The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Billboards & Transit / Campaign
Crocodile Free Agency: BETC / Paris Client: Lacoste Category: Experiential & Installations / Brand Installations
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Out of Home
Air Max Graffiti Stores Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Innovation in Out of Home
#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Experiential & Installations / Experiential & Immersive
Grave of Thrones Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney Client: Foxtel Category: Experiential & Installations / Experiential & Immersive
The Most Challenging Pingpong Table Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Para Table Tennis Association Category: Experiential & Installations / Experiential & Immersive
Sound Images Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Billboards & Transit / Dynamic Billboards & Transit
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography
40,000 Strong Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London Client: Help for Heroes Category: Experiential & Installations / Brand Installations
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: P.O.P. & In-Store / Campaign
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
The Leica Bauhaus Workshops Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Craft / Art Direction
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Craft / Art Direction
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Innovation in Out of Home
The Edible Sushi Omamori Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Printing & Production
The Wall against Walls Agency: Scholz & Friends / Berlin + Rest of the World / Austin Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Experiential & Installations / Brand Installations
The Black Laundry Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland Client: Lion New Zealand Category: Experiential & Installations / Brand Installations
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Illustration
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Art Direction
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Innovation in Out of Home
Most Dangerous Street Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago Client: Illinois Council Against Handgun Violence Category: Innovation in Out of Home
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Experiential & Installations / Experiential & Immersive
Lessons For Good Agency: Publicis Italy / Milan Client: Leroy Merlin Category: Experiential & Installations / Experiential & Immersive
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Experiential & Installations / Experiential & Immersive
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Experiential & Installations / Experiential & Immersive
Listen like you used to Agency: Who Wot Why / London + Spotify UK / London Client: Spotify UK Category: Craft / Writing
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Billboards & Transit / Dynamic Billboards & Transit
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Billboards & Transit / Campaign
Try Not To Hear This Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Billboards & Transit / Campaign
Open Late Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Craft / Photography
Run. For. Life. Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Craft / Photography
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Craft / Use of Technology
Poster For Everyone Agency: TAXI / Toronto/Montreal/Vancouver/New York + Rick Hansen Foundation / Richmond Client: Rick Hansen Foundation Category: Craft / Use of Technology
Jesus our Supporter Agency: Ogilvy Brasil / São Paulo Client: Adidas do Brasil Category: Experiential & Installations / Brand Installations
A Night At... The Louvre Agency: Amplify / London Client: Airbnb Category: Experiential & Installations / Brand Installations
Signs Of Love Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne Client: ANZ Bank Category: Experiential & Installations / Brand Installations
Scoops Ahoy: Operation Scoop Snoop Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles Client: Baskin-Robbins Category: Experiential & Installations / Brand Installations
Spoiler WHOPPER® Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover Client: BURGER KING Deutschland GmbH Category: Experiential & Installations / Brand Installations
Brutal Postings Agency: Rethink / Montreal/Vancouver/Toronto + Content:Content / Montreal + TöK Communications / Montreal Client: Fondation Émergence Category: Experiential & Installations / Brand Installations
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: Illinois Council Against Handgun Violence Category: Experiential & Installations / Brand Installations
Near Miss Memorials Agency: DDB Group New Zealand / Auckland Client: Kiwirail Category: Experiential & Installations / Brand Installations
Think Inside The Box Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Experiential & Installations / Brand Installations
Acceptance Street Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Experiential & Installations / Brand Installations
Billboard Hotels Agency: NORD DDB / Stockholm Client: McDonald's Sweden Category: Experiential & Installations / Brand Installations
A Future Without Change Agency: VMLY&R / Melbourne Client: Monash University Category: Experiential & Installations / Brand Installations
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Experiential & Installations / Brand Installations
Giannis Antetokounmpo: Mt. Olympus Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Experiential & Installations / Brand Installations

