The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Truth Is Worth It Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Varying Length Campaign
THE DEALS Agency: Buzzman / 75010, Paris Client: BURGER KING FRANCE Category: Online Films & Video / Short Form - Campaign
The Like New Campaign Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles Client: BMW of North America Category: Online Films & Video / Short Form - Campaign
No B.S. Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City Client: RXBAR Category: Online Films & Video / Short Form - Campaign
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Online Films & Video / Varying Length Campaign
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Online Films & Video / Varying Length Campaign
Welcome Home Agency: MJZ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
The Boy & The Piano Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London Client: John Lewis & Partners Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Perseverance Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Resolve Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Fearlessness Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Long Form - Single
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeroméxico Category: Online Films & Video / Long Form - Single
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Online Films & Video / Long Form - Single
The Endless Ad Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Online Films & Video / Long Form - Single
We are all equal. And no one is more equal than anyone else. Agency: thjnk Zürich AG / Zurich Client: Pro Infirmis Category: Online Films & Video / Long Form - Single
Bohemian Rhapsody Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London Client: John Lewis & Partners / Waitrose & Partners Category: Online Films & Video / Long Form - Single
FRIENDSHIT Agency: GREYnJ UNITED / Bangkok Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Online Films & Video / Long Form - Single
Return to Chapman's Peak Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Online Films & Video / Long Form - Single
Don't Toss It J-B Weld It Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles Client: J-B Weld Category: Online Films & Video / Pre-Roll - Campaign
Because of Her Agency: David&Goliath / El Segundo Client: HBO Category: Online Films & Video / Short Form - Campaign
Find Better, Faster Agency: Arnold Worldwide / Boston Client: Monster.com Category: Online Films & Video / Short Form - Campaign
Unfinished Stories Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark Client: Travelers Category: Online Films & Video / Long Form - Campaign
Perfect Fit Agency: BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf Client: Daimler AG / smart Category: Online Films & Video / Short Form - Single
Heated Seats Agency: DDB / Chicago + Fiat Chrysler Automobiles / Detroit + DDB North America / New York Client: Fiat Chrysler Automobiles Category: Online Films & Video / Short Form - Single
Boxes Agency: Arnold Worldwide / Boston Client: Monster.com Category: Online Films & Video / Short Form - Single
Cherry Picker Agency: Arnold Worldwide / Boston Client: Monster.com Category: Online Films & Video / Short Form - Single
Ugly in the 90s Agency: ROSAPARK / PARIS Client: Skoda France Category: Online Films & Video / Short Form - Single
Metalheads Agency: Grabarz & Partner / Hamburg + Volkswagen AG / Wolfsburg + CZAR Film GmbH / Hamburg + Bacon X / Copenhagen Client: Volkswagen AG Category: Online Films & Video / Short Form - Single
Memory Agency: Apple / Cupertino + Rattling Stick / Los Angeles + The Mill / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Homework Agency: Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
A Little Company Agency: Apple / Cupertino + Furlined / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Online Films & Video / Long Form - Single
Merry Stress Free Christmas Agency: King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm Client: Clas Ohlson Category: Online Films & Video / Long Form - Single
Diesel Ha(u)te Couture Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam Client: Diesel Category: Online Films & Video / Long Form - Single
Get Ready Agency: Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles Client: Dollar Shave Club Category: Online Films & Video / Long Form - Single
CappuChinos Agency: BBDO / New York + OPositive Client: Dunkin' Category: Online Films & Video / Long Form - Single
First Christmas Agency: Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London Client: Erste Group Bank AG Category: Online Films & Video / Long Form - Single
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Online Films & Video / Long Form - Single
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Online Films & Video / Long Form - Single
Google Year in Search 2018 Agency: Google Brand Studio / San Francisco Client: Google Category: Online Films & Video / Long Form - Single
The Seven Worlds Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London Client: Hennessy Category: Online Films & Video / Long Form - Single
Medically Speaking | IGNITE Agency: PRETTYBIRD / Culver City + Ignite / Oakland Client: Ignite Category: Online Films & Video / Long Form - Single
Me We Agency: ACNE / Stockholm + IKEA Creative Hub / Malmö Client: IKEA Category: Online Films & Video / Long Form - Single
Lamp 2 Agency: Rethink / Toronto/Montreal/Vancouver Client: IKEA Category: Online Films & Video / Long Form - Single
Potato Pay Agency: Droga5 / New York Client: Kraft Heinz Ore-Ida Category: Online Films & Video / Long Form - Single
Use Your Vote Agency: FCB West / San Francisco Client: Levi Strauss & Co Category: Online Films & Video / Long Form - Single
The Most Vicious Cycle Agency: McCann / New York + March for our Lives / Parkland Client: March for our Lives Category: Online Films & Video / Long Form - Single
Apology Agency: BBDO / New York + BBDO Studios / New York Client: Mars Chocolate North America - Snickers Category: Online Films & Video / Long Form - Single
Martin's Regret Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Online Films & Video / Long Form - Single
The Worst Song in the World Agency: ROSAPARK / PARIS Client: Monoprix Category: Online Films & Video / Long Form - Single

