The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaigns / Integrated Branding
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: CMO Pencil
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Varying Length Campaign
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Craft - Writing / Single
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Physical Items
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Branded Content
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital Product
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Radio & Audio
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Digital Design
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Digital Design
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Online Films & Video / Varying Length Campaign
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Online Films & Video / Varying Length Campaign
Ricky Brasil Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Creative Use of Data / Storytelling
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Creative Use of Data / Storytelling
Reranking The Rich Agency: Forbes / New York + Mediahub / Boston Client: Nuveen Category: Creative Use of Data / Storytelling
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Creative Use of Data / Storytelling
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Community Building
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Community Building
The origin of life Agency: SHA inc. / TOKYO Client: BioClub Tokyo Category: Typography / Static
YouFab Global Creative Awards 2018 Agency: SHA inc. / TOKYO Client: Loftwork inc.  Category: Typography / Static
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music
Disgusting Stories Agency: TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City Client: Bahay Tuluyan Foundation Inc. Category: Craft - Use of Music / Licensed / Adapted Music
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Use of Music / Licensed / Adapted Music
Sbu 2.0 Agency: Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg + Golden Fried Chicken / Johannesburg Client: Chicken Licken Category: Craft - Use of Music / Licensed / Adapted Music
Pride In London - Somewhere Over The Rainbow Agency: BMB / London + Academy Films / London + SoundTree / London + The Assembly Rooms / London Client: Pride Category: Craft - Use of Music / Licensed / Adapted Music
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Reputation Management
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Reputation Management
Repicturing Homeless Agency: Havas Germany / Düsseldorf Client: Getty Images Deutschland / fiftyfifty (magazine from homeless people) Category: Reputation Management
Take a Seat, Take a Stand Agency: Edelman / New York Client: WNBA Category: Reputation Management
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Craft / Use of Digital Technology
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Craft / Use of Digital Technology
Dot Mini. The First Smart Media Device for the Visually Impaired. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Digital / Use of Technology
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Digital / Use of Technology
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital / Use of Technology
The Paralympic Network Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Livestream
The Day Women Left The Set Agency: Pagés BBDO / Santo Domingo Client: La Sirena Category: Livestream
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Digital & Online / Social Media & Viral Marketing - Campaign
The Truth Is Worth It: Fearlessness Agency: Droga5 / New York Client: The New York Times Category: Craft - Sound Design / Single

2019 Integrated Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaigns / Integrated Branding

OS_IG19001G

2019 CMO Pencil Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

CMO Pencil

OS_CMO19001G

2019 Design Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Digital Design

OS_DE19001G

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

OS_FI19001G

2019 Mobile Gold Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Use of Technology

OS_MO19001G

2019 Moving Image Craft Gold Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Craft - Writing / Single

OS_MI19001G

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19001G

2019 Direct Marketing Gold Pencil

TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York

Adidas

Billie Jean King Your Shoes

Physical Items

OS_DI19001G

2019 Creative Use of Data Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

OS_CU19001G

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Social Engagement / Community Building

OS_SM19001G

2019 Health, Wellness & Pharma Gold Pencil

AMVBBDO / London

Essity

Viva La Vulva

Branded Content

OS_HW19001G

2019 Experiential & Immersive Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Use of Technology

OS_EX19001G

2019 Branded Entertainment Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_BE19001G

2019 Intellectual Property Gold Pencil

FCB Inferno / London

Huawei

Story Sign

Digital Product

OS_IP19001G

2019 Creative Effectiveness Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Creative Effectiveness / Single Country or Region

OS_CE19001G

2019 Social Influencer Marketing Gold Pencil

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Influencer Marketing / Single Channel

OS_SI19001G

2019 Public Relations Gold Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Media Relations

OS_PR19001G

2019 Digital Craft Gold Pencil

360i / New York

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

OS_DC19001G

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Out-of-Home / Billboards & Transit - Single

