The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Magazine / Campaign
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Photography
50th Anniversary, Historic Landing Craft
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
Run. For. Life.
Agency: Arnold Worldwide / Boston
Client: The Red Cross Category: Craft / Photography
50th Anniversary, Craft Campaign
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
50th Anniversary, Peace, Music & Sausage
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
Spaceship
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Posters / Single
#LIBERTYEQUALITYPATERNITY
Agency: DDB, / Paris + Marie Claire / Paris
Client: Marie Claire Category: Craft / Writing
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Innovation in Print
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Innovation in Print
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Posters / Campaign
Run. For. Life.
Agency: Arnold Worldwide / Boston
Client: The Red Cross Category: Posters / Campaign
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Promotional Items / Booklets & Brochures
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Promotional Items / Booklets & Brochures
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Promotional Items / Booklets & Brochures
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin
Client: AIB Category: Craft / Printing & Production
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Craft / Printing & Production
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Craft / Printing & Production
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Craft / Art Direction
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Art Direction
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston
Client: Leica Store Boston Category: Craft / Art Direction
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Craft / Art Direction
Hot & Spicy (Season 2)
Agency: Ogilvy / Hong Kong
Client: KFC Hong Kong, Jardine Restaurant Group Category: Craft / Art Direction
Relay of Effort
Agency: DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan
Client: The Coca-Cola Company Category: Newspaper / Campaign
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Newspaper / Campaign
Lovers, don't spread the Hate
Agency: adam&eveDDB / London + King Henry / London
Client: Unilever - Marmite Category: Newspaper / Campaign
Video Call Art
Agency: Happiness / an FCB alliance / Brussels
Client: VOO Telecom Category: Newspaper / Campaign
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan
Client: The Coca-Cola Company Category: Magazine / Campaign
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client: Basket Le Mag Category: Magazine / Campaign
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client: Basket Le Mag Category: Craft / Illustration
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston
Client: Leica Store Boston Category: Craft / Illustration
Electric Slaves
Agency: Havas Prague / Prague 7
Client: Amnesty International Category: Craft / Photography
#CleanAirNow
Agency: Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland
Client: Greenpeace Category: Craft / Photography
Myth Busting Sex Trafficking
Agency: GSW / New York + Alejandro Burset / Madrid, Spain
Client: The Covenant House Category: Craft / Photography
Dragon
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Posters / Single
Empire States
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Posters / Single
You Are Not Alone
Agency: Wunderman Thompson / São Paulo
Client: Instituto Avon Category: Craft / Writing
Behind the Photograph
Agency: Famous Innovations / Mumbai
Client: Mumbai Press Club Category: Craft / Writing
Scenarios
Agency: DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris
Client: Volkswagen Category: Craft / Writing
The Hidden Essence
Agency: SHA inc. / TOKYO
Client: NHK (Japan Broadcasting Corporation) Category: Craft / Typography
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Craft / Typography
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser) Category: Innovation in Print
