The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaigns / Integrated Branding
The Truth Is Worth It Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Physical Items
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Radio & Audio
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Branded Content
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Craft - Writing / Single
Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital Product
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Integrated Campaign
BIHOR COUTURE Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Integrated Campaign
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Integrated Campaign
Absolut #NoSugarCoating Agency: Absolut Vodka / New York + 360i / New York Client: Absolut Vodka Category: Mobile-First Video / Under 15 Seconds
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Out-of-Home / Dynamic Billboards & Transit
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Digital & Online / Social Media & Viral Marketing - Single
McDelivery Agency: TBWA\Paris / Boulogne-Billancourt Client: McDonald's Category: Out-of-Home / Billboards & Transit - Campaign
No B.S. Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: RXBAR Category: Out-of-Home / Billboards & Transit - Campaign
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Out-of-Home / P.O.P. & In-Store - Single
Anthem Agency: BBDO / Toronto Client: Right To Play Category: Craft - Cinematography / Single
The Seven Worlds Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London Client: Hennessy Category: Craft - Cinematography / Single
The Baptism Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris Client: Ubisoft Category: Craft - Cinematography / Single
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles Client: Apple Category: Craft - Cinematography / Single
The Boy & The Piano Agency: Academy Films / London + adam&eveDDB / London + MPC / London Client: John Lewis & Partners Category: Craft - Cinematography / Single
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Online Films & Video / Varying Length Campaign
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Online Films & Video / Varying Length Campaign
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Television & VOD / Long Form - Campaign
Great Shows Stay With You Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London Client: Amazon Prime Video Category: Television & VOD / Long Form - Campaign
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Craft / Printing / Production
Game of Thrones White Walkers are Organizing Agency: Arts & Letters Creative Co. / Richmond Client: Google Chromebook Category: Craft / Writing
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Writing
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Experiential / Environmental / Out of Home - Series
ASPIRATION & PERSPIRATION Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Promotional / Posters - Series
Never Stand Still Agency: Design Army / Washington, DC Client: Hong Kong Ballet Category: Promotional / Posters - Series
Black and Red Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Promotional / Posters - Series
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression— Agency: DENTSU INC. / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Promotional / Posters - Series
YouFab Global Creative Awards 2018 Agency: SHA inc. / TOKYO Client: Loftwork inc. Category: Promotional / Posters - Series
Frottage Agency: TBWA Santiago Mangada Puno / Makati City Client: The Red Whistle/UNAIDS Category: Promotional / Posters - Series
The Truth Is Worth It Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Craft - Direction / Campaign
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles Client: Apple Category: Long Form Video / Single
Bohemian Rhapsody Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London Client: John Lewis & Partners / Waitrose & Partners Category: Long Form Video / Single

2019 Integrated Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaigns / Integrated Branding

OS_IG19001G

2019 Film Gold Pencil

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

OS_FI19001G

2019 Design Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Digital Design

OS_DE19001G

2019 Branded Entertainment Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_BE19001G

2019 Direct Marketing Gold Pencil

TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York

Adidas

Billie Jean King Your Shoes

Physical Items

OS_DI19001G

2019 Radio & Audio Gold Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Innovation in Radio & Audio

OS_RA19001G

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Social Engagement / Community Building

OS_SM19001G

2019 Creative Use of Data Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

OS_CU19001G

2019 Creative Effectiveness Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Creative Effectiveness / Single Country or Region

OS_CE19001G

2019 Public Relations Gold Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Media Relations

OS_PR19001G

2019 Health, Wellness & Pharma Gold Pencil

AMVBBDO / London

Essity

Viva La Vulva

Branded Content

OS_HW19001G

2019 Moving Image Craft Gold Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Craft - Writing / Single

OS_MI19001G

2019 Digital Craft Gold Pencil

360i / New York

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

OS_DC19001G

2019 Social Influencer Marketing Gold Pencil

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Influencer Marketing / Single Channel

OS_SI19001G

2019 Intellectual Property Gold Pencil

FCB Inferno / London

Huawei

Story Sign

Digital Product

OS_IP19001G

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Out-of-Home / Billboards & Transit - Single

