The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Fuit with a clean record Agency: BBDO GmbH / Berlin + Studio Funk GmbH & Co. KG / Berlin Client: Antidote Vertriebs GmbH Category: Broadcast / Campaign
BK Bot Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Broadcast / Campaign
Never Ignore The Signs Agency: DDB / Dubai + OMD / Dubai + Mango Jam / Dubai Client: Friends Of Cancer Patients Category: Broadcast / Campaign
Conclusions Agency: Alma DDB / Miami + Animal Music / Miami Client: Pure Touch Filters Category: Broadcast / Campaign
Backwards Tales Agency: McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham Client: Vauxhall Category: Broadcast / Campaign
First Responders Agency: McCann / New York + Verizon / New York Client: Verizon Category: Broadcast / Campaign
Hearprint Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Use of Technology
The Unknown Face Agency: FF / Paris + Historial de la Grande Guerre de / Péronne Client: L'Historial de la Grande Guerre de Péronne Category: Use of Technology
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Use of Technology
Amplifon Hearing App Agency: Publicis Sapient / Milan / London / Cologne Client: Amplifon Category: Use of Technology / Physical Product & Mobile Integration
The Face of Distracted Driving Agency: BBDO / New York + Biscuit Client: AT&T Category: Creative Use of Data / Social Media
Breaking Ballet Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Creative Use of Data / Social Media
#PowerlessQueen Agency: WATConsult / Mumbai Client: Project Nanhi Kali Category: Gaming / Branded Games
#FARMLANDxSUPREME Lookbook Agency: Doner / Southfield Client: Farmland Category: Digital & Online / Social Media & Viral Marketing - Campaign
THE DONALD BOOK CLUB Agency: Dieste, Inc. / Dallas + The Wild Detectives / Dallas Client: The Wild Detectives Category: Digital & Online / Social Media & Viral Marketing - Campaign
My life as a NPC Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris Client: Ubisoft Category: Digital & Online / Social Media & Viral Marketing - Campaign
Posts Into Letters Agency: Area 23, An FCB Health Network Company / New York Client: Change the Ref Category: Craft / Printing / Production
Pass The Bill Agency: Rethink / Toronto/Montreal/Vancouver Client: Leaf Forward Category: Craft / Printing / Production
Unlock the Drop - ComplexCon Agency: Jam3 / Toronto Client: adidas Originals Category: Events & Competitions
Sandwiches for Life Agency: Fallon / Minneapolis Client: Arby's Category: Events & Competitions
The Healing House Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: Casey House Category: Events & Competitions
Souvenirs de Paris Agency: Centre Pompidou / Paris + Marcel / Paris Client: Centre Pompidou Category: Events & Competitions
LG B&Binge Agency: FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey Client: LG Electronics Category: Events & Competitions
Tour de Femmes Agency: Leo Burnett / London + Fallon / London Client: Skoda Category: Events & Competitions
Stop Traffick Agency: BBDO / Atlanta Client: Street Grace Category: Events & Competitions
Distracted Goalkepper Agency: Tech and Soul / São Paulo + Uber / São Paulo Client: Uber Category: Events & Competitions
Seen by TRECA Agency: SID LEE / PARIS Client: ADOVA Category: Experiential / Brand Installations
Blizzard Store Agency: Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama Client: Franquicias Panamena Category: Experiential / Brand Installations
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Brand Installations
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Experiential / Brand Installations
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Experiential / Brand Installations
Dutch Masterjuices Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam Client: Ogilvy & Mather Singapore Category: Experiential / Brand Installations
Handheld Concert Agency: The Nine / Shanghai Client: Rokid Me / The Portable Smart Speaker Category: Experiential / Brand Installations
The Restaurant With No Food Agency: Ogilvy UK / London Client: Unilever Category: Experiential / Brand Installations
Westworld: The Maze Agency: 360i / New York + HBO / New York Client: HBO Category: Digital & Online / Use of Smart Devices
Naughty or Nice Bauble Agency: Myer / Melbourne + Clemenger BBDO / Melbourne Client: Myer Category: Digital & Online / Use of Smart Devices
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Cinema Advertising
AT&T Cinema Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Cinema Advertising
The all-new GLE, In the long run Agency: Daimler AG / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin Client: Daimler AG Category: Cinema Advertising
The Seven Worlds Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London Client: Hennessy Category: Cinema Advertising
The Dance Agency: DDB Group New Zealand / Auckland Client: Lion Category: Cinema Advertising
22 again Agency: BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Cinema Advertising
Return to Chapman's Peak Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Cinema Advertising
Vuka Agency: Joe Public (Pty) Ltd / Johannesburg + SAB - Be The Mentor / Johannesburg + Egg Films / Johannesburg Client: SAB - Be The Mentor Category: Cinema Advertising
Three - Phones Are Good Agency: Wieden+Kennedy / London + Friend / London Client: Wieden+Kennedy London Category: Cinema Advertising
Shuttle Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
Heroes Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
The Meeting Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
Rooftop Soccer Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
Morning Shift Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Single