Feel the Sound - Sampler Poster
Agency: Proximity GmbH / Duesseldorf + Craftwork - a brand of ad agencyservices GmbH / Duesseldorf
Client: Craftwork Category: Innovation in Print
The Terminator: Dark Fate Jeep Sale
Agency: Highdive / Chicago + Jeep / Detroit
Client: Jeep Category: Innovation in Print
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India Category: Innovation in Print
Award:
2020 Print Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Magazine / Campaign
Annual ID:
OS_PT20_001G
Award:
2020 Print Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Photography
Annual ID:
OS_PT20_026G
Award:
2020 Print Gold Pencil
Agency:
Ogilvy / Chicago
Client:
Jimmy Dean
Title:
50th Anniversary, Historic Landing Craft
Category:
Craft / Photography
Annual ID:
OS_PT20_027G
Award:
2020 Print Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Craft / Photography
Annual ID:
OS_PT20_028G
Award:
2020 Print Silver Pencil
Agency:
Ogilvy / Chicago
Client:
Jimmy Dean
Title:
50th Anniversary, Craft Campaign
Category:
Craft / Photography
Annual ID:
OS_PT20_029S
Award:
2020 Print Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
Jimmy Dean
Title:
50th Anniversary, Peace, Music & Sausage
Category:
Craft / Photography
Annual ID:
OS_PT20_030B
Award:
2020 Print Bronze Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Limited
Title:
Spaceship
Category:
Posters / Single
Annual ID:
OS_PT20_009B
Award:
2020 Print Silver Pencil
Agency:
DDB, / Paris + Marie Claire / Paris
Client:
Marie Claire
Title:
#LIBERTYEQUALITYPATERNITY
Category:
Craft / Writing
Annual ID:
OS_PT20_022S
Award:
2020 Print Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Innovation in Print
Annual ID:
OS_PT20_034G
Award:
2020 Print Silver Pencil
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Innovation in Print
Annual ID:
OS_PT20_035S
Award:
2020 Print Gold Pencil
Agency:
Cheil / Hong Kong
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Posters / Campaign
Annual ID:
OS_PT20_010G
Award:
2020 Print Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Posters / Campaign
Annual ID:
OS_PT20_011S
Award:
2020 Print Gold Pencil
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Promotional Items / Booklets & Brochures
Annual ID:
OS_PT20_012G
Award:
2020 Print Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Promotional Items / Booklets & Brochures
Annual ID:
OS_PT20_013S
Award:
2020 Print Silver Pencil
Agency:
McCann / London + Craft/McCann / London + Momentum / London
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Promotional Items / Booklets & Brochures
Annual ID:
OS_PT20_014S
Award:
2020 Print Gold Pencil
Agency:
Rothco, part of Accenture Interactive / Dublin
Client:
AIB
Title:
The Book That Grew
Category:
Craft / Printing & Production
Annual ID:
OS_PT20_031G
Award:
2020 Print Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Printing & Production
Annual ID:
OS_PT20_032G
Award:
2020 Print Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Craft / Printing & Production
Annual ID:
OS_PT20_033B
Award:
2020 Print Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Art Direction
Annual ID:
OS_PT20_015G
Award:
2020 Print Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Annual ID:
OS_PT20_016G
Award:
2020 Print Gold Pencil
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Art Direction
Annual ID:
OS_PT20_017G
Award:
2020 Print Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Craft / Art Direction
Annual ID:
OS_PT20_018G
Award:
2020 Print Silver Pencil
Agency:
Cheil / Hong Kong
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Craft / Art Direction
Annual ID:
OS_PT20_019S
Award:
2020 Print Bronze Pencil
Agency:
Ogilvy / Hong Kong
Client:
KFC Hong Kong, Jardine Restaurant Group
Title:
Hot & Spicy (Season 2)
Category:
Craft / Art Direction
Annual ID:
OS_PT20_020B
Award:
2020 Print Bronze Pencil
Agency:
DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo
Client:
THE HOKKOKU SHIMBUN
Title:
Relay of Effort
Category:
Craft / Art Direction
Annual ID:
OS_PT20_021B
Award:
2020 Print Silver Pencil
Agency:
DAVID / Miami + The Coca-Cola Company / Milan