OS_PO19001G

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19001G

2019 Mobile Gold Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Use of Technology

OS_MO19001G

2019 Experiential & Immersive Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Use of Technology

OS_EX19001G

2019 Direct Marketing Silver Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Integrated Campaign

OS_DI19027S

2019 Direct Marketing Bronze Pencil

MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST

BEAU MONDE

BIHOR COUTURE

Integrated Campaign

OS_DI19028B

2019 Direct Marketing Bronze Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Integrated Campaign

OS_DI19029B

2019 Mobile Gold Pencil

Absolut Vodka / New York + 360i / New York

Absolut Vodka

Absolut #NoSugarCoating

Mobile-First Video / Under 15 Seconds

OS_MO19010G

2019 Print & Outdoor Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Out-of-Home / Dynamic Billboards & Transit

OS_PO19030G

2019 Direct Marketing Gold Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19019G

2019 Print & Outdoor Silver Pencil

TBWA\Paris / Boulogne-Billancourt

McDonald's

McDelivery

Out-of-Home / Billboards & Transit - Campaign

OS_PO19028S

2019 Print & Outdoor Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland

RXBAR

No B.S.

Out-of-Home / Billboards & Transit - Campaign

OS_PO19029B

2019 Print & Outdoor Silver Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Out-of-Home / P.O.P. & In-Store - Single

OS_PO19024S

2019 Moving Image Craft Gold Pencil

BBDO / Toronto

Right To Play

Anthem

Craft - Cinematography / Single

OS_MI19024G

2019 Moving Image Craft Silver Pencil

DDB / Paris + RSA Films / London + 75 / Paris + MPC / London

Hennessy

The Seven Worlds

Craft - Cinematography / Single

OS_MI19025S

2019 Moving Image Craft Silver Pencil

DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris

Ubisoft

The Baptism

Craft - Cinematography / Single

OS_MI19026S

2019 Moving Image Craft Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles

Apple

Welcome Home

Craft - Cinematography / Single

OS_MI19027B

2019 Moving Image Craft Bronze Pencil

Academy Films / London + adam&eveDDB / London + MPC / London

John Lewis & Partners

The Boy & The Piano

Craft - Cinematography / Single

OS_MI19028B

2019 Film Bronze Pencil

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Online Films & Video / Varying Length Campaign

OS_FI19029B

2019 Film Bronze Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Online Films & Video / Varying Length Campaign

OS_FI19030B

2019 Film Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Television & VOD / Long Form - Campaign

OS_FI19011G

2019 Film Bronze Pencil

Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London

Amazon Prime Video

Great Shows Stay With You

Television & VOD / Long Form - Campaign

OS_FI19012B

2019 Direct Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Craft / Printing / Production

OS_DI19033S

2019 Interactive & Online Silver Pencil

Arts & Letters Creative Co. / Richmond

Google Chromebook

Game of Thrones White Walkers are Organizing

Craft / Writing

OS_IN19022S

2019 Interactive & Online Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Craft / Writing

OS_IN19023B

2019 Design Gold Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Experiential / Environmental / Out of Home - Series

OS_DE19052G

2019 Design Gold Pencil

DENTSU INC. / Tokyo

Dentsu Advertising Awards Selection Council

ASPIRATION & PERSPIRATION

Promotional / Posters - Series

OS_DE19028G

2019 Design Gold Pencil

Design Army / Washington, DC

Hong Kong Ballet

Never Stand Still

Promotional / Posters - Series

OS_DE19029G

2019 Design Gold Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Black and Red

Promotional / Posters - Series

OS_DE19030G

2019 Design Silver Pencil

DENTSU INC. / Tokyo

TOPPAN PRINTING CO., LTD.

Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—

Promotional / Posters - Series

OS_DE19031S

2019 Design Bronze Pencil

SHA inc. / TOKYO

Loftwork inc.

YouFab Global Creative Awards 2018

Promotional / Posters - Series

OS_DE19032B

2019 Design Bronze Pencil

TBWA Santiago Mangada Puno / Makati City

The Red Whistle/UNAIDS

Frottage

Promotional / Posters - Series

OS_DE19033B

2019 Moving Image Craft Gold Pencil

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It

Craft - Direction / Campaign

OS_MI19011G

2019 Branded Entertainment Gold Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles

Apple

Welcome Home

Long Form Video / Single

OS_BE19010G

2019 Branded Entertainment Gold Pencil

John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London

John Lewis & Partners / Waitrose & Partners

Bohemian Rhapsody

Long Form Video / Single

OS_BE19011G

Follow Us