2019 Radio & Audio Merit Award

BBDO GmbH / Berlin + Studio Funk GmbH & Co. KG / Berlin

Antidote Vertriebs GmbH

Fuit with a clean record

Broadcast / Campaign

OS_RA19028M

2019 Radio & Audio Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

BK Bot

Broadcast / Campaign

OS_RA19029M

2019 Radio & Audio Merit Award

DDB / Dubai + OMD / Dubai + Mango Jam / Dubai

Friends Of Cancer Patients

Never Ignore The Signs

Broadcast / Campaign

OS_RA19030M

2019 Radio & Audio Merit Award

Alma DDB / Miami + Animal Music / Miami

Pure Touch Filters

Conclusions

Broadcast / Campaign

OS_RA19031M

2019 Radio & Audio Merit Award

McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham

Vauxhall

Backwards Tales

Broadcast / Campaign

OS_RA19032M

2019 Radio & Audio Merit Award

McCann / New York + Verizon / New York

Verizon

First Responders

Broadcast / Campaign

OS_RA19033M

2019 Branded Entertainment Merit Award

CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney

Cochlear

Hearprint

Use of Technology

OS_BE19094M

2019 Branded Entertainment Merit Award

FF / Paris + Historial de la Grande Guerre de / Péronne

L'Historial de la Grande Guerre de Péronne

The Unknown Face

Use of Technology

OS_BE19095M

2019 Branded Entertainment Merit Award

Mother / New York

The New York Public Library

Insta Novels

Use of Technology

OS_BE19096M

2019 Mobile Merit Award

Publicis Sapient / Milan / London / Cologne

Amplifon

Amplifon Hearing App

Use of Technology / Physical Product & Mobile Integration

OS_MO19036M

2019 Creative Use of Data Merit Award

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving

Creative Use of Data / Social Media

OS_CU19028M

2019 Creative Use of Data Merit Award

TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg

Joburg Ballet

Breaking Ballet

Creative Use of Data / Social Media

OS_CU19029M

2019 Interactive & Online Merit Award

WATConsult / Mumbai

Project Nanhi Kali

#PowerlessQueen

Gaming / Branded Games

OS_IN19069M

2019 Direct Marketing Merit Award

Doner / Southfield

Farmland

#FARMLANDxSUPREME Lookbook

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19078M

2019 Direct Marketing Merit Award

Dieste, Inc. / Dallas + The Wild Detectives / Dallas

The Wild Detectives

THE DONALD BOOK CLUB

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19079M

2019 Direct Marketing Merit Award

DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris

Ubisoft

My life as a NPC

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19080M

2019 Direct Marketing Merit Award

Area 23, An FCB Health Network Company / New York

Change the Ref

Posts Into Letters

Craft / Printing / Production

OS_DI19103M

2019 Direct Marketing Merit Award

Rethink / Toronto/Montreal/Vancouver

Leaf Forward

Pass The Bill

Craft / Printing / Production

OS_DI19104M

2019 Experiential & Immersive Merit Award

Jam3 / Toronto

adidas Originals

Unlock the Drop - ComplexCon

Events & Competitions

OS_EX19025M

2019 Experiential & Immersive Merit Award

Fallon / Minneapolis

Arby's

Sandwiches for Life

Events & Competitions

OS_EX19026M

2019 Experiential & Immersive Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto

Casey House

The Healing House

Events & Competitions

OS_EX19027M

2019 Experiential & Immersive Merit Award

Centre Pompidou / Paris + Marcel / Paris

Centre Pompidou

Souvenirs de Paris

Events & Competitions

OS_EX19028M

2019 Experiential & Immersive Merit Award

FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey

LG Electronics

LG B&Binge

Events & Competitions

OS_EX19029M

2019 Experiential & Immersive Merit Award

Leo Burnett / London + Fallon / London

Skoda

Tour de Femmes

Events & Competitions

OS_EX19030M

2019 Experiential & Immersive Merit Award

BBDO / Atlanta

Street Grace

