The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Creative Effectiveness / Single Country or Region
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Creative Effectiveness / Single Country or Region
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Creative Effectiveness / Single Country or Region
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Creative Effectiveness / Single Country or Region
Universal Love
Agency: McCann / New York + MGM Resorts International / Las Vegas
Client: MGM Resorts International Category: Creative Effectiveness / Single Country or Region
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Creative Effectiveness / Single Country or Region
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Creative Effectiveness / Single Country or Region
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Creative Effectiveness / Single Country or Region
Living rooms
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Creative Effectiveness / Single Country or Region
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Creative Effectiveness / Single Country or Region
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Creative Effectiveness / Single Country or Region
#rightmyname
Agency: M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg
Client: Nando's South Africa Category: Creative Effectiveness / Single Country or Region
White Hats Wanted
Agency: McCann / New York + U.S. Army / Washington
Client: U.S. Army Category: Creative Effectiveness / Single Country or Region
The Worst Soap Opera
Agency: Pagés BBDO / Santo Domingo
Client: UNICEF Category: Creative Effectiveness / Single Country or Region
Impact of USPS Operation Santa
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Best of Discipline Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19001G
Award:
2019 Creative Effectiveness Gold Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19001G
Award:
2019 Creative Effectiveness Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19008G
Award:
2019 Creative Effectiveness Silver Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19009S
Award:
2019 Creative Effectiveness Bronze Pencil
Agency:
McCann / New York + MGM Resorts International / Las Vegas
Client:
MGM Resorts International
Title:
Universal Love
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19010B
Award:
2019 Creative Effectiveness Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19021M
Award:
2019 Creative Effectiveness Merit Award
Agency:
BBDO / Toronto
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19022M
Award:
2019 Creative Effectiveness Merit Award
Agency:
DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19023M
Award:
2019 Creative Effectiveness Merit Award
Agency:
McCann / Madrid + Ikea / Madrid
Client:
Ikea
Title:
Living rooms
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19024M
Award:
2019 Creative Effectiveness Merit Award
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19025M
Award:
2019 Creative Effectiveness Merit Award
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19026M
Award:
2019 Creative Effectiveness Merit Award
Agency:
M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg
Client:
Nando's South Africa
Title:
#rightmyname
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19027M
Award:
2019 Creative Effectiveness Merit Award
Agency:
McCann / New York + U.S. Army / Washington
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19028M
Award:
2019 Creative Effectiveness Merit Award
Agency:
Pagés BBDO / Santo Domingo
Client:
UNICEF
Title:
The Worst Soap Opera
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19029M