Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland Client: Nike Category: Social Engagement / Community Building
The Earnbassadors Agency: CHE Proximity / Australia + FINCH / Melbourne Client: Velocity Frequent Flyer Category: Social Engagement / User-Generated Content
Women Rewrite Women Agency: MULLENLOWE SSP3 / Bogotá Client: El Tiempo Newspaper Category: Social Engagement / User-Generated Content
#MyGameMyName Agency: Africa / Sao Paulo Client: Telefonica's Vivo/WWT Category: Social Engagement / User-Generated Content
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Social Engagement / Community Building
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Social Engagement / Community Building
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Social Engagement / Community Building
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Community Building
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Social Engagement / Stunts & Activations
IHOb Agency: Droga5 / New York Client: IHOP Category: Social Engagement / Stunts & Activations
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Social Engagement / Stunts & Activations
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Social Engagement / Stunts & Activations
Judged by a Phone Agency: FCB Inferno / London Client: Huawei Category: Social Engagement / User-Generated Content
The Unfollowed Agency: Havas Melbourne / Cremorne Client: PUMA Australia Category: Social Engagement / User-Generated Content
B.S. Hotline Agency: Wieden+Kennedy / Portland + Awesome Inc. / Atlanta Client: RXBAR Category: Social Engagement / User-Generated Content
Make My Idea Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Social Engagement / User-Generated Content
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Social Engagement / Community Building
The Paralympic Network Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Social Engagement / Community Building
Diesel Ha(u)te Couture Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam Client: Diesel Category: Social Engagement / Community Building
The 85-Year-Old Regret Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Social Engagement / Community Building
Sleeping Flags Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin Client: O.N.E. Category: Social Engagement / Community Building
#ShaveToRemember Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Social Engagement / Community Building
The Earnbassadors Agency: CHE Proximity / Australia + FINCH / Melbourne Client: Velocity Frequent Flyer Category: Social Engagement / Community Building
Raise your Voice. Not your Phone. Agency: FCB & Hellocomputer / Cape Town Client: Western Cape Government Category: Social Engagement / Community Building
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Social Engagement / Stunts & Activations
Whopper Neutrality Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Social Engagement / Stunts & Activations
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Social Engagement / Stunts & Activations
Unmasking the racist agenda Agency: Hjaltelin Stahl / Copenhagen K Client: Ekstra Bladet Category: Social Engagement / Stunts & Activations
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Social Engagement / Stunts & Activations
#WTFRonaldo Agency: AlmapBBDO / São Paulo Client: Mars - Snickers Category: Social Engagement / Stunts & Activations
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Stunts & Activations
Sleeping Flags Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin Client: O.N.E. Category: Social Engagement / Stunts & Activations
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Social Engagement / Stunts & Activations
Distracted Goalkepper Agency: Tech and Soul / São Paulo + Uber / São Paulo Client: Uber Category: Social Engagement / Stunts & Activations
Bitcoin Bucket Agency: Grip Limited / Toronto Client: Yum! Restaurant Category: Social Engagement / Stunts & Activations

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland

Nike

Nike Just Do It 'Dream Crazy'

Social Engagement / Community Building

OS_SM19001G

2019 Social Media Gold Pencil

CHE Proximity / Australia + FINCH / Melbourne

Velocity Frequent Flyer

The Earnbassadors

Social Engagement / User-Generated Content

OS_SM19014G

2019 Social Media Silver Pencil

MULLENLOWE SSP3 / Bogotá

El Tiempo Newspaper

Women Rewrite Women

Social Engagement / User-Generated Content

OS_SM19015S

2019 Social Media Bronze Pencil

Africa / Sao Paulo

Telefonica's Vivo/WWT

#MyGameMyName

Social Engagement / User-Generated Content

OS_SM19016B

2019 Social Media Gold Pencil

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Social Engagement / Community Building

OS_SM19017G

2019 Social Media Gold Pencil

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Social Engagement / Community Building

OS_SM19018G

2019 Social Media Silver Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Social Engagement / Community Building

OS_SM19019S

2019 Social Media Bronze Pencil

BBDO / New York + OPositive + DiniVonMuefflingCommunications

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Social Engagement / Community Building

