The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaigns / Integrated Branding
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: CMO Pencil
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Physical Items
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital Product
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Craft - Writing / Single
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Branded Content
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Radio & Audio
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Moving Image / Single
Survivor Stories | Terry Agency: Deutsch / Los Angeles + The 'me too.' movement / New York + WE ARE ROYALE / Los Angeles Client: The 'me too.' movement Category: Moving Image / Single
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Online Films & Video / Varying Length Campaign
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Online Films & Video / Varying Length Campaign
We Rise Agency: BBDO / Toronto Client: Right To Play Category: Craft - Cinematography / Campaign
No need to fly – around the world in Germany Agency: Ogilvy / Germany Client: German Rail Category: Use of Technology
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Use of Technology
Greetings from the Blockchain Agency: Havas / New York + TD Ameritrade / Jersey City Client: TD Ameritrade Category: Online Advertising / Native Ads
Alexa, Play My Song Agency: Blink Digital / Mumbai Client: Amazon Echo Category: Online Advertising / Native Ads
"9.58 seconds - the world's fastest annual report" Agency: Publicis Pixelpark / Erlangen/Hamburg Client: Puma SE Category: Branding / Corporate Communications
SAVOR SAVER Agency: Ogilvy Colombia / Bogotá Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR Category: Physical Product
Stories to Inhale Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba Client: Clin Kids Category: Physical Product
Pass The Bill Agency: Rethink / Toronto/Montreal/Vancouver Client: Leaf Forward Category: Physical Product
McDelivery Agency: TBWA\Paris / Boulogne-Billancourt Client: McDonald's Category: Out-of-Home / Billboards & Transit - Campaign
No B.S. Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: RXBAR Category: Out-of-Home / Billboards & Transit - Campaign
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Out of Home / P.O.P. & In-Store
HPE I.T. Monster Agency: The Mill / New York + Publicis / New York + Hewlett Packard Enterprise / San Jose Client: Hewlett Packard Enterprise Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
The Face of Distracted Driving Agency: BBDO / New York + Biscuit Client: AT&T Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Websites
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Integrated Campaign
BIHOR COUTURE Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Integrated Campaign
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Integrated Campaign
The origin of life Agency: SHA inc. / TOKYO Client: BioClub Tokyo Category: Craft / Typography
Posts Into Letters Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Craft / Typography
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Non-traditional & Guerrilla Marketing
DEISEL GO WITH THE FAKE Agency: Publicis / New York + Publicis Italy / Milan Client: Diesel Category: Non-traditional & Guerrilla Marketing
American Express Jersey Assurance Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Non-traditional & Guerrilla Marketing
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Non-traditional & Guerrilla Marketing

2019 Integrated Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaigns / Integrated Branding

OS_IG19001G

2019 CMO Pencil Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

CMO Pencil

OS_CMO19001G

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

OS_FI19001G

2019 Direct Marketing Gold Pencil

TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York

Adidas

Billie Jean King Your Shoes

Physical Items

OS_DI19001G

2019 Intellectual Property Gold Pencil

FCB Inferno / London

Huawei

Story Sign

Digital Product

OS_IP19001G

2019 Branded Entertainment Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_BE19001G

2019 Moving Image Craft Gold Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Craft - Writing / Single

OS_MI19001G

2019 Health, Wellness & Pharma Gold Pencil

AMVBBDO / London

Essity

Viva La Vulva

Branded Content

OS_HW19001G

2019 Creative Effectiveness Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Creative Effectiveness / Single Country or Region

OS_CE19001G

2019 Creative Use of Data Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

OS_CU19001G

2019 Radio & Audio Gold Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Innovation in Radio & Audio

OS_RA19001G

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Out-of-Home / Billboards & Transit - Single

OS_PO19001G

2019 Social Influencer Marketing Gold Pencil

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Influencer Marketing / Single Channel

OS_SI19001G

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Social Engagement / Community Building

OS_SM19001G

2019 Mobile Gold Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Use of Technology

OS_MO19001G

2019 Digital Craft Gold Pencil

360i / New York

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

OS_DC19001G

2019 Public Relations Gold Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Media Relations

OS_PR19001G

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19001G

2019 Experiential & Immersive Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Use of Technology

OS_EX19001G

2019 Design Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Digital Design

OS_DE19001G

2019 Design Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Moving Image / Single

OS_DE19056S

2019 Design Bronze Pencil

Deutsch / Los Angeles + The 'me too.' movement / New York + WE ARE ROYALE / Los Angeles

