The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaigns / Integrated Branding
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Branded Content
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Craft - Writing / Single
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Radio & Audio
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital Product
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Physical Items
The Truth Is Worth It Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Safety Hub Agency: CHE Proximity / Australia + IAG / Sydney Client: IAG Category: Creative Use of Data / Targeting
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Creative Use of Data / Targeting
Draw to Art Agency: Google Creative Lab / London Client: Google Arts and Culture Category: Digital Experiential & Immersive / Interactive Installations
Unlock the Drop - ComplexCon Agency: Jam3 / Toronto Client: adidas Originals Category: Digital Experiential & Immersive / Interactive Installations
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Innovation in Interactive
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Innovation in Interactive
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Interactive
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Interactive
Deadpool 2 opening titles Agency: Method Studios / New York + 20th Century Fox / Los Angeles Client: 20th Century Fox Category: Craft - Title Sequences / Title Sequences
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Out-of-Home / Experiential & Installations - Single
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Out-of-Home / Experiential & Installations - Single
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Out-of-Home / Experiential & Installations - Single
DEISEL GO WITH THE FAKE Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Out-of-Home / Experiential & Installations - Single
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Out-of-Home / Experiential & Installations - Single
Paint flow Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Out-of-Home / Experiential & Installations - Single
Greetings from the Blockchain Agency: Havas / New York + TD Ameritrade / Jersey City Client: TD Ameritrade Category: Online Advertising / Native Ads
Alexa, Play My Song Agency: Blink Digital / Mumbai Client: Amazon Echo Category: Online Advertising / Native Ads
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Promotional / Collateral / Promotional Items
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Promotional / Collateral / Promotional Items
One Book of Art Agency: VMLY&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral / Promotional Items
War Correspondents on Breast Cancer Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid Client: Samsung Electronics Iberia Category: Branded Content
The Paralympic Network Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Live Webcast
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Live Webcast
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Television & VOD / Varying Length Campaign
THE DEALS Agency: Buzzman / 75010, Paris Client: BURGER KING FRANCE Category: Online Films & Video / Short Form - Campaign
The Like New Campaign Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles Client: BMW of North America Category: Online Films & Video / Short Form - Campaign
No B.S. Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City Client: RXBAR Category: Online Films & Video / Short Form - Campaign
THE DEALS Agency: Buzzman / 75010, Paris Client: BURGER KING FRANCE Category: Under 100K Budget
The Like New Campaign Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles Client: BMW of North America Category: Under 100K Budget
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Under 100K Budget
The Anti-Bullying Bullying Videos Agency: Leo Burnett Malaysia / Kuala Lumpur Client: Voice of The Children Category: Under 100K Budget

2019 Integrated Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaigns / Integrated Branding

OS_IG19001G

2019 Health, Wellness & Pharma Gold Pencil

AMVBBDO / London

Essity

Viva La Vulva

Branded Content

OS_HW19001G

2019 Moving Image Craft Gold Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Craft - Writing / Single

OS_MI19001G

2019 Radio & Audio Gold Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Innovation in Radio & Audio

OS_RA19001G

2019 Intellectual Property Gold Pencil

FCB Inferno / London

Huawei

Story Sign

Digital Product

OS_IP19001G

2019 Design Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Digital Design

OS_DE19001G

2019 Creative Effectiveness Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Creative Effectiveness / Single Country or Region

OS_CE19001G

2019 Social Influencer Marketing Gold Pencil

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Influencer Marketing / Single Channel

OS_SI19001G

2019 Digital Craft Gold Pencil

360i / New York

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

OS_DC19001G

2019 Public Relations Gold Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Media Relations

OS_PR19001G

2019 Direct Marketing Gold Pencil

TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York

Adidas

Billie Jean King Your Shoes

Physical Items

OS_DI19001G

2019 Film Gold Pencil

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

OS_FI19001G

2019 Creative Use of Data Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

OS_CU19001G

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19001G

2019 Branded Entertainment Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_BE19001G

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Out-of-Home / Billboards & Transit - Single

OS_PO19001G

2019 Experiential & Immersive Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Use of Technology

OS_EX19001G

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Social Engagement / Community Building

