The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Short Form Video / Single
Game of Thrones x Bud Light - Joust Agency: Droga5 / New York + Wieden+Kennedy / New York Client: HBO x Bud Light Category: Short Form Video / Single
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Short Form Video / Single
Nike JDI Dream Crazier Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Short Form Video / Single
Breaking Ballet Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Short Form Video / Campaign / Series / Episodic
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Short Form Video / Campaign / Series / Episodic
Right on Tracks Agency: 72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / New York + Factory Studios / London Client: General Mills, Inc. (Cheerios) Category: Short Form Video / Campaign / Series / Episodic
Las Vegas Love Stories Agency: Virtue / NYC + Partizan / LA Client: Park MGM (MGM Resorts International & Sydell Group) Category: Short Form Video / Campaign / Series / Episodic
A Little Company Agency: Apple / Cupertino + Furlined / Los Angeles Client: Apple Category: Short Form Video / Single
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Short Form Video / Single
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Short Form Video / Single
Google Year in Search 2018 Agency: Google Brand Studio / San Francisco Client: Google Category: Short Form Video / Single
Medically Speaking Agency: Pereira O'Dell / San Francisco Client: IGNITE National Category: Short Form Video / Single
Lamp 2 Agency: Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Fort York VFX / Toronto + Rooster Editorial / Toronto Client: IKEA Category: Short Form Video / Single
Martin's Regret Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Short Form Video / Single
The New Normal Agency: Mekanism / San Francisco Client: MedMen Category: Short Form Video / Single
Anthem Agency: BBDO / Toronto Client: Right To Play Category: Short Form Video / Single
The Sermon Agency: DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London Client: Ubisoft Category: Short Form Video / Single
Famous Cars Agency: Publicis North America / New York + Hungry Man / New York Client: Walmart Category: Short Form Video / Single
Google Moments in Search Agency: Google Brand Studio / San Francisco Client: Google Category: Short Form Video / Campaign / Series / Episodic
#GirlsDoPoop Agency: goodstory / Brooklyn + Poo~Pourri / Dallas Client: Poo~Pourri Category: Short Form Video / Campaign / Series / Episodic

2019 Branded Entertainment Gold Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Short Form Video / Single

OS_BE19002G

2019 Branded Entertainment Gold Pencil

Droga5 / New York + Wieden+Kennedy / New York

HBO x Bud Light

Game of Thrones x Bud Light - Joust

Short Form Video / Single

OS_BE19003G

2019 Branded Entertainment Gold Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Short Form Video / Single

OS_BE19004G

2019 Branded Entertainment Bronze Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike JDI Dream Crazier

Short Form Video / Single

OS_BE19005B

2019 Branded Entertainment Gold Pencil

TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg

Joburg Ballet

Breaking Ballet

Short Form Video / Campaign / Series / Episodic

OS_BE19006G

2019 Branded Entertainment Silver Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Short Form Video / Campaign / Series / Episodic

OS_BE19007S

2019 Branded Entertainment Bronze Pencil

72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / New York + Factory Studios / London

General Mills, Inc. (Cheerios)

Right on Tracks

Short Form Video / Campaign / Series / Episodic

OS_BE19008B

2019 Branded Entertainment Bronze Pencil

Virtue / NYC + Partizan / LA

Park MGM (MGM Resorts International & Sydell Group)

Las Vegas Love Stories

Short Form Video / Campaign / Series / Episodic

OS_BE19009B

2019 Branded Entertainment Merit Award

Apple / Cupertino + Furlined / Los Angeles

Apple

A Little Company

Short Form Video / Single

OS_BE19048M

2019 Branded Entertainment Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Short Form Video / Single

OS_BE19049M

2019 Branded Entertainment Merit Award

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Short Form Video / Single

OS_BE19050M

2019 Branded Entertainment Merit Award

Google Brand Studio / San Francisco

Google

Google Year in Search 2018

Short Form Video / Single

OS_BE19051M

2019 Branded Entertainment Merit Award

Pereira O'Dell / San Francisco

IGNITE National

Medically Speaking

Short Form Video / Single

OS_BE19052M

2019 Branded Entertainment Merit Award

Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Fort York VFX / Toronto + Rooster Editorial / Toronto

IKEA

Lamp 2

Short Form Video / Single

OS_BE19053M

2019 Branded Entertainment Merit Award

Energy BBDO / Chicago

Mars Inc.

Martin's Regret

Short Form Video / Single

OS_BE19054M

2019 Branded Entertainment Merit Award

Mekanism / San Francisco

MedMen

The New Normal

Short Form Video / Single

OS_BE19055M

2019 Branded Entertainment Merit Award

BBDO / Toronto

Right To Play

Anthem

Short Form Video / Single

OS_BE19056M

2019 Branded Entertainment Merit Award

DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London

Ubisoft

The Sermon

Short Form Video / Single

OS_BE19057M

2019 Branded Entertainment Merit Award

Publicis North America / New York + Hungry Man / New York

Walmart

Famous Cars

Short Form Video / Single

OS_BE19058M

2019 Branded Entertainment Merit Award

Google Brand Studio / San Francisco

Google

Google Moments in Search

Short Form Video / Campaign / Series / Episodic

OS_BE19059M

2019 Branded Entertainment Merit Award

goodstory / Brooklyn + Poo~Pourri / Dallas

Poo~Pourri

#GirlsDoPoop

Short Form Video / Campaign / Series / Episodic

OS_BE19060M

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