The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated Branding Campaign
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Craft / Use of Music
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft - Direction / Single
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Applications
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Billboards & Transit / Campaign
Eva Stories Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Experiential / Live Events
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
For Seasons - composed by climate data Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Creative Use of Data / Storytelling
DO Black Agency: RBK Communication / Stockholm Client: Doconomy Category: Experimental / Internal Projects / R&D
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Stunts & Activations
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Single Country or Region / Consumer / Brand
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Magazine / Campaign
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Community Building
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Items
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Websites
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Online Films & Video / Short Form - Single
THE LION'S SHARE FUND Agency: FINCH / Paddington + Clemenger BBDO / Australia + D.A.M. / Paddington + UNDP / Global Client: The Lion's Share Fund Category: Planet / Life on Land
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Games / Digital & Physical
History Blocks Agency: Africa / Sao Paulo Client: Unesco Category: Games / Digital & Physical
For The Throne Agency: Droga5 / New York Client: HBO Category: Creative Effectiveness / Consumer / Brand
Harmless Guns Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Creative Effectiveness / Consumer / Brand
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Creative Effectiveness / Consumer / Brand
IKEA Bedtime Agency: Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto Client: IKEA Canada Category: Creative Effectiveness / Consumer / Brand
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Creative Effectiveness / Consumer / Brand
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Creative Effectiveness / Consumer / Brand
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Health & Wellness
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Health & Wellness
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Health & Wellness
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Innovation in Health & Wellness
Black Supermarket Agency: Marcel / Paris Client: Carrefour Category: People / Good Health & Well-Being
The Real Cost of Being UmZulu Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Craft / Use of Music
The Edible Sushi Omamori Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Printing & Production
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Innovation in Public Relations
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Innovation in Public Relations
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Innovation in Public Relations
Grave of Thrones Agency: Revolver/Will O'Rourke / Sydney + DDB / Sydney + Foxtel / Sydney Client: Foxtel Category: Craft / Art Direction
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Cross-Channel UX / UI / Digital / Physical
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Cross-Channel UX / UI / Digital / Physical
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Cross-Channel UX / UI / Digital / Physical
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Custom Content
Abuse Disclaimers Agency: MULLENLOWE SSP3 / Bogotá + AB inBev / Bogotá Client: AB InBev Category: Custom Content
The Real Cost of Being UmZulu Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg + Samish / Johannesburg Client: City Lodge Hotel Group Category: Custom Content
RailTales Agency: TBWA Switzerland AG / Zürich + SBB AG / Bern Client: SBB AG Category: Custom Content
The Underdogs Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Craft - Writing / Single
Before Alexa Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Craft - Writing / Single
Losing Friends Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Craft - Writing / Single
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Products

2020 Integrated Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Integrated Branding Campaign

OS_IG20_001G

2020 Radio & Audio Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Craft / Use of Music

OS_RA20_001G

2020 Moving Image Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Craft - Direction / Single

OS_MI20_001G

2020 Mobile Gold Pencil

Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco

Daughters of the Evolution

Lessons in Herstory

Applications

OS_MO20_001G

2020 Out of Home Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Billboards & Transit / Campaign

OS_OH20_001G

2020 Branded Entertainment Gold Pencil

K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv

K's Galleries

Eva Stories

Experiential / Live Events

OS_BE20_001G

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Direct Marketing

OS_HW20_001G

2020 Creative Use of Data Gold Pencil

Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg

NDR Elbphilharmonie Orchester

For Seasons - composed by climate data

Creative Use of Data / Storytelling

OS_CU20_001G

2020 IP & Products Gold Pencil

RBK Communication / Stockholm

Doconomy

DO Black

Experimental / Internal Projects / R&D

OS_IP20_001G

2020 Social Media Gold Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

Stunts & Activations

OS_SM20_001G

2020 Digital Craft Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Use of Smart Devices & Voice Assistants

OS_DC20_001G

2020 Experiential & Immersive Gold Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Craft / Data Visualization

OS_EX20_001G

2020 Design Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Design

OS_DE20_001G

2020 Creative Effectiveness Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Single Country or Region / Consumer / Brand

OS_CE20_001G

2020 Print Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Magazine / Campaign

OS_PT20_001G

2020 Public Relations Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Community Building

OS_PR20_001G

2020 Direct Marketing Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Physical Items

OS_DI20_001G

2020 Interactive & Online Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Websites

OS_IN20_001G

2020 Film Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Online Films & Video / Short Form - Single

OS_FI20_001G

2020 Sustainable Development Pencil SDG

FINCH / Paddington + Clemenger BBDO / Australia + D.A.M. / Paddington + UNDP / Global

