The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated Branding Campaign
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Craft / Use of Music
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Community Building
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Items
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Billboards & Transit / Campaign
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization
DO Black Agency: RBK Communication / Stockholm Client: Doconomy Category: Experimental / Internal Projects / R&D
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Single Country or Region / Consumer / Brand
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Applications
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Online Films & Video / Short Form - Single
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Websites
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Stunts & Activations
For Seasons - composed by climate data Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Creative Use of Data / Storytelling
Eva Stories Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Experiential / Live Events
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Magazine / Campaign
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft - Direction / Single
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Craft / Data-Driven Personalization
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Craft / Data-Driven Personalization
Necessary Discounts Agency: Africa / Sao Paulo Client: Penguin Books' Companhia das Letras Category: Craft / Data-Driven Personalization
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Digital & Online / Social Media Post - Single
#SnickersGate Agency: CLM BBDO / Boulogne Billancourt Client: MARS WRIGLEY Category: Digital & Online / Social Media Post - Single
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration
When the game became an art Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Craft / Illustration
The Leica Bauhaus Workshops Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Craft / Illustration
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Out of Home / Single
Acceptance Street Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Out of Home / Single
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: User-Generated Content
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: UX / UI / Utility
Dot Translate. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: UX / UI / Utility
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Cross-Channel UX / UI / Digital / Physical
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Cross-Channel UX / UI / Digital / Physical
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Cross-Channel UX / UI / Digital / Physical
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Social Post / Campaign
Hulu Sellouts x NBA Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign
Hulu Sellouts x NFL Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Digital Design
NISSAN QASHQAI SOUND ODYSSEY Agency: TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris Client: NISSAN EUROPE Category: Craft - Sound Design / Single
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Under 100K Budget
The Long Fight Agency: Droga5 / New York Client: The New York Times Category: Under 100K Budget
The Toxic Office Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Under 100K Budget
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Data Visualization / Static or Dynamic
-60% culture Agency: BBDO Belgium / Brussels Client: State of the Arts Category: Data Visualization / Static or Dynamic
Printed by Parkinson's Agency: Innocean Worldwide Europe GmbH / Berlin + MediaMonks / Amsterdam + Charité- Universitätsmedizin / Berlin Client: Charité – University Hospital Berlin Category: Data Visualization / Static or Dynamic
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Posters / Campaign
Run. For. Life. Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Posters / Campaign
THE LION'S SHARE FUND Agency: FINCH / Paddington + Clemenger BBDO / Australia + D.A.M. / Paddington + UNDP / Global Client: The Lion's Share Fund Category: Planet / Life on Land
Pour Perfectly Agency: Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto Client: Kraft Heinz Canada Category: Packaging / Specialty

2020 Integrated Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Integrated Branding Campaign

OS_IG20_001G

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Direct Marketing

OS_HW20_001G

2020 Radio & Audio Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Craft / Use of Music

OS_RA20_001G

2020 Digital Craft Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Use of Smart Devices & Voice Assistants

OS_DC20_001G

2020 Public Relations Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Community Building

OS_PR20_001G

2020 Direct Marketing Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Physical Items

OS_DI20_001G

2020 Out of Home Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Billboards & Transit / Campaign

OS_OH20_001G

2020 Experiential & Immersive Gold Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Craft / Data Visualization

OS_EX20_001G

2020 IP & Products Gold Pencil

RBK Communication / Stockholm

Doconomy

DO Black

Experimental / Internal Projects / R&D

OS_IP20_001G

2020 Design Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Design

OS_DE20_001G

2020 Creative Effectiveness Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Single Country or Region / Consumer / Brand

OS_CE20_001G

2020 Mobile Gold Pencil

Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco

Daughters of the Evolution

Lessons in Herstory

Applications

OS_MO20_001G

2020 Film Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Online Films & Video / Short Form - Single

OS_FI20_001G

2020 Interactive & Online Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Websites

OS_IN20_001G

2020 Social Media Gold Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

Stunts & Activations

OS_SM20_001G

2020 Creative Use of Data Gold Pencil

Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg

NDR Elbphilharmonie Orchester

For Seasons - composed by climate data

Creative Use of Data / Storytelling

OS_CU20_001G

2020 Branded Entertainment Gold Pencil

K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv

K's Galleries

Eva Stories

Experiential / Live Events

OS_BE20_001G

2020 Print Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Magazine / Campaign

OS_PT20_001G

2020 Moving Image Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Craft - Direction / Single

OS_MI20_001G

2020 Direct Marketing Gold Pencil

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Craft / Data-Driven Personalization