Client:
The Coca-Cola Company
Title:
Try Not To Hear This
Category:
Newspaper / Campaign
Annual ID:
OS_PT20_002S
Award:
2020 Print Bronze Pencil
Agency:
Cheil / Hong Kong
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Newspaper / Campaign
Annual ID:
OS_PT20_003B
Award:
2020 Print Bronze Pencil
Agency:
adam&eveDDB / London + King Henry / London
Client:
Unilever - Marmite
Title:
Lovers, don't spread the Hate
Category:
Newspaper / Campaign
Annual ID:
OS_PT20_004B
Award:
2020 Print Bronze Pencil
Agency:
Happiness / an FCB alliance / Brussels
Client:
VOO Telecom
Title:
Video Call Art
Category:
Newspaper / Campaign
Annual ID:
OS_PT20_005B
Award:
2020 Print Silver Pencil
Agency:
DAVID / Miami + The Coca-Cola Company / Milan
Client:
The Coca-Cola Company
Title:
Try Not To Hear This
Category:
Magazine / Campaign
Annual ID:
OS_PT20_006S
Award:
2020 Print Bronze Pencil
Agency:
TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Magazine / Campaign
Annual ID:
OS_PT20_007B
Award:
2020 Print Bronze Pencil
Agency:
Publicis Italy / Milan
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Magazine / Campaign
Annual ID:
OS_PT20_008B
Award:
2020 Print Gold Pencil
Agency:
Cheil / Hong Kong
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Craft / Illustration
Annual ID:
OS_PT20_023G
Award:
2020 Print Bronze Pencil
Agency:
TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Craft / Illustration
Annual ID:
OS_PT20_024B
Award:
2020 Print Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Craft / Illustration
Annual ID:
OS_PT20_025B
Award:
2020 Print Merit Award
Agency:
BBH / London
Client:
Absolut
Title:
Absolut Pride
Category:
Craft / Photography
Annual ID:
OS_PT20_086M
Award:
2020 Print Merit Award
Agency:
Havas Prague / Prague 7
Client:
Amnesty International
Title:
Electric Slaves
Category:
Craft / Photography
Annual ID:
OS_PT20_087M
Award:
2020 Print Merit Award
Agency:
Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland
Client:
Greenpeace
Title:
#CleanAirNow
Category:
Craft / Photography
Annual ID:
OS_PT20_088M
Award:
2020 Print Merit Award
Agency:
GSW / New York + Alejandro Burset / Madrid, Spain
Client:
The Covenant House
Title:
Myth Busting Sex Trafficking
Category:
Craft / Photography
Annual ID:
OS_PT20_089M
Award:
2020 Print Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Limited
Title:
Dragon
Category:
Posters / Single
Annual ID:
OS_PT20_053M
Award:
2020 Print Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Limited
Title:
Empire States
Category:
Posters / Single
Annual ID:
OS_PT20_054M
Award:
2020 Print Merit Award
Agency:
Wunderman Thompson / São Paulo
Client:
Instituto Avon
Title:
You Are Not Alone
Category:
Craft / Writing
Annual ID:
OS_PT20_076M
Award:
2020 Print Merit Award
Agency:
Famous Innovations / Mumbai
Client:
Mumbai Press Club
Title:
Behind the Photograph
Category:
Craft / Writing
Annual ID:
OS_PT20_077M
Award:
2020 Print Merit Award
Agency:
DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris
Client:
Volkswagen
Title:
Scenarios
Category:
Craft / Writing
Annual ID:
OS_PT20_078M
Award:
2020 Print Merit Award
Agency:
SHA inc. / TOKYO
Client:
NHK (Japan Broadcasting Corporation)
Title:
The Hidden Essence
Category:
Craft / Typography
Annual ID:
OS_PT20_090M
Award:
2020 Print Merit Award
Agency:
DDB NY / New York
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Typography
Annual ID:
OS_PT20_091M
Award:
2020 Print Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Innovation in Print
Annual ID:
OS_PT20_092M
Award:
2020 Print Merit Award
Agency:
Proximity GmbH / Duesseldorf + Craftwork - a brand of ad agencyservices GmbH / Duesseldorf
Client:
Craftwork
Title:
Feel the Sound - Sampler Poster
Category:
Innovation in Print
Annual ID:
OS_PT20_093M
Award:
2020 Print Merit Award
Agency:
Highdive / Chicago + Jeep / Detroit
Client:
Jeep
Title:
The Terminator: Dark Fate Jeep Sale
Category:
Innovation in Print
Annual ID:
OS_PT20_094M
Award:
2020 Print Merit Award
Agency:
FCBIndia Advertising LLP / Gurgaon
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Innovation in Print
Annual ID:
OS_PT20_095M