The Lion's Share Fund

THE LION'S SHARE FUND

Planet / Life on Land

OS_SD20_002SDG

2020 Branded Entertainment Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Games / Digital & Physical

OS_BE20_018G

2020 Branded Entertainment Silver Pencil

Africa / Sao Paulo

Unesco

History Blocks

Games / Digital & Physical

OS_BE20_019S

2020 Creative Effectiveness Gold Pencil

Droga5 / New York

HBO

For The Throne

Creative Effectiveness / Consumer / Brand

OS_CE20_002G

2020 Creative Effectiveness Silver Pencil

TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix

DAGOMA

Harmless Guns

Creative Effectiveness / Consumer / Brand

OS_CE20_003S

2020 Creative Effectiveness Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Creative Effectiveness / Consumer / Brand

OS_CE20_004S

2020 Creative Effectiveness Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto

IKEA Canada

IKEA Bedtime

Creative Effectiveness / Consumer / Brand

OS_CE20_005B

2020 Creative Effectiveness Bronze Pencil

GSD&M / Austin

Popeyes Louisiana Kitchen

Chicken Wars

Creative Effectiveness / Consumer / Brand

OS_CE20_006B

2020 Creative Effectiveness Bronze Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Creative Effectiveness / Consumer / Brand

OS_CE20_007B

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Health & Wellness

OS_HW20_026G

2020 Health, Wellness & Pharma Gold Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Innovation in Health & Wellness

OS_HW20_027G

2020 Health, Wellness & Pharma Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Health & Wellness

OS_HW20_028G

2020 Health, Wellness & Pharma Silver Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Innovation in Health & Wellness

OS_HW20_029S

2020 Sustainable Development Pencil SDG

Marcel / Paris

Carrefour

Black Supermarket

People / Good Health & Well-Being

OS_SD20_001SDG

2020 Radio & Audio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost of Being UmZulu

Craft / Use of Music

OS_RA20_023B

2020 Out of Home Silver Pencil

Geometry Ogilvy Japan / Tokyo

JFOODO

The Edible Sushi Omamori

Craft / Printing & Production

OS_OH20_029S

2020 Public Relations Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Innovation in Public Relations

OS_PR20_026G

2020 Public Relations Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Innovation in Public Relations

OS_PR20_027G

2020 Public Relations Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Innovation in Public Relations

OS_PR20_028B

2020 Experiential & Immersive Gold Pencil

Revolver/Will O'Rourke / Sydney + DDB / Sydney + Foxtel / Sydney

Foxtel

Grave of Thrones

Craft / Art Direction

OS_EX20_018G

2020 Digital Craft Silver Pencil

FCB Inferno / London

The Big Issue

Pay It Forward

Cross-Channel UX / UI / Digital / Physical

OS_DC20_006S

2020 Digital Craft Silver Pencil

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Cross-Channel UX / UI / Digital / Physical

OS_DC20_007S

2020 Digital Craft Bronze Pencil

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Cross-Channel UX / UI / Digital / Physical

OS_DC20_008B

2020 Radio & Audio Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Custom Content

OS_RA20_008G

2020 Radio & Audio Bronze Pencil

MULLENLOWE SSP3 / Bogotá + AB inBev / Bogotá

AB InBev

Abuse Disclaimers

Custom Content

OS_RA20_009B

2020 Radio & Audio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg + Samish / Johannesburg

City Lodge Hotel Group

The Real Cost of Being UmZulu

Custom Content

OS_RA20_010B

2020 Radio & Audio Bronze Pencil

TBWA Switzerland AG / Zürich + SBB AG / Bern

SBB AG

RailTales

Custom Content

OS_RA20_011B

2020 Moving Image Craft Gold Pencil

Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA

Apple

The Underdogs

Craft - Writing / Single

OS_MI20_015G

2020 Moving Image Craft Bronze Pencil

Droga5 / London + Somesuch x Revolver/Will O'Rourke / London

Amazon

Before Alexa

Craft - Writing / Single

OS_MI20_016B

2020 Moving Image Craft Bronze Pencil

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Losing Friends

Craft - Writing / Single

OS_MI20_017B

2020 Health, Wellness & Pharma Gold Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Products

OS_HW20_005G

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