The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Poster Bank Agency: Leo Burnett / Toronto Client: TD Category: Branding / Branded Item
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Branding / Branded Item
HORNBACH "WERKSTÜCK Edition 001" Agency: HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin Client: HORNBACH Baumarkt AG Category: Branding / Branded Item
Dunkin' Agency: Jones Knowles Ritchie / New York Client: Dunkin' Brands Category: Branding / Identity System
Visual identity based on historical eye charts Agency: ANTI / Norway Client: Optiker-K Category: Branding / Identity System
"9.58 seconds - the world's fastest annual report" Agency: Publicis Pixelpark / Erlangen/Hamburg Client: Puma SE Category: Branding / Corporate Communications
Mailchimp Brand Identity System Agency: COLLINS / San Francisco Client: Mailchimp Category: Branding / Rebranding
MOCA Agency: Leo Burnett / Toronto Client: Museum Of Contemporary Art Category: Branding / Rebranding
Costume change at the opera Agency: Happy F&B / Gothenburg + F&B Studios / Gothenburg Client: GöteborgsOperan Category: Branding / Logo
Münchner Philharmoniker "The logo behind the logo" Agency: Kolle Rebbe GmbH / Korefe / Hamburg Client: Münchner Philharmoniker Category: Branding / Logo
Pride Shield Agency: Rethink / Toronto/Montreal/Vancouver + Morrison Films / Montreal + 1One Production / Montreal Client: Fondation Émergence Category: Branding / Brand Installations
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Branding / Brand Installations
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Branding / Brand Installations
#ShaveToRemember Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Branding / Brand Installations
Enlightenment Agency: ANTI / Norway Client: DEICHMAN Category: Branding / Identity System
Dieline Agency: Jones Knowles Ritchie / New York Client: Dieline Category: Branding / Identity System
discovering hands - The Blind see more. Agency: Grey Germany / KW43 BRANDDESIGN / Duesseldorf Client: discovering hands Category: Branding / Identity System
Lugano Region Territorial Branding Agency: Caselli Strategic Design / Mendrisio Client: Ente Turistico del Luganese Category: Branding / Identity System
Fear and Fantasy Festival Agency: TBWA\ / Istanbul Client: Fear and Fantasy Festival Category: Branding / Identity System
Fragment Experience Agency: Sid Lee / Montreal + Fragment Experience / Matane Client: Fragment Experience Category: Branding / Identity System
Branding for a haute couture facial esthetic salon "EN" Agency: canaria inc. / Tokyo Client: LENOR JAPAN Co., Ltd. Category: Branding / Identity System
2018 LIANZHOU FOTO Agency: another design / Guangzhou Client: LIANZHOU FOTO Organizing Committee Category: Branding / Identity System
Mailchimp Brand Identity System Agency: COLLINS / San Francisco Client: Mailchimp Category: Branding / Identity System
Maison Mère visual Identity Agency: Sid Lee / Montreal + Maison Mère / Baie St-Paul Client: Maison Mère Category: Branding / Identity System
Nike By You Brand Identity System Agency: Gretel / New York + Nike / Beaverton, OR Client: Nike Category: Branding / Identity System
Africa's Travel Indaba Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg Client: South African Tourism Category: Branding / Identity System
A simple line, a simple sport Agency: PEN.Inc. / Tokyo Client: The FACTORY Climbing Gym Category: Branding / Identity System
Tian Shui's Branding Design Agency: Y.STUDIO / Shenzhen Client: Tian Shui Category: Branding / Identity System
EartH Visual Identity Agency: 72andSunny / Amsterdam + Village Underground / London Client: Village Underground Category: Branding / Identity System
The Sobering Report Agency: Rethink / Toronto/Montreal/Vancouver Client: Arrive Alive Drive Sober Category: Branding / Corporate Communications
BBC Two Rebrand Agency: Superunion / London + BBC Creative / London Client: BBC Two Category: Branding / Rebranding
Dunkin' Agency: Jones Knowles Ritchie / New York Client: Dunkin' Brands Category: Branding / Rebranding
National Museum of Iceland - Brand Identity Agency: Jónsson & Le'macks / Reykjavik Client: National Museum of Iceland Category: Branding / Rebranding
Subway - Rebranding Agency: Turner Duckworth: / London, San Francisco, New York Client: Subway Category: Branding / Rebranding
More in the making Agency: Apple / Cupertino Client: Apple Category: Branding / Logo
Dunkin' Agency: Jones Knowles Ritchie / New York Client: Dunkin' Brands Category: Branding / Logo
One Agency: VMLY&R / Dubai Client: Interreligious Council of Bosnia & Herzegovina Category: Branding / Logo
Logo moulded in iron Agency: ANTI / Norway Client: Nedre Foss Category: Branding / Logo
Philippe Coutinho ID Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Branding / Logo
Logo based on the historical optotype eye chart letters Agency: ANTI / Norway Client: Optiker-K Category: Branding / Logo
Africa's Travel Indaba Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg Client: South African Tourism Category: Branding / Logo
Subway - Logo Agency: Turner Duckworth: / London, San Francisco, New York Client: Subway Category: Branding / Logo
The Google Assistant Ride Agency: Google / San Francisco + Sparks / Philadelphia + Deep Local / Pittsburgh + Nexus Studios / Los Angeles Client: Google Category: Branding / Brand Installations
Healing Jungle Agency: Innocean Worldwide / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul Client: Hyundai Marine & Fire Insurance Category: Branding / Brand Installations
MINI EXTRAODDINARY Agency: Kinetic / Singapore Client: MINI ASIA Category: Branding / Brand Installations
Noc Coffee Company Agency: Superunion / Hong Kong Client: Noc Coffee Company Category: Branding / Brand Installations

