The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Magazine / Campaign
#LIBERTYEQUALITYPATERNTY Agency: DDB, / Paris + Marie Claire / Paris Client: Marie Claire Category: Craft / Writing
Sound Images Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Innovation in Print
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Innovation in Print
Try Not To Hear This Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Magazine / Campaign
When the game became an art Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Magazine / Campaign
Enjoy Before Returning Agency: Publicis Italy / Milan Client: Diesel Category: Magazine / Campaign
The Book That Grew Agency: Rothco, part of Accenture Interactive / Dublin Client: AIB Category: Craft / Printing & Production
Sound Images Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Craft / Printing & Production
Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Craft / Printing & Production
Spaceship Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Limited Category: Posters / Single
Sound Images Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Craft / Art Direction
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
The Leica Bauhaus Workshops Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Craft / Art Direction
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Art Direction
Hot & Spicy (Season 2) Agency: Ogilvy / Hong Kong Client: KFC Hong Kong, Jardine Restaurant Group Category: Craft / Art Direction
Relay of Effort Agency: DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration
When the game became an art Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Craft / Illustration
The Leica Bauhaus Workshops Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Craft / Illustration
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Promotional Items / Booklets & Brochures
Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Promotional Items / Booklets & Brochures
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Promotional Items / Booklets & Brochures
Try Not To Hear This Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Newspaper / Campaign
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Newspaper / Campaign
Lovers, don't spread the Hate Agency: adam&eveDDB / London + King Henry / London Client: Unilever - Marmite Category: Newspaper / Campaign
Video Call Art Agency: Happiness / an FCB alliance / Brussels Client: VOO Telecom Category: Newspaper / Campaign
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Posters / Campaign
Run. For. Life Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Posters / Campaign
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography
50th Anniversary, Historic Landing Craft Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
Run. For. Life Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Craft / Photography
50th Anniversary, Craft Campaign Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
50th Anniversary, Peace, Music & Sausage Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
Dragon Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Limited Category: Newspaper / Single
Spaceship Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Limited Category: Newspaper / Single
Empire States Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Limited Category: Newspaper / Single
Bra Agency: VMLY&R Mexico / Mexico City + History Channel / A+E Networks / Mexico City Client: History Channel / A+E Networks Category: Newspaper / Single
Rape Page Agency: Ogilvy South Africa / Cape Town Client: Rape Crisis Category: Newspaper / Single
You Are Not Alone Agency: Wunderman Thompson / São Paulo Client: Instituto Avon Category: Craft / Writing
Behind the Photograph Agency: Famous Innovations / Mumbai Client: Mumbai Press Club Category: Craft / Writing
Scenarios Agency: DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris Client: Volkswagen Category: Craft / Writing
The Beer Behind Sports Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Innovation in Print
Feel the Sound - Sampler Poster Agency: Proximity GmbH / Duesseldorf + Craftwork - a brand of ad agencyservices GmbH / Duesseldorf Client: Craftwork Category: Innovation in Print
The Terminator: Dark Fate Jeep Sale Agency: Highdive / Chicago + Jeep / Detroit Client: Jeep Category: Innovation in Print
Out and Proud Classified Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Innovation in Print
An Unrepeatable Photograph? Agency: FCB&FiRe / Madrid + Trapa Chocolates / Palencia Client: Trapa Chocolates Category: Innovation in Print
Mind Control Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Innovation in Print
Electric Slaves Agency: Havas Prague / Prague 7 Client: Amnesty International Category: Magazine / Campaign

2020 Print Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Magazine / Campaign

OS_PT20_001G

2020 Print Silver Pencil

DDB, / Paris + Marie Claire / Paris

Marie Claire

#LIBERTYEQUALITYPATERNTY

Craft / Writing

OS_PT20_022S

2020 Print Gold Pencil

Scholz & Friends / Berlin

Berliner Philharmoniker

Sound Images

Innovation in Print

OS_PT20_034G

2020 Print Silver Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Innovation in Print

OS_PT20_035S

2020 Print Silver Pencil

DAVID / Miami + The Coca-Cola Company / Milan

The Coca-Cola Company

Try Not To Hear This

Magazine / Campaign

OS_PT20_006S

2020 Print Bronze Pencil

TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris

Basket Le Mag

When the game became an art

Magazine / Campaign

OS_PT20_007B

2020 Print Bronze Pencil

Publicis Italy / Milan

Diesel

Enjoy Before Returning

Magazine / Campaign

OS_PT20_008B

2020 Print Gold Pencil

Rothco, part of Accenture Interactive / Dublin

AIB

The Book That Grew

Craft / Printing & Production

OS_PT20_031G

2020 Print Gold Pencil

Scholz & Friends / Berlin

Berliner Philharmoniker

Sound Images

Craft / Printing & Production

OS_PT20_032G

2020 Print Bronze Pencil

SERVICEPLAN GERMANY / Munich

METER Group Inc.

Made in Fukushima. The Book.

