The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

TAKUMI: A 60,000 hour story on the survival of human craft Agency: The&Partnership / London Client: Lexus International Category: Feature Length / Narrative & Documentary
NSynth Super Agency: Google Creative Lab / London Client: Google Category: Innovation in Design
KINGO. affordable solar energy on demand Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala Client: KINGO Category: Innovation in Design
The Universal language of pain Agency: BBDO / Bangkok Client: Mercedes-Benz (Thailand) Category: Innovation in Design
Sip Safe Agency: VMLY&R / Melbourne Client: Monash University Category: Innovation in Design
Sans Forgetica Agency: Naked Communications / Australia + RMIT University / Melbourne Client: RMIT University Category: Innovation in Design
Greetings from the Blockchain Agency: Havas / New York + TD Ameritrade / Jersey City Client: TD Ameritrade Category: Innovation in Design
Goulburn Valley Food Tours Agency: Leo Burnett Melbourne / Southbank Client: SPC Ardmona Category: Websites
Give a Minute of Your Time Agency: The Monkeys / Sydney Client: UNICEF Australia Category: Websites
Memory Agency: Apple / Cupertino + Rattling Stick / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Homework Agency: Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
A Little Company Agency: Apple / Cupertino + Furlined / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Online Films & Video / Long Form - Single
Merry Stress Free Christmas Agency: King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm Client: Clas Ohlson Category: Online Films & Video / Long Form - Single
Diesel Ha(u)te Couture Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam Client: Diesel Category: Online Films & Video / Long Form - Single
Get Ready Agency: Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles Client: Dollar Shave Club Category: Online Films & Video / Long Form - Single
CappuChinos Agency: BBDO / New York + OPositive Client: Dunkin' Category: Online Films & Video / Long Form - Single
First Christmas Agency: Jung von Matt/Donau / Vienna Client: Erste Group Bank AG Category: Online Films & Video / Long Form - Single
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Online Films & Video / Long Form - Single
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Online Films & Video / Long Form - Single
Google Year in Search 2018 Agency: Google Brand Studio / San Francisco Client: Google Category: Online Films & Video / Long Form - Single
The Seven Worlds Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London Client: Hennessy Category: Online Films & Video / Long Form - Single
Medically Speaking | IGNITE Agency: PRETTYBIRD / Culver City + Ignite / Oakland Client: Ignite Category: Online Films & Video / Long Form - Single
Me We Agency: ACNE / Stockholm + IKEA Creative Hub / Malmö Client: IKEA Category: Online Films & Video / Long Form - Single
Lamp 2 Agency: Rethink / Toronto/Montreal/Vancouver Client: IKEA Category: Online Films & Video / Long Form - Single
Potato Pay Agency: Droga5 / New York Client: Kraft Heinz Ore-Ida Category: Online Films & Video / Long Form - Single
Use Your Vote Agency: FCB West / San Francisco Client: Levi Strauss & Co Category: Online Films & Video / Long Form - Single
The Most Vicious Cycle Agency: McCann / New York + March for our Lives / Parkland Client: March for our Lives Category: Online Films & Video / Long Form - Single
Apology Agency: BBDO / New York + BBDO Studios / New York Client: Mars Chocolate North America - Snickers Category: Online Films & Video / Long Form - Single
Martin's Regret Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Online Films & Video / Long Form - Single
The Worst Song in the World Agency: ROSAPARK / PARIS Client: Monoprix Category: Online Films & Video / Long Form - Single
Never Ask: Synchronised Swimmer Agency: Wieden+Kennedy / Amsterdam Client: Nike Russia Category: Online Films & Video / Long Form - Single
Bodybuilder Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore Client: Ogilvy & Mather Singapore Category: Online Films & Video / Long Form - Single
KEEP CHRISTMAS WONDERFUL Agency: Publicis Conseil / Paris + Iconoclast / Paris + Mathematic / Paris + Prodigious / Paris Client: ORANGE Category: Online Films & Video / Long Form - Single
Christmas doesn´t need much. Only Love. Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Online Films & Video / Long Form - Single
Chase Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Online Films & Video / Long Form - Single
End Family Fire Agency: The Brady Center to Prevent Gun Violence / Washington, D.C. + Ad Council / New York + Droga5 / New York Client: The Brady Campaign to Prevent Gun Violence Category: Online Films & Video / Long Form - Single
The Baptism Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris Client: Ubisoft Category: Online Films & Video / Long Form - Single
Unfinished Stories Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark Client: Travelers Category: Long Form Video / Campaign / Series / Episodic
Enlightenment Agency: ANTI / Norway Client: DEICHMAN Category: Branding / Identity System
Dieline Agency: Jones Knowles Ritchie / New York Client: Dieline Category: Branding / Identity System
discovering hands - The Blind see more. Agency: Grey Germany / KW43 BRANDDESIGN / Duesseldorf Client: discovering hands Category: Branding / Identity System
Lugano Region Territorial Branding Agency: Caselli Strategic Design / Mendrisio Client: Ente Turistico del Luganese Category: Branding / Identity System
Fear and Fantasy Festival Agency: TBWA\ / Istanbul Client: Fear and Fantasy Festival Category: Branding / Identity System
Fragment Experience Agency: Sid Lee / Montreal + Fragment Experience / Matane Client: Fragment Experience Category: Branding / Identity System
Branding for a haute couture facial esthetic salon "EN" Agency: canaria inc. / Tokyo Client: LENOR JAPAN Co., Ltd. Category: Branding / Identity System
2018 LIANZHOU FOTO Agency: another design / Guangzhou Client: LIANZHOU FOTO Organizing Committee Category: Branding / Identity System
Mailchimp Brand Identity System Agency: COLLINS / San Francisco Client: Mailchimp Category: Branding / Identity System
Maison Mère visual Identity Agency: Sid Lee / Montreal + Maison Mère / Baie St-Paul Client: Maison Mère Category: Branding / Identity System
Nike By You Brand Identity System Agency: Gretel / New York + Nike / Beaverton, OR Client: Nike Category: Branding / Identity System

