The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaigns / Integrated Branding
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: CMO Pencil
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Craft - Writing / Single
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital Product
Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Branded Content
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Physical Items
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Radio & Audio
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design
The Lost Typography of Bauhaus Agency: Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco Client: Adobe Category: Typography / Typeface Design
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Innovation in Branded Entertainment
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Innovation in Branded Entertainment
Unboxing the Truth Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York Client: Thomson Reuters Corporation Category: Innovation in Branded Entertainment
Bordeaux 2050 Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine Client: The Association of Journalists for the Environment Category: Innovation in Branded Entertainment
Corazon - Give Your Heart Agency: JohnXHannes / New York Client: Montefiore Category: Innovation in Branded Entertainment
Dundee: The Son of a Legend Returns Home Agency: Revolver/Will O'Rourke and Biscuit Filmworks / Sydney, Los Angeles + Droga5 / New York Client: Tourism Australia Category: Innovation in Branded Entertainment
The Truth Is Worth It: Fearlessness Agency: Droga5 / New York Client: The New York Times Category: Craft - Writing / Single
Boys Don't Cry Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: White Ribbon Category: Craft - Writing / Single
Vikings Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London Client: Amazon Prime Video Category: Craft - Writing / Single
Anthem Agency: BBDO / Toronto Client: Right To Play Category: Craft - Writing / Single
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Brand Voice
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Brand Voice
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Brand Voice
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Brand Voice
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Brand Voice
Save our Species Agency: BETC / Paris Client: Lacoste Category: Brand Voice
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Craft - Mobile UX / UI / User Experience
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Experiential / Environmental / Outdoor Spaces
Game of GO Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum Client: Nike Category: Experiential / Environmental / Outdoor Spaces
PRIDE JERSEY Agency: TBWA\HAKUHODO Inc. / Tokyo Client: AIG Category: Innovation in Design
Dot Mini. The First Smart Media Device for the Visually Impaired. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Innovation in Design
The Good Vibes Project Agency: Cheil Worldwide India / Gurugram Client: Sense International India Category: Innovation in Design
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Design
The Quiet Taxi Agency: Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul Client: Hyundai Motor Group Category: Innovation in Design
SAVOR SAVER Agency: Ogilvy Colombia / Bogotá Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR Category: Physical Product
Stories to Inhale Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba Client: Clin Kids Category: Physical Product
Pass The Bill Agency: Rethink / Toronto/Montreal/Vancouver Client: Leaf Forward Category: Physical Product
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Experiential Radio & Audio
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential Radio & Audio

2019 Integrated Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaigns / Integrated Branding

OS_IG19001G

2019 CMO Pencil Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

CMO Pencil

OS_CMO19001G

2019 Moving Image Craft Gold Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Craft - Writing / Single

OS_MI19001G

2019 Social Influencer Marketing Gold Pencil

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Influencer Marketing / Single Channel

OS_SI19001G

2019 Experiential & Immersive Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Use of Technology

OS_EX19001G

2019 Intellectual Property Gold Pencil

FCB Inferno / London

Huawei

Story Sign

Digital Product

OS_IP19001G

2019 Digital Craft Gold Pencil

360i / New York

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

OS_DC19001G

2019 Health, Wellness & Pharma Gold Pencil

AMVBBDO / London

Essity

Viva La Vulva

Branded Content

OS_HW19001G

2019 Creative Use of Data Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

OS_CU19001G

2019 Branded Entertainment Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_BE19001G

2019 Direct Marketing Gold Pencil

TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York

Adidas

Billie Jean King Your Shoes

Physical Items

OS_DI19001G

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Out-of-Home / Billboards & Transit - Single

OS_PO19001G

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19001G

2019 Radio & Audio Gold Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Innovation in Radio & Audio

OS_RA19001G

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Social Engagement / Community Building

OS_SM19001G

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

OS_FI19001G

2019 Public Relations Gold Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Media Relations

OS_PR19001G

2019 Creative Effectiveness Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Creative Effectiveness / Single Country or Region

