The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Online Films & Video / Short Form - Single
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Cinema Advertising
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Cinema Advertising
Behind the Music. Behind the Mac Agency: TBWA\Media Arts Lab / London Client: Apple Category: Cinema Advertising
Shot on iPhone 11 Pro - Snowbrawl Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Cinema Advertising
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Television & VOD / Varying Length Campaign
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online Films & Video / Short Form - Single
The Long Fight Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Short Form - Single
Good Morning World Agency: Special Group NZ / Auckland + Special Group Aus / Sydney + Tourism New Zealand / Auckland Client: Tourism New Zealand Category: User-Generated Content
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Under 100K Budget
The Long Fight Agency: Droga5 / New York Client: The New York Times Category: Under 100K Budget
The Toxic Office Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Under 100K Budget
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Innovation in Film
L05T Agency: DDB Group New Zealand / Auckland Client: Lotto NZ Category: Innovation in Film
The HIV+ Episodes Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Innovation in Film
Crocodile Inside Agency: BETC / Paris Client: Lacoste Category: Television & VOD / Long Form - Single
Generation Lockdown Agency: Hungry Man Productions / New York City + McCann / New York Client: March For Our Lives Category: Television & VOD / Long Form - Single
Before Alexa Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Television & VOD / Long Form - Single
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Television & VOD / Long Form - Single
Groundhog Day Agency: Highdive / Chicago + Jeep / Detroit + O Positive / New York Client: Jeep Category: Television & VOD / Long Form - Single
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Television & VOD / Long Form - Single
Cultural Heirs "Voice of the Wall" Agency: HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Television & VOD / Long Form - Single
Storm The Court Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Television & VOD / Long Form - Single
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Television & VOD / Short Form - Single
Trapped in Advertising Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek Client: Pringles Category: Television & VOD / Short Form - Single
The Long Fight Agency: Droga5 / New York Client: The New York Times Category: Television & VOD / Short Form - Single
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Television & VOD / Short Form - Single
Be a Follower Agency: Publicis Italy / Milan Client: Diesel Category: Online Films & Video / Short Form - Campaign
Motaur Agency: Arnold Worldwide / Boston Client: Progressive Insurance Category: Television & VOD / Short Form - Campaign
UNITED BY A LOTTERY TICKET Agency: BBDO ESPAÑA / MADRID + CONTRAPUNTO BBDO / MADRID Client: LOTERÍA DE NAVIDAD Category: Television & VOD / Long Form - Campaign
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Online Films & Video / Long Form - Single
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Online Films & Video / Long Form - Single
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Online Films & Video / Long Form - Single
Silence the Critics Agency: MJZ / Los Angeles + MJZ / London + Mother / London Client: IKEA Category: Online Films & Video / Long Form - Single
Groundhog Day Agency: Highdive / Chicago + Jeep / Detroit + O Positive / New York Client: Jeep Category: Online Films & Video / Long Form - Single
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Online Films & Video / Long Form - Single
The Storytellers Agency: Apple / Cupertino + Park Pictures / LA + Exile / LA Client: Apple Category: Online Films & Video / Long Form - Single
The Underdogs Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Online Films & Video / Long Form - Single
Please Arrest Me Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA Client: RIT Foundation Category: Online Films & Video / Long Form - Single
A Holiday Reunion Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Exile / Los Angeles + Legacy Effects / Los Angeles Client: Xfinity Category: Online Films & Video / Long Form - Single
Train Agency: BBDO / New York + Furlined / New York Client: AT&T Category: Cinema Advertising
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Cinema Advertising
Excitable Edgar Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London Client: John Lewis & Partners and Waitrose & Partners Category: Cinema Advertising
NIKE 2019 Chinese New Year Agency: Wieden+Kennedy / Shanghai Client: Nike Category: Cinema Advertising
Just Do It: Helden Agency: Wieden+Kennedy / Amsterdam Client: Nike Germany Category: Cinema Advertising
Mr Swan Agency: Ogilvy / London Client: Sipmsith Category: Cinema Advertising
Bleep Agency: BETC / Paris Client: CANAL+ Category: Television & VOD / Varying Length Campaign
Let's Be Kids Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland Client: Fisher-Price Category: Television & VOD / Varying Length Campaign

2020 Film Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Online Films & Video / Short Form - Single

OS_FI20_001G

2020 Film Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Cinema Advertising

OS_FI20_032G

2020 Film Gold Pencil

antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Cinema Advertising

OS_FI20_033G

2020 Film Silver Pencil

TBWA\Media Arts Lab / London

Apple

Behind the Music. Behind the Mac

Cinema Advertising

OS_FI20_034S

2020 Film Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Shot on iPhone 11 Pro - Snowbrawl

Cinema Advertising

OS_FI20_035B

2020 Film Bronze Pencil

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Television & VOD / Varying Length Campaign

OS_FI20_016B

2020 Film Silver Pencil

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Online Films & Video / Short Form - Single

OS_FI20_017S

2020 Film Silver Pencil

Droga5 / New York

The New York Times

The Long Fight

Online Films & Video / Short Form - Single

OS_FI20_018S

2020 Film Bronze Pencil

Special Group NZ / Auckland + Special Group Aus / Sydney + Tourism New Zealand / Auckland

