The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Innovation in Design
Audio Chords
Agency: Cheil / São Paulo + Shuffle / São Paulo + Volcano Hotmind / São Paulo + Slingshot Tecnologia Digital / São Paulo
Client: Samsung Category: Mobile Apps
Perfect Fit
Agency: BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf
Client: Daimler AG / smart Category: Online Films & Video / Short Form - Single
Heated Seats
Agency: DDB / Chicago + Fiat Chrysler Automobiles / Detroit + DDB North America / New York
Client: Fiat Chrysler Automobiles Category: Online Films & Video / Short Form - Single
Boxes
Agency: Arnold Worldwide / Boston
Client: Monster.com Category: Online Films & Video / Short Form - Single
Cherry Picker
Agency: Arnold Worldwide / Boston
Client: Monster.com Category: Online Films & Video / Short Form - Single
Ugly in the 90s
Agency: ROSAPARK / PARIS
Client: Skoda France Category: Online Films & Video / Short Form - Single
Metalheads
Agency: Grabarz & Partner / Hamburg + Volkswagen AG / Wolfsburg + CZAR Film GmbH / Hamburg + Bacon X / Copenhagen
Client: Volkswagen AG Category: Online Films & Video / Short Form - Single
The Day Women Left The Set
Agency: Pagés BBDO / Santo Domingo
Client: La Sirena Category: Live Webcast
Dragster
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Out-of-Home / Billboards & Transit - Single
Shuttle
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Out-of-Home / Billboards & Transit - Single
Prom King
Agency: MullenLowe / Boston
Client: Burger King Category: Out-of-Home / Billboards & Transit - Single
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Out-of-Home / Billboards & Transit - Single
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Craft / Writing - Campaign
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg + Flight Centre Youth & Adventure / Johannesburg
Client: Flight Centre Youth and Adventure Category: Craft / Writing - Campaign
Conclusions
Agency: Alma DDB / Miami + Animal Music / Miami
Client: Pure Touch Filters Category: Craft / Writing - Campaign
Travel Ads
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Radio Flyer Category: Craft / Writing - Campaign
Living Objects
Agency: DDB / Paris + Studio 5 / Paris + Maul / Paris
Client: Museum of the Great War Category: Craft / Writing
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui Category: Applications
The Good Vibes Project
Agency: Cheil Worldwide India / Gurugram
Client: Sense International India Category: Applications
Don't Toss It J-B Weld It
Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client: J-B Weld Category: Online Films & Video / Pre-Roll - Campaign
Memory
Agency: Apple / Cupertino + Rattling Stick / Los Angeles + The Mill / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Homework
Agency: Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Online Films & Video / Long Form - Single
Merry Stress Free Christmas
Agency: King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm
Client: Clas Ohlson Category: Online Films & Video / Long Form - Single
Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel Category: Online Films & Video / Long Form - Single
Get Ready
Agency: Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client: Dollar Shave Club Category: Online Films & Video / Long Form - Single
CappuChinos
Agency: BBDO / New York + OPositive
Client: Dunkin' Category: Online Films & Video / Long Form - Single
First Christmas
Agency: Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London
Client: Erste Group Bank AG Category: Online Films & Video / Long Form - Single
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Online Films & Video / Long Form - Single
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Online Films & Video / Long Form - Single
Google Year in Search 2018
Agency: Google Brand Studio / San Francisco
Client: Google Category: Online Films & Video / Long Form - Single
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy Category: Online Films & Video / Long Form - Single
Medically Speaking | IGNITE
Agency: PRETTYBIRD / Culver City + Ignite / Oakland
Client: Ignite Category: Online Films & Video / Long Form - Single
Me We
Agency: ACNE / Stockholm + IKEA Creative Hub / Malmö
Client: IKEA Category: Online Films & Video / Long Form - Single
Potato Pay
Agency: Droga5 / New York
Client: Kraft Heinz Ore-Ida Category: Online Films & Video / Long Form - Single
Use Your Vote
Agency: FCB West / San Francisco
Client: Levi Strauss & Co Category: Online Films & Video / Long Form - Single
The Most Vicious Cycle
Agency: McCann / New York + March for our Lives / Parkland
Client: March for our Lives Category: Online Films & Video / Long Form - Single
Apology
Agency: BBDO / New York + BBDO Studios / New York
Client: Mars Chocolate North America - Snickers Category: Online Films & Video / Long Form - Single
Martin's Regret
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Online Films & Video / Long Form - Single
