The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Experiential / Brand Installations
DEISEL GO WITH THE FAKE Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Experiential / Brand Installations
The Reese's Candy Converter Agency: Anomaly / New York Client: Reese's Category: Experiential / Brand Installations
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Experiential / Brand Installations
DEISEL GO WITH THE FAKE Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Experiential / Brand Installations
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Brand Installations
The Healing House Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: Casey House Category: Experiential / Live Events
Distracted Goalkeeper Agency: Tech and Soul / São Paulo + Uber / São Paulo Client: Uber Category: Experiential / Live Events
Museum of Romanticism Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Experiential / Live Events
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Experiential / Live Events
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Experiential / Live Events
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events
Seen by TRECA Agency: SID LEE / PARIS Client: ADOVA Category: Experiential / Brand Installations
Blizzard Store Agency: Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama Client: Franquicias Panamena Category: Experiential / Brand Installations
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Brand Installations
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Experiential / Brand Installations
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Experiential / Brand Installations
Dutch Masterjuices Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam Client: Ogilvy & Mather Singapore Category: Experiential / Brand Installations
Handheld Concert Agency: The Nine / Shanghai Client: Rokid Me / The Portable Smart Speaker Category: Experiential / Brand Installations
The Restaurant With No Food Agency: Ogilvy UK / London Client: Unilever Category: Experiential / Brand Installations
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Experiential / Brand Installations
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Experiential / Brand Installations
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Experiential / Live Events
Middle Seat Lounge Agency: Fitzco//McCann / Atlanta Client: Coca-Cola Category: Experiential / Live Events
Blizzard Store Agency: Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama Client: Franquincias Panamenas Category: Experiential / Live Events
Shitty Paper – Made from hate Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg Client: Goldeimer gemeinnützige GmbH Category: Experiential / Live Events
The Insect Concerto Agency: Scholz & Friends / Berlin Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Experiential / Live Events
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events
Reality Bar Agency: Goodby Silverstein & Partners / San Francisco + Comcast / Xfinity / Philadelphia + Performics / Chicago + The Bait Shoppe / New York Client: Xfinity Category: Experiential / Live Events
Museum of Romanticism Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Experiential / Live Events
A/R Jordan Agency: R/GA / Portland Client: Jordan Brand Category: Experiential / Live Events
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Experiential / Live Events
Black Future Social Club Agency: DUDE / Milan Client: NETFLIX Category: Experiential / Live Events
#ShaveToRemember Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Experiential / Live Events
DONATE:60 Agency: Barton F. Graf / New York + Droga5 / New York + Lippincott / New York + Potential Energy / New York Client: Potential Energy Category: Experiential / Live Events
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Experiential / Live Events

