The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Integrated Campaigns / Integrated Branding
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Use of Technology
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Social Engagement / Community Building
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Innovation in Radio & Audio
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Experiential / Live Events
The Truth Is Worth It
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York
Client: Adidas Category: Physical Items
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Craft - Writing / Single
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Westworld: The Maze
Agency: 360i / New York
Client: HBO Category: Craft - Visual & Audio Craft / Sound
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Creative Effectiveness / Single Country or Region
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Out of Home / Health & Wellness
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Out of Home / Health & Wellness
Christmas by John Lewis & Partners
Agency: John Lewis & Partners / London + adam&eveDDB / London
Client: John Lewis & Partners Category: Penta Pencil
Unboxing the Truth
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York
Client: Thomson Reuters Corporation Category: Influencer Marketing / Single Channel
Share for Good
Agency: DAVID The Agency / Miami + AB-Inbev / New York
Client: ABInbev – Estrella Jalisco Category: Influencer Marketing / Single Channel
Let Me Talk
Agency: Iris / London + Sweetshop / London
Client: SANE Category: Influencer Marketing / Single Channel
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc. Category: Typography / Static
Deadpool 2 opening titles
Agency: Method Studios / New York + 20th Century Fox / Los Angeles
Client: 20th Century Fox Category: Craft - Title Sequences / Title Sequences
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Animation
Viva La Vulva
Agency: AMVBBDO / London + Soundtree Music / London
Client: Essity Category: Craft / Animation
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Craft / Animation
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Digital & Online / Social Media & Viral Marketing - Campaign
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Brand Transformation
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref Category: Craft / Typography
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Experiential / Immersive / Events
Reversible Poetry
Agency: McCann / Bristol + McCann / Birmingham
Client: Refuge - Lisa King Category: Craft / Writing
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Social Engagement / Stunts & Activations
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Social Engagement / Stunts & Activations
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Social Engagement / Stunts & Activations
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Community Building
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Community Building
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Non-traditional & Guerrilla Marketing
DEISEL GO WITH THE FAKE
Agency: Publicis / New York + Publicis Italy / Milan
Client: Diesel Category: Non-traditional & Guerrilla Marketing
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express Category: Non-traditional & Guerrilla Marketing
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Non-traditional & Guerrilla Marketing
Paving for Pizza
Agency: Domino's Pizza / Ann Arbor
Client: Domino's Pizza Category: Non-traditional & Guerrilla Marketing
Save our Species
Agency: BETC / Paris
Client: Lacoste Category: Non-traditional & Guerrilla Marketing
Award:
2019 Integrated Gold Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaigns / Integrated Branding
Annual ID:
OS_IG19001G
Award:
2019 Social Influencer Marketing Gold Pencil
Agency:
The Cybersmile Foundation / London + adam&eveDDB / London
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19001G
Award:
2019 Experiential & Immersive Gold Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Annual ID:
OS_EX19001G
Award:
2019 Creative Use of Data Gold Pencil
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU19001G
Award:
2019 Intellectual Property Gold Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Digital Product
Annual ID:
OS_IP19001G
Award:
2019 Design Gold Pencil
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Insta Novels
Category:
Digital Design
Annual ID:
OS_DE19001G
Award:
2019 Social Media Gold Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19001G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
AMVBBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Branded Content
Annual ID:
OS_HW19001G
Award:
2019 Public Relations Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Media Relations
Annual ID:
OS_PR19001G
Award:
2019 Radio & Audio Gold Pencil
Agency:
BWM Dentsu / Sydney
Client:
The ALS Association
Title:
Project Revoice
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA19001G
Award:
2019 Branded Entertainment Gold Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential / Live Events
Annual ID:
OS_BE19001G
Award:
2019 Film Gold Pencil
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI19001G
Award:
2019 Direct Marketing Gold Pencil