The Worst Song in the World
Agency: ROSAPARK / PARIS
Client: Monoprix Category: Online Films & Video / Long Form - Single
Never Ask: Synchronised Swimmer
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Russia Category: Online Films & Video / Long Form - Single
Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client: Ogilvy & Mather Singapore Category: Online Films & Video / Long Form - Single
KEEP CHRISTMAS WONDERFUL
Agency: Publicis Conseil / Paris + Iconoclast / Paris + Mathematic / Paris + Prodigious / Paris
Client: ORANGE Category: Online Films & Video / Long Form - Single
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Online Films & Video / Long Form - Single
Chase
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Online Films & Video / Long Form - Single
End Family Fire
Agency: The Brady Center to Prevent Gun Violence / Washington, D.C. + Ad Council / New York + Droga5 / New York
Client: The Brady Campaign to Prevent Gun Violence Category: Online Films & Video / Long Form - Single
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Online Films & Video / Long Form - Single
Award:
2019 Design Merit Award
Agency:
Havas / New York + TD Ameritrade / Jersey City
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Innovation in Design
Annual ID:
OS_DE19228M
Award:
2019 Branded Entertainment Merit Award
Agency:
Cheil / São Paulo + Shuffle / São Paulo + Volcano Hotmind / São Paulo + Slingshot Tecnologia Digital / São Paulo
Client:
Samsung
Title:
Audio Chords
Category:
Mobile Apps
Annual ID:
OS_BE19077M
Award:
2019 Film Merit Award
Agency:
BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf
Client:
Daimler AG / smart
Title:
Perfect Fit
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI19062M
Award:
2019 Film Merit Award
Agency:
DDB / Chicago + Fiat Chrysler Automobiles / Detroit + DDB North America / New York
Client:
Fiat Chrysler Automobiles
Title:
Heated Seats
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI19063M
Award:
2019 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Monster.com
Title:
Boxes
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI19064M
Award:
2019 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Monster.com
Title:
Cherry Picker
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI19065M
Award:
2019 Film Merit Award
Agency:
ROSAPARK / PARIS
Client:
Skoda France
Title:
Ugly in the 90s
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI19066M
Award:
2019 Film Merit Award
Agency:
Grabarz & Partner / Hamburg + Volkswagen AG / Wolfsburg + CZAR Film GmbH / Hamburg + Bacon X / Copenhagen
Client:
Volkswagen AG
Title:
Metalheads
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI19067M
Award:
2019 Branded Entertainment Merit Award
Agency:
Pagés BBDO / Santo Domingo
Client:
La Sirena
Title:
The Day Women Left The Set
Category:
Live Webcast
Annual ID:
OS_BE19066M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Dragster
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19106M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Shuttle
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19107M
Award:
2019 Print & Outdoor Merit Award
Agency:
MullenLowe / Boston
Client:
Burger King
Title:
Prom King
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19108M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19109M
Award:
2019 Radio & Audio Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19045M
Award:
2019 Radio & Audio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Flight Centre Youth & Adventure / Johannesburg
Client:
Flight Centre Youth and Adventure
Title:
World Gone Mad
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19046M
Award:
2019 Radio & Audio Merit Award
Agency:
Alma DDB / Miami + Animal Music / Miami
Client:
Pure Touch Filters
Title:
Conclusions
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19047M
Award:
2019 Radio & Audio Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Radio Flyer
Title:
Travel Ads
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19048M
Award:
2019 Experiential & Immersive Merit Award
Agency:
DDB / Paris + Studio 5 / Paris + Maul / Paris
Client:
Museum of the Great War
Title:
Living Objects
Category:
Craft / Writing
Annual ID:
OS_EX19062M
Award:
2019 Mobile Merit Award
Agency:
Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Applications
Annual ID:
OS_MO19023M
Award:
2019 Mobile Merit Award
Agency:
Cheil Worldwide India / Gurugram
Client:
Sense International India
Title:
The Good Vibes Project
Category:
Applications
Annual ID:
OS_MO19024M
Award:
2019 Film Merit Award
Agency:
TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client:
J-B Weld
Title:
Don't Toss It J-B Weld It
Category:
Online Films & Video / Pre-Roll - Campaign
Annual ID:
OS_FI19101M
Award:
2019 Film Merit Award
Agency:
Apple / Cupertino + Rattling Stick / Los Angeles + The Mill / Los Angeles
Client:
