The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Experiential
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Innovation in Experiential
Hidden Flag Agency: LOLA MullenLowe / Madrid + Primo Content / Barcelona Client: FELGTB Category: Innovation in Experiential
The Nightmare King Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Innovation in Experiential
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Innovation in Experiential
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Experiential
Museum of Romanticism Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Innovation in Experiential
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Innovation in Experiential
The Metro Gun Share Program Agency: The Escape Pod / Chicago Client: The Brady Campaign to Prevent Gun Violence Category: Innovation in Experiential

2019 Experiential & Immersive Silver Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Innovation in Experiential

OS_EX19022S

2019 Experiential & Immersive Bronze Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Innovation in Experiential

OS_EX19023B

2019 Experiential & Immersive Bronze Pencil

LOLA MullenLowe / Madrid + Primo Content / Barcelona

FELGTB

Hidden Flag

Innovation in Experiential

OS_EX19024B

2019 Experiential & Immersive Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

The Nightmare King

Innovation in Experiential

OS_EX19065M

2019 Experiential & Immersive Merit Award

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Innovation in Experiential

OS_EX19066M

2019 Experiential & Immersive Merit Award

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Innovation in Experiential

OS_EX19067M

2019 Experiential & Immersive Merit Award

McCann / Madrid + Ikea / Madrid

Ikea

Museum of Romanticism

Innovation in Experiential

OS_EX19068M

2019 Experiential & Immersive Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Innovation in Experiential

OS_EX19069M

2019 Experiential & Immersive Merit Award

The Escape Pod / Chicago

The Brady Campaign to Prevent Gun Violence

The Metro Gun Share Program

Innovation in Experiential

OS_EX19070M

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