The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
Unboxing the Truth Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York Client: Thomson Reuters Corporation Category: Influencer Marketing / Single Channel
Share for Good Agency: DAVID The Agency / Miami + AB-Inbev / New York Client: ABInbev – Estrella Jalisco Category: Influencer Marketing / Single Channel
Let Me Talk Agency: Iris / London + Sweetshop / London Client: SANE Category: Influencer Marketing / Single Channel
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Influencer Marketing / Multi-Channel
Diesel Ha(u)te Couture Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam Client: Diesel Category: Influencer Marketing / Multi-Channel
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Influencer Marketing / Multi-Channel
Their story is my story Agency: FF / Paris + Urgence Homophobie / Paris Client: Urgence Homophobie Category: Influencer Marketing / Multi-Channel
I Touch Myself Project X Serena Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Influencer Marketing / Multi-Channel
Live Moves Agency: BBDO / New York + BBDO Studios / New York Client: Bacardi Category: Influencer Marketing / Single Channel
@SeeLikeMenna Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Influencer Marketing / Single Channel
@SeeLikeMenna Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Influencer Marketing / Episodic
Al Umobuwah: Putting "Mum" into "Parenthood" Agency: FP7 McCann / Dubai Client: Babyshop Category: Influencer Marketing / Multi-Channel
52 Mayors of Danzhai Agency: Ogilvy / Beijing Client: DALIAN WANDA GROUP CO.,LTD Category: Influencer Marketing / Multi-Channel
Trolli Sour Brite Sneaks Campaign Agency: Periscope / Minneapolis Client: Ferrara Candy Company Category: Influencer Marketing / Multi-Channel
Loud against Nazis "#unfollowme. The hashtag against hate." Agency: HEIMAT, / Berlin + achtung! / Hamburg + Bleech GmbH / Berlin + Pizza Pizza Design Services GmbH / Berlin Client: Laut gegen Nazis Category: Influencer Marketing / Multi-Channel
The 85-Year-Old Regret Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Influencer Marketing / Multi-Channel
Samsung x Fortnite: The Galaxy Skin Agency: R/GA / New York Client: Samsung Global Category: Influencer Marketing / Multi-Channel
State of Decay 2: Apocalypse Diaries Agency: 215 McCann / San Francisco Client: Xbox Category: Influencer Marketing / Multi-Channel

2019 Social Influencer Marketing Gold Pencil

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Influencer Marketing / Single Channel

OS_SI19001G

2019 Social Influencer Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York

Thomson Reuters Corporation

Unboxing the Truth

Influencer Marketing / Single Channel

OS_SI19002S

2019 Social Influencer Marketing Bronze Pencil

DAVID The Agency / Miami + AB-Inbev / New York

ABInbev – Estrella Jalisco

Share for Good

Influencer Marketing / Single Channel

OS_SI19003B

2019 Social Influencer Marketing Bronze Pencil

Iris / London + Sweetshop / London

SANE

Let Me Talk

Influencer Marketing / Single Channel

OS_SI19004B

2019 Social Influencer Marketing Gold Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Influencer Marketing / Multi-Channel

OS_SI19005G

2019 Social Influencer Marketing Silver Pencil

Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam

Diesel

Diesel Ha(u)te Couture

Influencer Marketing / Multi-Channel

OS_SI19006S

2019 Social Influencer Marketing Silver Pencil

BBDO / New York + OPositive + DiniVonMuefflingCommunications

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Influencer Marketing / Multi-Channel

OS_SI19007S

2019 Social Influencer Marketing Silver Pencil

FF / Paris + Urgence Homophobie / Paris

Urgence Homophobie

Their story is my story

Influencer Marketing / Multi-Channel

OS_SI19008S

2019 Social Influencer Marketing Bronze Pencil

J Walter Thompson / Sydney + Berlei / Sydney

Berlei

I Touch Myself Project X Serena

Influencer Marketing / Multi-Channel

OS_SI19009B

2019 Social Influencer Marketing Merit Award

BBDO / New York + BBDO Studios / New York

Bacardi

Live Moves

Influencer Marketing / Single Channel

OS_SI19010M

2019 Social Influencer Marketing Merit Award

Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo

Toyota Motor Corporation

@SeeLikeMenna

Influencer Marketing / Single Channel

OS_SI19011M

2019 Social Influencer Marketing Merit Award

Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo

Toyota Motor Corporation

@SeeLikeMenna

Influencer Marketing / Episodic

OS_SI19019M

2019 Social Influencer Marketing Merit Award

FP7 McCann / Dubai

Babyshop

Al Umobuwah: Putting "Mum" into "Parenthood"

Influencer Marketing / Multi-Channel

OS_SI19012M

2019 Social Influencer Marketing Merit Award

Ogilvy / Beijing

DALIAN WANDA GROUP CO.,LTD

52 Mayors of Danzhai

Influencer Marketing / Multi-Channel

OS_SI19013M

2019 Social Influencer Marketing Merit Award

Periscope / Minneapolis

Ferrara Candy Company

Trolli Sour Brite Sneaks Campaign

Influencer Marketing / Multi-Channel

OS_SI19014M

2019 Social Influencer Marketing Merit Award

HEIMAT, / Berlin + achtung! / Hamburg + Bleech GmbH / Berlin + Pizza Pizza Design Services GmbH / Berlin

Laut gegen Nazis

Loud against Nazis "#unfollowme. The hashtag against hate."

Influencer Marketing / Multi-Channel

OS_SI19015M

2019 Social Influencer Marketing Merit Award

Energy BBDO / Chicago

Mars Inc.

The 85-Year-Old Regret

Influencer Marketing / Multi-Channel

OS_SI19016M

2019 Social Influencer Marketing Merit Award

R/GA / New York

Samsung Global

Samsung x Fortnite: The Galaxy Skin

Influencer Marketing / Multi-Channel

OS_SI19017M

2019 Social Influencer Marketing Merit Award

215 McCann / San Francisco

Xbox

State of Decay 2: Apocalypse Diaries

Influencer Marketing / Multi-Channel

OS_SI19018M

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