The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
Social Media
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Green Pencil
- Health, Wellness & Pharma
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Pencil
Category
Award
Agency
Client
Title
Category
Annual ID

Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Stunts & Activations


GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: Stunts & Activations


Voice of Hunger
Agency: Dentsu Webchutney / Bengaluru
Client: Swiggy (Bundl Technologies Private Limited) Category: User-Generated Content


Not All Heroes Wear Capes
Agency: Wieden+Kennedy / New York + draftLine / New York
Client: AB InBev Category: Social Post / Real-time Response


Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Social Post / Real-time Response


Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Active Engagement


Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Social Post / Single


Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries Category: Craft / Writing


Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Innovation in Social Media


Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Innovation in Social Media


Voice of Hunger
Agency: Dentsu Webchutney / Bengaluru
Client: Swiggy (Bundl Technologies Private Limited) Category: Social Channel / Single Platform


#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client: HomeEquity Bank Category: Livestream


Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Stunts & Activations


Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation Category: Stunts & Activations


Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt
Client: CONTINENTAL FOODS FRANCE Category: Social Post / Real-time Response


Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel


The Gift That Doesn't Give Back
Agency: Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Productons / Los Angeles
Client: Aviation Gin Category: Social Post / Single


Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Social Post / Single


Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Craft / Use of Visuals


AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris
Client: AMAZON PRIME VIDEO Category: Social Channel / Single Platform


Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt
Client: CONTINENTAL FOODS FRANCE Category: Social Channel / Single Platform


Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Social Channel / Single Platform


JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Livestream


Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Stunts & Activations


#SnickersGate
Agency: CLM BBDO / Boulogne Billancourt
Client: MARS WRIGLEY Category: Stunts & Activations


The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Stunts & Activations


Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: User-Generated Content


Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Social Post / Real-time Response


The Dirtiest Porn Ever
Agency: Officer & Gentleman / Madrid
Client: Pornhub Category: Active Engagement


Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Social Post / Single


#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client: HomeEquity Bank Category: Influencer Marketing / Single Channel


Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Influencer Marketing / Single Channel


Hulu Sellouts x NBA
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Social Post / Campaign


Hulu Sellouts x NFL
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Social Post / Campaign


Grönborg Live
Agency: Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm
Client: Svenska Spel Sport & Casino Category: Livestream


Caught on Camera
Agency: Apple / Cupertino + Imposter / LA
Client: Apple Category: Stunts & Activations


Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Stunts & Activations


Mustard Ice Cream
Agency: Fitzco / Atlanta + Sunshine Sachs / New York City
Client: French's Category: Stunts & Activations


JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Stunts & Activations


Pour Perfectly
Agency: Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto
Client: Kraft Heinz Canada Category: Stunts & Activations


The 7th Star for Germany
Agency: BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf
Client: Nike Deutschland GmbH Category: Stunts & Activations


Delivering Hope
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Stunts & Activations


LoFI Beats Suicide
Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London
Client: Vice UK Category: Stunts & Activations


The Last Statement T-shirt
Agency: VIRTUE / Copenhagen
Client: Carlings Category: User-Generated Content


Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client: Doritos Category: User-Generated Content


Award:
2020 Social Media Gold Pencil
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
Stunts & Activations
Annual ID:
OS_SM20_001G

Award:
2020 Social Media Gold Pencil
Agency:
Mojo Supermarket / New York
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
Stunts & Activations
Annual ID:
OS_SM20_023G

Award:
2020 Social Media Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
Swiggy (Bundl Technologies Private Limited)
Title:
Voice of Hunger
Category:
User-Generated Content
Annual ID:
OS_SM20_019G

Award:
2020 Social Media Gold Pencil
Agency:
Wieden+Kennedy / New York + draftLine / New York
Client:
AB InBev
Title:
Not All Heroes Wear Capes
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_013G

Award:
2020 Social Media Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_014G

Award:
2020 Social Media Gold Pencil
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
Active Engagement
Annual ID:
OS_SM20_021G

Award:
2020 Social Media Gold Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Social Post / Single
Annual ID:
OS_SM20_006G