OS_DI20_037G

2020 Direct Marketing Gold Pencil

McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine

Nestlé Purina Pet Care

Street-Vet

Craft / Data-Driven Personalization

OS_DI20_038G

2020 Direct Marketing Silver Pencil

Africa / Sao Paulo

Penguin Books' Companhia das Letras

Necessary Discounts

Craft / Data-Driven Personalization

OS_DI20_039S

2020 Direct Marketing Silver Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Digital & Online / Social Media Post - Single

OS_DI20_016S

2020 Direct Marketing Bronze Pencil

CLM BBDO / Boulogne Billancourt

MARS WRIGLEY

#SnickersGate

Digital & Online / Social Media Post - Single

OS_DI20_017B

2020 Print Gold Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Illustration

OS_PT20_023G

2020 Print Bronze Pencil

TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris

Basket Le Mag

When the game became an art

Craft / Illustration

OS_PT20_024B

2020 Print Bronze Pencil

Arnold Worldwide / Boston

Leica Store Boston

The Leica Bauhaus Workshops

Craft / Illustration

OS_PT20_025B

2020 Design Silver Pencil

Cheil / London + CYLNDR / London

Samsung

Samsung Folding Piccadilly

Out of Home / Single

OS_DE20_026S

2020 Design Bronze Pencil

Mastercard / Purchase + McCann / New York

Mastercard

Acceptance Street

Out of Home / Single

OS_DE20_027B

2020 Branded Entertainment Gold Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

User-Generated Content

OS_BE20_026G

2020 Digital Craft Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

UX / UI / Utility

OS_DC20_002G

2020 Digital Craft Bronze Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Translate.

UX / UI / Utility

OS_DC20_003B

2020 Digital Craft Silver Pencil

FCB Inferno / London

The Big Issue

Pay It Forward

Cross-Channel UX / UI / Digital / Physical

OS_DC20_006S

2020 Digital Craft Silver Pencil

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Cross-Channel UX / UI / Digital / Physical

OS_DC20_007S

2020 Digital Craft Bronze Pencil

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Cross-Channel UX / UI / Digital / Physical

OS_DC20_008B

2020 Social Media Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Social Post / Campaign

OS_SM20_010G

2020 Social Media Bronze Pencil

Big Family Table / Los Angeles + Hulu / Santa Monica

Hulu

Hulu Sellouts x NBA

Social Post / Campaign

OS_SM20_011B

2020 Social Media Bronze Pencil

Big Family Table / Los Angeles + Hulu / Santa Monica

Hulu

Hulu Sellouts x NFL

Social Post / Campaign

OS_SM20_012B

2020 Design Bronze Pencil

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Digital Design

OS_DE20_025B

2020 Moving Image Craft Silver Pencil

TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris

NISSAN EUROPE

NISSAN QASHQAI SOUND ODYSSEY

Craft - Sound Design / Single

OS_MI20_031S

2020 Film Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Under 100K Budget

OS_FI20_036G

2020 Film Gold Pencil

Droga5 / New York

The New York Times

The Long Fight

Under 100K Budget

OS_FI20_037G

2020 Film Bronze Pencil

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

The Toxic Office

Under 100K Budget

OS_FI20_038B

2020 Design Gold Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Data Visualization / Static or Dynamic

OS_DE20_022G

2020 Design Silver Pencil

BBDO Belgium / Brussels

State of the Arts

-60% culture

Data Visualization / Static or Dynamic

OS_DE20_023S

2020 Design Bronze Pencil

Innocean Worldwide Europe GmbH / Berlin + MediaMonks / Amsterdam + Charité- Universitätsmedizin / Berlin

Charité – University Hospital Berlin

Printed by Parkinson's

Data Visualization / Static or Dynamic

OS_DE20_024B

2020 Print Gold Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Posters / Campaign

OS_PT20_010G

2020 Print Silver Pencil

Arnold Worldwide / Boston

The Red Cross

Run. For. Life.

Posters / Campaign

OS_PT20_011S

2020 Sustainable Development Pencil SDG

FINCH / Paddington + Clemenger BBDO / Australia + D.A.M. / Paddington + UNDP / Global

The Lion's Share Fund

THE LION'S SHARE FUND

Planet / Life on Land

OS_SD20_002SDG

2020 Design Gold Pencil

Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto

Kraft Heinz Canada

Pour Perfectly

Packaging / Specialty

OS_DE20_020G

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