Stop Traffick

Events & Competitions

OS_EX19031M

2019 Experiential & Immersive Merit Award

Tech and Soul / São Paulo + Uber / São Paulo

Uber

Distracted Goalkepper

Events & Competitions

OS_EX19032M

2019 Branded Entertainment Merit Award

SID LEE / PARIS

ADOVA

Seen by TRECA

Experiential / Brand Installations

OS_BE19086M

2019 Branded Entertainment Merit Award

Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama

Franquicias Panamena

Blizzard Store

Experiential / Brand Installations

OS_BE19087M

2019 Branded Entertainment Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Brand Installations

OS_BE19088M

2019 Branded Entertainment Merit Award

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Experiential / Brand Installations

OS_BE19089M

2019 Branded Entertainment Merit Award

McCann / New York

National Geographic

Astronaut Reality Helmet

Experiential / Brand Installations

OS_BE19090M

2019 Branded Entertainment Merit Award

Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam

Ogilvy & Mather Singapore

Dutch Masterjuices

Experiential / Brand Installations

OS_BE19091M

2019 Branded Entertainment Merit Award

The Nine / Shanghai

Rokid Me / The Portable Smart Speaker

Handheld Concert

Experiential / Brand Installations

OS_BE19092M

2019 Branded Entertainment Merit Award

Ogilvy UK / London

Unilever

The Restaurant With No Food

Experiential / Brand Installations

OS_BE19093M

2019 Direct Marketing Merit Award

360i / New York + HBO / New York

HBO

Westworld: The Maze

Digital & Online / Use of Smart Devices

OS_DI19081M

2019 Direct Marketing Merit Award

Myer / Melbourne + Clemenger BBDO / Melbourne

Myer

Naughty or Nice Bauble

Digital & Online / Use of Smart Devices

OS_DI19082M

2019 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Cinema Advertising

OS_FI19102M

2019 Film Merit Award

BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke

AT&T

AT&T Cinema

Cinema Advertising

OS_FI19103M

2019 Film Merit Award

Daimler AG / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin

Daimler AG

The all-new GLE, In the long run

Cinema Advertising

OS_FI19104M

2019 Film Merit Award

DDB / Paris + RSA Films / London + 75 / Paris + MPC / London

Hennessy

The Seven Worlds

Cinema Advertising

OS_FI19105M

2019 Film Merit Award

DDB Group New Zealand / Auckland

Lion

The Dance

Cinema Advertising

OS_FI19106M

2019 Film Merit Award

BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID

LOTERIAS Y APUESTAS DEL ESTADO

22 again

Cinema Advertising

OS_FI19107M

2019 Film Merit Award

Net#work BBDO / Johannesburg

Mercedes-Benz

Return to Chapman's Peak

Cinema Advertising

OS_FI19108M

2019 Film Merit Award

Joe Public (Pty) Ltd / Johannesburg + SAB - Be The Mentor / Johannesburg + Egg Films / Johannesburg

SAB - Be The Mentor

Vuka

Cinema Advertising

OS_FI19109M

2019 Film Merit Award

Wieden+Kennedy / London + Friend / London

Wieden+Kennedy London

Three - Phones Are Good

Cinema Advertising

OS_FI19110M

2019 Print & Outdoor Merit Award

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Shuttle

Publishing / Magazine - Single

OS_PO19072M

2019 Print & Outdoor Merit Award

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Heroes

Publishing / Magazine - Single

OS_PO19073M

2019 Print & Outdoor Merit Award

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

The Meeting

Publishing / Magazine - Single

OS_PO19074M

2019 Print & Outdoor Merit Award

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

Rooftop Soccer

Publishing / Magazine - Single

OS_PO19075M

2019 Print & Outdoor Merit Award

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

Morning Shift

Publishing / Magazine - Single

OS_PO19076M

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