The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
#MoviePosterMovie
Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles
Client: Adobe Category: User-Generated Content
Let's Be Kids
Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland
Client: Fisher-Price Category: Television & VOD / Varying Length Campaign
Old Spice Swagger
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York
Client: Old Spice Category: Television & VOD / Varying Length Campaign
Cool Ranch
Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Online Films & Video / Varying Length Campaign
Let's Be Kids
Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland
Client: Fisher-Price Category: Online Films & Video / Varying Length Campaign
Sport The Unexpected
Agency: Venables Bell & Partners / San Francisco
Client: Reebok Category: Online Films & Video / Varying Length Campaign
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Online Films & Video / Varying Length Campaign
Conference
Agency: Droga5 / London + Somesuch / London
Client: Amazon Prime Video Category: Television & VOD / Long Form - Single
Shot on iPhone 11 Pro - Snowbrawl
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Holiday - The Surprise
Agency: TBWA\Media Arts Lab / Los Angeles + Smuggler / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Behind the Music. Behind the Mac
Agency: TBWA\Media Arts Lab / London
Client: Apple Category: Television & VOD / Long Form - Single
Book of Dreams
Agency: The&Partnership / London + Stink / London + MPC / London + Grand Central Recording Studio / London
Client: Argos Category: Television & VOD / Long Form - Single
Cool Ranch :90
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client: Doritos Category: Television & VOD / Long Form - Single
Cool Ranch :60
Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Television & VOD / Long Form - Single
C'est magnifique
Agency: Romance / Paris + Intermarché / Paris
Client: Intermarché Category: Television & VOD / Long Form - Single
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London
Client: John Lewis & Partners and Waitrose & Partners Category: Television & VOD / Long Form - Single
This is how it feels
Agency: Anorak / NoA / Oslo
Client: Komplett Category: Television & VOD / Long Form - Single
Rebuild the world
Agency: BETC / Paris + Lego agency / Paris
Client: Lego Category: Television & VOD / Long Form - Single
Here's Mountain Dew Zero
Agency: TBWA\Chiat\Day / New York + MJZ / New York
Client: Mountain Dew Category: Television & VOD / Long Form - Single
An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom Category: Television & VOD / Long Form - Single
Nicholas the Sweep
Agency: Sainsbury's / London + Wieden+Kennedy / London
Client: Sainsbury's Category: Television & VOD / Long Form - Single
Read Yourself Better
Agency: The&Partnership / New York
Client: The Wall Street Journal Category: Television & VOD / Long Form - Single
A Holiday Reunion
Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco
Client: Xfinity Category: Television & VOD / Long Form - Single
TrueVW
Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo
Client: Volkswagen Category: Online Films & Video / Pre-Roll - Campaign
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client: BMW AG Category: Cinema Advertising
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London
Client: John Lewis & Partners and Waitrose & Partners Category: Cinema Advertising
NIKE 2019 Chinese New Year
Agency: Wieden+Kennedy / Shanghai
Client: Nike Category: Cinema Advertising
Just Do It: Helden
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Germany Category: Cinema Advertising
ANAIS - Unquiet Voices
Agency: Cheil Centrade / Bucharest
Client: ANAIS Association Category: Innovation in Film
Bounce
Agency: Pulse Films / Los Angeles + TBWA\Media Arts Lab / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Innovation in Film
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Innovation in Film
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Innovation in Film
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Innovation in Film
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Online Films & Video / Long Form - Campaign
Just Do It: Helden + Sonne
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Germany Category: Online Films & Video / Long Form - Campaign
Behind the Mac - International Women's Day
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Online Films & Video / Short Form - Single
Prom Dress
Agency: ERICH &KALLMAN / San Francisco
Client: General Mills Reese's Peanut Butter Puffs Category: Online Films & Video / Short Form - Single
HORNBACH "Smell of Spring"
Agency: HEIMAT / Berlin + ANORAK Film / Berlin + Slaughterhouse / Berlin + LOFT Studios GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Online Films & Video / Short Form - Single
BYOB (Bring Your Own Bun)
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Online Films & Video / Short Form - Single
#MoviePosterMovie In The Time It Takes To GetThere
Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client: Adobe Students Category: Online Films & Video / Long Form - Single
Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London
Client: Amazon Category: Online Films & Video / Long Form - Single
Caught on Camera
Agency: Apple / Cupertino + Imposter / LA
Client: Apple Category: Online Films & Video / Long Form - Single
Shot on iPhone 11 Pro - Snowbrawl
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Grandpa
Agency: Sra Rushmore SA / Madrid + FreelanceFor / Madrid + Agosto / Barcelona
Client: Atlético de Madrid Category: Online Films & Video / Long Form - Single
Arlene's Big Leap
Agency: 160over90 / New York + Maximum Effort / Los Angeles + Aviation Gin / Los Angeles + Escape Velocity / Los Angeles
Client: Aviation Gin Category: Online Films & Video / Long Form - Single