The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaigns / Integrated Branding
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: CMO Pencil
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Varying Length Campaign
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Physical Items
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital Product
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Branded Content
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Radio & Audio
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Craft - Writing / Single
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
The Uncensored Playlist Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Social Channel
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Social Channel
@SeeLikeMenna Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Social Channel
Dogs for Dogs Agency: CLM BBDO / Boulogne-Billancourt Client: Pedigree Category: Social Channel
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Innovation in Print & Outdoor
Fresh Prints Agency: McCann / Spain + Aldi / Barcelona Client: Aldi Category: Innovation in Print & Outdoor
Save our Species Agency: BETC / Paris Client: Lacoste Category: Green Pencil
Christmas by John Lewis & Partners Agency: John Lewis & Partners / London + adam&eveDDB / London Client: John Lewis & Partners Category: Penta Pencil
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Non-traditional & Guerrilla Marketing
DEISEL GO WITH THE FAKE Agency: Publicis / New York + Publicis Italy / Milan Client: Diesel Category: Non-traditional & Guerrilla Marketing
American Express Jersey Assurance Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Non-traditional & Guerrilla Marketing
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Non-traditional & Guerrilla Marketing
Paving for Pizza Agency: Domino's Pizza / Ann Arbor Client: Domino's Pizza Category: Non-traditional & Guerrilla Marketing
Save our Species Agency: BETC / Paris Client: Lacoste Category: Non-traditional & Guerrilla Marketing
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Promotional / Collateral / Posters - Single
Dragster Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
Shuttle Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Digital & Online / Social Media & Viral Marketing - Single
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Digital Design
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Digital Design
Absolut #NoSugarCoating Agency: Absolut Vodka / New York + 360i / New York Client: Absolut Vodka Category: Mobile-First Video / Under 15 Seconds
Nike Just Do It 'Dream Crazy' Chicago Marathon Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Extended Campaign - Posters & Out of Home
One Art Agency: VMLY&R / Dubai Client: Interreligious Council of Bosnia & Herzegovina Category: Extended Campaign - Posters & Out of Home
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton Client: Nike Category: Extended Campaign - Posters & Out of Home
The Truth Is Worth It Agency: Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York Client: The New York Times Category: Craft - Editing / Campaign
PRIDE JERSEY Agency: TBWA\HAKUHODO Inc. / Tokyo Client: AIG Category: Innovation in Public Relations
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Innovation in Public Relations
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Innovation in Public Relations
The Boy and the Piano Agency: John Lewis & Partners / London + adam&eveDDB / London Client: John Lewis & Partners Category: Cinema Advertising

2019 Integrated Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaigns / Integrated Branding

OS_IG19001G

2019 CMO Pencil Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

CMO Pencil

OS_CMO19001G

2019 Design Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Digital Design

OS_DE19001G

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Out-of-Home / Billboards & Transit - Single

OS_PO19001G

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

OS_FI19001G

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19001G

2019 Public Relations Gold Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Media Relations

OS_PR19001G

2019 Direct Marketing Gold Pencil

TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York

Adidas

Billie Jean King Your Shoes

Physical Items

OS_DI19001G

2019 Creative Use of Data Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

OS_CU19001G

2019 Intellectual Property Gold Pencil

FCB Inferno / London

Huawei

Story Sign

Digital Product

OS_IP19001G

2019 Creative Effectiveness Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Creative Effectiveness / Single Country or Region

OS_CE19001G

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Social Engagement / Community Building

OS_SM19001G

2019 Digital Craft Gold Pencil

360i / New York

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

OS_DC19001G

2019 Branded Entertainment Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_BE19001G

2019 Health, Wellness & Pharma Gold Pencil

AMVBBDO / London

Essity

Viva La Vulva

Branded Content

OS_HW19001G

2019 Radio & Audio Gold Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Innovation in Radio & Audio

OS_RA19001G

2019 Mobile Gold Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Use of Technology

OS_MO19001G

2019 Moving Image Craft Gold Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Craft - Writing / Single

OS_MI19001G

2019 Social Influencer Marketing Gold Pencil

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Influencer Marketing / Single Channel

