The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Right on Tracks Agency: 72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / London + Factory Studios / London Client: General Mills, Inc. (Cheerios) Category: Craft - Use of Music / Original Music
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Craft - Use of Music / Original Music
The Most Vicious Cycle Agency: McCann / New York Client: March for Our Lives Category: Craft - Use of Music / Original Music
Unsilenced Agency: BETC / Paris Client: La parole aux sourds Category: Craft - Use of Music / Original Music
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music
Disgusting Stories Agency: TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City Client: Bahay Tuluyan Foundation Inc. Category: Craft - Use of Music / Licensed / Adapted Music
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Use of Music / Licensed / Adapted Music
Sbu 2.0 Agency: Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg + Golden Fried Chicken / Johannesburg Client: Chicken Licken Category: Craft - Use of Music / Licensed / Adapted Music
Pride In London - Somewhere Over The Rainbow Agency: BMB / London + Academy Films / London + SoundTree / London + The Assembly Rooms / London Client: Pride Category: Craft - Use of Music / Licensed / Adapted Music
AT&T Cinema Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Use of Music / Original Music
CappuChinos Agency: BBDO / New York + OPositive Client: Dunkin' Category: Craft - Use of Music / Original Music
First Christmas Agency: Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London Client: Erste Group Bank AG Category: Craft - Use of Music / Original Music
World's Most Honest Tourism Film Agency: Ogilvy & Mather / Bengaluru + Hungry Films / Mumbai Client: Madhya Pradesh Tourism Development Corporation Category: Craft - Use of Music / Original Music
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Craft - Use of Music / Original Music
The Worst Song in the World Agency: ROSAPARK / PARIS Client: Monoprix Category: Craft - Use of Music / Original Music
Live&Breathe Agency: TBWA / Pyrmont/Sydney + Goodoil Films / Sydney + Alt VFX / Sydney + Arc / Sydney Client: The Woolmark Company Category: Craft - Use of Music / Original Music
Boys Don't Cry Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: White Ribbon Category: Craft - Use of Music / Original Music
Lessons From My Neighborhood Agency: VMLY&R / Kansas City + Youth Ambassador / Kansas City + Station Film / Los Angeles Client: Youth Ambassadors Category: Craft - Use of Music / Original Music
The Unsilenced Samba Agency: AlmapBBDO / São Paulo Client: AB-Inbev Category: Craft - Use of Music / Licensed / Adapted Music
A Little Company Agency: Apple / Cupertino + Furlined / Los Angeles Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music
Mama Said Knock You Out Agency: Droga5 / New York Client: Chase Category: Craft - Use of Music / Licensed / Adapted Music
We Agency: M&C Saatchi / London + Rogue Films / London + Electric Theatre Collective / London + 750mph / London Client: Coca-Cola Category: Craft - Use of Music / Licensed / Adapted Music
Diesel Ha(u)te Couture Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam Client: Diesel Category: Craft - Use of Music / Licensed / Adapted Music
Get Ready Agency: Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles Client: Dollar Shave Club Category: Craft - Use of Music / Licensed / Adapted Music
Unstoppable Agency: Jung von Matt/Donau / Vienna Client: Erste Bank und Sparkasse Category: Craft - Use of Music / Licensed / Adapted Music
Google Pixel 3: Top Shot Agency: Google Creative Lab / New York + Custom Family / New York Client: Google Category: Craft - Use of Music / Licensed / Adapted Music
Use Your Vote Agency: FCB West / San Francisco Client: Levi Strauss & Co Category: Craft - Use of Music / Licensed / Adapted Music
The Chase Agency: BBDO / New York + MJZ Client: Macy's Category: Craft - Use of Music / Licensed / Adapted Music
Bodybuilder Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore Client: Ogilvy & Mather Singapore Category: Craft - Use of Music / Licensed / Adapted Music
Christmas doesn´t need much. Only Love. Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Craft - Use of Music / Licensed / Adapted Music
Horror Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Craft - Use of Music / Licensed / Adapted Music
The Baptism Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris Client: Ubisoft Category: Craft - Use of Music / Licensed / Adapted Music

2019 Moving Image Craft Gold Pencil

72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / London + Factory Studios / London

General Mills, Inc. (Cheerios)

Right on Tracks

Craft - Use of Music / Original Music

OS_MI19041G

2019 Moving Image Craft Silver Pencil

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Craft - Use of Music / Original Music

OS_MI19042S

2019 Moving Image Craft Silver Pencil

McCann / New York

March for Our Lives

The Most Vicious Cycle

Craft - Use of Music / Original Music

OS_MI19043S

2019 Moving Image Craft Bronze Pencil

BETC / Paris

La parole aux sourds

Unsilenced

Craft - Use of Music / Original Music

OS_MI19044B

2019 Moving Image Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles

Apple

Welcome Home

Craft - Use of Music / Licensed / Adapted Music

OS_MI19045G

2019 Moving Image Craft Gold Pencil

TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City

Bahay Tuluyan Foundation Inc.

