The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Black Supermarket Agency: Marcel / Paris Client: Carrefour Category: People / Good Health & Well-Being
THE LION'S SHARE FUND Agency: FINCH / Paddington + Clemenger BBDO / Australia + D.A.M. / Paddington + UNDP / Global Client: The Lion's Share Fund Category: Planet / Life on Land
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: People / Quality Education
Project Free Period Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Pvt. Ltd. Category: Systems / Decent Work & Economic Growth
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: People / Good Health & Well-Being
Price on Our Lives Agency: McCann / New York + March for Our Lives / Parkland Client: March For Our Lives Category: People / Good Health & Well-Being
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Systems / Reduced Inequalities
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Systems / Reduced Inequalities
The Open Door Project Agency: FCBIndia Advertising LLP / Gurgaon + Cumulus / GURUGRAM Client: The Millennium School Category: Systems / Reduced Inequalities
Check it before it's removed Agency: DDB Group Germany / Berlin Client: Pink Ribbon Germany Category: People / Gender Equality
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: People / Gender Equality
Edible Six Pack Rings Agency: We Believers / New York Client: E6PR Category: Systems / Responsible Consumption & Production

2020 Sustainable Development Pencil SDG

Marcel / Paris

Carrefour

Black Supermarket

People / Good Health & Well-Being

OS_SD20_001SDG

2020 Sustainable Development Pencil SDG

FINCH / Paddington + Clemenger BBDO / Australia + D.A.M. / Paddington + UNDP / Global

The Lion's Share Fund

THE LION'S SHARE FUND

Planet / Life on Land

OS_SD20_002SDG

2020 Sustainable Development Pencil Merit Award

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

People / Quality Education

OS_SD20_005M

2020 Sustainable Development Pencil Merit Award

DDB Mudra Group / Mumbai

Johnson & Johnson Pvt. Ltd.

Project Free Period

Systems / Decent Work & Economic Growth

OS_SD20_008M

2020 Sustainable Development Pencil Merit Award

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

People / Good Health & Well-Being

OS_SD20_003M

2020 Sustainable Development Pencil Merit Award

McCann / New York + March for Our Lives / Parkland

March For Our Lives

Price on Our Lives

People / Good Health & Well-Being

OS_SD20_004M

2020 Sustainable Development Pencil Merit Award

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Systems / Reduced Inequalities

OS_SD20_009M

2020 Sustainable Development Pencil Merit Award

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Systems / Reduced Inequalities

OS_SD20_010M

2020 Sustainable Development Pencil Merit Award

FCBIndia Advertising LLP / Gurgaon + Cumulus / GURUGRAM

The Millennium School

The Open Door Project

Systems / Reduced Inequalities

OS_SD20_011M

2020 Sustainable Development Pencil Merit Award

DDB Group Germany / Berlin

Pink Ribbon Germany

Check it before it's removed

People / Gender Equality

OS_SD20_006M

2020 Sustainable Development Pencil Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

People / Gender Equality

OS_SD20_007M

2020 Sustainable Development Pencil Merit Award

We Believers / New York

E6PR

Edible Six Pack Rings

Systems / Responsible Consumption & Production

OS_SD20_012M

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