The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

DO Black Agency: RBK Communication / Stockholm Client: Doconomy Category: Experimental / Internal Projects / R&D
Mobile ATMs Agency: Ogilvy / Bolivia + Makina Films / Santa Cruz + Sounder Studios / La Paz Client: BLINK Category: Experimental / Internal Projects / R&D
Dot Translate. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Digital Product
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Physical Product
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Product
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Physical Product
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Integrated Digital & Physical Product
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Integrated Digital & Physical Product
Toy Rescue Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Digital Product
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Digital Product
YOU-turn Agency: FCB / Toronto Client: Responsible Gambling Council Category: Digital Product
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Digital Product
Delivering Hope Agency: MRM//McCann / New York Client: United States Postal Service Category: Digital Product
The Puck Agency: Grey Canada / Toronto Client: ADIABC - Diabetes Association of ABC Category: Physical Product
SmartWax Agency: McCann / Melbourne Client: Clean Ocean Foundation Australia Category: Physical Product
AURA INCENSE BARRICADE Agency: TBWA\Sri Lanka / Colombo Client: D'LAS INTERNATIONAL (PVT) LTD. Category: Physical Product
The Most Challenging Pingpong Table Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Para Table Tennis Association Category: Physical Product
Maurten Unofficial Agency: Åkestam Holst NoA / Stockholm Client: Maurten Category: Physical Product
Mimica Agency: R/GA / London Client: Mimica Category: Physical Product
Andressa Alves' Doll Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Physical Product
OREO Music Box Agency: The Martin Agency / Richmond, VA + OREO / East Hanover, New Jersey + Radical Media / Los Angeles, CA Client: OREO Category: Physical Product
Fieeld Agency: Havas / Madrid + Now / Madrid Client: Santander Bank Category: Physical Product
Toy Rescue Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Integrated Digital & Physical Product
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Integrated Digital & Physical Product
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Integrated Digital & Physical Product

2020 IP & Products Gold Pencil

RBK Communication / Stockholm

Doconomy

DO Black

Experimental / Internal Projects / R&D

OS_IP20_001G

2020 IP & Products Bronze Pencil

Ogilvy / Bolivia + Makina Films / Santa Cruz + Sounder Studios / La Paz

BLINK

Mobile ATMs

Experimental / Internal Projects / R&D

OS_IP20_008B

2020 IP & Products Silver Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Translate.

Digital Product

OS_IP20_005S

2020 IP & Products Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Physical Product

OS_IP20_002G

2020 IP & Products Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Physical Product

OS_IP20_003G

2020 IP & Products Silver Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Physical Product

OS_IP20_004S

2020 IP & Products Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Integrated Digital & Physical Product

OS_IP20_006G

2020 IP & Products Bronze Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Integrated Digital & Physical Product

OS_IP20_007B

2020 IP & Products Merit Award

TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix

DAGOMA

Toy Rescue

Digital Product

OS_IP20_018M

2020 IP & Products Merit Award

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Digital Product

OS_IP20_019M

2020 IP & Products Merit Award

FCB / Toronto

Responsible Gambling Council

YOU-turn

Digital Product

OS_IP20_020M

2020 IP & Products Merit Award

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Digital Product

OS_IP20_021M

2020 IP & Products Merit Award

MRM//McCann / New York

United States Postal Service

Delivering Hope

Digital Product

OS_IP20_022M

2020 IP & Products Merit Award

Grey Canada / Toronto

ADIABC - Diabetes Association of ABC

The Puck

Physical Product

OS_IP20_009M

2020 IP & Products Merit Award

McCann / Melbourne

Clean Ocean Foundation Australia

SmartWax

Physical Product

OS_IP20_010M

2020 IP & Products Merit Award

TBWA\Sri Lanka / Colombo

D'LAS INTERNATIONAL (PVT) LTD.

AURA INCENSE BARRICADE

Physical Product

OS_IP20_011M

2020 IP & Products Merit Award

TBWA\HAKUHODO Inc. / Tokyo

Japan Para Table Tennis Association

The Most Challenging Pingpong Table

Physical Product

OS_IP20_012M

2020 IP & Products Merit Award

Åkestam Holst NoA / Stockholm

Maurten

Maurten Unofficial

Physical Product

OS_IP20_013M

2020 IP & Products Merit Award

R/GA / London

Mimica

Mimica

Physical Product

OS_IP20_014M

2020 IP & Products Merit Award

Wieden+Kennedy / São Paulo

Nike

Andressa Alves' Doll

Physical Product

OS_IP20_015M

2020 IP & Products Merit Award

The Martin Agency / Richmond, VA + OREO / East Hanover, New Jersey + Radical Media / Los Angeles, CA

OREO

OREO Music Box

Physical Product

OS_IP20_016M

2020 IP & Products Merit Award

Havas / Madrid + Now / Madrid

Santander Bank

Fieeld

Physical Product

OS_IP20_017M

2020 IP & Products Merit Award

TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix

DAGOMA

Toy Rescue

Integrated Digital & Physical Product

OS_IP20_023M

2020 IP & Products Merit Award

FCB Inferno / London

The Big Issue

Pay It Forward

Integrated Digital & Physical Product

OS_IP20_024M

2020 IP & Products Merit Award

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Integrated Digital & Physical Product

OS_IP20_025M

Follow Us