The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Hefty / São Paulo + Zohar Cinema / São Paulo
Client: Nike Category: Utility / E-Commerce
Checkout Checkpoint
Agency: Colenso BBDO / Auckland + Bank of New Zealand / Auckland
Client: Bank of New Zealand Category: Gaming
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Utility
Homeless Delivery
Agency: BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client: Deliveroo Category: Utility
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss Category: Utility
Recorder
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Utility
Silent Whistle
Agency: Leo Burnett / Sydney
Client: Samsung Category: Physical Product & Mobile Integration
Catch a Flight to Buenos Aires
Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client: Edelweiss Air AG Category: Craft / Use of Technology
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client: United Way Category: Craft / Use of Technology
Homeless Delivery
Agency: BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client: Deliveroo Category: Innovation in Mobile
Live Caption
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Innovation in Mobile
Burn Racist Giga
Agency: Serviceplan Group Italia Srl / Milano + Serviceplan Italia Srl / Milano + Plan.Net Italia Srl / Milano + Inmediato Mediaplus Srl / Milano
Client: Rolling Stone Magazine Italia Category: Innovation in Mobile
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client: United Way Category: Craft / Art Direction
Catch a Flight to Buenos Aires
Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client: Edelweiss Air AG Category: Applications
Now, words aren't just heard, but felt.
Agency: Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram
Client: Samsung Category: Applications
A Touch of History
Agency: Jung von Matt/Limmat / Zurich
Client: Samsung Switzerland Category: Applications
Fatal Recognition
Agency: Cheil / Hong Kong
Client: The Hong Kong Stroke Association Category: Applications
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Catch a Flight to Buenos Aires
Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client: Edelweiss Air AG Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Mobile Merit Award
Agency:
AKQA / São Paulo + Hefty / São Paulo + Zohar Cinema / São Paulo
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Utility / E-Commerce
Annual ID:
OS_MO20_039M
Award:
2020 Mobile Merit Award
Agency:
R/GA / Portland
Client:
Nike
Title:
Hey Google, Ask Nike
Category:
Utility / E-Commerce
Annual ID:
OS_MO20_040M
Award:
2020 Mobile Merit Award
Agency:
Colenso BBDO / Auckland + Bank of New Zealand / Auckland
Client:
Bank of New Zealand
Title:
Checkout Checkpoint
Category:
Gaming
Annual ID:
OS_MO20_042M
Award:
2020 Mobile Merit Award
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Utility
Annual ID:
OS_MO20_035M
Award:
2020 Mobile Merit Award
Agency:
BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client:
Deliveroo
Title:
Homeless Delivery
Category:
Utility
Annual ID:
OS_MO20_036M
Award:
2020 Mobile Merit Award
Agency:
MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client:
German Youth Association of People with Hearing Loss
Title:
SIGNS
Category:
Utility
Annual ID:
OS_MO20_037M
Award:
2020 Mobile Merit Award
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Recorder
Category:
Utility
Annual ID:
OS_MO20_038M
Award:
2020 Mobile Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung
Title:
Silent Whistle
Category:
Physical Product & Mobile Integration
Annual ID:
OS_MO20_045M
Award:
2020 Mobile Merit Award
Agency:
Heimat / Zürich
Client:
Kieser Training
Title:
Read Upright
Category:
Mobile Advertising
Annual ID:
OS_MO20_041M
Award:
2020 Mobile Merit Award
Agency:
thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client:
Edelweiss Air AG
Title:
Catch a Flight to Buenos Aires
Category:
Craft / Use of Technology
Annual ID:
OS_MO20_048M
Award:
2020 Mobile Merit Award
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Craft / Use of Technology
Annual ID:
OS_MO20_049M
Award:
2020 Mobile Merit Award
Agency:
BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client:
Deliveroo
Title:
Homeless Delivery
Category:
Innovation in Mobile
Annual ID:
OS_MO20_050M
Award:
2020 Mobile Merit Award
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Live Caption
Category:
Innovation in Mobile
Annual ID:
OS_MO20_051M
Award:
2020 Mobile Merit Award
Agency:
FCB / Toronto
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Innovation in Mobile
Annual ID:
OS_MO20_052M
Award:
2020 Mobile Merit Award
Agency:
Serviceplan Group Italia Srl / Milano + Serviceplan Italia Srl / Milano + Plan.Net Italia Srl / Milano + Inmediato Mediaplus Srl / Milano
Client:
Rolling Stone Magazine Italia
Title:
Burn Racist Giga
Category:
Innovation in Mobile
Annual ID:
OS_MO20_053M
Award:
2020 Mobile Merit Award
Agency:
FCB Inferno / London
Client:
The Big Issue
Title:
Pay It Forward
Category:
Innovation in Mobile
Annual ID:
OS_MO20_054M
Award:
2020 Mobile Merit Award
Agency:
RT / Moscow
Client:
RT
Title:
#Romanovs100 AR Photo Album
Category:
Craft / Art Direction
Annual ID:
OS_MO20_046M
Award:
2020 Mobile Merit Award
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Craft / Art Direction
Annual ID:
OS_MO20_047M
Award:
2020 Mobile Merit Award
Agency:
thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client:
Edelweiss Air AG
Title:
Catch a Flight to Buenos Aires
Category:
Applications
Annual ID:
OS_MO20_028M
Award:
2020 Mobile Merit Award
Agency:
Isobar / France
Client:
Flying Blue
Title:
Jetlag Social Club
Category:
Applications
Annual ID:
OS_MO20_029M
Award:
2020 Mobile Merit Award
Agency:
FCB / Toronto
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Applications
Annual ID:
OS_MO20_030M
Award:
2020 Mobile Merit Award
Agency:
Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram
Client:
Samsung
Title:
Now, words aren't just heard, but felt.
Category:
Applications
Annual ID:
OS_MO20_031M
Award:
2020 Mobile Merit Award
Agency:
Jung von Matt/Limmat / Zurich
Client:
Samsung Switzerland
Title:
A Touch of History
Category:
Applications
Annual ID:
OS_MO20_032M
Award:
2020 Mobile Merit Award
Agency:
Wunderman Thompson / Taipei
Client:
Taipei Blood Center
Title:
Blood Beacon
Category:
Applications
Annual ID:
OS_MO20_033M
Award:
2020 Mobile Merit Award
Agency:
Cheil / Hong Kong
Client:
The Hong Kong Stroke Association
Title:
Fatal Recognition
Category:
Applications
Annual ID:
OS_MO20_034M
Award:
2020 Mobile Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client:
Doritos
Title:
Cool Ranch
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_MO20_043M