The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London
Client: Amazon Category: Television & VOD / Long Form - Single
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client: BMW AG Category: Television & VOD / Long Form - Single
Groundhog Day
Agency: Highdive / Chicago + Jeep / Detroit + O Positive / New York
Client: Jeep Category: Television & VOD / Long Form - Single
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Television & VOD / Long Form - Single
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung Category: Online Films & Video / Short Form - Single
The Long Fight
Agency: Droga5 / New York
Client: The New York Times Category: Online Films & Video / Short Form - Single
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client: BMW AG Category: Online Films & Video / Long Form - Single
Silence the Critics
Agency: MJZ / Los Angeles + MJZ / London + Mother / London
Client: IKEA Category: Online Films & Video / Long Form - Single
Groundhog Day
Agency: Highdive / Chicago + Jeep / Detroit + O Positive / New York
Client: Jeep Category: Online Films & Video / Long Form - Single
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG Category: Online Films & Video / Long Form - Single
Behind the Music. Behind the Mac
Agency: TBWA\Media Arts Lab / London
Client: Apple Category: Cinema Advertising
Trapped in Advertising
Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek
Client: Pringles Category: Television & VOD / Short Form - Single
The Long Fight
Agency: Droga5 / New York
Client: The New York Times Category: Television & VOD / Short Form - Single
Award:
2020 Film Silver Pencil
Agency:
Droga5 / London + Somesuch x Revolver/Will O'Rourke / London
Client:
Amazon
Title:
Before Alexa
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_009S
Award:
2020 Film Silver Pencil
Agency:
Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client:
BMW AG
Title:
The Small Escape
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_010S
Award:
2020 Film Silver Pencil
Agency:
Highdive / Chicago + Jeep / Detroit + O Positive / New York
Client:
Jeep
Title:
Groundhog Day
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_011S
Award:
2020 Film Silver Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_012S
Award:
2020 Film Silver Pencil
Agency:
adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI20_017S
Award:
2020 Film Silver Pencil
Agency:
Droga5 / New York
Client:
The New York Times
Title:
The Long Fight
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI20_018S
Award:
2020 Film Silver Pencil
Agency:
Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client:
BMW AG
Title:
The Small Escape
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_024S
Award:
2020 Film Silver Pencil
Agency:
MJZ / Los Angeles + MJZ / London + Mother / London
Client:
IKEA
Title:
Silence the Critics
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_025S
Award:
2020 Film Silver Pencil
Agency:
Highdive / Chicago + Jeep / Detroit + O Positive / New York
Client:
Jeep
Title:
Groundhog Day
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_026S
Award:
2020 Film Silver Pencil
Agency:
antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_027S
Award:
2020 Film Silver Pencil
Agency:
DDB Group New Zealand / Auckland
Client:
Lotto NZ
Title:
L05T
Category:
Innovation in Film
Annual ID:
OS_FI20_041S
Award:
2020 Film Silver Pencil
Agency:
TBWA\Media Arts Lab / London
Client:
Apple
Title:
Behind the Music. Behind the Mac
Category:
Cinema Advertising
Annual ID:
OS_FI20_034S
Award:
2020 Film Silver Pencil
Agency:
GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek
Client:
Pringles
Title:
Trapped in Advertising
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_003S