2019 Branded Entertainment Merit Award

The&Partnership / London

Lexus International

TAKUMI: A 60,000 hour story on the survival of human craft

Feature Length / Narrative & Documentary

OS_BE19065M

2019 Design Merit Award

Google Creative Lab / London

Google

NSynth Super

Innovation in Design

OS_DE19223M

2019 Design Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala

KINGO

KINGO. affordable solar energy on demand

Innovation in Design

OS_DE19224M

2019 Design Merit Award

BBDO / Bangkok

Mercedes-Benz (Thailand)

The Universal language of pain

Innovation in Design

OS_DE19225M

2019 Design Merit Award

VMLY&R / Melbourne

Monash University

Sip Safe

Innovation in Design

OS_DE19226M

2019 Design Merit Award

Naked Communications / Australia + RMIT University / Melbourne

RMIT University

Sans Forgetica

Innovation in Design

OS_DE19227M

2019 Design Merit Award

Havas / New York + TD Ameritrade / Jersey City

TD Ameritrade

Greetings from the Blockchain

Innovation in Design

OS_DE19228M

2019 Mobile Merit Award

Leo Burnett Melbourne / Southbank

SPC Ardmona

Goulburn Valley Food Tours

Websites

OS_MO19021M

2019 Mobile Merit Award

The Monkeys / Sydney

UNICEF Australia

Give a Minute of Your Time

Websites

OS_MO19022M

2019 Film Merit Award

Apple / Cupertino + Rattling Stick / Los Angeles

Apple

Memory

Online Films & Video / Long Form - Single

OS_FI19070M

2019 Film Merit Award

Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles

Apple

Homework

Online Films & Video / Long Form - Single

OS_FI19071M

2019 Film Merit Award

Apple / Cupertino + Furlined / Los Angeles

Apple

A Little Company

Online Films & Video / Long Form - Single

OS_FI19072M

2019 Film Merit Award

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Online Films & Video / Long Form - Single

OS_FI19073M

2019 Film Merit Award

King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm

Clas Ohlson

Merry Stress Free Christmas

Online Films & Video / Long Form - Single

OS_FI19074M

2019 Film Merit Award

Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam

Diesel

Diesel Ha(u)te Couture

Online Films & Video / Long Form - Single

OS_FI19075M

2019 Film Merit Award

Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles

Dollar Shave Club

Get Ready

Online Films & Video / Long Form - Single

OS_FI19076M

2019 Film Merit Award

BBDO / New York + OPositive

Dunkin'

CappuChinos

Online Films & Video / Long Form - Single

OS_FI19077M

2019 Film Merit Award

Jung von Matt/Donau / Vienna

Erste Group Bank AG

First Christmas

Online Films & Video / Long Form - Single

OS_FI19078M

2019 Film Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Online Films & Video / Long Form - Single

OS_FI19079M

2019 Film Merit Award

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Online Films & Video / Long Form - Single