2019 Design Silver Pencil

Leo Burnett / Toronto

TD

Poster Bank

Branding / Branded Item

OS_DE19004S

2019 Design Bronze Pencil

TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York

Adidas

Billie Jean King Your Shoes

Branding / Branded Item

OS_DE19005B

2019 Design Bronze Pencil

HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin

HORNBACH Baumarkt AG

HORNBACH "WERKSTÜCK Edition 001"

Branding / Branded Item

OS_DE19006B

2019 Design Silver Pencil

Jones Knowles Ritchie / New York

Dunkin' Brands

Dunkin'

Branding / Identity System

OS_DE19007S

2019 Design Silver Pencil

ANTI / Norway

Optiker-K

Visual identity based on historical eye charts

Branding / Identity System

OS_DE19008S

2019 Design Silver Pencil

Publicis Pixelpark / Erlangen/Hamburg

Puma SE

"9.58 seconds - the world's fastest annual report"

Branding / Corporate Communications

OS_DE19011S

2019 Design Silver Pencil

COLLINS / San Francisco

Mailchimp

Mailchimp Brand Identity System

Branding / Rebranding

OS_DE19009S

2019 Design Bronze Pencil

Leo Burnett / Toronto

Museum Of Contemporary Art

MOCA

Branding / Rebranding

OS_DE19010B

2019 Design Silver Pencil

Happy F&B / Gothenburg + F&B Studios / Gothenburg

GöteborgsOperan

Costume change at the opera

Branding / Logo

OS_DE19002S

2019 Design Silver Pencil

Kolle Rebbe GmbH / Korefe / Hamburg

Münchner Philharmoniker

Münchner Philharmoniker "The logo behind the logo"

Branding / Logo

OS_DE19003S

2019 Design Gold Pencil

Rethink / Toronto/Montreal/Vancouver + Morrison Films / Montreal + 1One Production / Montreal

Fondation Émergence

Pride Shield

Branding / Brand Installations

OS_DE19012G

2019 Design Gold Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Branding / Brand Installations

OS_DE19013G

2019 Design Silver Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Branding / Brand Installations

OS_DE19014S

2019 Design Bronze Pencil

Ogilvy South Africa / Johannesburg

Philips & The Nelson Mandela Foundation

#ShaveToRemember

Branding / Brand Installations

OS_DE19015B

2019 Design Merit Award

ANTI / Norway

DEICHMAN

Enlightenment

Branding / Identity System

OS_DE19086M

2019 Design Merit Award

Jones Knowles Ritchie / New York

Dieline

Dieline

Branding / Identity System

OS_DE19087M

2019 Design Merit Award

Grey Germany / KW43 BRANDDESIGN / Duesseldorf

discovering hands

discovering hands - The Blind see more.

Branding / Identity System

OS_DE19088M

2019 Design Merit Award

Caselli Strategic Design / Mendrisio

Ente Turistico del Luganese

Lugano Region Territorial Branding

Branding / Identity System

OS_DE19089M

2019 Design Merit Award

TBWA\ / Istanbul

Fear and Fantasy Festival

Fear and Fantasy Festival

Branding / Identity System

OS_DE19090M

2019 Design Merit Award

Sid Lee / Montreal + Fragment Experience / Matane

Fragment Experience

Fragment Experience

Branding / Identity System

OS_DE19091M

2019 Design Merit Award

canaria inc. / Tokyo

LENOR JAPAN Co., Ltd.

