The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Black Supermarket
Agency: Marcel / Paris
Client: Carrefour Category: People / Good Health & Well-Being
THE LION'S SHARE FUND
Agency: FINCH / Paddington + Clemenger BBDO / Australia + D.A.M. / Paddington + UNDP / Global
Client: The Lion's Share Fund Category: Planet / Life on Land
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: People / Quality Education
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Pvt. Ltd. Category: Systems / Decent Work & Economic Growth
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: People / Good Health & Well-Being
Price on Our Lives
Agency: McCann / New York + March for Our Lives / Parkland
Client: March For Our Lives Category: People / Good Health & Well-Being
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Systems / Reduced Inequalities
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Systems / Reduced Inequalities
The Open Door Project
Agency: FCBIndia Advertising LLP / Gurgaon + Cumulus / GURUGRAM
Client: The Millennium School Category: Systems / Reduced Inequalities
Check it before it's removed
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Germany Category: People / Gender Equality
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: People / Gender Equality
Edible Six Pack Rings
Agency: We Believers / New York
Client: E6PR Category: Systems / Responsible Consumption & Production
Award:
2020 Sustainable Development Pencil SDG
Agency:
Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
People / Good Health & Well-Being
Annual ID:
OS_SD20_001SDG
Award:
2020 Sustainable Development Pencil SDG
Agency:
FINCH / Paddington + Clemenger BBDO / Australia + D.A.M. / Paddington + UNDP / Global
Client:
The Lion's Share Fund
Title:
THE LION'S SHARE FUND
Category:
Planet / Life on Land
Annual ID:
OS_SD20_002SDG
Award:
2020 Sustainable Development Pencil Merit Award
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
People / Quality Education
Annual ID:
OS_SD20_005M
Award:
2020 Sustainable Development Pencil Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson Pvt. Ltd.
Title:
Project Free Period
Category:
Systems / Decent Work & Economic Growth
Annual ID:
OS_SD20_008M
Award:
2020 Sustainable Development Pencil Merit Award
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
People / Good Health & Well-Being
Annual ID:
OS_SD20_003M
Award:
2020 Sustainable Development Pencil Merit Award
Agency:
McCann / New York + March for Our Lives / Parkland
Client:
March For Our Lives
Title:
Price on Our Lives
Category:
People / Good Health & Well-Being
Annual ID:
OS_SD20_004M
Award:
2020 Sustainable Development Pencil Merit Award
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Systems / Reduced Inequalities
Annual ID:
OS_SD20_009M
Award:
2020 Sustainable Development Pencil Merit Award
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Systems / Reduced Inequalities
Annual ID:
OS_SD20_010M
Award:
2020 Sustainable Development Pencil Merit Award
Agency:
FCBIndia Advertising LLP / Gurgaon + Cumulus / GURUGRAM
Client:
The Millennium School
Title:
The Open Door Project
Category:
Systems / Reduced Inequalities
Annual ID:
OS_SD20_011M
Award:
2020 Sustainable Development Pencil Merit Award
Agency:
DDB Group Germany / Berlin
Client:
Pink Ribbon Germany
Title:
Check it before it's removed
Category:
People / Gender Equality
Annual ID:
OS_SD20_006M
Award:
2020 Sustainable Development Pencil Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
People / Gender Equality
Annual ID:
OS_SD20_007M