OS_FI19080M

2019 Film Merit Award

Google Brand Studio / San Francisco

Google

Google Year in Search 2018

Online Films & Video / Long Form - Single

OS_FI19081M

2019 Film Merit Award

DDB / Paris + RSA Films / London + 75 / Paris + MPC / London

Hennessy

The Seven Worlds

Online Films & Video / Long Form - Single

OS_FI19082M

2019 Film Merit Award

PRETTYBIRD / Culver City + Ignite / Oakland

Ignite

Medically Speaking | IGNITE

Online Films & Video / Long Form - Single

OS_FI19083M

2019 Film Merit Award

ACNE / Stockholm + IKEA Creative Hub / Malmö

IKEA

Me We

Online Films & Video / Long Form - Single

OS_FI19084M

2019 Film Merit Award

Rethink / Toronto/Montreal/Vancouver

IKEA

Lamp 2

Online Films & Video / Long Form - Single

OS_FI19085M

2019 Film Merit Award

Droga5 / New York

Kraft Heinz Ore-Ida

Potato Pay

Online Films & Video / Long Form - Single

OS_FI19086M

2019 Film Merit Award

FCB West / San Francisco

Levi Strauss & Co

Use Your Vote

Online Films & Video / Long Form - Single

OS_FI19087M

2019 Film Merit Award

McCann / New York + March for our Lives / Parkland

March for our Lives

The Most Vicious Cycle

Online Films & Video / Long Form - Single

OS_FI19088M

2019 Film Merit Award

BBDO / New York + BBDO Studios / New York

Mars Chocolate North America - Snickers

Apology

Online Films & Video / Long Form - Single

OS_FI19089M

2019 Film Merit Award

Energy BBDO / Chicago

Mars Inc.

Martin's Regret

Online Films & Video / Long Form - Single

OS_FI19090M

2019 Film Merit Award

ROSAPARK / PARIS

Monoprix

The Worst Song in the World

Online Films & Video / Long Form - Single

OS_FI19091M

2019 Film Merit Award

Wieden+Kennedy / Amsterdam

Nike Russia

Never Ask: Synchronised Swimmer

Online Films & Video / Long Form - Single

OS_FI19092M

2019 Film Merit Award

Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore

Ogilvy & Mather Singapore

Bodybuilder

Online Films & Video / Long Form - Single

OS_FI19093M

2019 Film Merit Award

Publicis Conseil / Paris + Iconoclast / Paris + Mathematic / Paris + Prodigious / Paris

ORANGE

KEEP CHRISTMAS WONDERFUL

Online Films & Video / Long Form - Single

OS_FI19094M

2019 Film Merit Award

SERVICEPLAN GERMANY / Munich

PENNY

Christmas doesn´t need much. Only Love.

Online Films & Video / Long Form - Single

OS_FI19095M

2019 Film Merit Award

Spotify In-House / New York + UM Worldwide / New York

Spotify

Chase

Online Films & Video / Long Form - Single

OS_FI19096M

2019 Film Merit Award

The Brady Center to Prevent Gun Violence / Washington, D.C. + Ad Council / New York + Droga5 / New York

The Brady Campaign to Prevent Gun Violence

End Family Fire

Online Films & Video / Long Form - Single

OS_FI19097M

2019 Film Merit Award

DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris

Ubisoft

The Baptism

Online Films & Video / Long Form - Single

OS_FI19098M

2019 Branded Entertainment Merit Award

TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark

Travelers

Unfinished Stories

Long Form Video / Campaign / Series / Episodic

OS_BE19064M

2019 Design Merit Award

ANTI / Norway

DEICHMAN

Enlightenment

Branding / Identity System

OS_DE19086M

2019 Design Merit Award

Jones Knowles Ritchie / New York

Dieline

Dieline

Branding / Identity System

OS_DE19087M

2019 Design Merit Award

Grey Germany / KW43 BRANDDESIGN / Duesseldorf

discovering hands

discovering hands - The Blind see more.

Branding / Identity System

OS_DE19088M

2019 Design Merit Award

Caselli Strategic Design / Mendrisio

Ente Turistico del Luganese

Lugano Region Territorial Branding

Branding / Identity System

OS_DE19089M

2019 Design Merit Award

TBWA\ / Istanbul

Fear and Fantasy Festival

Fear and Fantasy Festival

Branding / Identity System

OS_DE19090M

2019 Design Merit Award

Sid Lee / Montreal + Fragment Experience / Matane

Fragment Experience

Fragment Experience

Branding / Identity System

OS_DE19091M

2019 Design Merit Award

canaria inc. / Tokyo

LENOR JAPAN Co., Ltd.

Branding for a haute couture facial esthetic salon "EN"

Branding / Identity System

OS_DE19092M

2019 Design Merit Award

another design / Guangzhou

LIANZHOU FOTO Organizing Committee

2018 LIANZHOU FOTO

Branding / Identity System

OS_DE19093M

2019 Design Merit Award

COLLINS / San Francisco

Mailchimp

Mailchimp Brand Identity System

Branding / Identity System

OS_DE19094M

2019 Design Merit Award

Sid Lee / Montreal + Maison Mère / Baie St-Paul

Maison Mère

Maison Mère visual Identity

Branding / Identity System

OS_DE19095M

2019 Design Merit Award

Gretel / New York + Nike / Beaverton, OR

Nike

Nike By You Brand Identity System

Branding / Identity System

OS_DE19096M

Follow Us