The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Shoe Shame Agency: Happy F&B / Gothenburg + F&B Factory / Gothenburg + Mecka / Borås Client: Brunngård Group AB Category: Packaging / Mass-market
Gotlands Bryggeri Agency: Neumeister Strategic Design AB / Stockholm + Spendrups Bryggeri / Vårby + Gotlands Bryggeri / Visby Client: Gotlands Bryggeri Category: Packaging / Mass-market
Coconut Milk Agency: Leo Burnett / Toronto Client: Grinning Face Category: Packaging / Mass-market
Honest Packaging Agency: ZGM Modern Marketing Partners / Edmonton Client: Honest Dumplings Category: Packaging / Mass-market
Packaging of “TOKYO CHOCOLAT FACTORY” Agency: good design company / Tokyo + writing style inc. / Tokyo Client: I'll Co., Ltd. Category: Packaging / Mass-market
Good-Luck Walnuts Agency: Peace Graphics / Nagoya Client: Mamefuku Co., Ltd. Category: Packaging / Mass-market
Penobscot Bay Brewery—Package Design System Agency: Hydrogen Advertising / Seattle Client: Penobscot Bay Brewery Category: Packaging / Mass-market
KOZAEMON Agency: Tsushima Design / Hiroshima + SAKE-SHOW YAMADA / Hiroshima Client: SAKE-SHOW YAMADA Category: Packaging / Mass-market
SIMPLo - One Sip is All it Takes Agency: Planeta Design AB / Stockholm Client: SIMPLo Category: Packaging / Mass-market
Japanese Sword KATANA Agency: Grand Deluxe / Matsuyama Client: Yagi Syuzobu Category: Packaging / Mass-market
Here to Create Change Agency: TBWA\Chiat\Day / New York + DMB Media / London Client: Adidas Category: Craft / Photography
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Craft / Photography
The All Nighters Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Craft / Photography
War Correspondents on Breast Cancer Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid Client: Samsung Category: Craft / Photography
Live Moves Agency: BBDO / New York + BBDO Studios / New York Client: Bacardi Category: Influencer Marketing / Single Channel
@SeeLikeMenna Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Influencer Marketing / Single Channel
The Insect Concerto Agency: Scholz & Friends / Berlin Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Audio
The 200 Year Old Agency: King James Group / Cape Town Client: Sanlam Category: Audio
Ducking Autocorrect Agency: Clemenger BBDO Sydney / Walsh Bay Client: Dry July Category: Radio & Audio
The most dangerous stunt in the world Agency: Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland Client: Auckland Transport Category: Mobile-First Video / Over 15 Seconds
Al Umobuwah: Putting "Mum" into "Parenthood" Agency: FP7 McCann / Dubai Client: Babyshop Category: Influencer Marketing / Multi-Channel
52 Mayors of Danzhai Agency: Ogilvy / Beijing Client: DALIAN WANDA GROUP CO.,LTD Category: Influencer Marketing / Multi-Channel
Trolli Sour Brite Sneaks Campaign Agency: Periscope / Minneapolis Client: Ferrara Candy Company Category: Influencer Marketing / Multi-Channel
Loud against Nazis "#unfollowme. The hashtag against hate." Agency: HEIMAT, / Berlin + achtung! / Hamburg + Bleech GmbH / Berlin + Pizza Pizza Design Services GmbH / Berlin Client: Laut gegen Nazis Category: Influencer Marketing / Multi-Channel
The 85-Year-Old Regret Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Influencer Marketing / Multi-Channel
Samsung x Fortnite: The Galaxy Skin Agency: R/GA / New York Client: Samsung Global Category: Influencer Marketing / Multi-Channel
