The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Innovation in Out of Home
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client: Nike Category: Innovation in Out of Home
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil Category: Innovation in Out of Home
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Innovation in Out of Home
Most Dangerous Street
Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago
Client: Illinois Council Against Handgun Violence Category: Innovation in Out of Home
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser) Category: Innovation in Out of Home
Raven Mail
Agency: FCB / Chicago + Cutters / Chicago + Dictionary / Chicago + Levinson Locations / Chicago
Client: Chicago Humanities Festival Category: Innovation in Out of Home
The Wall against Walls
Agency: Scholz & Friends / Berlin + Rest of the World / Austin
Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Innovation in Out of Home
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C.
Client: Lockheed Martin Category: Innovation in Out of Home
Astronomical Sales
Agency: FP7 McCann / Dubai + Carat MENA / Dubai
Client: Mastercard Category: Innovation in Out of Home
Without a Ramp Sidewalk is a Wall
Agency: HAVASPLUS / São Paulo + ONG Movimento SuperAção / São Paulo
Client: Movimento SuperAção Category: Innovation in Out of Home
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Innovation in Out of Home
The Crossing Fence
Agency: Lg2 / Québec + BLVD / Montréal + Touché! / Montréal
Client: Société de l'assurance automobile du Québec Category: Innovation in Out of Home
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Innovation in Out of Home
Award:
2020 Out of Home Gold Pencil
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_030G
Award:
2020 Out of Home Gold Pencil
Agency:
AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_031G
Award:
2020 Out of Home Silver Pencil
Agency:
David / São Paulo + Burger King / São Paulo
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_032S
Award:
2020 Out of Home Bronze Pencil
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_033B
Award:
2020 Out of Home Bronze Pencil
Agency:
FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_034B
Award:
2020 Out of Home Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_084M
Award:
2020 Out of Home Merit Award
Agency:
FCB / Toronto
Client:
BMW
Title:
Stage Your Driveway
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_085M
Award:
2020 Out of Home Merit Award
Agency:
lg2 / Toronto
Client:
Casper
Title:
Lights Off
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_086M
Award:
2020 Out of Home Merit Award
Agency:
FCB / Chicago + Cutters / Chicago + Dictionary / Chicago + Levinson Locations / Chicago
Client:
Chicago Humanities Festival
Title:
Raven Mail
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_087M
Award:
2020 Out of Home Merit Award
Agency:
Scholz & Friends / Berlin + Rest of the World / Austin
Client:
Initiative Offene Gesellschaft e.V. + Falling Walls Foundation
Title:
The Wall against Walls
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_088M
Award:
2020 Out of Home Merit Award
Agency:
McCann / New York + Lockheed Martin / D.C.
Client:
Lockheed Martin
Title:
Think Inside The Box
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_089M
Award:
2020 Out of Home Merit Award
Agency:
FP7 McCann / Dubai + Carat MENA / Dubai
Client:
Mastercard
Title:
Astronomical Sales
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_090M
Award:
2020 Out of Home Merit Award
Agency:
HAVASPLUS / São Paulo + ONG Movimento SuperAção / São Paulo
Client:
Movimento SuperAção
Title:
Without a Ramp Sidewalk is a Wall
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_091M
Award:
2020 Out of Home Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_092M
Award:
2020 Out of Home Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_093M
Award:
2020 Out of Home Merit Award
Agency:
Lg2 / Québec + BLVD / Montréal + Touché! / Montréal
Client:
Société de l'assurance automobile du Québec
Title:
The Crossing Fence
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_094M