OS_SM19001G

2019 Mobile Gold Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Use of Technology

OS_MO19001G

2019 Creative Use of Data Silver Pencil

CHE Proximity / Australia + IAG / Sydney

IAG

Safety Hub

Creative Use of Data / Targeting

OS_CU19006S

2019 Creative Use of Data Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Creative Use of Data / Targeting

OS_CU19007B

2019 Interactive & Online Silver Pencil

Google Creative Lab / London

Google Arts and Culture

Draw to Art

Digital Experiential & Immersive / Interactive Installations

OS_IN19016S

2019 Interactive & Online Bronze Pencil

Jam3 / Toronto

adidas Originals

Unlock the Drop - ComplexCon

Digital Experiential & Immersive / Interactive Installations

OS_IN19017B

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Innovation in Interactive

OS_IN19024G

2019 Interactive & Online Silver Pencil

FCB Inferno / London

Huawei

Story Sign

Innovation in Interactive

OS_IN19025S

2019 Interactive & Online Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Innovation in Interactive

OS_IN19026B

2019 Interactive & Online Bronze Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Innovation in Interactive

OS_IN19027B

2019 Moving Image Craft Silver Pencil

Method Studios / New York + 20th Century Fox / Los Angeles

20th Century Fox

Deadpool 2 opening titles

Craft - Title Sequences / Title Sequences

OS_MI19034S

2019 Print & Outdoor Gold Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Out-of-Home / Experiential & Installations - Single

OS_PO19031G

2019 Print & Outdoor Gold Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Out-of-Home / Experiential & Installations - Single

OS_PO19032G

2019 Print & Outdoor Silver Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Out-of-Home / Experiential & Installations - Single

OS_PO19033S

2019 Print & Outdoor Silver Pencil

Publicis Italy / Milan + Publicis / New York

Diesel

DEISEL GO WITH THE FAKE

Out-of-Home / Experiential & Installations - Single

OS_PO19034S

2019 Print & Outdoor Silver Pencil

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Out-of-Home / Experiential & Installations - Single

OS_PO19035S

2019 Print & Outdoor Bronze Pencil

Taproot Dentsu / Mumbai

Dulux Paints

Paint flow

Out-of-Home / Experiential & Installations - Single

OS_PO19036B

2019 Interactive & Online Gold Pencil

Havas / New York + TD Ameritrade / Jersey City

TD Ameritrade

Greetings from the Blockchain

Online Advertising / Native Ads

OS_IN19007G

2019 Interactive & Online Bronze Pencil

Blink Digital / Mumbai

Amazon Echo

Alexa, Play My Song

Online Advertising / Native Ads

OS_IN19008B

2019 Print & Outdoor Gold Pencil

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Promotional / Collateral / Promotional Items

OS_PO19021G

2019 Print & Outdoor Gold Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Promotional / Collateral / Promotional Items

OS_PO19022G

2019 Print & Outdoor Silver Pencil

VMLY&R / Dubai

Interreligious Council in Bosnia & Herzegovina

One Book of Art

Promotional / Collateral / Promotional Items

OS_PO19023S

2019 Health, Wellness & Pharma Bronze Pencil

Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid

Samsung Electronics Iberia

War Correspondents on Breast Cancer

Branded Content

OS_HW19002B

2019 Branded Entertainment Silver Pencil

BBDO / Toronto

Canadian Paralympic Committee

The Paralympic Network

Live Webcast

OS_BE19020S

2019 Branded Entertainment Bronze Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Live Webcast

OS_BE19021B

2019 Film Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Television & VOD / Varying Length Campaign

OS_FI19013G

2019 Film Silver Pencil

Buzzman / 75010, Paris

BURGER KING FRANCE

THE DEALS

Online Films & Video / Short Form - Campaign

OS_FI19014S

2019 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles

BMW of North America

The Like New Campaign

Online Films & Video / Short Form - Campaign

OS_FI19015B

2019 Film Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City

RXBAR

No B.S.

Online Films & Video / Short Form - Campaign

OS_FI19016B

2019 Film Silver Pencil

Buzzman / 75010, Paris

BURGER KING FRANCE

THE DEALS

Under 100K Budget

OS_FI19034S

2019 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles

BMW of North America

The Like New Campaign

Under 100K Budget

OS_FI19035B

2019 Film Bronze Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Under 100K Budget

OS_FI19036B

2019 Film Bronze Pencil

Leo Burnett Malaysia / Kuala Lumpur

Voice of The Children

The Anti-Bullying Bullying Videos

Under 100K Budget

OS_FI19037B

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