State of Decay 2: Apocalypse Diaries Agency: 215 McCann / San Francisco Client: Xbox Category: Influencer Marketing / Multi-Channel
Better You Agency: Apple / Cupertino + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles Client: Apple Category: Craft - Editing / Single
Hokey Pokey Agency: Exile Edit / LA + Apple / Cupertino + MJZ / Los Angeles Client: Apple Category: Craft - Editing / Single
Unlock Agency: Final Cut / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + MPC / Los Angeles Client: Apple Category: Craft - Editing / Single
Get Ready Agency: Final Cut / Los Angeles + Dollar Shave Club / Los Angeles + MJZ / Los Angeles + The Mill / Los Angeles Client: Dollar Shave Club Category: Craft - Editing / Single
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft - Editing / Single
ILX Total Control Agency: MullenLowe U.S. / Los Angeles + Bullitt / Los Angeles + Active Theory / Venice Client: Acura Category: Mobile Advertising
Data in Dollars Agency: Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + THINKING MACHING / Los Angeles + Docter Twins / Los Angeles Client: Xfinity Category: Mobile Advertising
THE VOICE OF VOICES Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital / Use of Technology
Imaginary Friend Society AR Agency: Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York Client: Pediatric Brain Tumor Foundation Category: Digital / Use of Technology
Bixby Voice Forever Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul Client: Samsung Electronics Category: Digital / Use of Technology
Sex and Drugs Poster Agency: Ogilvy / Chicago Client: Lyric Opera Category: Promotional / Posters - Single
The Day Women Left The Set Agency: Pagés BBDO / Santo Domingo Client: La Sirena Category: Live Webcast
BK Bot Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Online Video / Online-only Video - Campaign
Unboxing the Truth Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York Client: Thomson Reuters Corporation Category: Online Video / Online-only Video - Campaign
Uber Presents Da Republic of Brooklyn Agency: Uber / San Francisco + &Co. / San Francisco + 40 Acres & A Mule / Brooklyn Client: Uber Category: Online Video / Online-only Video - Campaign
The Anti-Bullying Bullying Videos Agency: Leo Burnett Malaysia / Kuala Lumpur Client: Voice of The Children Category: Online Video / Online-only Video - Campaign
Toxic Toby Agency: McCann / London + Craft/McCann / London + MRM//McCann / London Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Creative Use of Data / Data Visualization
@DailyGunDeaths Agency: Cole & Weber / Seattle Client: Cole & Weber Category: Creative Use of Data / Data Visualization
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Creative Use of Data / Data Visualization
The out of home project Agency: Prime Weber Shandwick / Stockholm Client: Clear Channel Category: Out of Home / Billboards & Transit
The Shortcut Billboards Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Out of Home / Billboards & Transit
Images for Inclusion Agency: VMLY&R / New York + Special Olympics / Washington, D.C. Client: Special Olympics Category: Out of Home / Billboards & Transit
A President Tweets Agency: The Martin Agency / Richmond, VA + Running with Scissors / Richmond, VA + John F. Kennedy Presidential Library / Boston, MA Client: John F. Kennedy Presidential Library Category: Social Channel