Craft / Printing & Production

OS_PT20_033B

2020 Print Bronze Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Limited

Spaceship

Posters / Single

OS_PT20_009B

2020 Print Gold Pencil

Scholz & Friends / Berlin

Berliner Philharmoniker

Sound Images

Craft / Art Direction

OS_PT20_015G

2020 Print Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Craft / Art Direction

OS_PT20_016G

2020 Print Gold Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Craft / Art Direction

OS_PT20_017G

2020 Print Gold Pencil

Arnold Worldwide / Boston

Leica Store Boston

The Leica Bauhaus Workshops

Craft / Art Direction

OS_PT20_018G

2020 Print Silver Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Art Direction

OS_PT20_019S

2020 Print Bronze Pencil

Ogilvy / Hong Kong

KFC Hong Kong, Jardine Restaurant Group

Hot & Spicy (Season 2)

Craft / Art Direction

OS_PT20_020B

2020 Print Bronze Pencil

DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo

THE HOKKOKU SHIMBUN

Relay of Effort

Craft / Art Direction

OS_PT20_021B

2020 Print Gold Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Illustration

OS_PT20_023G

2020 Print Bronze Pencil

TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris

Basket Le Mag

When the game became an art

Craft / Illustration

OS_PT20_024B

2020 Print Bronze Pencil

Arnold Worldwide / Boston

Leica Store Boston

The Leica Bauhaus Workshops

Craft / Illustration

OS_PT20_025B

2020 Print Gold Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Promotional Items / Booklets & Brochures

OS_PT20_012G

2020 Print Silver Pencil

SERVICEPLAN GERMANY / Munich

METER Group Inc.

Made in Fukushima. The Book.

Promotional Items / Booklets & Brochures

OS_PT20_013S

2020 Print Silver Pencil

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Promotional Items / Booklets & Brochures

OS_PT20_014S

2020 Print Silver Pencil

DAVID / Miami + The Coca-Cola Company / Milan

The Coca-Cola Company

Try Not To Hear This

Newspaper / Campaign

OS_PT20_002S

2020 Print Bronze Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Newspaper / Campaign

OS_PT20_003B

2020 Print Bronze Pencil

adam&eveDDB / London + King Henry / London

Unilever - Marmite

Lovers, don't spread the Hate

Newspaper / Campaign

OS_PT20_004B

2020 Print Bronze Pencil

Happiness / an FCB alliance / Brussels

VOO Telecom

Video Call Art

Newspaper / Campaign

OS_PT20_005B

2020 Print Gold Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Posters / Campaign

OS_PT20_010G

2020 Print Silver Pencil

Arnold Worldwide / Boston

The Red Cross

Run. For. Life

Posters / Campaign

OS_PT20_011S

2020 Print Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Craft / Photography

OS_PT20_026G

2020 Print Gold Pencil

Ogilvy / Chicago

Jimmy Dean

50th Anniversary, Historic Landing Craft

Craft / Photography

OS_PT20_027G

2020 Print Gold Pencil

Arnold Worldwide / Boston

The Red Cross

Run. For. Life

Craft / Photography

OS_PT20_028G

2020 Print Silver Pencil

Ogilvy / Chicago

Jimmy Dean

50th Anniversary, Craft Campaign

Craft / Photography

OS_PT20_029S

2020 Print Bronze Pencil

Ogilvy / Chicago

Jimmy Dean

50th Anniversary, Peace, Music & Sausage

Craft / Photography

OS_PT20_030B

2020 Print Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Limited

Dragon

Newspaper / Single

OS_PT20_036M

2020 Print Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Limited

Spaceship

Newspaper / Single

OS_PT20_037M

2020 Print Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Limited

Empire States

Newspaper / Single

OS_PT20_038M

2020 Print Merit Award

VMLY&R Mexico / Mexico City + History Channel / A+E Networks / Mexico City

History Channel / A+E Networks

Bra

Newspaper / Single

OS_PT20_039M

2020 Print Merit Award

Ogilvy South Africa / Cape Town

Rape Crisis

Rape Page

Newspaper / Single

OS_PT20_040M

2020 Print Merit Award

Wunderman Thompson / São Paulo

Instituto Avon

You Are Not Alone

Craft / Writing

OS_PT20_076M

2020 Print Merit Award

Famous Innovations / Mumbai

Mumbai Press Club

Behind the Photograph

Craft / Writing

OS_PT20_077M

2020 Print Merit Award

DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris

Volkswagen

Scenarios

Craft / Writing

OS_PT20_078M

2020 Print Merit Award

Africa / Sao Paulo

AB Inbev (Budweiser)

The Beer Behind Sports

Innovation in Print

OS_PT20_092M

2020 Print Merit Award

Proximity GmbH / Duesseldorf + Craftwork - a brand of ad agencyservices GmbH / Duesseldorf

Craftwork

Feel the Sound - Sampler Poster

Innovation in Print

OS_PT20_093M

2020 Print Merit Award

Highdive / Chicago + Jeep / Detroit

Jeep

The Terminator: Dark Fate Jeep Sale

Innovation in Print

OS_PT20_094M

2020 Print Merit Award

FCBIndia Advertising LLP / Gurgaon

The Times Of India

Out and Proud Classified

Innovation in Print

OS_PT20_095M

2020 Print Merit Award

FCB&FiRe / Madrid + Trapa Chocolates / Palencia

Trapa Chocolates

An Unrepeatable Photograph?

Innovation in Print

OS_PT20_096M

2020 Print Merit Award

adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London

Unilever - Marmite

Mind Control

Innovation in Print

OS_PT20_097M

2020 Print Merit Award

Havas Prague / Prague 7

Amnesty International

Electric Slaves

Magazine / Campaign

OS_PT20_048M

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