2020 Out of Home Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Billboards & Transit / Campaign

OS_OH20_001G

2020 Out of Home Gold Pencil

BETC / Paris

Lacoste

Crocodile Free

Experiential & Installations / Brand Installations

OS_OH20_007G

2020 Out of Home Gold Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Illustration

OS_OH20_024G

2020 Out of Home Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Craft / Art Direction

OS_OH20_018G

2020 Out of Home Gold Pencil

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Innovation in Out of Home

OS_OH20_030G

2020 Out of Home Gold Pencil

AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo

Nike

Air Max Graffiti Stores

Innovation in Out of Home

OS_OH20_031G

2020 Out of Home Gold Pencil

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

#SayYesToEurope

Experiential & Installations / Experiential & Immersive

OS_OH20_011G

2020 Out of Home Gold Pencil

DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney

Foxtel

Grave of Thrones

Experiential & Installations / Experiential & Immersive

OS_OH20_012G

2020 Out of Home Gold Pencil

TBWA\HAKUHODO Inc. / Tokyo

Japan Para Table Tennis Association

The Most Challenging Pingpong Table

Experiential & Installations / Experiential & Immersive

OS_OH20_013G

2020 Out of Home Gold Pencil

Scholz & Friends / Berlin

Berliner Philharmoniker

Sound Images

Billboards & Transit / Dynamic Billboards & Transit

OS_OH20_005G

2020 Out of Home Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Craft / Photography

OS_OH20_026G

2020 Out of Home Silver Pencil

McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London

Help for Heroes

40,000 Strong

Experiential & Installations / Brand Installations

OS_OH20_008S

2020 Out of Home Silver Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

P.O.P. & In-Store / Campaign

OS_OH20_002S

2020 Out of Home Silver Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Craft / Art Direction

OS_OH20_019S

2020 Out of Home Silver Pencil

Arnold Worldwide / Boston

Leica Store Boston

The Leica Bauhaus Workshops

Craft / Art Direction

OS_OH20_020S

2020 Out of Home Silver Pencil

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Craft / Art Direction

OS_OH20_021S

2020 Out of Home Silver Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Innovation in Out of Home

OS_OH20_032S

2020 Out of Home Silver Pencil

Geometry Ogilvy Japan / Tokyo

JFOODO

The Edible Sushi Omamori

Craft / Printing & Production

OS_OH20_029S

2020 Out of Home Bronze Pencil

Scholz & Friends / Berlin + Rest of the World / Austin

Initiative Offene Gesellschaft e.V. + Falling Walls Foundation

The Wall against Walls

Experiential & Installations / Brand Installations

OS_OH20_009B

2020 Out of Home Bronze Pencil

DDB Group New Zealand / Auckland + Goodoil Films / Auckland

Lion New Zealand

The Black Laundry

Experiential & Installations / Brand Installations

OS_OH20_010B

2020 Out of Home Bronze Pencil

AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo

Alpargatas

Let's Summer

Craft / Illustration

OS_OH20_025B

2020 Out of Home Bronze Pencil

AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo

Alpargatas

Let's Summer

Craft / Art Direction

OS_OH20_022B

2020 Out of Home Bronze Pencil

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Innovation in Out of Home

OS_OH20_033B

2020 Out of Home Bronze Pencil

FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Innovation in Out of Home

OS_OH20_034B

2020 Out of Home Bronze Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Experiential & Installations / Experiential & Immersive

OS_OH20_014B

2020 Out of Home Bronze Pencil

Publicis Italy / Milan

Leroy Merlin

Lessons For Good

Experiential & Installations / Experiential & Immersive

OS_OH20_015B

2020 Out of Home Bronze Pencil

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Experiential & Installations / Experiential & Immersive

OS_OH20_016B

2020 Out of Home Bronze Pencil

Ogilvy / Chicago

SC Johnson - Glade

Scent By

Experiential & Installations / Experiential & Immersive

OS_OH20_017B

2020 Out of Home Bronze Pencil

Who Wot Why / London + Spotify UK / London

Spotify UK

Listen like you used to

Craft / Writing

OS_OH20_023B

2020 Out of Home Bronze Pencil

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Billboards & Transit / Dynamic Billboards & Transit

OS_OH20_006B

2020 Out of Home Bronze Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Billboards & Transit / Campaign

OS_OH20_003B

2020 Out of Home Bronze Pencil

DAVID / Miami + The Coca-Cola Company / Milan

The Coca-Cola Company

Try Not To Hear This

Billboards & Transit / Campaign

OS_OH20_004B

2020 Out of Home Bronze Pencil

TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt

McDonald's France

Open Late

Craft / Photography

OS_OH20_027B

2020 Out of Home Bronze Pencil

Arnold Worldwide / Boston

The Red Cross

Run. For. Life.

Craft / Photography

OS_OH20_028B

2020 Out of Home Merit Award

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Craft / Use of Technology

OS_OH20_082M

2020 Out of Home Merit Award

TAXI / Toronto/Montreal/Vancouver/New York + Rick Hansen Foundation / Richmond

Rick Hansen Foundation

Poster For Everyone

Craft / Use of Technology

OS_OH20_083M

2020 Out of Home Merit Award

Ogilvy Brasil / São Paulo

Adidas do Brasil

Jesus our Supporter

Experiential & Installations / Brand Installations

OS_OH20_052M

2020 Out of Home Merit Award

Amplify / London

Airbnb

A Night At... The Louvre

Experiential & Installations / Brand Installations

OS_OH20_053M

2020 Out of Home Merit Award

TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne

ANZ Bank

Signs Of Love

Experiential & Installations / Brand Installations

OS_OH20_054M

2020 Out of Home Merit Award

22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles

Baskin-Robbins

Scoops Ahoy: Operation Scoop Snoop

Experiential & Installations / Brand Installations

OS_OH20_055M

2020 Out of Home Merit Award

Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover

BURGER KING Deutschland GmbH

Spoiler WHOPPER®

Experiential & Installations / Brand Installations

OS_OH20_056M

2020 Out of Home Merit Award

Rethink / Montreal/Vancouver/Toronto + Content:Content / Montreal + TöK Communications / Montreal

Fondation Émergence

Brutal Postings

Experiential & Installations / Brand Installations

OS_OH20_057M

2020 Out of Home Merit Award

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Experiential & Installations / Brand Installations

OS_OH20_058M

2020 Out of Home Merit Award

DDB Group New Zealand / Auckland

Kiwirail

Near Miss Memorials

Experiential & Installations / Brand Installations

OS_OH20_059M

2020 Out of Home Merit Award

McCann / New York + Lockheed Martin / D.C.

Lockheed Martin

Think Inside The Box

Experiential & Installations / Brand Installations

OS_OH20_060M

2020 Out of Home Merit Award

Mastercard / Purchase + McCann / New York

Mastercard

Acceptance Street

Experiential & Installations / Brand Installations

OS_OH20_061M

2020 Out of Home Merit Award

NORD DDB / Stockholm

McDonald's Sweden

Billboard Hotels

Experiential & Installations / Brand Installations

OS_OH20_062M

2020 Out of Home Merit Award

VMLY&R / Melbourne

Monash University

A Future Without Change

Experiential & Installations / Brand Installations

OS_OH20_063M

2020 Out of Home Merit Award

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Experiential & Installations / Brand Installations

OS_OH20_064M

2020 Out of Home Merit Award

Wieden+Kennedy / Amsterdam

Nike

Giannis Antetokounmpo: Mt. Olympus

Experiential & Installations / Brand Installations

OS_OH20_065M

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