The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Billboards & Transit / Campaign
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Billboards & Transit / Campaign
Try Not To Hear This Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Billboards & Transit / Campaign
#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Experiential & Installations / Experiential & Immersive
Grave of Thrones Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney Client: Foxtel Category: Experiential & Installations / Experiential & Immersive
The Most Challenging Pingpong Table Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Para Table Tennis Association Category: Experiential & Installations / Experiential & Immersive
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Experiential & Installations / Experiential & Immersive
Lessons For Good Agency: Publicis Italy / Milan Client: Leroy Merlin Category: Experiential & Installations / Experiential & Immersive
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Experiential & Installations / Experiential & Immersive
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Experiential & Installations / Experiential & Immersive
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Illustration
Sound Images Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Billboards & Transit / Dynamic Billboards & Transit
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Billboards & Transit / Dynamic Billboards & Transit
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
The Leica Bauhaus Workshops Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Craft / Art Direction
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Craft / Art Direction
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Art Direction
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Out of Home
Air Max Graffiti Stores Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Innovation in Out of Home
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Innovation in Out of Home
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Innovation in Out of Home
Most Dangerous Street Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago Client: Illinois Council Against Handgun Violence Category: Innovation in Out of Home
The Edible Sushi Omamori Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Printing & Production
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: P.O.P. & In-Store / Campaign
Crocodile Free Agency: BETC / Paris Client: Lacoste Category: Experiential & Installations / Brand Installations
40,000 Strong Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London Client: Help for Heroes Category: Experiential & Installations / Brand Installations
The Wall against Walls Agency: Scholz & Friends / Berlin + Rest of the World / Austin Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Experiential & Installations / Brand Installations
The Black Laundry Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland Client: Lion New Zealand Category: Experiential & Installations / Brand Installations
Listen like you used to Agency: Who Wot Why / London + Spotify UK / London Client: Spotify UK Category: Craft / Writing
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography
Open Late Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Craft / Photography
Run. For. Life. Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Craft / Photography
Meaningful Steps - Harvey Milk Billboard Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Billboards & Transit / Single
The Beer Behind Sports Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Billboards & Transit / Campaign
When the game became an art Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Billboards & Transit / Campaign
Koshogo Agency: Leo Burnett / Moscow Client: Kloop Media Category: Billboards & Transit / Campaign
Iconic Stacks Agency: Leo Burnett / London Client: McDonald's Category: Billboards & Transit / Campaign
Open Late Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Billboards & Transit / Campaign
Meaningful Steps Billboard Campaign Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Billboards & Transit / Campaign
Listen like you used to Agency: Who Wot Why / London + Spotify UK / London Client: Spotify UK Category: Billboards & Transit / Campaign
Video Call Art Agency: Happiness / an FCB alliance / Brussels Client: VOO Telecom Category: Billboards & Transit / Campaign
Signs of Love Agency: Revolver/Will O'Rourke / Sydney + TBWA\ / Melbourne + ANZ Bank Australia / Melbourne Client: ANZ Bank Australia Category: Experiential & Installations / Experiential & Immersive
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Experiential & Installations / Experiential & Immersive
Impossible Mascots Agency: WMcCann / SÃO PAULO + MediaMonks / São Paulo Client: Mastercard Category: Experiential & Installations / Experiential & Immersive
LIFEBOAT - The Experiment Agency: SERVICEPLAN GERMANY / Munich Client: Sea-Watch e.V. Category: Experiential & Installations / Experiential & Immersive
Dalí Lives Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Experiential & Installations / Experiential & Immersive
The Toxic Flag Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut Client: The Waste Management Coalition and Greenpeace Category: Experiential & Installations / Experiential & Immersive
Play Rock'n'Roll Agency: AlmapBBDO / Sao Paulo + Kiss FM / Sao Paulo Client: Kiss FM Category: Craft / Illustration

