The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Green Pencil
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Penta Pencil
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Category
-
Category
Craft
- Select Category
- Applications
- Audio
- Brand Transformation
- Brand Voice
- Branded Content
- Branding
- Broadcast
- Cinema Advertising
- CMO Pencil
- Co-Promotions
- Community Building
- Craft
- Craft - Animation
- Craft - Cinematography
- Craft - Cross-Channel UX / UI
- Craft - Direction
- Craft - Editing
- Craft - Innovation in Digital Craft
- Craft - Innovation in Moving Image Craft
- Craft - Mobile UX / UI
- Craft - Sound Design
- Craft - Title Sequences
- Craft - Use of Digital Devices
- Craft - Use of Music
- Craft - Visual & Audio Craft
- Craft - Visual Effects
- Craft - Web UX / UI
- Craft - Writing
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Current Event Response
- Custom Content
- Data Visualization
- Digital
- Digital & Online
- Digital Design
- Digital Experiential & Immersive
- Digital Product
- Direct Marketing
- Editorial
- Events & Competitions
- Events & Experiential
- Experiential
- Experiential / Environmental
- Experiential / Immersive / Events
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Extended Campaign - Posters & Out of Home
- Feature Length
- Film
- Gaming
- Green Pencil
- Influencer Marketing
- Innovation in Branded Entertainment
- Innovation in Design
- Innovation in Direct Marketing
- Innovation in Experiential
- Innovation in Film
- Innovation in Health & Wellness
- Innovation in Integrated Branding
- Innovation in Interactive
- Innovation in Mobile
- Innovation in Print & Outdoor
- Innovation in Public Relations
- Innovation in Radio & Audio
- Innovation in Social Media
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Internal Communications
- Live Webcast
- Livestream
- Location-Specific Video
- Long Form Video
- Media Relations
- Mobile Advertising
- Mobile Apps
- Mobile-First Video
- Moving Image
- Music Videos
- Non-traditional & Guerrilla Marketing
- Online
- Online Advertising
- Online Films & Video
- Online Video
- Out of Home
- Out-of-Home
- Packaging
- Penta Pencil
- Physical Items
- Physical Product
- Products
- Promotional
- Promotional / Collateral
- Public Relations
- Publishing
- Radio & Audio
- Reputation Management
- Responsive Environments
- Short Form Video
- Social Channel
- Social Engagement
- Social Post
- Spaces & Immersive
- Television & VOD
- Typography
- Under 100K Budget
- Use of Technology
- User-Generated Campaign
- User-Generated Content
- Utility
- Websites
Sub-Category
-
Sub-Category
Writing
- Select Sub-Category
- Writing - Single
- Writing - Campaign
- Writing
- Visual Effects
- Use of Visuals
- Use of Sound
- Use of Music
- Use of Digital Technology
- Use of Color
- Typography
- Sustainability / Environmentally Conscious Design
- Storytelling
- Sound Design
- Printing / Production
- Printing & Production
- Printing & Paper Craft
- Photography
- Illustration
- Editing
- Eco-friendly / Sustainable Fashion
- Dynamic Data Visualization
- Direction
- Data-Driven Personalization
- Cinematography
- Art Direction
- Animation
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
First Steps Craft Series
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Craft / Writing
Reversible Poetry
Agency: McCann / Bristol + McCann / Birmingham
Client: Refuge - Lisa King Category: Craft / Writing
Game of Thrones White Walkers are Organizing
Agency: Arts & Letters Creative Co. / Richmond
Client: Google Chromebook Category: Craft / Writing
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Craft / Writing
First Steps: Earhart Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
The Sopranos Nicknames
Agency: HBO / New York + Engine Group / New York
Client: HBO Category: Craft / Writing
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Craft / Writing
The Curious Afterlife of a Tin
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Craft / Writing
First Steps: Hemingway Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
First Steps: Lincoln Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Craft / Writing
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ Category: Craft / Writing
Living Objects
Agency: DDB / Paris + Studio 5 / Paris + Maul / Paris
Client: Museum of the Great War Category: Craft / Writing