The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaigns / Integrated Branding
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: CMO Pencil
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Branded Content
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Craft - Writing / Single
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital Product
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Physical Items
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Radio & Audio
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Varying Length Campaign
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design
DEISEL GO WITH THE FAKE Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Experiential / Brand Installations
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Brand Installations
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Craft / Dynamic Data Visualization
Le Beck's: The legendary beer can Agency: SERVICEPLAN GERMANY / Munich Client: Beck's Category: Promotional / Collateral Items
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Promotional / Collateral Items
War Correspondents on Breast Cancer Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid Client: Samsung Electronics Iberia Category: Branded Content
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Innovation in Interactive
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Innovation in Interactive
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Interactive
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Interactive
The Boy and the Piano Agency: John Lewis & Partners / London + adam&eveDDB / London Client: John Lewis & Partners Category: Television & VOD / Long Form - Single
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Television & VOD / Long Form - Single
Make Something Wonderful Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Television & VOD / Long Form - Single
Nike JDI Dream Crazier Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Television & VOD / Long Form - Single
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Television & VOD / Long Form - Single
Bohemian Rhapsody Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Manning Gottlieb OMD / London Client: John Lewis & Partners / Waitrose & Partners Category: Television & VOD / Long Form - Single
The Endless Ad Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Television & VOD / Long Form - Single
The Truth Is Worth It: Fearlessness Agency: Droga5 / New York Client: The New York Times Category: Craft - Sound Design / Single
The Seven Worlds Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London Client: Hennessy Category: Craft - Sound Design / Single
Phones Are Good Agency: 750mph / London Client: Three Category: Craft - Sound Design / Single
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Innovation in Direct Marketing
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Innovation in Direct Marketing
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Innovation in Direct Marketing
The origin of life Agency: SHA inc. / TOKYO Client: BioClub Tokyo Category: Typography / Static
YouFab Global Creative Awards 2018 Agency: SHA inc. / TOKYO Client: Loftwork inc.  Category: Typography / Static
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Film / Health & Wellness
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Film / Health & Wellness
The Most Vicious Cycle Agency: McCann / New York + March for our Lives / Parkland Client: March for our Lives Category: Film / Health & Wellness
Read More. Listen More. Agency: Droga5 / New York Client: The New York Times, UNESCO and other participating publications Category: Co-Promotions

2019 Integrated Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaigns / Integrated Branding

OS_IG19001G

2019 CMO Pencil Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

CMO Pencil

OS_CMO19001G

2019 Health, Wellness & Pharma Gold Pencil

AMVBBDO / London

Essity

Viva La Vulva

Branded Content

OS_HW19001G

2019 Social Influencer Marketing Gold Pencil

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Influencer Marketing / Single Channel

OS_SI19001G

2019 Moving Image Craft Gold Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Craft - Writing / Single

OS_MI19001G

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Social Engagement / Community Building

OS_SM19001G

2019 Intellectual Property Gold Pencil

FCB Inferno / London

Huawei

Story Sign

Digital Product

OS_IP19001G

2019 Direct Marketing Gold Pencil

TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York

Adidas

Billie Jean King Your Shoes

Physical Items

OS_DI19001G

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Out-of-Home / Billboards & Transit - Single

OS_PO19001G

2019 Radio & Audio Gold Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Innovation in Radio & Audio

OS_RA19001G

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

OS_FI19001G

2019 Mobile Gold Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Use of Technology

OS_MO19001G

2019 Creative Use of Data Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

OS_CU19001G

2019 Public Relations Gold Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Media Relations

OS_PR19001G

2019 Experiential & Immersive Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Use of Technology

OS_EX19001G

2019 Branded Entertainment Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_BE19001G

2019 Creative Effectiveness Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Creative Effectiveness / Single Country or Region