2019 Branded Entertainment Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_BE19001G

2019 Branded Entertainment Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Experiential / Brand Installations

OS_BE19033S

2019 Branded Entertainment Silver Pencil

Publicis Italy / Milan + Publicis / New York

Diesel

DEISEL GO WITH THE FAKE

Experiential / Brand Installations

OS_BE19034S

2019 Branded Entertainment Bronze Pencil

Anomaly / New York

Reese's

The Reese's Candy Converter

Experiential / Brand Installations

OS_BE19035B

2019 Branded Entertainment Bronze Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Experiential / Brand Installations

OS_BE19036B

2019 Direct Marketing Gold Pencil

Publicis Italy / Milan + Publicis / New York

Diesel

DEISEL GO WITH THE FAKE

Experiential / Brand Installations

OS_DI19009G

2019 Direct Marketing Bronze Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Brand Installations

OS_DI19010B

2019 Branded Entertainment Silver Pencil

Bensimon Byrne / Toronto + Narrative / Toronto

Casey House

The Healing House

Experiential / Live Events

OS_BE19030S

2019 Branded Entertainment Silver Pencil

Tech and Soul / São Paulo + Uber / São Paulo

Uber

Distracted Goalkeeper

Experiential / Live Events

OS_BE19031S

2019 Branded Entertainment Bronze Pencil

McCann / Madrid + Ikea / Madrid

Ikea

Museum of Romanticism

Experiential / Live Events

OS_BE19032B

2019 Direct Marketing Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_DI19011G

2019 Direct Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Experiential / Live Events

OS_DI19012S

2019 Direct Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Experiential / Live Events

OS_DI19013S

2019 Direct Marketing Bronze Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Experiential / Live Events

OS_DI19014B

2019 Branded Entertainment Merit Award

SID LEE / PARIS

ADOVA

Seen by TRECA

Experiential / Brand Installations

OS_BE19086M

2019 Branded Entertainment Merit Award

Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama

Franquicias Panamena

Blizzard Store

Experiential / Brand Installations

OS_BE19087M

2019 Branded Entertainment Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Brand Installations

OS_BE19088M

2019 Branded Entertainment Merit Award

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Experiential / Brand Installations

OS_BE19089M

2019 Branded Entertainment Merit Award

McCann / New York

National Geographic

Astronaut Reality Helmet

Experiential / Brand Installations

OS_BE19090M

2019 Branded Entertainment Merit Award

Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam

Ogilvy & Mather Singapore

Dutch Masterjuices

Experiential / Brand Installations

OS_BE19091M

2019 Branded Entertainment Merit Award

The Nine / Shanghai

Rokid Me / The Portable Smart Speaker

Handheld Concert

Experiential / Brand Installations

OS_BE19092M

2019 Branded Entertainment Merit Award

Ogilvy UK / London

Unilever

The Restaurant With No Food

Experiential / Brand Installations

OS_BE19093M

2019 Direct Marketing Merit Award

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Experiential / Brand Installations

OS_DI19055M

2019 Direct Marketing Merit Award

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Experiential / Brand Installations

OS_DI19056M

2019 Branded Entertainment Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Experiential / Live Events

OS_BE19079M

2019 Branded Entertainment Merit Award

Fitzco//McCann / Atlanta

Coca-Cola

Middle Seat Lounge

Experiential / Live Events

OS_BE19080M

2019 Branded Entertainment Merit Award

Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama

Franquincias Panamenas

Blizzard Store

Experiential / Live Events

OS_BE19081M

2019 Branded Entertainment Merit Award

Philipp und Keuntje / Hamburg + Goldeimer / Hamburg

Goldeimer gemeinnützige GmbH

Shitty Paper – Made from hate

Experiential / Live Events

OS_BE19082M

2019 Branded Entertainment Merit Award

Scholz & Friends / Berlin

Karajan Academy of the Berlin Philharmonics + WWF

The Insect Concerto

Experiential / Live Events

OS_BE19083M

2019 Branded Entertainment Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Experiential / Live Events

OS_BE19084M

2019 Branded Entertainment Merit Award

Goodby Silverstein & Partners / San Francisco + Comcast / Xfinity / Philadelphia + Performics / Chicago + The Bait Shoppe / New York

Xfinity

Reality Bar

Experiential / Live Events

OS_BE19085M

2019 Direct Marketing Merit Award

McCann / Madrid + Ikea / Madrid

Ikea

Museum of Romanticism

Experiential / Live Events

OS_DI19057M

2019 Direct Marketing Merit Award

R/GA / Portland

Jordan Brand

A/R Jordan

Experiential / Live Events

OS_DI19058M

2019 Direct Marketing Merit Award

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Experiential / Live Events

OS_DI19059M

2019 Direct Marketing Merit Award

DUDE / Milan

NETFLIX

Black Future Social Club

Experiential / Live Events

OS_DI19060M

2019 Direct Marketing Merit Award

Ogilvy South Africa / Johannesburg

Philips & The Nelson Mandela Foundation

#ShaveToRemember

Experiential / Live Events

OS_DI19061M

2019 Direct Marketing Merit Award

Barton F. Graf / New York + Droga5 / New York + Lippincott / New York + Potential Energy / New York

Potential Energy

DONATE:60

Experiential / Live Events

OS_DI19062M

2019 Direct Marketing Merit Award

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Experiential / Live Events

OS_DI19063M

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