Apple
Title:
Memory
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19070M
Award:
2019 Film Merit Award
Agency:
Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles
Client:
Apple
Title:
Homework
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19071M
Award:
2019 Film Merit Award
Agency:
Apple / Cupertino + Furlined / Los Angeles
Client:
Apple
Title:
A Little Company
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19072M
Award:
2019 Film Merit Award
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19073M
Award:
2019 Film Merit Award
Agency:
King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm
Client:
Clas Ohlson
Title:
Merry Stress Free Christmas
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19074M
Award:
2019 Film Merit Award
Agency:
Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client:
Diesel
Title:
Diesel Ha(u)te Couture
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19075M
Award:
2019 Film Merit Award
Agency:
Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client:
Dollar Shave Club
Title:
Get Ready
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19076M
Award:
2019 Film Merit Award
Agency:
BBDO / New York + OPositive
Client:
Dunkin'
Title:
CappuChinos
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19077M
Award:
2019 Film Merit Award
Agency:
Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London
Client:
Erste Group Bank AG
Title:
First Christmas
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19078M
Award:
2019 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19079M
Award:
2019 Film Merit Award
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19080M
Award:
2019 Film Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Google Year in Search 2018
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19081M
Award:
2019 Film Merit Award
Agency:
DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client:
Hennessy
Title:
The Seven Worlds
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19082M
Award:
2019 Film Merit Award
Agency:
PRETTYBIRD / Culver City + Ignite / Oakland
Client:
Ignite
Title:
Medically Speaking | IGNITE
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19083M
Award:
2019 Film Merit Award
Agency:
ACNE / Stockholm + IKEA Creative Hub / Malmö
Client:
IKEA
Title:
Me We
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19084M
Award:
2019 Film Merit Award
Agency:
Rethink
Client:
IKEA
Title:
Lamp 2
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19085M
Award:
2019 Film Merit Award
Agency:
Droga5 / New York
Client:
Kraft Heinz Ore-Ida
Title:
Potato Pay
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19086M
Award:
2019 Film Merit Award
Agency:
FCB West / San Francisco
Client:
Levi Strauss & Co
Title:
Use Your Vote
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19087M
Award:
2019 Film Merit Award
Agency:
McCann / New York + March for our Lives / Parkland
Client:
March for our Lives
Title:
The Most Vicious Cycle
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19088M
Award:
2019 Film Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Mars Chocolate North America - Snickers
Title:
Apology
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19089M
Award:
2019 Film Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
Martin's Regret
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19090M
Award:
2019 Film Merit Award
Agency:
ROSAPARK / PARIS
Client:
Monoprix
Title:
The Worst Song in the World
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19091M
Award:
2019 Film Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Russia
Title:
Never Ask: Synchronised Swimmer
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19092M
Award:
2019 Film Merit Award
Agency:
Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client:
Ogilvy & Mather Singapore
Title:
Bodybuilder
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19093M
Award:
2019 Film Merit Award
Agency:
Publicis Conseil / Paris + Iconoclast / Paris + Mathematic / Paris + Prodigious / Paris
Client:
ORANGE
Title:
KEEP CHRISTMAS WONDERFUL
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19094M
Award:
2019 Film Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
Christmas doesn´t need much. Only Love.
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19095M
Award:
2019 Film Merit Award
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
Chase
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19096M
Award:
2019 Film Merit Award
Agency:
The Brady Center to Prevent Gun Violence / Washington, D.C. + Ad Council / New York + Droga5 / New York
Client:
The Brady Campaign to Prevent Gun Violence
Title:
End Family Fire
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19097M
Award:
2019 Film Merit Award
Agency:
DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client:
Ubisoft
Title:
The Baptism
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19098M