OS_CE19001G

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19001G

2019 Digital Craft Gold Pencil

360i / New York

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

OS_DC19001G

2019 Design Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Digital Design

OS_DE19001G

2019 Direct Marketing Gold Pencil

Publicis Italy / Milan + Publicis / New York

Diesel

DEISEL GO WITH THE FAKE

Experiential / Brand Installations

OS_DI19009G

2019 Direct Marketing Bronze Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Brand Installations

OS_DI19010B

2019 Experiential & Immersive Bronze Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Craft / Dynamic Data Visualization

OS_EX19021B

2019 Design Silver Pencil

SERVICEPLAN GERMANY / Munich

Beck's

Le Beck's: The legendary beer can

Promotional / Collateral Items

OS_DE19039S

2019 Design Bronze Pencil

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Promotional / Collateral Items

OS_DE19040B

2019 Health, Wellness & Pharma Bronze Pencil

Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid

Samsung Electronics Iberia

War Correspondents on Breast Cancer

Branded Content

OS_HW19002B

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Innovation in Interactive

OS_IN19024G

2019 Interactive & Online Silver Pencil

FCB Inferno / London

Huawei

Story Sign

Innovation in Interactive

OS_IN19025S

2019 Interactive & Online Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Innovation in Interactive

OS_IN19026B

2019 Interactive & Online Bronze Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Innovation in Interactive

OS_IN19027B

2019 Film Gold Pencil

John Lewis & Partners / London + adam&eveDDB / London

John Lewis & Partners

The Boy and the Piano

Television & VOD / Long Form - Single

OS_FI19003G

2019 Film Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Television & VOD / Long Form - Single

OS_FI19004G

2019 Film Silver Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Make Something Wonderful

Television & VOD / Long Form - Single

OS_FI19005S

2019 Film Silver Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Television & VOD / Long Form - Single

OS_FI19006S

2019 Film Silver Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike JDI Dream Crazier

Television & VOD / Long Form - Single

OS_FI19007S

2019 Film Bronze Pencil

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Television & VOD / Long Form - Single

OS_FI19008B

2019 Film Bronze Pencil

John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Manning Gottlieb OMD / London

John Lewis & Partners / Waitrose & Partners

Bohemian Rhapsody

Television & VOD / Long Form - Single

OS_FI19009B

2019 Film Bronze Pencil

Wieden+Kennedy / São Paulo

Old Spice

The Endless Ad

Television & VOD / Long Form - Single

OS_FI19010B

2019 Moving Image Craft Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It: Fearlessness

Craft - Sound Design / Single

OS_MI19037G

2019 Moving Image Craft Silver Pencil

DDB / Paris + RSA Films / London + 75 / Paris + MPC / London

Hennessy

The Seven Worlds

Craft - Sound Design / Single

OS_MI19038S

2019 Moving Image Craft Silver Pencil

750mph / London

Three

Phones Are Good

Craft - Sound Design / Single

OS_MI19039S

2019 Direct Marketing Gold Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Innovation in Direct Marketing

OS_DI19038G

2019 Direct Marketing Silver Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Innovation in Direct Marketing

OS_DI19039S

2019 Direct Marketing Bronze Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Innovation in Direct Marketing

OS_DI19040B

2019 Design Gold Pencil

SHA inc. / TOKYO

BioClub Tokyo

The origin of life

Typography / Static

OS_DE19023G

2019 Design Silver Pencil

SHA inc. / TOKYO

Loftwork inc. 

YouFab Global Creative Awards 2018

Typography / Static

OS_DE19024S

2019 Health, Wellness & Pharma Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Film / Health & Wellness

OS_HW19009S

2019 Health, Wellness & Pharma Bronze Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Film / Health & Wellness

OS_HW19010B

2019 Health, Wellness & Pharma Bronze Pencil

McCann / New York + March for our Lives / Parkland

March for our Lives

The Most Vicious Cycle

Film / Health & Wellness

OS_HW19011B

2019 Integrated Gold Pencil

Droga5 / New York

The New York Times, UNESCO and other participating publications

Read More. Listen More.

Co-Promotions

OS_IG19011G

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