The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Believe It: Solo Agency: The Martin Agency / Richmond, VA + Hungry Man / Los Angeles, CA + Rock Paper Scissors / Los Angeles, CA + The Mill / Los Angeles, CA Client: GEICO Category: Television & VOD / Short Form - Single
Smoooth Agency: Wieden+Kennedy / London + Somesuch / London Client: Lurpak Category: Television & VOD / Short Form - Single
Color Flood Agency: MJZ / Los Angeles + Apple / Cupertino Client: Apple Category: Television & VOD / Long Form - Single
Unlock Agency: Apple / Cupertino Client: Apple Category: Television & VOD / Long Form - Single
Behind the Mac Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Game of Thrones White Walkers are Organizing Agency: Arts & Letters Creative Co. / Richmond Client: Google Chromebook Category: Television & VOD / Long Form - Single
The Seven Worlds Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London Client: Hennessy Category: Television & VOD / Long Form - Single
Lamp 2 Agency: Rethink / Toronto/Montreal/Vancouver Client: IKEA Category: Television & VOD / Long Form - Single
The Secret Agency: Ogilvy & Mather Thailand / Bangkok Client: Monde Nissin (Thailand) Co., Ltd. Category: Television & VOD / Long Form - Single
The Worst Song in the World Agency: ROSAPARK / PARIS Client: Monoprix Category: Television & VOD / Long Form - Single
Serena: Voice of Belief Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Television & VOD / Long Form - Single
Bodybuilder Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore Client: Ogilvy & Mather Singapore Category: Television & VOD / Long Form - Single
Anthem Agency: BBDO / Toronto Client: Right To Play Category: Television & VOD / Long Form - Single
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Television & VOD / Long Form - Single
The Sermon Agency: DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London Client: Ubisoft Category: Television & VOD / Long Form - Single
Famous Cars Agency: Publicis North America / New York + Hungry Man / New York Client: Walmart Category: Television & VOD / Long Form - Single
The Like New Campaign Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles Client: BMW of North America Category: Television & VOD / Short Form - Campaign
Escape to Football Agency: FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York Client: Buffalo Wild Wings Category: Television & VOD / Short Form - Campaign
Don't Toss It J-B Weld It Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles Client: J-B Weld Category: Television & VOD / Short Form - Campaign
No B.S. Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City Client: RXBAR Category: Television & VOD / Short Form - Campaign
Tested Agency: Scholz & Friends / Berlin Client: toom hardware stores Category: Television & VOD / Short Form - Campaign

2019 Film Merit Award

The Martin Agency / Richmond, VA + Hungry Man / Los Angeles, CA + Rock Paper Scissors / Los Angeles, CA + The Mill / Los Angeles, CA

GEICO

Believe It: Solo

Television & VOD / Short Form - Single

OS_FI19040M

2019 Film Merit Award

Wieden+Kennedy / London + Somesuch / London

Lurpak

Smoooth

Television & VOD / Short Form - Single

OS_FI19041M

2019 Film Merit Award

MJZ / Los Angeles + Apple / Cupertino

Apple

Color Flood

Television & VOD / Long Form - Single

OS_FI19047M

2019 Film Merit Award

Apple / Cupertino

Apple

Unlock

Television & VOD / Long Form - Single

OS_FI19048M

2019 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Behind the Mac

Television & VOD / Long Form - Single

OS_FI19049M

2019 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Television & VOD / Long Form - Single

OS_FI19050M

2019 Film Merit Award

Arts & Letters Creative Co. / Richmond

Google Chromebook

Game of Thrones White Walkers are Organizing

Television & VOD / Long Form - Single

OS_FI19051M

2019 Film Merit Award

DDB / Paris + RSA Films / London + 75 / Paris + MPC / London

Hennessy

The Seven Worlds

Television & VOD / Long Form - Single

OS_FI19052M

2019 Film Merit Award

Rethink / Toronto/Montreal/Vancouver

IKEA

Lamp 2

Television & VOD / Long Form - Single

OS_FI19053M

2019 Film Merit Award

Ogilvy & Mather Thailand / Bangkok

Monde Nissin (Thailand) Co., Ltd.

The Secret

Television & VOD / Long Form - Single

OS_FI19054M

2019 Film Merit Award

ROSAPARK / PARIS

Monoprix

The Worst Song in the World

Television & VOD / Long Form - Single

OS_FI19055M

2019 Film Merit Award

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Serena: Voice of Belief

Television & VOD / Long Form - Single

OS_FI19056M

2019 Film Merit Award

Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore

Ogilvy & Mather Singapore

Bodybuilder

Television & VOD / Long Form - Single

OS_FI19057M

2019 Film Merit Award

BBDO / Toronto

Right To Play

Anthem

Television & VOD / Long Form - Single

OS_FI19058M

2019 Film Merit Award

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Television & VOD / Long Form - Single

OS_FI19059M

2019 Film Merit Award

DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London

Ubisoft

The Sermon

Television & VOD / Long Form - Single

OS_FI19060M

2019 Film Merit Award

Publicis North America / New York + Hungry Man / New York

Walmart

Famous Cars

Television & VOD / Long Form - Single

OS_FI19061M

2019 Film Merit Award

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles

BMW of North America

The Like New Campaign

Television & VOD / Short Form - Campaign

OS_FI19042M

2019 Film Merit Award

FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York

Buffalo Wild Wings

Escape to Football

Television & VOD / Short Form - Campaign

OS_FI19043M

2019 Film Merit Award

TBWA\Chiat\Day / New York + Biscuit / Los Angeles

J-B Weld

Don't Toss It J-B Weld It

Television & VOD / Short Form - Campaign

OS_FI19044M

2019 Film Merit Award

Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City

RXBAR

No B.S.

Television & VOD / Short Form - Campaign

OS_FI19045M

2019 Film Merit Award

Scholz & Friends / Berlin

toom hardware stores

Tested

Television & VOD / Short Form - Campaign

OS_FI19046M

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