OS_SI19001G

2019 Experiential & Immersive Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Use of Technology

OS_EX19001G

2019 Social Media Gold Pencil

DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo

Reporters without Borders

The Uncensored Playlist

Social Channel

OS_SM19002G

2019 Social Media Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Social Channel

OS_SM19003G

2019 Social Media Silver Pencil

Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo

Toyota Motor Corporation

@SeeLikeMenna

Social Channel

OS_SM19004S

2019 Social Media Bronze Pencil

CLM BBDO / Boulogne-Billancourt

Pedigree

Dogs for Dogs

Social Channel

OS_SM19005B

2019 Print & Outdoor Gold Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Innovation in Print & Outdoor

OS_PO19057G

2019 Print & Outdoor Silver Pencil

McCann / Spain + Aldi / Barcelona

Aldi

Fresh Prints

Innovation in Print & Outdoor

OS_PO19058S

2019 Green Pencil Green

BETC / Paris

Lacoste

Save our Species

Green Pencil

OS_GP19001E

2019 Penta Pencil Penta

John Lewis & Partners / London + adam&eveDDB / London

John Lewis & Partners

Christmas by John Lewis & Partners

Penta Pencil

OS_PP19001P

2019 Direct Marketing Gold Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Non-traditional & Guerrilla Marketing

OS_DI19021G

2019 Direct Marketing Gold Pencil

Publicis / New York + Publicis Italy / Milan

Diesel

DEISEL GO WITH THE FAKE

Non-traditional & Guerrilla Marketing

OS_DI19022G

2019 Direct Marketing Bronze Pencil

Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York

American Express

American Express Jersey Assurance

Non-traditional & Guerrilla Marketing

OS_DI19023B

2019 Direct Marketing Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Non-traditional & Guerrilla Marketing

OS_DI19024B

2019 Direct Marketing Bronze Pencil

Domino's Pizza / Ann Arbor

Domino's Pizza

Paving for Pizza

Non-traditional & Guerrilla Marketing

OS_DI19025B

2019 Direct Marketing Bronze Pencil

BETC / Paris

Lacoste

Save our Species

Non-traditional & Guerrilla Marketing

OS_DI19026B

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Promotional / Collateral / Posters - Single

OS_PO19015G

2019 Print & Outdoor Silver Pencil

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Dragster

Promotional / Collateral / Posters - Single

OS_PO19016S

2019 Print & Outdoor Silver Pencil

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Shuttle

Promotional / Collateral / Posters - Single

OS_PO19017S

2019 Direct Marketing Gold Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19019G

2019 Design Gold Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Digital Design

OS_DE19048G

2019 Design Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Digital Design

OS_DE19049B

2019 Mobile Gold Pencil

Absolut Vodka / New York + 360i / New York

Absolut Vodka

Absolut #NoSugarCoating

Mobile-First Video / Under 15 Seconds

OS_MO19010G

2019 Print & Outdoor Bronze Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy' Chicago Marathon

Out-of-Home / Billboards & Transit - Single

OS_PO19027B

2019 Print & Outdoor Gold Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Extended Campaign - Posters & Out of Home

OS_PO19038G

2019 Print & Outdoor Bronze Pencil

VMLY&R / Dubai

Interreligious Council of Bosnia & Herzegovina

One Art

Extended Campaign - Posters & Out of Home

OS_PO19039B

2019 Print & Outdoor Bronze Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Extended Campaign - Posters & Out of Home

OS_PO19040B

2019 Moving Image Craft Gold Pencil

Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York

The New York Times

The Truth Is Worth It

Craft - Editing / Campaign

OS_MI19023G

2019 Public Relations Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo

AIG

PRIDE JERSEY

Innovation in Public Relations

OS_PR19030B

2019 Public Relations Bronze Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Innovation in Public Relations

OS_PR19031B

2019 Public Relations Bronze Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Innovation in Public Relations

OS_PR19032B

2019 Film Gold Pencil

John Lewis & Partners / London + adam&eveDDB / London

John Lewis & Partners

The Boy and the Piano

Cinema Advertising

OS_FI19031G

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