The 'me too.' movement

Survivor Stories | Terry

Moving Image / Single

OS_DE19057B

2019 Film Bronze Pencil

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Online Films & Video / Varying Length Campaign

OS_FI19029B

2019 Film Bronze Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Online Films & Video / Varying Length Campaign

OS_FI19030B

2019 Moving Image Craft Gold Pencil

BBDO / Toronto

Right To Play

We Rise

Craft - Cinematography / Campaign

OS_MI19029G

2019 Branded Entertainment Gold Pencil

Ogilvy / Germany

German Rail

No need to fly – around the world in Germany

Use of Technology

OS_BE19037G

2019 Branded Entertainment Bronze Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Use of Technology

OS_BE19038B

2019 Interactive & Online Gold Pencil

Havas / New York + TD Ameritrade / Jersey City

TD Ameritrade

Greetings from the Blockchain

Online Advertising / Native Ads

OS_IN19007G

2019 Interactive & Online Bronze Pencil

Blink Digital / Mumbai

Amazon Echo

Alexa, Play My Song

Online Advertising / Native Ads

OS_IN19008B

2019 Design Silver Pencil

Publicis Pixelpark / Erlangen/Hamburg

Puma SE

"9.58 seconds - the world's fastest annual report"

Branding / Corporate Communications

OS_DE19011S

2019 Intellectual Property Gold Pencil

Ogilvy Colombia / Bogotá

MINISTERIO DE SALUD PUBLICA DE ECUADOR

SAVOR SAVER

Physical Product

OS_IP19002G

2019 Intellectual Property Silver Pencil

NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba

Clin Kids

Stories to Inhale

Physical Product

OS_IP19003S

2019 Intellectual Property Bronze Pencil

Rethink / Toronto/Montreal/Vancouver

Leaf Forward

Pass The Bill

Physical Product

OS_IP19004B

2019 Print & Outdoor Silver Pencil

TBWA\Paris / Boulogne-Billancourt

McDonald's

McDelivery

Out-of-Home / Billboards & Transit - Campaign

OS_PO19028S

2019 Print & Outdoor Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland

RXBAR

No B.S.

Out-of-Home / Billboards & Transit - Campaign

OS_PO19029B

2019 Direct Marketing Silver Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Out of Home / P.O.P. & In-Store

OS_DI19005S

2019 Moving Image Craft Silver Pencil

The Mill / New York + Publicis / New York + Hewlett Packard Enterprise / San Jose

Hewlett Packard Enterprise

HPE I.T. Monster

Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft

OS_MI19050S

2019 Moving Image Craft Silver Pencil

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft

OS_MI19051S

2019 Moving Image Craft Bronze Pencil

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving

Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft

OS_MI19052B

2019 Interactive & Online Gold Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Websites

OS_IN19002G

2019 Interactive & Online Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Websites

OS_IN19003S

2019 Direct Marketing Silver Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Integrated Campaign

OS_DI19027S

2019 Direct Marketing Bronze Pencil

MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST

BEAU MONDE

BIHOR COUTURE

Integrated Campaign

OS_DI19028B

2019 Direct Marketing Bronze Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Integrated Campaign

OS_DI19029B

2019 Print & Outdoor Gold Pencil

SHA inc. / TOKYO

BioClub Tokyo

The origin of life

Craft / Typography

OS_PO19055G

2019 Print & Outdoor Bronze Pencil

Area 23, An FCB Health Network Company / New York

Change The Ref

Posts Into Letters

Craft / Typography

OS_PO19056B

2019 Direct Marketing Gold Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Non-traditional & Guerrilla Marketing

OS_DI19021G

2019 Direct Marketing Gold Pencil

Publicis / New York + Publicis Italy / Milan

Diesel

DEISEL GO WITH THE FAKE

Non-traditional & Guerrilla Marketing

OS_DI19022G

2019 Direct Marketing Bronze Pencil

Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York

American Express

American Express Jersey Assurance

Non-traditional & Guerrilla Marketing

OS_DI19023B

2019 Direct Marketing Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Non-traditional & Guerrilla Marketing

OS_DI19024B

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