2020 Out of Home Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Billboards & Transit / Campaign

OS_OH20_001G

2020 Out of Home Bronze Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Billboards & Transit / Campaign

OS_OH20_003B

2020 Out of Home Bronze Pencil

DAVID / Miami + The Coca-Cola Company / Milan

The Coca-Cola Company

Try Not To Hear This

Billboards & Transit / Campaign

OS_OH20_004B

2020 Out of Home Gold Pencil

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

#SayYesToEurope

Experiential & Installations / Experiential & Immersive

OS_OH20_011G

2020 Out of Home Gold Pencil

DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney

Foxtel

Grave of Thrones

Experiential & Installations / Experiential & Immersive

OS_OH20_012G

2020 Out of Home Gold Pencil

TBWA\HAKUHODO Inc. / Tokyo

Japan Para Table Tennis Association

The Most Challenging Pingpong Table

Experiential & Installations / Experiential & Immersive

OS_OH20_013G

2020 Out of Home Bronze Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Experiential & Installations / Experiential & Immersive

OS_OH20_014B

2020 Out of Home Bronze Pencil

Publicis Italy / Milan

Leroy Merlin

Lessons For Good

Experiential & Installations / Experiential & Immersive

OS_OH20_015B

2020 Out of Home Bronze Pencil

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Experiential & Installations / Experiential & Immersive

OS_OH20_016B

2020 Out of Home Bronze Pencil

Ogilvy / Chicago

SC Johnson - Glade

Scent By

Experiential & Installations / Experiential & Immersive

OS_OH20_017B

2020 Out of Home Gold Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Illustration

OS_OH20_024G

2020 Out of Home Bronze Pencil

AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo

Alpargatas

Let's Summer

Craft / Illustration

OS_OH20_025B

2020 Out of Home Gold Pencil

Scholz & Friends / Berlin

Berliner Philharmoniker

Sound Images

Billboards & Transit / Dynamic Billboards & Transit

OS_OH20_005G

2020 Out of Home Bronze Pencil

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Billboards & Transit / Dynamic Billboards & Transit

