The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's Category: Craft / Photography
3PM Brainstorms
Agency: BBDO / New York + iHeartMedia
Client: Mars Chocolate North America / Snickers Category: Craft / Writing - Campaign
Last Germ
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Craft / Writing - Campaign
Insta Novels
Agency: Mother / New York
Client: The New York Public Library Category: Craft / Use of Visuals
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Craft / Art Direction
72POSTERS for school teams participating in the high school sumo tournament
Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
Insta Novels
Agency: Mother / New York
Client: The New York Public Library Category: Craft / Art Direction
First Steps Craft Series
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
The origin of life
Agency: SHA inc. / TOKYO
Client: BioClub Tokyo Category: Craft / Printing & Paper Craft
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Agency: DENTSU INC. / Tokyo
Client: TOPPAN PRINTING CO., LTD. Category: Craft / Printing & Paper Craft
Never Stand Still
Agency: Design Army / Washington, DC
Client: Hong Kong Ballet Category: Craft / Photography
BLINK TEST
Agency: J. Walter Thompson / India + J. Walter Thompson / Amsterdam
Client: Jimmy Nelson Foundation Category: Craft / Photography
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Photography
72POSTERS for school teams participating in the high school sumo tournament
Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
Oat the Goat
Agency: Assembly / Auckland + FCB New Zealand / Auckland
Client: Ministry of Education Category: Craft / Art Direction
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Craft / Use of Music
Reversible Poetry
Agency: McCann / Bristol + McCann / Birmingham
Client: Refuge - Lisa King Category: Craft / Writing
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography
Game of Thrones White Walkers are Organizing
Agency: Arts & Letters Creative Co. / Richmond
Client: Google Chromebook Category: Craft / Writing
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Craft / Writing - Campaign
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Craft / Writing
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Craft / Use of Visuals
Painted by Paint
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Craft / Art Direction
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Art Direction
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Craft / Art Direction
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas Category: Craft / Printing / Production
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Craft / Writing
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Craft / Art Direction
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Craft / Use of Digital Technology
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Craft / Use of Digital Technology
My Crayon Project
Agency: R/GA / Tokyo
Client: Shiseido Category: Craft / Data-Driven Personalization
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Craft / Data-Driven Personalization
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Craft / Art Direction
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Animation
Viva La Vulva
Agency: AMV BBDO / London + Soundtree Music / London
Client: Essity Category: Craft / Animation
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Craft / Animation
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Craft / Dynamic Data Visualization
Planet or Plastic
Agency: McCann / New York + National Geographic / New York
Client: National Geographic Category: Craft / Use of Visuals
Never Stand Still
Agency: Design Army / Washington, DC
Client: Hong Kong Ballet Category: Craft / Art Direction
The All Nighters
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Art Direction
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil Category: Craft / Storytelling
The Sopranos Nicknames
Agency: HBO / New York + Engine Group / New York
Client: HBO Category: Craft / Writing
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Craft / Writing
First Steps: Earhart Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing