The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Out-of-Home / P.O.P. & In-Store - Campaign
Here to Create Change Agency: TBWA\Chiat\Day / New York + DMB Media / London Client: Adidas Category: Out-of-Home / P.O.P. & In-Store - Campaign
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Out-of-Home / Experiential & Installations - Campaign
McDelivery Agency: TBWA\Paris / Boulogne-Billancourt Client: McDonald's Category: Out-of-Home / Billboards & Transit - Campaign
No B.S. Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: RXBAR Category: Out-of-Home / Billboards & Transit - Campaign
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Out-of-Home / Dynamic Billboards & Transit
Nike Just Do It 'Dream Crazy' Chicago Marathon Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Out-of-Home / Experiential & Installations - Single
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Out-of-Home / Experiential & Installations - Single
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Out-of-Home / Experiential & Installations - Single
DEISEL GO WITH THE FAKE Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Out-of-Home / Experiential & Installations - Single
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Out-of-Home / Experiential & Installations - Single
Paint flow Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Out-of-Home / Experiential & Installations - Single
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Out-of-Home / P.O.P. & In-Store - Single
Happy Moving Day Agency: Cossette / Montreal + OMD / Montreal Client: McDonald's Canada Category: Out-of-Home / P.O.P. & In-Store - Campaign
Highlight the Remarkable Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Out-of-Home / P.O.P. & In-Store - Campaign
#BodyCantWait Agency: Herezie Group / Paris Client: HANDICAP INTERNATIONAL Category: Out-of-Home / Experiential & Installations - Campaign
Behind the Mac Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Out-of-Home / Billboards & Transit - Campaign
Hot & Spicy Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Out-of-Home / Billboards & Transit - Campaign
Car Crashes Agency: LOLA MullenLowe / Madrid + Burger King / Miami Client: Burger King Category: Out-of-Home / Billboards & Transit - Campaign
The Shortcut Billboards Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Out-of-Home / Billboards & Transit - Campaign
Highlight the Remarkable Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Out-of-Home / Billboards & Transit - Campaign
Processions Agency: M&C Saatchi / London + Coffee& TV / London Client: NatWest Category: Out-of-Home / Dynamic Billboards & Transit
Nissan's Follow the Ball Agency: Lew'Lara\TBWA / São Paulo Client: Nissan do Brasil Category: Out-of-Home / Dynamic Billboards & Transit
Dragster Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Out-of-Home / Billboards & Transit - Single
Shuttle Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Out-of-Home / Billboards & Transit - Single
Prom King Agency: MullenLowe / Boston Client: Burger King Category: Out-of-Home / Billboards & Transit - Single
BLOCK OUT THE CHAOS: WORLD LEADERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Out-of-Home / Billboards & Transit - Single
Seen by TRECA Agency: SID LEE / PARIS Client: ADOVA Category: Out-of-Home / Experiential & Installations - Single
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Out-of-Home / Experiential & Installations - Single
Take Notice Agency: Rothco | Accenture Interactive / Dublin + Screen Scene / Dublin Client: Marie Keating Foundation Category: Out-of-Home / Experiential & Installations - Single
Black Future Social Club Agency: DUDE / Milan Client: NETFLIX Category: Out-of-Home / Experiential & Installations - Single
The Blank Newspaper Cover Agency: Ogilvy / Chicago Client: The Chicago Sun-Times Category: Out-of-Home / Experiential & Installations - Single
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Out-of-Home / Experiential & Installations - Single
The Unbreakable Rainbow Agency: 180heartbeats + JUNG v MATT / Warsaw Client: Unilever - Ben&Jerry's Category: Out-of-Home / Experiential & Installations - Single
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Out-of-Home / P.O.P. & In-Store - Single
BLOCK OUT THE CHAOS: WORLD LEADERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Out-of-Home / P.O.P. & In-Store - Single
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Out-of-Home / P.O.P. & In-Store - Single

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Out-of-Home / Billboards & Transit - Single

OS_PO19001G

2019 Print & Outdoor Silver Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Out-of-Home / P.O.P. & In-Store - Campaign

OS_PO19025S

2019 Print & Outdoor Bronze Pencil

TBWA\Chiat\Day / New York + DMB Media / London

Adidas

Here to Create Change

Out-of-Home / P.O.P. & In-Store - Campaign

OS_PO19026B

2019 Print & Outdoor Silver Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Out-of-Home / Experiential & Installations - Campaign

OS_PO19037S

2019 Print & Outdoor Silver Pencil

TBWA\Paris / Boulogne-Billancourt

McDonald's

McDelivery

Out-of-Home / Billboards & Transit - Campaign

OS_PO19028S

2019 Print & Outdoor Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland

RXBAR

No B.S.