OS_OH20_006B

2020 Out of Home Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Craft / Art Direction

OS_OH20_018G

2020 Out of Home Silver Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Craft / Art Direction

OS_OH20_019S

2020 Out of Home Silver Pencil

Arnold Worldwide / Boston

Leica Store Boston

The Leica Bauhaus Workshops

Craft / Art Direction

OS_OH20_020S

2020 Out of Home Silver Pencil

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Craft / Art Direction

OS_OH20_021S

2020 Out of Home Bronze Pencil

AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo

Alpargatas

Let's Summer

Craft / Art Direction

OS_OH20_022B

2020 Out of Home Gold Pencil

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Innovation in Out of Home

OS_OH20_030G

2020 Out of Home Gold Pencil

AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo

Nike

Air Max Graffiti Stores

Innovation in Out of Home

OS_OH20_031G

2020 Out of Home Silver Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Innovation in Out of Home

OS_OH20_032S

2020 Out of Home Bronze Pencil

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Innovation in Out of Home

OS_OH20_033B

2020 Out of Home Bronze Pencil

FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Innovation in Out of Home

OS_OH20_034B

2020 Out of Home Silver Pencil

Geometry Ogilvy Japan / Tokyo

JFOODO

The Edible Sushi Omamori

Craft / Printing & Production

OS_OH20_029S

2020 Out of Home Silver Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

P.O.P. & In-Store / Campaign

OS_OH20_002S

2020 Out of Home Gold Pencil

BETC / Paris

Lacoste

Crocodile Free

Experiential & Installations / Brand Installations

OS_OH20_007G

2020 Out of Home Silver Pencil

McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London

Help for Heroes

40,000 Strong

Experiential & Installations / Brand Installations

OS_OH20_008S

2020 Out of Home Bronze Pencil

Scholz & Friends / Berlin + Rest of the World / Austin

Initiative Offene Gesellschaft e.V. + Falling Walls Foundation

The Wall against Walls

Experiential & Installations / Brand Installations

OS_OH20_009B

2020 Out of Home Bronze Pencil

DDB Group New Zealand / Auckland + Goodoil Films / Auckland

Lion New Zealand

The Black Laundry

Experiential & Installations / Brand Installations

OS_OH20_010B

2020 Out of Home Bronze Pencil

Who Wot Why / London + Spotify UK / London

Spotify UK

Listen like you used to

Craft / Writing

OS_OH20_023B

2020 Out of Home Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Craft / Photography

OS_OH20_026G

2020 Out of Home Bronze Pencil

TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt

McDonald's France

Open Late

Craft / Photography

OS_OH20_027B

2020 Out of Home Bronze Pencil

Arnold Worldwide / Boston

The Red Cross

Run. For. Life.

Craft / Photography

OS_OH20_028B

2020 Out of Home Merit Award

Ogilvy / Chicago

SC Johnson - Kiwi

Meaningful Steps - Harvey Milk Billboard

Billboards & Transit / Single

OS_OH20_037M

2020 Out of Home Merit Award

Africa / Sao Paulo

AB Inbev (Budweiser)

The Beer Behind Sports

Billboards & Transit / Campaign

OS_OH20_038M

2020 Out of Home Merit Award

TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris

Basket Le Mag

When the game became an art

Billboards & Transit / Campaign

OS_OH20_039M

2020 Out of Home Merit Award

Leo Burnett / Moscow

Kloop Media

Koshogo

Billboards & Transit / Campaign

OS_OH20_040M

2020 Out of Home Merit Award

Leo Burnett / London

McDonald's

Iconic Stacks

Billboards & Transit / Campaign

OS_OH20_041M

2020 Out of Home Merit Award

TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt

McDonald's France

Open Late

Billboards & Transit / Campaign

OS_OH20_042M

2020 Out of Home Merit Award

Ogilvy / Chicago

SC Johnson - Kiwi

Meaningful Steps Billboard Campaign

Billboards & Transit / Campaign

OS_OH20_043M

2020 Out of Home Merit Award

Who Wot Why / London + Spotify UK / London

Spotify UK

Listen like you used to

Billboards & Transit / Campaign

OS_OH20_044M

2020 Out of Home Merit Award

Happiness / an FCB alliance / Brussels

VOO Telecom

Video Call Art

Billboards & Transit / Campaign

OS_OH20_045M

2020 Out of Home Merit Award

Revolver/Will O'Rourke / Sydney + TBWA\ / Melbourne + ANZ Bank Australia / Melbourne

ANZ Bank Australia

Signs of Love

Experiential & Installations / Experiential & Immersive

OS_OH20_067M

2020 Out of Home Merit Award

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Experiential & Installations / Experiential & Immersive

OS_OH20_068M

2020 Out of Home Merit Award

WMcCann / SÃO PAULO + MediaMonks / São Paulo

Mastercard

Impossible Mascots

Experiential & Installations / Experiential & Immersive

OS_OH20_069M

2020 Out of Home Merit Award

SERVICEPLAN GERMANY / Munich

Sea-Watch e.V.

LIFEBOAT - The Experiment

Experiential & Installations / Experiential & Immersive

OS_OH20_070M

2020 Out of Home Merit Award

Goodby Silverstein & Partners / San Francisco

The Dalí Museum

Dalí Lives

Experiential & Installations / Experiential & Immersive

OS_OH20_071M

2020 Out of Home Merit Award

Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut

The Waste Management Coalition and Greenpeace

The Toxic Flag

Experiential & Installations / Experiential & Immersive

OS_OH20_072M

2020 Out of Home Merit Award

AlmapBBDO / Sao Paulo + Kiss FM / Sao Paulo

Kiss FM

Play Rock'n'Roll

Craft / Illustration

OS_OH20_078M

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