2019 Design Merit Award

Happy F&B / Gothenburg + F&B Factory / Gothenburg + Mecka / Borås

Brunngård Group AB

Shoe Shame

Packaging / Mass-market

OS_DE19154M

2019 Design Merit Award

Neumeister Strategic Design AB / Stockholm + Spendrups Bryggeri / Vårby + Gotlands Bryggeri / Visby

Gotlands Bryggeri

Gotlands Bryggeri

Packaging / Mass-market

OS_DE19155M

2019 Design Merit Award

Leo Burnett / Toronto

Grinning Face

Coconut Milk

Packaging / Mass-market

OS_DE19156M

2019 Design Merit Award

ZGM Modern Marketing Partners / Edmonton

Honest Dumplings

Honest Packaging

Packaging / Mass-market

OS_DE19157M

2019 Design Merit Award

good design company / Tokyo + writing style inc. / Tokyo

I'll Co., Ltd.

Packaging of “TOKYO CHOCOLAT FACTORY”

Packaging / Mass-market

OS_DE19158M

2019 Design Merit Award

Peace Graphics / Nagoya

Mamefuku Co., Ltd.

Good-Luck Walnuts

Packaging / Mass-market

OS_DE19159M

2019 Design Merit Award

Hydrogen Advertising / Seattle

Penobscot Bay Brewery

Penobscot Bay Brewery—Package Design System

Packaging / Mass-market

OS_DE19160M

2019 Design Merit Award

Tsushima Design / Hiroshima + SAKE-SHOW YAMADA / Hiroshima

SAKE-SHOW YAMADA

KOZAEMON

Packaging / Mass-market

OS_DE19161M

2019 Design Merit Award

Planeta Design AB / Stockholm

SIMPLo

SIMPLo - One Sip is All it Takes

Packaging / Mass-market

OS_DE19162M

2019 Design Merit Award

Grand Deluxe / Matsuyama

Yagi Syuzobu

Japanese Sword KATANA

Packaging / Mass-market

OS_DE19163M

2019 Print & Outdoor Merit Award

TBWA\Chiat\Day / New York + DMB Media / London

Adidas

Here to Create Change

Craft / Photography

OS_PO19149M

2019 Print & Outdoor Merit Award

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Craft / Photography

OS_PO19150M

2019 Print & Outdoor Merit Award

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

The All Nighters

Craft / Photography

OS_PO19151M

2019 Print & Outdoor Merit Award

Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid

Samsung

War Correspondents on Breast Cancer

Craft / Photography

OS_PO19152M

2019 Social Influencer Marketing Merit Award

BBDO / New York + BBDO Studios / New York

Bacardi

Live Moves

Influencer Marketing / Single Channel

OS_SI19010M

2019 Social Influencer Marketing Merit Award

Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo

Toyota Motor Corporation

@SeeLikeMenna

Influencer Marketing / Single Channel

OS_SI19011M

2019 Branded Entertainment Merit Award

Scholz & Friends / Berlin

Karajan Academy of the Berlin Philharmonics + WWF

The Insect Concerto

Audio

OS_BE19075M

2019 Branded Entertainment Merit Award

King James Group / Cape Town

Sanlam

The 200 Year Old

Audio

OS_BE19076M

2019 Health, Wellness & Pharma Merit Award

Clemenger BBDO Sydney / Walsh Bay

Dry July

Ducking Autocorrect

Radio & Audio

OS_HW19079M

2019 Mobile Merit Award

Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland

Auckland Transport

The most dangerous stunt in the world

Mobile-First Video / Over 15 Seconds

OS_MO19031M

2019 Social Influencer Marketing Merit Award

FP7 McCann / Dubai

Babyshop

Al Umobuwah: Putting "Mum" into "Parenthood"

Influencer Marketing / Multi-Channel

OS_SI19012M

2019 Social Influencer Marketing Merit Award

Ogilvy / Beijing

DALIAN WANDA GROUP CO.,LTD

52 Mayors of Danzhai

Influencer Marketing / Multi-Channel

OS_SI19013M

2019 Social Influencer Marketing Merit Award

Periscope / Minneapolis

Ferrara Candy Company

Trolli Sour Brite Sneaks Campaign

Influencer Marketing / Multi-Channel

OS_SI19014M

2019 Social Influencer Marketing Merit Award

HEIMAT, / Berlin + achtung! / Hamburg + Bleech GmbH / Berlin + Pizza Pizza Design Services GmbH / Berlin

Laut gegen Nazis

Loud against Nazis "#unfollowme. The hashtag against hate."

Influencer Marketing / Multi-Channel

OS_SI19015M

2019 Social Influencer Marketing Merit Award

Energy BBDO / Chicago

Mars Inc.

The 85-Year-Old Regret

Influencer Marketing / Multi-Channel

OS_SI19016M

2019 Social Influencer Marketing Merit Award

R/GA / New York

Samsung Global

Samsung x Fortnite: The Galaxy Skin

Influencer Marketing / Multi-Channel

OS_SI19017M

2019 Social Influencer Marketing Merit Award

215 McCann / San Francisco

Xbox

State of Decay 2: Apocalypse Diaries

Influencer Marketing / Multi-Channel

OS_SI19018M

2019 Moving Image Craft Merit Award

Apple / Cupertino + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles

Apple

Better You

Craft - Editing / Single

OS_MI19077M

2019 Moving Image Craft Merit Award

Exile Edit / LA + Apple / Cupertino + MJZ / Los Angeles

Apple

Hokey Pokey

Craft - Editing / Single

OS_MI19078M

2019 Moving Image Craft Merit Award

Final Cut / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + MPC / Los Angeles