Out-of-Home / Billboards & Transit - Campaign

OS_PO19029B

2019 Print & Outdoor Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Out-of-Home / Dynamic Billboards & Transit

OS_PO19030G

2019 Print & Outdoor Bronze Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy' Chicago Marathon

Out-of-Home / Billboards & Transit - Single

OS_PO19027B

2019 Print & Outdoor Gold Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Out-of-Home / Experiential & Installations - Single

OS_PO19031G

2019 Print & Outdoor Gold Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Out-of-Home / Experiential & Installations - Single

OS_PO19032G

2019 Print & Outdoor Silver Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Out-of-Home / Experiential & Installations - Single

OS_PO19033S

2019 Print & Outdoor Silver Pencil

Publicis Italy / Milan + Publicis / New York

Diesel

DEISEL GO WITH THE FAKE

Out-of-Home / Experiential & Installations - Single

OS_PO19034S

2019 Print & Outdoor Silver Pencil

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Out-of-Home / Experiential & Installations - Single

OS_PO19035S

2019 Print & Outdoor Bronze Pencil

Taproot Dentsu / Mumbai

Dulux Paints

Paint flow

Out-of-Home / Experiential & Installations - Single

OS_PO19036B

2019 Print & Outdoor Silver Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Out-of-Home / P.O.P. & In-Store - Single

OS_PO19024S

2019 Print & Outdoor Merit Award

Cossette / Montreal + OMD / Montreal

McDonald's Canada

Happy Moving Day

Out-of-Home / P.O.P. & In-Store - Campaign

OS_PO19104M

2019 Print & Outdoor Merit Award

DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf

STABILO International GmbH

Highlight the Remarkable

Out-of-Home / P.O.P. & In-Store - Campaign

OS_PO19105M

2019 Print & Outdoor Merit Award

Herezie Group / Paris

HANDICAP INTERNATIONAL

#BodyCantWait

Out-of-Home / Experiential & Installations - Campaign

OS_PO19124M

2019 Print & Outdoor Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Behind the Mac

Out-of-Home / Billboards & Transit - Campaign

OS_PO19110M

2019 Print & Outdoor Merit Award

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Hot & Spicy

Out-of-Home / Billboards & Transit - Campaign

OS_PO19111M

2019 Print & Outdoor Merit Award

LOLA MullenLowe / Madrid + Burger King / Miami

Burger King

Car Crashes

Out-of-Home / Billboards & Transit - Campaign

OS_PO19112M

2019 Print & Outdoor Merit Award

SERVICEPLAN GERMANY / Munich

MINI

The Shortcut Billboards

Out-of-Home / Billboards & Transit - Campaign

OS_PO19113M

2019 Print & Outdoor Merit Award

DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf

STABILO International GmbH

Highlight the Remarkable

Out-of-Home / Billboards & Transit - Campaign

OS_PO19114M

2019 Print & Outdoor Merit Award

M&C Saatchi / London + Coffee& TV / London

NatWest

Processions

Out-of-Home / Dynamic Billboards & Transit

OS_PO19115M

2019 Print & Outdoor Merit Award

Lew'Lara\TBWA / São Paulo

Nissan do Brasil

Nissan's Follow the Ball

Out-of-Home / Dynamic Billboards & Transit

OS_PO19116M

2019 Print & Outdoor Merit Award

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Dragster

Out-of-Home / Billboards & Transit - Single

OS_PO19106M

2019 Print & Outdoor Merit Award

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Shuttle

Out-of-Home / Billboards & Transit - Single

OS_PO19107M

2019 Print & Outdoor Merit Award

MullenLowe / Boston

Burger King

Prom King

Out-of-Home / Billboards & Transit - Single

OS_PO19108M

2019 Print & Outdoor Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: WORLD LEADERS

Out-of-Home / Billboards & Transit - Single

OS_PO19109M

2019 Print & Outdoor Merit Award

SID LEE / PARIS

ADOVA

Seen by TRECA

Out-of-Home / Experiential & Installations - Single

OS_PO19117M

2019 Print & Outdoor Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Out-of-Home / Experiential & Installations - Single

OS_PO19118M

2019 Print & Outdoor Merit Award

Rothco | Accenture Interactive / Dublin + Screen Scene / Dublin

Marie Keating Foundation

Take Notice

Out-of-Home / Experiential & Installations - Single

OS_PO19119M

2019 Print & Outdoor Merit Award

DUDE / Milan

NETFLIX

Black Future Social Club

Out-of-Home / Experiential & Installations - Single

OS_PO19120M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

The Chicago Sun-Times

The Blank Newspaper Cover

Out-of-Home / Experiential & Installations - Single

OS_PO19121M

2019 Print & Outdoor Merit Award

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Out-of-Home / Experiential & Installations - Single

OS_PO19122M

2019 Print & Outdoor Merit Award

180heartbeats + JUNG v MATT / Warsaw

Unilever - Ben&Jerry's

The Unbreakable Rainbow

Out-of-Home / Experiential & Installations - Single

OS_PO19123M

2019 Print & Outdoor Merit Award

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Out-of-Home / P.O.P. & In-Store - Single

OS_PO19101M

2019 Print & Outdoor Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: WORLD LEADERS

Out-of-Home / P.O.P. & In-Store - Single

OS_PO19102M

2019 Print & Outdoor Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: FOOTBALL MANAGERS

Out-of-Home / P.O.P. & In-Store - Single

OS_PO19103M

Follow Us