Agency:
TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Physical Items
Annual ID:
OS_DI19001G
Award:
2019 Interactive & Online Gold Pencil
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN19001G
Award:
2019 Moving Image Craft Gold Pencil
Agency:
Sra Rushmore SA / Madrid + Blur Films / Madrid
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Craft - Writing / Single
Annual ID:
OS_MI19001G
Award:
2019 Print & Outdoor Gold Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19001G
Award:
2019 Digital Craft Gold Pencil
Agency:
360i / New York
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Visual & Audio Craft / Sound
Annual ID:
OS_DC19001G
Award:
2019 Mobile Gold Pencil
Agency:
MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Use of Technology
Annual ID:
OS_MO19001G
Award:
2019 Creative Effectiveness Gold Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19001G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW19018G
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW19019B
Award:
2019 Penta Pencil Penta
Agency:
John Lewis & Partners / London + adam&eveDDB / London
Client:
John Lewis & Partners
Title:
Christmas by John Lewis & Partners
Category:
Penta Pencil
Annual ID:
OS_PP19001P
Award:
2019 Social Influencer Marketing Silver Pencil
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York
Client:
Thomson Reuters Corporation
Title:
Unboxing the Truth
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19002S
Award:
2019 Social Influencer Marketing Bronze Pencil
Agency:
DAVID The Agency / Miami + AB-Inbev / New York
Client:
ABInbev – Estrella Jalisco
Title:
Share for Good
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19003B
Award:
2019 Social Influencer Marketing Bronze Pencil
Agency:
Iris / London + Sweetshop / London
Client:
SANE
Title:
Let Me Talk
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19004B
Award:
2019 Design Gold Pencil
Agency:
SHA inc. / TOKYO
Client:
BioClub Tokyo
Title:
The origin of life
Category:
Typography / Static
Annual ID:
OS_DE19023G
Award:
2019 Design Silver Pencil
Agency:
SHA inc. / TOKYO
Client:
Loftwork inc.
Title:
YouFab Global Creative Awards 2018
Category:
Typography / Static
Annual ID:
OS_DE19024S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
Method Studios / New York + 20th Century Fox / Los Angeles
Client:
20th Century Fox
Title:
Deadpool 2 opening titles
Category:
Craft - Title Sequences / Title Sequences
Annual ID:
OS_MI19034S
Award:
2019 Design Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Share Your Gifts
Category:
Craft / Animation
Annual ID:
OS_DE19067B
Award:
2019 Design Bronze Pencil
Agency:
AMVBBDO / London + Soundtree Music / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft / Animation
Annual ID:
OS_DE19068B
Award:
2019 Design Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
Christmas doesn´t need much. Only Love.
Category:
Craft / Animation
Annual ID:
OS_DE19069B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Digital & Online / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI19020B
Award:
2019 Integrated Gold Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Brand Transformation
Annual ID:
OS_IG19010G
Award:
2019 Print & Outdoor Gold Pencil
Agency:
SHA inc. / TOKYO
Client:
BioClub Tokyo
Title:
The origin of life
Category:
Craft / Typography
Annual ID:
OS_PO19055G
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Craft / Typography
Annual ID:
OS_PO19056B
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW19003G
Award:
2019 Mobile Silver Pencil
Agency:
McCann / Bristol + McCann / Birmingham
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Craft / Writing
Annual ID:
OS_MO19019S
Award:
2019 Social Media Gold Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19021G
Award:
2019 Social Media Silver Pencil
Agency:
Droga5 / New York
Client:
IHOP
Title:
IHOb
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19022S
Award:
2019 Social Media Bronze Pencil
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19023B
Award:
2019 Social Media Bronze Pencil
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19024B
Award:
2019 Experiential & Immersive Gold Pencil
Agency:
MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Use of Technology
Annual ID:
OS_EX19017G
Award:
2019 Public Relations Gold Pencil
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Community Building
Annual ID:
OS_PR19012G
Award:
2019 Public Relations Bronze Pencil
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Community Building
Annual ID:
OS_PR19013B
Award:
2019 Direct Marketing Gold Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19021G
Award:
2019 Direct Marketing Gold Pencil
Agency:
Publicis / New York + Publicis Italy / Milan
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19022G
Award:
2019 Direct Marketing Bronze Pencil
Agency:
Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19023B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19024B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
Domino's Pizza / Ann Arbor
Client:
Domino's Pizza
Title:
Paving for Pizza
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19025B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
BETC / Paris
Client:
Lacoste
Title:
Save our Species
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19026B