Disgusting Stories

Craft - Use of Music / Licensed / Adapted Music

OS_MI19046G

2019 Moving Image Craft Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Craft - Use of Music / Licensed / Adapted Music

OS_MI19047S

2019 Moving Image Craft Bronze Pencil

Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg + Golden Fried Chicken / Johannesburg

Chicken Licken

Sbu 2.0

Craft - Use of Music / Licensed / Adapted Music

OS_MI19048B

2019 Moving Image Craft Bronze Pencil

BMB / London + Academy Films / London + SoundTree / London + The Assembly Rooms / London

Pride

Pride In London - Somewhere Over The Rainbow

Craft - Use of Music / Licensed / Adapted Music

OS_MI19049B

2019 Moving Image Craft Merit Award

BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke

AT&T

AT&T Cinema

Craft - Use of Music / Original Music

OS_MI19112M

2019 Moving Image Craft Merit Award

BBDO / New York + OPositive

Dunkin'

CappuChinos

Craft - Use of Music / Original Music

OS_MI19113M

2019 Moving Image Craft Merit Award

Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London

Erste Group Bank AG

First Christmas

Craft - Use of Music / Original Music

OS_MI19114M

2019 Moving Image Craft Merit Award

Ogilvy & Mather / Bengaluru + Hungry Films / Mumbai

Madhya Pradesh Tourism Development Corporation

World's Most Honest Tourism Film

Craft - Use of Music / Original Music

OS_MI19115M

2019 Moving Image Craft Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Craft - Use of Music / Original Music

OS_MI19116M

2019 Moving Image Craft Merit Award

ROSAPARK / PARIS

Monoprix

The Worst Song in the World

Craft - Use of Music / Original Music

OS_MI19117M

2019 Moving Image Craft Merit Award

TBWA / Pyrmont/Sydney + Goodoil Films / Sydney + Alt VFX / Sydney + Arc / Sydney

The Woolmark Company

Live&Breathe

Craft - Use of Music / Original Music

OS_MI19118M

2019 Moving Image Craft Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto

White Ribbon

Boys Don't Cry

Craft - Use of Music / Original Music

OS_MI19119M

2019 Moving Image Craft Merit Award

VMLY&R / Kansas City + Youth Ambassador / Kansas City + Station Film / Los Angeles

Youth Ambassadors

Lessons From My Neighborhood

Craft - Use of Music / Original Music

OS_MI19120M

2019 Moving Image Craft Merit Award

AlmapBBDO / São Paulo

AB-Inbev

The Unsilenced Samba

Craft - Use of Music / Licensed / Adapted Music

OS_MI19121M

2019 Moving Image Craft Merit Award

Apple / Cupertino + Furlined / Los Angeles

Apple

A Little Company

Craft - Use of Music / Licensed / Adapted Music

OS_MI19122M

2019 Moving Image Craft Merit Award

Droga5 / New York

Chase

Mama Said Knock You Out

Craft - Use of Music / Licensed / Adapted Music

OS_MI19123M

2019 Moving Image Craft Merit Award

M&C Saatchi / London + Rogue Films / London + Electric Theatre Collective / London + 750mph / London

Coca-Cola

We

Craft - Use of Music / Licensed / Adapted Music

OS_MI19124M

2019 Moving Image Craft Merit Award

Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam

Diesel

Diesel Ha(u)te Couture

Craft - Use of Music / Licensed / Adapted Music

OS_MI19125M

2019 Moving Image Craft Merit Award

Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles

Dollar Shave Club

Get Ready

Craft - Use of Music / Licensed / Adapted Music

OS_MI19126M

2019 Moving Image Craft Merit Award

Jung von Matt/Donau / Vienna

Erste Bank und Sparkasse

Unstoppable

Craft - Use of Music / Licensed / Adapted Music

OS_MI19127M

2019 Moving Image Craft Merit Award

Google Creative Lab / New York + Custom Family / New York

Google

Google Pixel 3: Top Shot

Craft - Use of Music / Licensed / Adapted Music

OS_MI19128M

2019 Moving Image Craft Merit Award

FCB West / San Francisco

Levi Strauss & Co

Use Your Vote

Craft - Use of Music / Licensed / Adapted Music

OS_MI19129M

2019 Moving Image Craft Merit Award

BBDO / New York + MJZ

Macy's

The Chase

Craft - Use of Music / Licensed / Adapted Music

OS_MI19130M

2019 Moving Image Craft Merit Award

Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore

Ogilvy & Mather Singapore

Bodybuilder

Craft - Use of Music / Licensed / Adapted Music

OS_MI19131M

2019 Moving Image Craft Merit Award

SERVICEPLAN GERMANY / Munich

PENNY

Christmas doesn´t need much. Only Love.

Craft - Use of Music / Licensed / Adapted Music

OS_MI19132M

2019 Moving Image Craft Merit Award

Spotify In-House / New York + UM Worldwide / New York

Spotify

Horror

Craft - Use of Music / Licensed / Adapted Music

OS_MI19133M

2019 Moving Image Craft Merit Award

DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris

Ubisoft

The Baptism

Craft - Use of Music / Licensed / Adapted Music

OS_MI19134M

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