Apple

Unlock

Craft - Editing / Single

OS_MI19079M

2019 Moving Image Craft Merit Award

Final Cut / Los Angeles + Dollar Shave Club / Los Angeles + MJZ / Los Angeles + The Mill / Los Angeles

Dollar Shave Club

Get Ready

Craft - Editing / Single

OS_MI19080M

2019 Moving Image Craft Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Craft - Editing / Single

OS_MI19081M

2019 Mobile Merit Award

MullenLowe U.S. / Los Angeles + Bullitt / Los Angeles + Active Theory / Venice

Acura

ILX Total Control

Mobile Advertising

OS_MO19027M

2019 Mobile Merit Award

Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + THINKING MACHING / Los Angeles + Docter Twins / Los Angeles

Xfinity

Data in Dollars

Mobile Advertising

OS_MO19028M

2019 Health, Wellness & Pharma Merit Award

MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan

FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo

THE VOICE OF VOICES

Digital / Use of Technology

OS_HW19064M

2019 Health, Wellness & Pharma Merit Award

Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York

Pediatric Brain Tumor Foundation

Imaginary Friend Society AR

Digital / Use of Technology

OS_HW19065M

2019 Health, Wellness & Pharma Merit Award

CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul

Samsung Electronics

Bixby Voice Forever

Digital / Use of Technology

OS_HW19066M

2019 Design Merit Award

Ogilvy / Chicago

Lyric Opera

Sex and Drugs Poster

Promotional / Posters - Single

OS_DE19123M

2019 Branded Entertainment Merit Award

Pagés BBDO / Santo Domingo

La Sirena

The Day Women Left The Set

Live Webcast

OS_BE19066M

2019 Interactive & Online Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

BK Bot

Online Video / Online-only Video - Campaign

OS_IN19061M

2019 Interactive & Online Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York

Thomson Reuters Corporation

Unboxing the Truth

Online Video / Online-only Video - Campaign

OS_IN19062M

2019 Interactive & Online Merit Award

Uber / San Francisco + &Co. / San Francisco + 40 Acres & A Mule / Brooklyn

Uber

Uber Presents Da Republic of Brooklyn

Online Video / Online-only Video - Campaign

OS_IN19063M

2019 Interactive & Online Merit Award

Leo Burnett Malaysia / Kuala Lumpur

Voice of The Children

The Anti-Bullying Bullying Videos

Online Video / Online-only Video - Campaign

OS_IN19064M

2019 Creative Use of Data Merit Award

McCann / London + Craft/McCann / London + MRM//McCann / London

BreezoMeter / British Lung Foundation / World Health Organization

Toxic Toby

Creative Use of Data / Data Visualization

OS_CU19015M

2019 Creative Use of Data Merit Award

Cole & Weber / Seattle

Cole & Weber

@DailyGunDeaths

Creative Use of Data / Data Visualization

OS_CU19016M

2019 Creative Use of Data Merit Award

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Creative Use of Data / Data Visualization

OS_CU19017M

2019 Direct Marketing Merit Award

Prime Weber Shandwick / Stockholm

Clear Channel

The out of home project

Out of Home / Billboards & Transit

OS_DI19052M

2019 Direct Marketing Merit Award

SERVICEPLAN GERMANY / Munich

MINI

The Shortcut Billboards

Out of Home / Billboards & Transit

OS_DI19053M

2019 Direct Marketing Merit Award

VMLY&R / New York + Special Olympics / Washington, D.C.

Special Olympics

Images for Inclusion

Out of Home / Billboards & Transit

OS_DI19054M

2019 Social Media Merit Award

The Martin Agency / Richmond, VA + Running with Scissors / Richmond, VA + John F. Kennedy Presidential Library / Boston, MA

John F. Kennedy Presidential Library

A President Tweets

Social Channel

OS_SM19033M

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