Branding for a haute couture facial esthetic salon "EN"

Branding / Identity System

OS_DE19092M

2019 Design Merit Award

another design / Guangzhou

LIANZHOU FOTO Organizing Committee

2018 LIANZHOU FOTO

Branding / Identity System

OS_DE19093M

2019 Design Merit Award

COLLINS / San Francisco

Mailchimp

Mailchimp Brand Identity System

Branding / Identity System

OS_DE19094M

2019 Design Merit Award

Sid Lee / Montreal + Maison Mère / Baie St-Paul

Maison Mère

Maison Mère visual Identity

Branding / Identity System

OS_DE19095M

2019 Design Merit Award

Gretel / New York + Nike / Beaverton, OR

Nike

Nike By You Brand Identity System

Branding / Identity System

OS_DE19096M

2019 Design Merit Award

FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg

South African Tourism

Africa's Travel Indaba

Branding / Identity System

OS_DE19097M

2019 Design Merit Award

PEN.Inc. / Tokyo

The FACTORY Climbing Gym

A simple line, a simple sport

Branding / Identity System

OS_DE19098M

2019 Design Merit Award

Y.STUDIO / Shenzhen

Tian Shui

Tian Shui's Branding Design

Branding / Identity System

OS_DE19099M

2019 Design Merit Award

72andSunny / Amsterdam + Village Underground / London

Village Underground

EartH Visual Identity

Branding / Identity System

OS_DE19100M

2019 Design Merit Award

Rethink / Toronto/Montreal/Vancouver

Arrive Alive Drive Sober

The Sobering Report

Branding / Corporate Communications

OS_DE19105M

2019 Design Merit Award

Superunion / London + BBC Creative / London

BBC Two

BBC Two Rebrand

Branding / Rebranding

OS_DE19101M

2019 Design Merit Award

Jones Knowles Ritchie / New York

Dunkin' Brands

Dunkin'

Branding / Rebranding

OS_DE19102M

2019 Design Merit Award

Jónsson & Le'macks / Reykjavik

National Museum of Iceland

National Museum of Iceland - Brand Identity

Branding / Rebranding

OS_DE19103M

2019 Design Merit Award

Turner Duckworth: / London, San Francisco, New York

Subway

Subway - Rebranding

Branding / Rebranding

OS_DE19104M

2019 Design Merit Award

Apple / Cupertino

Apple

More in the making

Branding / Logo

OS_DE19078M

2019 Design Merit Award

Jones Knowles Ritchie / New York

Dunkin' Brands

Dunkin'

Branding / Logo

OS_DE19079M

2019 Design Merit Award

VMLY&R / Dubai

Interreligious Council of Bosnia & Herzegovina

One

Branding / Logo

OS_DE19080M

2019 Design Merit Award

ANTI / Norway

Nedre Foss

Logo moulded in iron

Branding / Logo

OS_DE19081M

2019 Design Merit Award

Wieden+Kennedy / São Paulo

Nike

Philippe Coutinho ID

Branding / Logo

OS_DE19082M

2019 Design Merit Award

ANTI / Norway

Optiker-K

Logo based on the historical optotype eye chart letters

Branding / Logo

OS_DE19083M

2019 Design Merit Award

FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg

South African Tourism

Africa's Travel Indaba

Branding / Logo

OS_DE19084M

2019 Design Merit Award

Turner Duckworth: / London, San Francisco, New York

Subway

Subway - Logo

Branding / Logo

OS_DE19085M

2019 Design Merit Award

Google / San Francisco + Sparks / Philadelphia + Deep Local / Pittsburgh + Nexus Studios / Los Angeles

Google

The Google Assistant Ride

Branding / Brand Installations

OS_DE19106M

2019 Design Merit Award

Innocean Worldwide / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul

Hyundai Marine & Fire Insurance

Healing Jungle

Branding / Brand Installations

OS_DE19107M

2019 Design Merit Award

Kinetic / Singapore

MINI ASIA

MINI EXTRAODDINARY

Branding / Brand Installations

OS_DE19108M

2019 Design Merit Award

Superunion / Hong Kong

Noc Coffee Company

Noc Coffee Company

Branding / Brand Installations

OS_DE19109M

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