2019 Film Gold Pencil

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

OS_FI19001G

2019 Film Silver Pencil

Buzzman / 75010, Paris

BURGER KING FRANCE

THE DEALS

Online Films & Video / Short Form - Campaign

OS_FI19014S

2019 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles

BMW of North America

The Like New Campaign

Online Films & Video / Short Form - Campaign

OS_FI19015B

2019 Film Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City

RXBAR

No B.S.

Online Films & Video / Short Form - Campaign

OS_FI19016B

2019 Film Bronze Pencil

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Online Films & Video / Varying Length Campaign

OS_FI19029B

2019 Film Bronze Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Online Films & Video / Varying Length Campaign

OS_FI19030B

2019 Film Gold Pencil

MJZ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Welcome Home

Online Films & Video / Long Form - Single

OS_FI19017G

2019 Film Gold Pencil

John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London

John Lewis & Partners

The Boy & The Piano

Online Films & Video / Long Form - Single

OS_FI19018G

2019 Film Gold Pencil

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It: Perseverance

Online Films & Video / Long Form - Single

OS_FI19019G

2019 Film Gold Pencil

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It: Resolve

Online Films & Video / Long Form - Single

OS_FI19020G

2019 Film Gold Pencil

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It: Fearlessness

Online Films & Video / Long Form - Single

OS_FI19021G

2019 Film Silver Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeroméxico

DNA Discounts

Online Films & Video / Long Form - Single

OS_FI19022S

2019 Film Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Online Films & Video / Long Form - Single

OS_FI19023S

2019 Film Silver Pencil

Wieden+Kennedy / São Paulo

Old Spice

The Endless Ad

Online Films & Video / Long Form - Single

OS_FI19024S

2019 Film Silver Pencil

thjnk Zürich AG / Zurich

Pro Infirmis

We are all equal. And no one is more equal than anyone else.

Online Films & Video / Long Form - Single

OS_FI19025S

2019 Film Bronze Pencil

John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London

John Lewis & Partners / Waitrose & Partners

Bohemian Rhapsody

Online Films & Video / Long Form - Single

OS_FI19026B

2019 Film Bronze Pencil

GREYnJ UNITED / Bangkok

KASIKORNBANK PUBLIC COMPANY LIMITED

FRIENDSHIT

Online Films & Video / Long Form - Single

OS_FI19027B

2019 Film Bronze Pencil

Net#work BBDO / Johannesburg

Mercedes-Benz

Return to Chapman's Peak

Online Films & Video / Long Form - Single

OS_FI19028B

2019 Film Merit Award

TBWA\Chiat\Day / New York + Biscuit / Los Angeles

J-B Weld

Don't Toss It J-B Weld It

Online Films & Video / Pre-Roll - Campaign

OS_FI19101M

2019 Film Merit Award

David&Goliath / El Segundo

HBO

Because of Her

Online Films & Video / Short Form - Campaign

OS_FI19068M

2019 Film Merit Award

Arnold Worldwide / Boston

Monster.com

Find Better, Faster

Online Films & Video / Short Form - Campaign

OS_FI19069M

2019 Film Merit Award

TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark

Travelers

Unfinished Stories

Online Films & Video / Long Form - Campaign

OS_FI19099M

2019 Film Merit Award

BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf

Daimler AG / smart

Perfect Fit

Online Films & Video / Short Form - Single

OS_FI19062M

2019 Film Merit Award

DDB / Chicago + Fiat Chrysler Automobiles / Detroit + DDB North America / New York

