Company Category: Spaces & Immersive / Brand-Owned Experiences
Black Future Social Club Agency: DUDE / Milan Client: NETFLIX Category: Spaces & Immersive / Brand-Owned Experiences
#ShaveToRemember Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Spaces & Immersive / Brand-Owned Experiences
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Spaces & Immersive / Brand-Owned Experiences
The Macallan Visitor Experience Agency: ATELIER BRÜCKNER / Stuttgart + Speirs + Major / London + TAMSCHICK MEDIA+SPACE / Berlin + Jason Bruges Studio / London Client: The Edrington Group Category: Spaces & Immersive / Brand-Owned Experiences
The Restaurant With No Food Agency: Ogilvy UK / London Client: Unilever Category: Spaces & Immersive / Brand-Owned Experiences

2019 Experiential & Immersive Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Spaces & Immersive / Brand Installations

OS_EX19033M

2019 Experiential & Immersive Merit Award

SID LEE / PARIS

ADOVA

Seen by TRECA

Spaces & Immersive / Brand Installations

OS_EX19034M

2019 Experiential & Immersive Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

Whopper Neutrality

Spaces & Immersive / Brand Installations

OS_EX19035M

2019 Experiential & Immersive Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Spaces & Immersive / Brand Installations

OS_EX19036M

2019 Experiential & Immersive Merit Award

HEIMAT, / Berlin + Bentele Becker Bewegtbild / Berlin + Loft Tonstudios / Berlin + Mediaplus / München

HORNBACH Baumarkt AG

HORNBACH "Room of silence – Giving toilets a voice."

Spaces & Immersive / Brand Installations

OS_EX19037M

2019 Experiential & Immersive Merit Award

McCann / Madrid + Ikea / Madrid

Ikea

Museum of Romanticism

Spaces & Immersive / Brand Installations

OS_EX19038M

2019 Experiential & Immersive Merit Award

Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam

Ogilvy & Mather Singapore

Dutch Masterjuices

Spaces & Immersive / Brand Installations

OS_EX19039M

2019 Experiential & Immersive Merit Award

GSD&M / Austin

Popeyes Louisiana Kitchen

12-Hour Drive-Thru

Spaces & Immersive / Brand Installations

OS_EX19040M

2019 Experiential & Immersive Merit Award

Anomaly / New York

Reese's

The Reese's Candy Converter

Spaces & Immersive / Brand Installations

OS_EX19041M

2019 Experiential & Immersive Merit Award

Ogilvy UK / London

Unilever

The Restaurant With No Food

Spaces & Immersive / Brand Installations

OS_EX19042M

2019 Experiential & Immersive Merit Award

Kamp Grizzly / Portland + adidas / Portland

Adidas

Adidas 747 Warehouse St.

Spaces & Immersive / Brand-Owned Experiences

OS_EX19043M

2019 Experiential & Immersive Merit Award

HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin

HORNBACH Baumarkt AG

HORNBACH "WERKSTÜCK Edition 001"

Spaces & Immersive / Brand-Owned Experiences

OS_EX19044M

2019 Experiential & Immersive Merit Award

Innocean Worldwide / Seoul + Hyundai Motors Company / Seoul

Hyundai Motor Company

2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion

Spaces & Immersive / Brand-Owned Experiences

OS_EX19045M

2019 Experiential & Immersive Merit Award

DUDE / Milan

NETFLIX

Black Future Social Club

Spaces & Immersive / Brand-Owned Experiences

OS_EX19046M

2019 Experiential & Immersive Merit Award

Ogilvy South Africa / Johannesburg

Philips & The Nelson Mandela Foundation

#ShaveToRemember

Spaces & Immersive / Brand-Owned Experiences

OS_EX19047M

2019 Experiential & Immersive Merit Award

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Spaces & Immersive / Brand-Owned Experiences

OS_EX19048M

2019 Experiential & Immersive Merit Award

ATELIER BRÜCKNER / Stuttgart + Speirs + Major / London + TAMSCHICK MEDIA+SPACE / Berlin + Jason Bruges Studio / London

The Edrington Group

The Macallan Visitor Experience

Spaces & Immersive / Brand-Owned Experiences

OS_EX19049M

2019 Experiential & Immersive Merit Award

Ogilvy UK / London

Unilever

The Restaurant With No Food

Spaces & Immersive / Brand-Owned Experiences

OS_EX19050M

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