The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Magazine / Campaign
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Promotional Items / Booklets & Brochures
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Innovation in Print
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Magazine / Campaign
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Craft / Art Direction
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Art Direction
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston
Client: Leica Store Boston Category: Craft / Art Direction
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Photography
50th Anniversary, Historic Landing Craft
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
Run. For. Life.
Agency: Arnold Worldwide / Boston
Client: The Red Cross Category: Craft / Photography
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Posters / Campaign
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin
Client: AIB Category: Craft / Printing & Production
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Craft / Printing & Production
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Promotional Items / Booklets & Brochures
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Promotional Items / Booklets & Brochures
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Innovation in Print
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan
Client: The Coca-Cola Company Category: Magazine / Campaign
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Craft / Art Direction
#LIBERTYEQUALITYPATERNITY
Agency: DDB, / Paris + Marie Claire / Paris
Client: Marie Claire Category: Craft / Writing
50th Anniversary, Craft Campaign
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
Run. For. Life.
Agency: Arnold Worldwide / Boston
Client: The Red Cross Category: Posters / Campaign
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan
Client: The Coca-Cola Company Category: Newspaper / Campaign
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client: Basket Le Mag Category: Magazine / Campaign
Hot & Spicy (Season 2)
Agency: Ogilvy / Hong Kong
Client: KFC Hong Kong, Jardine Restaurant Group Category: Craft / Art Direction
Relay of Effort
Agency: DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
50th Anniversary, Peace, Music & Sausage
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
Spaceship
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Posters / Single
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Newspaper / Campaign
Lovers, don't spread the Hate
Agency: adam&eveDDB / London + King Henry / London
Client: Unilever - Marmite Category: Newspaper / Campaign
Video Call Art
Agency: Happiness / an FCB alliance / Brussels
Client: VOO Telecom Category: Newspaper / Campaign
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Craft / Printing & Production
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client: Basket Le Mag Category: Craft / Illustration
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston
Client: Leica Store Boston Category: Craft / Illustration
The Hidden Essence
Agency: SHA inc. / TOKYO
Client: NHK (Japan Broadcasting Corporation) Category: Craft / Typography
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Craft / Typography
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser) Category: Innovation in Print
Feel the Sound - Sampler Poster
Agency: Proximity GmbH / Duesseldorf + Craftwork - a brand of ad agencyservices GmbH / Duesseldorf
Client: Craftwork Category: Innovation in Print
The Terminator: Dark Fate Jeep Sale
Agency: Highdive / Chicago + Jeep / Detroit
Client: Jeep Category: Innovation in Print
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India Category: Innovation in Print
An Unrepeatable Photograph?
Agency: FCB&FiRe / Madrid + Trapa Chocolates / Palencia
Client: Trapa Chocolates Category: Innovation in Print
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Innovation in Print
Dragon
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Newspaper / Single
Spaceship
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Newspaper / Single
Empire States
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Newspaper / Single
Bra
Agency: VMLY&R Mexico / Mexico City + History Channel / A+E Networks / Mexico City
Client: History Channel / A+E Networks Category: Newspaper / Single
Electric Slaves
Agency: Havas Prague / Prague 7
Client: Amnesty International Category: Magazine / Campaign