The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Fuit with a clean record
Agency: BBDO GmbH / Berlin + Studio Funk GmbH & Co. KG / Berlin
Client: Antidote Vertriebs GmbH Category: Broadcast / Campaign
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Broadcast / Campaign
Never Ignore The Signs
Agency: DDB / Dubai + OMD / Dubai + Mango Jam / Dubai
Client: Friends Of Cancer Patients Category: Broadcast / Campaign
Conclusions
Agency: Alma DDB / Miami + Animal Music / Miami
Client: Pure Touch Filters Category: Broadcast / Campaign
Backwards Tales
Agency: McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham
Client: Vauxhall Category: Broadcast / Campaign
First Responders
Agency: McCann / New York + Verizon / New York
Client: Verizon Category: Broadcast / Campaign
Hearprint
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Use of Technology
The Unknown Face
Agency: FF / Paris + Historial de la Grande Guerre de / Péronne
Client: L'Historial de la Grande Guerre de Péronne Category: Use of Technology
Insta Novels
Agency: Mother / New York
Client: The New York Public Library Category: Use of Technology
Amplifon Hearing App
Agency: Publicis Sapient / Milan / London / Cologne
Client: Amplifon Category: Use of Technology / Physical Product & Mobile Integration
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Creative Use of Data / Social Media
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet Category: Creative Use of Data / Social Media
#PowerlessQueen
Agency: WATConsult / Mumbai
Client: Project Nanhi Kali Category: Gaming / Branded Games
#FARMLANDxSUPREME Lookbook
Agency: Doner / Southfield
Client: Farmland Category: Digital & Online / Social Media & Viral Marketing - Campaign
THE DONALD BOOK CLUB
Agency: Dieste, Inc. / Dallas + The Wild Detectives / Dallas
Client: The Wild Detectives Category: Digital & Online / Social Media & Viral Marketing - Campaign
My life as a NPC
Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client: Ubisoft Category: Digital & Online / Social Media & Viral Marketing - Campaign
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change the Ref Category: Craft / Printing / Production
Pass The Bill
Agency: Rethink / Toronto/Montreal/Vancouver
Client: Leaf Forward Category: Craft / Printing / Production
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals Category: Events & Competitions
The Healing House
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House Category: Events & Competitions
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou Category: Events & Competitions
LG B&Binge
Agency: FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey
Client: LG Electronics Category: Events & Competitions
Tour de Femmes
Agency: Leo Burnett / London + Fallon / London
Client: Skoda Category: Events & Competitions
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Events & Competitions
Blizzard Store
Agency: Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama
Client: Franquicias Panamena Category: Experiential / Brand Installations
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Experiential / Brand Installations
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Experiential / Brand Installations
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic Category: Experiential / Brand Installations
Dutch Masterjuices
Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam
Client: Ogilvy & Mather Singapore Category: Experiential / Brand Installations
Handheld Concert
Agency: The Nine / Shanghai
Client: Rokid Me / The Portable Smart Speaker Category: Experiential / Brand Installations
The Restaurant With No Food
Agency: Ogilvy UK / London
Client: Unilever Category: Experiential / Brand Installations
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO Category: Digital & Online / Use of Smart Devices
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer Category: Digital & Online / Use of Smart Devices
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple Category: Cinema Advertising
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T Category: Cinema Advertising
The all-new GLE, In the long run
Agency: Daimler AG / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin
Client: Daimler AG Category: Cinema Advertising
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy Category: Cinema Advertising
22 again
Agency: BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID
Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Cinema Advertising
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Cinema Advertising
Vuka
Agency: Joe Public (Pty) Ltd / Johannesburg + SAB - Be The Mentor / Johannesburg + Egg Films / Johannesburg
