The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Digital & Online / Social Media & Viral Marketing - Single
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Digital & Online / Websites & Mobile
The Tiniest Listing Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Digital & Online / Websites & Mobile
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Digital & Online / Websites & Mobile
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Digital & Online / Websites & Mobile
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Digital & Online / Social Media & Viral Marketing - Campaign
Whopper Neutrality Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Digital & Online / Social Media & Viral Marketing - Single
No need to fly – around the world in Germany Agency: Ogilvy / Germany Client: German Rail Category: Digital & Online / Social Media & Viral Marketing - Single
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Digital & Online / Social Media & Viral Marketing - Single
The All-In Promo Agency: DAVID / Buenos Aires Client: NEWSAN /Noblex Category: Digital & Online / Social Media & Viral Marketing - Single
Dogs for Dogs Agency: CLM BBDO / Boulogne-Billancourt Client: Pedigree Category: Digital & Online / Social Media & Viral Marketing - Single
The Uncensored Playlist Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Digital & Online / Social Media & Viral Marketing - Single
THE VOICE OF VOICES Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital & Online / Websites & Mobile
Watermarks for Water Agency: FCB / Chicago + Cutters Studio / New York + Lord + Thomas / Chicago Client: Getty Category: Digital & Online / Websites & Mobile
A/R Jordan Agency: R/GA / Portland Client: Jordan Brand Category: Digital & Online / Websites & Mobile
BlindMeters Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon Client: OVK / PEVR (Parents of Road Victims) Category: Digital & Online / Websites & Mobile
Westworld: The Maze Agency: 360i / New York + HBO / New York Client: HBO Category: Digital & Online / Use of Smart Devices
Naughty or Nice Bauble Agency: Myer / Melbourne + Clemenger BBDO / Melbourne Client: Myer Category: Digital & Online / Use of Smart Devices
#FARMLANDxSUPREME Lookbook Agency: Doner / Southfield Client: Farmland Category: Digital & Online / Social Media & Viral Marketing - Campaign
THE DONALD BOOK CLUB Agency: Dieste, Inc. / Dallas + The Wild Detectives / Dallas Client: The Wild Detectives Category: Digital & Online / Social Media & Viral Marketing - Campaign
My life as a NPC Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris Client: Ubisoft Category: Digital & Online / Social Media & Viral Marketing - Campaign
One for Two Agency: BBDO / New York + JHFProductions + WorldWarSeven Client: Mars Chocolate North America - Snickers Category: Digital & Online / Banners & Pop-ups
Billboards Beyond Borders Agency: Akestam Holst / Stockholm Client: Reporters Without Borders Category: Digital & Online / Banners & Pop-ups
Adoptify Agency: SERVICEPLAN Group / Munich Client: Tierschutzverein München e.V. Category: Digital & Online / Banners & Pop-ups
Buffer Rage Agency: Happiness / an FCB alliance / Brussels Client: VOO Category: Digital & Online / Banners & Pop-ups

2019 Direct Marketing Gold Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19019G

2019 Direct Marketing Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Digital & Online / Websites & Mobile

OS_DI19015B

2019 Direct Marketing Bronze Pencil

Ogilvy / Chicago

Cook County Hospital

The Tiniest Listing

Digital & Online / Websites & Mobile

OS_DI19016B

2019 Direct Marketing Bronze Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Digital & Online / Websites & Mobile

OS_DI19017B

2019 Direct Marketing Bronze Pencil

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Digital & Online / Websites & Mobile

OS_DI19018B

2019 Direct Marketing Bronze Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19020B

2019 Direct Marketing Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

Whopper Neutrality

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19072M

2019 Direct Marketing Merit Award

Ogilvy / Germany

German Rail

No need to fly – around the world in Germany

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19073M

2019 Direct Marketing Merit Award

BBDO / New York + OPositive + DiniVonMuefflingCommunications

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19074M

2019 Direct Marketing Merit Award

DAVID / Buenos Aires

NEWSAN /Noblex

The All-In Promo

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19075M

2019 Direct Marketing Merit Award

CLM BBDO / Boulogne-Billancourt

Pedigree

Dogs for Dogs

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19076M

2019 Direct Marketing Merit Award

DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo

Reporters without Borders

The Uncensored Playlist

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19077M

2019 Direct Marketing Merit Award

MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan

FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo

THE VOICE OF VOICES

Digital & Online / Websites & Mobile

OS_DI19064M

2019 Direct Marketing Merit Award

FCB / Chicago + Cutters Studio / New York + Lord + Thomas / Chicago

Getty

Watermarks for Water

Digital & Online / Websites & Mobile

OS_DI19065M

2019 Direct Marketing Merit Award

R/GA / Portland

Jordan Brand

A/R Jordan

Digital & Online / Websites & Mobile

OS_DI19066M

2019 Direct Marketing Merit Award

Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon

OVK / PEVR (Parents of Road Victims)

BlindMeters

Digital & Online / Websites & Mobile

OS_DI19067M

2019 Direct Marketing Merit Award

360i / New York + HBO / New York

HBO

Westworld: The Maze

Digital & Online / Use of Smart Devices

OS_DI19081M

2019 Direct Marketing Merit Award

Myer / Melbourne + Clemenger BBDO / Melbourne

Myer

Naughty or Nice Bauble

Digital & Online / Use of Smart Devices

OS_DI19082M

2019 Direct Marketing Merit Award

Doner / Southfield

Farmland

#FARMLANDxSUPREME Lookbook

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19078M

2019 Direct Marketing Merit Award

Dieste, Inc. / Dallas + The Wild Detectives / Dallas

The Wild Detectives

THE DONALD BOOK CLUB

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19079M

2019 Direct Marketing Merit Award

DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris

Ubisoft

My life as a NPC

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19080M

2019 Direct Marketing Merit Award

BBDO / New York + JHFProductions + WorldWarSeven

Mars Chocolate North America - Snickers

One for Two

Digital & Online / Banners & Pop-ups

OS_DI19068M

2019 Direct Marketing Merit Award

Akestam Holst / Stockholm

Reporters Without Borders

Billboards Beyond Borders

Digital & Online / Banners & Pop-ups

OS_DI19069M

2019 Direct Marketing Merit Award

SERVICEPLAN Group / Munich

Tierschutzverein München e.V.

Adoptify

Digital & Online / Banners & Pop-ups

OS_DI19070M

2019 Direct Marketing Merit Award

Happiness / an FCB alliance / Brussels

VOO

Buffer Rage

Digital & Online / Banners & Pop-ups

OS_DI19071M

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