Fiat Chrysler Automobiles

Heated Seats

Online Films & Video / Short Form - Single

OS_FI19063M

2019 Film Merit Award

Arnold Worldwide / Boston

Monster.com

Boxes

Online Films & Video / Short Form - Single

OS_FI19064M

2019 Film Merit Award

Arnold Worldwide / Boston

Monster.com

Cherry Picker

Online Films & Video / Short Form - Single

OS_FI19065M

2019 Film Merit Award

ROSAPARK / PARIS

Skoda France

Ugly in the 90s

Online Films & Video / Short Form - Single

OS_FI19066M

2019 Film Merit Award

Grabarz & Partner / Hamburg + Volkswagen AG / Wolfsburg + CZAR Film GmbH / Hamburg + Bacon X / Copenhagen

Volkswagen AG

Metalheads

Online Films & Video / Short Form - Single

OS_FI19067M

2019 Film Merit Award

Apple / Cupertino + Rattling Stick / Los Angeles + The Mill / Los Angeles

Apple

Memory

Online Films & Video / Long Form - Single

OS_FI19070M

2019 Film Merit Award

Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles

Apple

Homework

Online Films & Video / Long Form - Single

OS_FI19071M

2019 Film Merit Award

Apple / Cupertino + Furlined / Los Angeles

Apple

A Little Company

Online Films & Video / Long Form - Single

OS_FI19072M

2019 Film Merit Award

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Online Films & Video / Long Form - Single

OS_FI19073M

2019 Film Merit Award

King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm

Clas Ohlson

Merry Stress Free Christmas

Online Films & Video / Long Form - Single

OS_FI19074M

2019 Film Merit Award

Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam

Diesel

Diesel Ha(u)te Couture

Online Films & Video / Long Form - Single

OS_FI19075M

2019 Film Merit Award

Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles

Dollar Shave Club

Get Ready

Online Films & Video / Long Form - Single

OS_FI19076M

2019 Film Merit Award

BBDO / New York + OPositive

Dunkin'

CappuChinos

Online Films & Video / Long Form - Single

OS_FI19077M

2019 Film Merit Award

Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London

Erste Group Bank AG

First Christmas

Online Films & Video / Long Form - Single

OS_FI19078M

2019 Film Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Online Films & Video / Long Form - Single

OS_FI19079M

2019 Film Merit Award

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Online Films & Video / Long Form - Single

OS_FI19080M

2019 Film Merit Award

Google Brand Studio / San Francisco

Google

Google Year in Search 2018

Online Films & Video / Long Form - Single

OS_FI19081M

2019 Film Merit Award

DDB / Paris + RSA Films / London + 75 / Paris + MPC / London

Hennessy

The Seven Worlds

Online Films & Video / Long Form - Single

OS_FI19082M

2019 Film Merit Award

PRETTYBIRD / Culver City + Ignite / Oakland

Ignite

Medically Speaking | IGNITE

Online Films & Video / Long Form - Single

OS_FI19083M

2019 Film Merit Award

ACNE / Stockholm + IKEA Creative Hub / Malmö

IKEA

Me We

Online Films & Video / Long Form - Single

OS_FI19084M

2019 Film Merit Award

Rethink / Toronto/Montreal/Vancouver

IKEA

Lamp 2

Online Films & Video / Long Form - Single

OS_FI19085M

2019 Film Merit Award

Droga5 / New York

Kraft Heinz Ore-Ida

Potato Pay

Online Films & Video / Long Form - Single

OS_FI19086M

2019 Film Merit Award

FCB West / San Francisco

Levi Strauss & Co

Use Your Vote

Online Films & Video / Long Form - Single

OS_FI19087M

2019 Film Merit Award

McCann / New York + March for our Lives / Parkland

March for our Lives

The Most Vicious Cycle

Online Films & Video / Long Form - Single

OS_FI19088M

2019 Film Merit Award

BBDO / New York + BBDO Studios / New York

Mars Chocolate North America - Snickers

Apology

Online Films & Video / Long Form - Single

OS_FI19089M

2019 Film Merit Award

Energy BBDO / Chicago

Mars Inc.

Martin's Regret

Online Films & Video / Long Form - Single

OS_FI19090M

2019 Film Merit Award

ROSAPARK / PARIS

Monoprix

The Worst Song in the World

Online Films & Video / Long Form - Single

OS_FI19091M

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