Client: SAB - Be The Mentor Category: Cinema Advertising
Three - Phones Are Good
Agency: Wieden+Kennedy / London + Friend / London
Client: Wieden+Kennedy London Category: Cinema Advertising
Shuttle
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
Heroes
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
The Meeting
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
Rooftop Soccer
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
Morning Shift
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
Award:
2019 Radio & Audio Merit Award
Agency:
BBDO GmbH / Berlin + Studio Funk GmbH & Co. KG / Berlin
Client:
Antidote Vertriebs GmbH
Title:
Fuit with a clean record
Category:
Broadcast / Campaign
Annual ID:
OS_RA19028M
Award:
2019 Radio & Audio Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
BK Bot
Category:
Broadcast / Campaign
Annual ID:
OS_RA19029M
Award:
2019 Radio & Audio Merit Award
Agency:
DDB / Dubai + OMD / Dubai + Mango Jam / Dubai
Client:
Friends Of Cancer Patients
Title:
Never Ignore The Signs
Category:
Broadcast / Campaign
Annual ID:
OS_RA19030M
Award:
2019 Radio & Audio Merit Award
Agency:
Alma DDB / Miami + Animal Music / Miami
Client:
Pure Touch Filters
Title:
Conclusions
Category:
Broadcast / Campaign
Annual ID:
OS_RA19031M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham
Client:
Vauxhall
Title:
Backwards Tales
Category:
Broadcast / Campaign
Annual ID:
OS_RA19032M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann / New York + Verizon / New York
Client:
Verizon
Title:
First Responders
Category:
Broadcast / Campaign
Annual ID:
OS_RA19033M
Award:
2019 Branded Entertainment Merit Award
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
Hearprint
Category:
Use of Technology
Annual ID:
OS_BE19094M
Award:
2019 Branded Entertainment Merit Award
Agency:
FF / Paris + Historial de la Grande Guerre de / Péronne
Client:
L'Historial de la Grande Guerre de Péronne
Title:
The Unknown Face
Category:
Use of Technology
Annual ID:
OS_BE19095M
Award:
2019 Branded Entertainment Merit Award
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Insta Novels
Category:
Use of Technology
Annual ID:
OS_BE19096M
Award:
2019 Mobile Merit Award
Agency:
Publicis Sapient / Milan / London / Cologne
Client:
Amplifon
Title:
Amplifon Hearing App
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO19036M
Award:
2019 Creative Use of Data Merit Award
Agency:
BBDO / New York + Biscuit
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Creative Use of Data / Social Media
Annual ID:
OS_CU19028M
Award:
2019 Creative Use of Data Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Creative Use of Data / Social Media
Annual ID:
OS_CU19029M
Award:
2019 Interactive & Online Merit Award
Agency:
WATConsult / Mumbai
Client:
Project Nanhi Kali
Title:
#PowerlessQueen
Category:
Gaming / Branded Games
Annual ID:
OS_IN19069M
Award:
2019 Direct Marketing Merit Award
Agency:
Doner / Southfield
Client:
Farmland
Title:
#FARMLANDxSUPREME Lookbook
Category:
Digital & Online / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI19078M
Award:
2019 Direct Marketing Merit Award
Agency:
Dieste, Inc. / Dallas + The Wild Detectives / Dallas
Client:
The Wild Detectives
Title:
THE DONALD BOOK CLUB
Category:
Digital & Online / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI19079M
Award:
2019 Direct Marketing Merit Award
Agency:
DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client:
Ubisoft
Title:
My life as a NPC
Category:
Digital & Online / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI19080M
Award:
2019 Direct Marketing Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
Change the Ref
Title:
Posts Into Letters
Category:
Craft / Printing / Production
Annual ID:
OS_DI19103M
Award:
2019 Direct Marketing Merit Award
Agency:
Rethink / Toronto/Montreal/Vancouver
Client:
Leaf Forward
Title:
Pass The Bill
Category:
Craft / Printing / Production
Annual ID:
OS_DI19104M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Jam3 / Toronto
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Events & Competitions
Annual ID:
OS_EX19025M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Fallon / Minneapolis
Client:
Arby's
Title:
Sandwiches for Life
Category:
Events & Competitions
Annual ID:
OS_EX19026M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Casey House
Title:
The Healing House
Category:
Events & Competitions
Annual ID:
OS_EX19027M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Centre Pompidou / Paris + Marcel / Paris
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Events & Competitions
Annual ID:
OS_EX19028M
Award:
