The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Integrated Campaigns / Integrated Branding
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Social Engagement / Community Building
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Innovation in Radio & Audio
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York
Client: Adidas Category: Physical Items
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Craft - Writing / Single
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
The Truth Is Worth It
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Online Films & Video / Varying Length Campaign
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Use of Technology
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Creative Effectiveness / Single Country or Region
Westworld: The Maze
Agency: 360i / New York
Client: HBO Category: Craft - Visual & Audio Craft / Sound
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Long Form Video / Single
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client: John Lewis & Partners / Waitrose & Partners Category: Long Form Video / Single
Three Minutes
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple Category: Long Form Video / Single
Who?
Agency: Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires
Client: FOX Networks group Latin America Category: Long Form Video / Single
A Report of Connected Events
Agency: PostPanic / Amsterdam + Nuna9 / London
Client: Liberty Global Category: Long Form Video / Single
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Long Form Video / Single
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Long Form Video / Single
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Social Engagement / Community Building
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Social Engagement / Community Building
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Social Engagement / Community Building
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Community Building
Safety Hub
Agency: CHE Proximity / Australia + IAG / Sydney
Client: IAG Category: Creative Use of Data / Targeting
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Creative Use of Data / Targeting
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Integrated PR Campaign
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Integrated PR Campaign
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Integrated PR Campaign
Corona Oceans Week
Agency: Wieden+Kennedy / Amsterdam + MPC / Amsterdam
Client: AB InBev Category: Integrated PR Campaign
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Innovation in Print & Outdoor
Fresh Prints
Agency: McCann / Spain + Aldi / Barcelona
Client: Aldi Category: Innovation in Print & Outdoor
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Out-of-Home / P.O.P. & In-Store - Campaign
Here to Create Change
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas Category: Out-of-Home / P.O.P. & In-Store - Campaign
#MyGameMyName
Agency: Africa / Sao Paulo
Client: Telefonica's Vivo/WWT Category: User-Generated Content
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Experiential / Environmental / Out of Home - Single
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Experiential / Environmental / Out of Home - Single
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Innovation in Radio & Audio
The Healing House
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House Category: Experiential / Live Events
Distracted Goalkeeper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Experiential / Live Events
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Experiential / Live Events
Award:
2019 Integrated Gold Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaigns / Integrated Branding
Annual ID:
OS_IG19001G
Award:
2019 Social Media Gold Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19001G
Award:
2019 Interactive & Online Gold Pencil
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN19001G
Award:
2019 Radio & Audio Gold Pencil
Agency:
BWM Dentsu / Sydney
Client:
The ALS Association
Title:
Project Revoice
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA19001G
Award:
2019 Branded Entertainment Gold Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential / Live Events
Annual ID:
OS_BE19001G
Award:
2019 Direct Marketing Gold Pencil
Agency:
TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Physical Items
Annual ID:
OS_DI19001G
Award:
2019 Intellectual Property Gold Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Digital Product
Annual ID:
OS_IP19001G
Award:
2019 Public Relations Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Media Relations
Annual ID:
OS_PR19001G
Award:
2019 Moving Image Craft Gold Pencil
Agency:
Sra Rushmore SA / Madrid + Blur Films / Madrid
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Craft - Writing / Single
Annual ID:
OS_MI19001G
Award:
2019 Mobile Gold Pencil
Agency:
MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Use of Technology
Annual ID:
OS_MO19001G
Award:
2019 Film Gold Pencil
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI19001G
Award:
2019 Social Influencer Marketing Gold Pencil
Agency:
The Cybersmile Foundation / London + adam&eveDDB / London
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19001G
Award:
2019 Print & Outdoor Gold Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19001G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
AMVBBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Branded Content
Annual ID:
OS_HW19001G
Award:
2019 Creative Use of Data Gold Pencil
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU19001G
Award:
2019 Experiential & Immersive Gold Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Annual ID:
OS_EX19001G
Award:
2019 Creative Effectiveness Gold Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19001G
Award:
2019 Design Gold Pencil
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Insta Novels
Category:
Digital Design
Annual ID:
OS_DE19001G
Award:
2019 Digital Craft Gold Pencil
Agency:
360i / New York
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Visual & Audio Craft / Sound
Annual ID:
OS_DC19001G
Award:
2019 Branded Entertainment Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Welcome Home
Category:
Long Form Video / Single
Annual ID:
OS_BE19010G
Award:
2019 Branded Entertainment Gold Pencil
Agency:
John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Long Form Video / Single
Annual ID:
OS_BE19011G
Award:
2019 Branded Entertainment Silver Pencil
Agency:
TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client:
Apple
Title:
Three Minutes
Category:
Long Form Video / Single
Annual ID:
OS_BE19012S
Award:
2019 Branded Entertainment Silver Pencil
Agency:
Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires
Client:
FOX Networks group Latin America
Title:
Who?