OS_PO19001G

2019 Radio & Audio Gold Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Innovation in Radio & Audio

OS_RA19001G

2019 Design Gold Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Digital Design

OS_DE19048G

2019 Design Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Digital Design

OS_DE19049B

2019 Film Bronze Pencil

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Online Films & Video / Varying Length Campaign

OS_FI19029B

2019 Film Bronze Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Online Films & Video / Varying Length Campaign

OS_FI19030B

2019 Creative Use of Data Gold Pencil

Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo

Forbes Brasil

Ricky Brasil

Creative Use of Data / Storytelling

OS_CU19008G

2019 Creative Use of Data Gold Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Creative Use of Data / Storytelling

OS_CU19009G

2019 Creative Use of Data Silver Pencil

Forbes / New York + Mediahub / Boston

Nuveen

Reranking The Rich

Creative Use of Data / Storytelling

OS_CU19010S

2019 Creative Use of Data Bronze Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Creative Use of Data / Storytelling

OS_CU19011B

2019 Public Relations Gold Pencil

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Community Building

OS_PR19012G

2019 Public Relations Bronze Pencil

BBDO / New York + OPositive + DiniVonMuefflingCommunications

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Community Building

OS_PR19013B

2019 Design Gold Pencil

SHA inc. / TOKYO

BioClub Tokyo

The origin of life

Typography / Static

OS_DE19023G

2019 Design Silver Pencil

SHA inc. / TOKYO

Loftwork inc. 

YouFab Global Creative Awards 2018

Typography / Static

OS_DE19024S

2019 Moving Image Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Welcome Home

Craft - Use of Music / Licensed / Adapted Music

OS_MI19045G

2019 Moving Image Craft Gold Pencil

TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City

Bahay Tuluyan Foundation Inc.

Disgusting Stories

Craft - Use of Music / Licensed / Adapted Music

OS_MI19046G

2019 Moving Image Craft Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Craft - Use of Music / Licensed / Adapted Music

OS_MI19047S

2019 Moving Image Craft Bronze Pencil

Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg + Golden Fried Chicken / Johannesburg

Chicken Licken

Sbu 2.0

Craft - Use of Music / Licensed / Adapted Music

OS_MI19048B

2019 Moving Image Craft Bronze Pencil

BMB / London + Academy Films / London + SoundTree / London + The Assembly Rooms / London

Pride

Pride In London - Somewhere Over The Rainbow

Craft - Use of Music / Licensed / Adapted Music

OS_MI19049B

2019 Public Relations Silver Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Reputation Management

OS_PR19020S

2019 Public Relations Silver Pencil

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Reputation Management

OS_PR19021S

2019 Public Relations Bronze Pencil

Havas Germany / Düsseldorf

Getty Images Deutschland / fiftyfifty (magazine from homeless people)

Repicturing Homeless

Reputation Management

OS_PR19022B

2019 Public Relations Bronze Pencil

Edelman / New York

WNBA

Take a Seat, Take a Stand

Reputation Management

OS_PR19023B

2019 Direct Marketing Silver Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Craft / Use of Digital Technology

OS_DI19034S

2019 Direct Marketing Silver Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Craft / Use of Digital Technology

OS_DI19035S

2019 Health, Wellness & Pharma Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Mini. The First Smart Media Device for the Visually Impaired.

Digital / Use of Technology

OS_HW19013G

2019 Health, Wellness & Pharma Gold Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Digital / Use of Technology

OS_HW19014G

2019 Health, Wellness & Pharma Bronze Pencil

FCB Inferno / London

Huawei

Story Sign

Digital / Use of Technology

OS_HW19015B

2019 Social Media Gold Pencil

BBDO / Toronto

Canadian Paralympic Committee

The Paralympic Network

Livestream

OS_SM19012G

2019 Social Media Bronze Pencil

Pagés BBDO / Santo Domingo

La Sirena

The Day Women Left The Set

Livestream

OS_SM19013B

2019 Direct Marketing Bronze Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19020B

2019 Moving Image Craft Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It: Fearlessness

Craft - Sound Design / Single

OS_MI19037G

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