2019 Experiential & Immersive Merit Award
Agency:
FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey
Client:
LG Electronics
Title:
LG B&Binge
Category:
Events & Competitions
Annual ID:
OS_EX19029M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Leo Burnett / London + Fallon / London
Client:
Skoda
Title:
Tour de Femmes
Category:
Events & Competitions
Annual ID:
OS_EX19030M
Award:
2019 Experiential & Immersive Merit Award
Agency:
BBDO / Atlanta
Client:
Street Grace
Title:
Stop Traffick
Category:
Events & Competitions
Annual ID:
OS_EX19031M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Tech and Soul / São Paulo + Uber / São Paulo
Client:
Uber
Title:
Distracted Goalkepper
Category:
Events & Competitions
Annual ID:
OS_EX19032M
Award:
2019 Branded Entertainment Merit Award
Agency:
SID LEE / PARIS
Client:
ADOVA
Title:
Seen by TRECA
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19086M
Award:
2019 Branded Entertainment Merit Award
Agency:
Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama
Client:
Franquicias Panamena
Title:
Blizzard Store
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19087M
Award:
2019 Branded Entertainment Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19088M
Award:
2019 Branded Entertainment Merit Award
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19089M
Award:
2019 Branded Entertainment Merit Award
Agency:
McCann / New York
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19090M
Award:
2019 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam
Client:
Ogilvy & Mather Singapore
Title:
Dutch Masterjuices
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19091M
Award:
2019 Branded Entertainment Merit Award
Agency:
The Nine / Shanghai
Client:
Rokid Me / The Portable Smart Speaker
Title:
Handheld Concert
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19092M
Award:
2019 Branded Entertainment Merit Award
Agency:
Ogilvy UK / London
Client:
Unilever
Title:
The Restaurant With No Food
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19093M
Award:
2019 Direct Marketing Merit Award
Agency:
360i / New York + HBO / New York
Client:
HBO
Title:
Westworld: The Maze
Category:
Digital & Online / Use of Smart Devices
Annual ID:
OS_DI19081M
Award:
2019 Direct Marketing Merit Award
Agency:
Myer / Melbourne + Clemenger BBDO / Melbourne
Client:
Myer
Title:
Naughty or Nice Bauble
Category:
Digital & Online / Use of Smart Devices
Annual ID:
OS_DI19082M
Award:
2019 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client:
Apple
Title:
Share Your Gifts
Category:
Cinema Advertising
Annual ID:
OS_FI19102M
Award:
2019 Film Merit Award
Agency:
BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client:
AT&T
Title:
AT&T Cinema
Category:
Cinema Advertising
Annual ID:
OS_FI19103M
Award:
2019 Film Merit Award
Agency:
Daimler AG / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin
Client:
Daimler AG
Title:
The all-new GLE, In the long run
Category:
Cinema Advertising
Annual ID:
OS_FI19104M
Award:
2019 Film Merit Award
Agency:
DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client:
Hennessy
Title:
The Seven Worlds
Category:
Cinema Advertising
Annual ID:
OS_FI19105M
Award:
2019 Film Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lion
Title:
The Dance
Category:
Cinema Advertising
Annual ID:
OS_FI19106M
Award:
2019 Film Merit Award
Agency:
BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID
Client:
LOTERIAS Y APUESTAS DEL ESTADO
Title:
22 again
Category:
Cinema Advertising
Annual ID:
OS_FI19107M
Award:
2019 Film Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Cinema Advertising
Annual ID:
OS_FI19108M
Award:
2019 Film Merit Award
Agency:
Joe Public (Pty) Ltd / Johannesburg + SAB - Be The Mentor / Johannesburg + Egg Films / Johannesburg
Client:
SAB - Be The Mentor
Title:
Vuka
Category:
Cinema Advertising
Annual ID:
OS_FI19109M
Award:
2019 Film Merit Award
Agency:
Wieden+Kennedy / London + Friend / London
Client:
Wieden+Kennedy London
Title:
Three - Phones Are Good
Category:
Cinema Advertising
Annual ID:
OS_FI19110M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Shuttle
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19072M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Heroes
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19073M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
The Meeting
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19074M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Rooftop Soccer
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19075M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Morning Shift
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19076M
