The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Use of Technology / Physical Product & Mobile Integration
Naughty or Nice Bauble Agency: Myer / Melbourne + Clemenger BBDO / Melbourne Client: Myer Category: Use of Technology / Physical Product & Mobile Integration
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Gracie AI Agency: BBDO / Atlanta Client: Street Grace Category: Use of Technology
No need to fly – around the world in Germany Agency: Ogilvy / Germany Client: German Rail Category: Use of Technology
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Use of Technology
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
A/R Jordan Agency: R/GA / Portland Client: Jordan Brand Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Amplifon Hearing App Agency: Publicis Sapient / Milan / London / Cologne Client: Amplifon Category: Use of Technology / Physical Product & Mobile Integration
Score the iPhone Agency: R/GA / New York Client: Verizon Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
THE VOICE OF VOICES Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Use of Technology
Naughty or Nice Bauble Agency: Myer / Melbourne + Clemenger BBDO / Melbourne Client: Myer Category: Use of Technology
Hearprint Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Use of Technology
The Unknown Face Agency: FF / Paris + Historial de la Grande Guerre de / Péronne Client: L'Historial de la Grande Guerre de Péronne Category: Use of Technology
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Use of Technology
Unlock the Drop - ComplexCon Agency: Jam3 / Toronto Client: adidas Originals Category: Use of Technology
Draw to Art Agency: Google Creative Lab / London Client: Google Arts and Culture Category: Use of Technology
KINGO. affordable solar energy on demand Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala Client: KINGO Category: Use of Technology
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Use of Technology
Bixby Voice Forever Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul Client: Samsung Electronics Category: Use of Technology
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

2019 Mobile Gold Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Use of Technology

OS_MO19001G

2019 Experiential & Immersive Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Use of Technology

OS_EX19001G

2019 Mobile Silver Pencil

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Use of Technology / Physical Product & Mobile Integration

OS_MO19016S

2019 Mobile Bronze Pencil

Myer / Melbourne + Clemenger BBDO / Melbourne

Myer

Naughty or Nice Bauble

Use of Technology / Physical Product & Mobile Integration

OS_MO19017B

2019 Branded Entertainment Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_BE19039G

2019 Branded Entertainment Bronze Pencil

McCann / New York

National Geographic

Astronaut Reality Helmet

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_BE19040B

2019 Mobile Silver Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_MO19015S

2019 Mobile Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Use of Technology

OS_MO19013G

2019 Mobile Bronze Pencil

BBDO / Atlanta

Street Grace

Gracie AI

Use of Technology

OS_MO19014B

2019 Branded Entertainment Gold Pencil

Ogilvy / Germany

German Rail

No need to fly – around the world in Germany

Use of Technology

OS_BE19037G

2019 Branded Entertainment Bronze Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Use of Technology

OS_BE19038B

2019 Experiential & Immersive Gold Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Use of Technology

OS_EX19017G

2019 Experiential & Immersive Gold Pencil

R/GA / Portland

Jordan Brand

A/R Jordan

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_EX19018G

2019 Mobile Merit Award

Publicis Sapient / Milan / London / Cologne

Amplifon

Amplifon Hearing App

Use of Technology / Physical Product & Mobile Integration

OS_MO19036M

2019 Mobile Merit Award

R/GA / New York

Verizon

Score the iPhone

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_MO19035M

2019 Mobile Merit Award

MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan

FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo

THE VOICE OF VOICES

Use of Technology

OS_MO19033M

2019 Mobile Merit Award

Myer / Melbourne + Clemenger BBDO / Melbourne

Myer

Naughty or Nice Bauble

Use of Technology

OS_MO19034M

2019 Branded Entertainment Merit Award

CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney

Cochlear

Hearprint

Use of Technology

OS_BE19094M

2019 Branded Entertainment Merit Award

FF / Paris + Historial de la Grande Guerre de / Péronne

L'Historial de la Grande Guerre de Péronne

The Unknown Face

Use of Technology

OS_BE19095M

2019 Branded Entertainment Merit Award

Mother / New York

The New York Public Library

Insta Novels

Use of Technology

OS_BE19096M

2019 Experiential & Immersive Merit Award

Jam3 / Toronto

adidas Originals

Unlock the Drop - ComplexCon

Use of Technology

OS_EX19053M

2019 Experiential & Immersive Merit Award

Google Creative Lab / London

Google Arts and Culture

Draw to Art

Use of Technology

OS_EX19054M

2019 Experiential & Immersive Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala

KINGO

KINGO. affordable solar energy on demand

Use of Technology

OS_EX19055M

2019 Experiential & Immersive Merit Award

McCann / New York

National Geographic

Astronaut Reality Helmet

Use of Technology

OS_EX19056M

2019 Experiential & Immersive Merit Award

CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul

Samsung Electronics

Bixby Voice Forever

Use of Technology

OS_EX19057M

2019 Experiential & Immersive Merit Award

McCann / New York

National Geographic

Astronaut Reality Helmet

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_EX19058M

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