OS_SM19020B

2019 Social Media Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Social Engagement / Stunts & Activations

OS_SM19021G

2019 Social Media Silver Pencil

Droga5 / New York

IHOP

IHOb

Social Engagement / Stunts & Activations

OS_SM19022S

2019 Social Media Bronze Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Social Engagement / Stunts & Activations

OS_SM19023B

2019 Social Media Bronze Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Social Engagement / Stunts & Activations

OS_SM19024B

2019 Social Media Merit Award

FCB Inferno / London

Huawei

Judged by a Phone

Social Engagement / User-Generated Content

OS_SM19052M

2019 Social Media Merit Award

Havas Melbourne / Cremorne

PUMA Australia

The Unfollowed

Social Engagement / User-Generated Content

OS_SM19053M

2019 Social Media Merit Award

Wieden+Kennedy / Portland + Awesome Inc. / Atlanta

RXBAR

B.S. Hotline

Social Engagement / User-Generated Content

OS_SM19054M

2019 Social Media Merit Award

Leo Burnett / Sydney

Samsung Australia

Make My Idea

Social Engagement / User-Generated Content

OS_SM19055M

2019 Social Media Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Social Engagement / Community Building

OS_SM19056M

2019 Social Media Merit Award

BBDO / Toronto

Canadian Paralympic Committee

The Paralympic Network

Social Engagement / Community Building

OS_SM19057M

2019 Social Media Merit Award

Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam

Diesel

Diesel Ha(u)te Couture

Social Engagement / Community Building

OS_SM19058M

2019 Social Media Merit Award

Energy BBDO / Chicago

Mars Inc.

The 85-Year-Old Regret

Social Engagement / Community Building

OS_SM19059M

2019 Social Media Merit Award

Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin

O.N.E.

Sleeping Flags

Social Engagement / Community Building

OS_SM19060M

2019 Social Media Merit Award

Ogilvy South Africa / Johannesburg

Philips & The Nelson Mandela Foundation

#ShaveToRemember

Social Engagement / Community Building

OS_SM19061M

2019 Social Media Merit Award

CHE Proximity / Australia + FINCH / Melbourne

Velocity Frequent Flyer

The Earnbassadors

Social Engagement / Community Building

OS_SM19062M

2019 Social Media Merit Award

FCB & Hellocomputer / Cape Town

Western Cape Government

Raise your Voice. Not your Phone.

Social Engagement / Community Building

OS_SM19063M

2019 Social Media Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Social Engagement / Stunts & Activations

OS_SM19064M

2019 Social Media Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

Whopper Neutrality

Social Engagement / Stunts & Activations

OS_SM19065M

2019 Social Media Merit Award

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Social Engagement / Stunts & Activations

OS_SM19066M

2019 Social Media Merit Award

Hjaltelin Stahl / Copenhagen K

Ekstra Bladet

Unmasking the racist agenda

Social Engagement / Stunts & Activations

OS_SM19067M

2019 Social Media Merit Award

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Social Engagement / Stunts & Activations

OS_SM19068M

2019 Social Media Merit Award

AlmapBBDO / São Paulo

Mars - Snickers

#WTFRonaldo

Social Engagement / Stunts & Activations

OS_SM19069M

2019 Social Media Merit Award

BBDO / New York + OPositive + DiniVonMuefflingCommunications

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Social Engagement / Stunts & Activations

OS_SM19070M

2019 Social Media Merit Award

Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin

O.N.E.

Sleeping Flags

Social Engagement / Stunts & Activations

OS_SM19071M

2019 Social Media Merit Award

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Social Engagement / Stunts & Activations

OS_SM19072M

2019 Social Media Merit Award

Tech and Soul / São Paulo + Uber / São Paulo

Uber

Distracted Goalkepper

Social Engagement / Stunts & Activations

OS_SM19073M

2019 Social Media Merit Award

Grip Limited / Toronto

Yum! Restaurant

Bitcoin Bucket

Social Engagement / Stunts & Activations

OS_SM19074M

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