Category:
Long Form Video / Single
Annual ID:
OS_BE19013S
Award:
2019 Branded Entertainment Silver Pencil
Agency:
PostPanic / Amsterdam + Nuna9 / London
Client:
Liberty Global
Title:
A Report of Connected Events
Category:
Long Form Video / Single
Annual ID:
OS_BE19014S
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York + Biscuit
Client:
AT&T
Title:
The Face of Distracted Driving: Forrest
Category:
Long Form Video / Single
Annual ID:
OS_BE19015B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
AMVBBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Long Form Video / Single
Annual ID:
OS_BE19016B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
Net#work BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Long Form Video / Single
Annual ID:
OS_BE19017B
Award:
2019 Social Media Gold Pencil
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19017G
Award:
2019 Social Media Gold Pencil
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19018G
Award:
2019 Social Media Silver Pencil
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19019S
Award:
2019 Social Media Bronze Pencil
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19020B
Award:
2019 Creative Use of Data Silver Pencil
Agency:
CHE Proximity / Australia + IAG / Sydney
Client:
IAG
Title:
Safety Hub
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19006S
Award:
2019 Creative Use of Data Bronze Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19007B
Award:
2019 Public Relations Gold Pencil
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Integrated PR Campaign
Annual ID:
OS_PR19026G
Award:
2019 Public Relations Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Integrated PR Campaign
Annual ID:
OS_PR19027S
Award:
2019 Public Relations Silver Pencil
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Integrated PR Campaign
Annual ID:
OS_PR19028S
Award:
2019 Public Relations Bronze Pencil
Agency:
Wieden+Kennedy / Amsterdam + MPC / Amsterdam
Client:
AB InBev
Title:
Corona Oceans Week
Category:
Integrated PR Campaign
Annual ID:
OS_PR19029B
Award:
2019 Print & Outdoor Gold Pencil
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19057G
Award:
2019 Print & Outdoor Silver Pencil
Agency:
McCann / Spain + Aldi / Barcelona
Client:
Aldi
Title:
Fresh Prints
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19058S
Award:
2019 Mobile Gold Pencil
Agency:
CHE Proximity / Australia + IAG / Sydney
Client:
IAG
Title:
Safety Hub
Category:
Applications
Annual ID:
OS_MO19002G
Award:
2019 Mobile Bronze Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Applications
Annual ID:
OS_MO19003B
Award:
2019 Print & Outdoor Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Out-of-Home / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO19025S
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
TBWA\Chiat\Day / New York + DMB Media / London
Client:
Adidas
Title:
Here to Create Change
Category:
Out-of-Home / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO19026B
Award:
2019 Branded Entertainment Silver Pencil
Agency:
Africa / Sao Paulo
Client:
Telefonica's Vivo/WWT
Title:
#MyGameMyName
Category:
User-Generated Content
Annual ID:
OS_BE19041S
Award:
2019 Design Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Experiential / Environmental / Out of Home - Single
Annual ID:
OS_DE19050G
Award:
2019 Design Gold Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Experiential / Environmental / Out of Home - Single
Annual ID:
OS_DE19051G
Award:
2019 Radio & Audio Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA19020S
Award:
2019 Branded Entertainment Silver Pencil
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Casey House
Title:
The Healing House
Category:
Experiential / Live Events
Annual ID:
OS_BE19030S
Award:
2019 Branded Entertainment Silver Pencil
Agency:
Tech and Soul / São Paulo + Uber / São Paulo
Client:
Uber
Title:
Distracted Goalkeeper
Category:
Experiential / Live Events
Annual ID:
OS_BE19031S
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
McCann / Madrid + Ikea / Madrid
Client:
Ikea
Title:
Museum of Romanticism
Category:
Experiential / Live Events
Annual ID:
OS_BE19032B