Tourism New Zealand

Good Morning World

User-Generated Content

OS_FI20_039B

2020 Film Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Under 100K Budget

OS_FI20_036G

2020 Film Gold Pencil

Droga5 / New York

The New York Times

The Long Fight

Under 100K Budget

OS_FI20_037G

2020 Film Bronze Pencil

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

The Toxic Office

Under 100K Budget

OS_FI20_038B

2020 Film Gold Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Innovation in Film

OS_FI20_040G

2020 Film Silver Pencil

DDB Group New Zealand / Auckland

Lotto NZ

L05T

Innovation in Film

OS_FI20_041S

2020 Film Bronze Pencil

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

The HIV+ Episodes

Innovation in Film

OS_FI20_042B

2020 Film Gold Pencil

BETC / Paris

Lacoste

Crocodile Inside

Television & VOD / Long Form - Single

OS_FI20_007G

2020 Film Gold Pencil

Hungry Man Productions / New York City + McCann / New York

March For Our Lives

Generation Lockdown

Television & VOD / Long Form - Single

OS_FI20_008G

2020 Film Silver Pencil

Droga5 / London + Somesuch x Revolver/Will O'Rourke / London

Amazon

Before Alexa

Television & VOD / Long Form - Single

OS_FI20_009S

2020 Film Silver Pencil

Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München

BMW AG

The Small Escape

Television & VOD / Long Form - Single

OS_FI20_010S

2020 Film Silver Pencil

Highdive / Chicago + Jeep / Detroit + O Positive / New York

Jeep

Groundhog Day

Television & VOD / Long Form - Single

OS_FI20_011S

2020 Film Silver Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Television & VOD / Long Form - Single

OS_FI20_012S

2020 Film Bronze Pencil

HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin

Die Kulturellen Erben e.V. Berlin

Cultural Heirs "Voice of the Wall"

Television & VOD / Long Form - Single

OS_FI20_013B

2020 Film Bronze Pencil

Venables Bell & Partners / San Francisco

Reebok

Storm The Court

Television & VOD / Long Form - Single

OS_FI20_014B

2020 Film Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Television & VOD / Short Form - Single

OS_FI20_002G

2020 Film Silver Pencil

GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek

Pringles

Trapped in Advertising

Television & VOD / Short Form - Single

OS_FI20_003S

2020 Film Silver Pencil

Droga5 / New York

The New York Times

The Long Fight

Television & VOD / Short Form - Single

OS_FI20_004S

2020 Film Bronze Pencil

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Television & VOD / Short Form - Single

OS_FI20_005B

2020 Film Gold Pencil

Publicis Italy / Milan

Diesel

Be a Follower

Online Films & Video / Short Form - Campaign

OS_FI20_019G

2020 Film Bronze Pencil

Arnold Worldwide / Boston

Progressive Insurance

Motaur

Television & VOD / Short Form - Campaign

OS_FI20_006B

2020 Film Bronze Pencil

BBDO ESPAÑA / MADRID + CONTRAPUNTO BBDO / MADRID

LOTERÍA DE NAVIDAD

UNITED BY A LOTTERY TICKET

Television & VOD / Long Form - Campaign

OS_FI20_015B

2020 Film Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Online Films & Video / Long Form - Single

OS_FI20_020G

2020 Film Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Online Films & Video / Long Form - Single

OS_FI20_021G

2020 Film Gold Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Online Films & Video / Long Form - Single

OS_FI20_022G

2020 Film Gold Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Online Films & Video / Long Form - Single

OS_FI20_023G

2020 Film Silver Pencil

Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München

BMW AG

The Small Escape

Online Films & Video / Long Form - Single

OS_FI20_024S

2020 Film Silver Pencil

MJZ / Los Angeles + MJZ / London + Mother / London

IKEA

Silence the Critics

Online Films & Video / Long Form - Single

OS_FI20_025S

2020 Film Silver Pencil

Highdive / Chicago + Jeep / Detroit + O Positive / New York

Jeep

Groundhog Day

Online Films & Video / Long Form - Single

OS_FI20_026S

2020 Film Silver Pencil

antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Online Films & Video / Long Form - Single

OS_FI20_027S

2020 Film Bronze Pencil

Apple / Cupertino + Park Pictures / LA + Exile / LA

Apple

The Storytellers

Online Films & Video / Long Form - Single

OS_FI20_028B

2020 Film Bronze Pencil

Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA

Apple

The Underdogs

Online Films & Video / Long Form - Single

OS_FI20_029B

2020 Film Bronze Pencil

Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA

RIT Foundation

Please Arrest Me

Online Films & Video / Long Form - Single

OS_FI20_030B

2020 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Exile / Los Angeles + Legacy Effects / Los Angeles

Xfinity

A Holiday Reunion

Online Films & Video / Long Form - Single

OS_FI20_031B

2020 Film Merit Award

BBDO / New York + Furlined / New York

AT&T

Train

Cinema Advertising

OS_FI20_113M

2020 Film Merit Award

Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München

BMW AG

The Small Escape

Cinema Advertising

OS_FI20_114M

2020 Film Merit Award

adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London

John Lewis & Partners and Waitrose & Partners

Excitable Edgar

Cinema Advertising

OS_FI20_115M

2020 Film Merit Award

Wieden+Kennedy / Shanghai

Nike

NIKE 2019 Chinese New Year

Cinema Advertising

OS_FI20_116M

2020 Film Merit Award

Wieden+Kennedy / Amsterdam

Nike Germany

Just Do It: Helden

Cinema Advertising

OS_FI20_117M

2020 Film Merit Award

Ogilvy / London

Sipmsith

Mr Swan

Cinema Advertising

OS_FI20_118M

2020 Film Merit Award

BETC / Paris

CANAL+

Bleep

Television & VOD / Varying Length Campaign

OS_FI20_073M

2020 Film Merit Award

Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland

Fisher-Price

Let's Be Kids

Television & VOD / Varying Length Campaign

OS_FI20_074M

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