OS_CE19001G

2019 Mobile Gold Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Use of Technology

OS_MO19001G

2019 Design Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Digital Design

OS_DE19001G

2019 Design Silver Pencil

Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco

Adobe

The Lost Typography of Bauhaus

Typography / Typeface Design

OS_DE19022S

2019 Branded Entertainment Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Innovation in Branded Entertainment

OS_BE19042G

2019 Branded Entertainment Gold Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Innovation in Branded Entertainment

OS_BE19043G

2019 Branded Entertainment Gold Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York

Thomson Reuters Corporation

Unboxing the Truth

Innovation in Branded Entertainment

OS_BE19044G

2019 Branded Entertainment Silver Pencil

McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine

The Association of Journalists for the Environment

Bordeaux 2050

Innovation in Branded Entertainment

OS_BE19045S

2019 Branded Entertainment Bronze Pencil

JohnXHannes / New York

Montefiore

Corazon - Give Your Heart

Innovation in Branded Entertainment

OS_BE19046B

2019 Branded Entertainment Bronze Pencil

Revolver/Will O'Rourke and Biscuit Filmworks / Sydney, Los Angeles + Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Innovation in Branded Entertainment

OS_BE19047B

2019 Moving Image Craft Silver Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It: Fearlessness

Craft - Writing / Single

OS_MI19012S

2019 Moving Image Craft Silver Pencil

Bensimon Byrne / Toronto + Narrative / Toronto

White Ribbon

Boys Don't Cry

Craft - Writing / Single

OS_MI19013S

2019 Moving Image Craft Bronze Pencil

Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London

Amazon Prime Video

Vikings

Craft - Writing / Single

OS_MI19014B

2019 Moving Image Craft Bronze Pencil

BBDO / Toronto

Right To Play

Anthem

Craft - Writing / Single

OS_MI19015B

2019 Public Relations Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Brand Voice

OS_PR19014G

2019 Public Relations Silver Pencil

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Brand Voice

OS_PR19015S

2019 Public Relations Silver Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Brand Voice

OS_PR19016S

2019 Public Relations Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Brand Voice

OS_PR19017B

2019 Public Relations Bronze Pencil

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Brand Voice

OS_PR19018B

2019 Public Relations Bronze Pencil

BETC / Paris

Lacoste

Save our Species

Brand Voice

OS_PR19019B

2019 Digital Craft Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Craft - Mobile UX / UI / User Experience

OS_DC19005B

2019 Design Silver Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Experiential / Environmental / Outdoor Spaces

OS_DE19054S

2019 Design Bronze Pencil

Wieden+Kennedy / Portland + MediaMonks / Hilversum

Nike

Game of GO

Experiential / Environmental / Outdoor Spaces

OS_DE19055B

2019 Design Gold Pencil

TBWA\HAKUHODO Inc. / Tokyo

AIG

PRIDE JERSEY

Innovation in Design

OS_DE19073G

2019 Design Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Mini. The First Smart Media Device for the Visually Impaired.

Innovation in Design

OS_DE19074G

2019 Design Silver Pencil

Cheil Worldwide India / Gurugram

Sense International India

The Good Vibes Project

Innovation in Design

OS_DE19075S

2019 Design Bronze Pencil

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Innovation in Design

OS_DE19076B

2019 Design Bronze Pencil

Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul

Hyundai Motor Group

The Quiet Taxi

Innovation in Design

OS_DE19077B

2019 Intellectual Property Gold Pencil

Ogilvy Colombia / Bogotá

MINISTERIO DE SALUD PUBLICA DE ECUADOR

SAVOR SAVER

Physical Product

OS_IP19002G

2019 Intellectual Property Silver Pencil

NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba

Clin Kids

Stories to Inhale

Physical Product

OS_IP19003S

2019 Intellectual Property Bronze Pencil

Rethink / Toronto/Montreal/Vancouver

Leaf Forward

Pass The Bill

Physical Product

OS_IP19004B

2019 Radio & Audio Gold Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Experiential Radio & Audio

OS_RA19009G

2019 Radio & Audio Silver Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential Radio & Audio

OS_RA19010S

Follow Us