Award:
2020 Social Media Gold Pencil
Agency:
K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client:
K's Galleries
Title:
Eva Stories
Category:
Craft / Writing
Annual ID:
OS_SM20_032G

Award:
2020 Social Media Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Innovation in Social Media
Annual ID:
OS_SM20_034G

Award:
2020 Social Media Gold Pencil
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Innovation in Social Media
Annual ID:
OS_SM20_035G

Award:
2020 Social Media Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Social Post / Campaign
Annual ID:
OS_SM20_010G

Award:
2020 Social Media Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
Swiggy (Bundl Technologies Private Limited)
Title:
Voice of Hunger
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_002G

Award:
2020 Social Media Silver Pencil
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client:
HomeEquity Bank
Title:
#PauseToRemember
Category:
Livestream
Annual ID:
OS_SM20_017S

Award:
2020 Social Media Silver Pencil
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Stunts & Activations
Annual ID:
OS_SM20_024S

Award:
2020 Social Media Silver Pencil
Agency:
Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Stunts & Activations
Annual ID:
OS_SM20_025S

Award:
2020 Social Media Silver Pencil
Agency:
CLM BBDO / Boulogne Billancourt
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_015S

Award:
2020 Social Media Silver Pencil
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SM20_031S

Award:
2020 Social Media Silver Pencil
Agency:
Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Productons / Los Angeles
Client:
Aviation Gin
Title:
The Gift That Doesn't Give Back
Category:
Social Post / Single
Annual ID:
OS_SM20_007S

Award:
2020 Social Media Silver Pencil
Agency:
GSD&M / Austin
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Social Post / Single
Annual ID:
OS_SM20_008S

Award:
2020 Social Media Silver Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Craft / Use of Visuals
Annual ID:
OS_SM20_033S

Award:
2020 Social Media Silver Pencil
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Social Media
Annual ID:
OS_SM20_036S

Award:
2020 Social Media Silver Pencil
Agency:
Herezie Group / Paris
Client:
AMAZON PRIME VIDEO
Title:
AMAZON BINGE SHOPPING
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_003S

Award:
2020 Social Media Silver Pencil
Agency:
CLM BBDO / Boulogne Billancourt
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_004S

Award:
2020 Social Media Silver Pencil
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_005S

Award:
2020 Social Media Bronze Pencil
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Livestream
Annual ID:
OS_SM20_018B

Award:
2020 Social Media Bronze Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Stunts & Activations
Annual ID:
OS_SM20_026B

Award:
2020 Social Media Bronze Pencil
Agency:
CLM BBDO / Boulogne Billancourt
Client:
MARS WRIGLEY
Title:
#SnickersGate
Category:
Stunts & Activations
Annual ID:
OS_SM20_027B

Award:
2020 Social Media Bronze Pencil
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Stunts & Activations
Annual ID:
OS_SM20_028B

Award:
2020 Social Media Bronze Pencil
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
User-Generated Content
Annual ID:
OS_SM20_020B

Award:
2020 Social Media Bronze Pencil
Agency:
GSD&M / Austin
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_016B

Award:
2020 Social Media Bronze Pencil
Agency:
Officer & Gentleman / Madrid
Client:
Pornhub
Title:
The Dirtiest Porn Ever
Category:
Active Engagement
Annual ID:
OS_SM20_022B

Award:
2020 Social Media Bronze Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Social Post / Single
Annual ID:
OS_SM20_009B

Award:
2020 Social Media Bronze Pencil
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client:
HomeEquity Bank
Title:
#PauseToRemember
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_029B

Award:
2020 Social Media Bronze Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_030B

Award:
2020 Social Media Bronze Pencil
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica
Client:
Hulu
Title:
Hulu Sellouts x NBA
Category:
Social Post / Campaign
Annual ID:
OS_SM20_011B

Award:
2020 Social Media Bronze Pencil
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica
Client:
Hulu
Title:
Hulu Sellouts x NFL
Category:
Social Post / Campaign
Annual ID:
OS_SM20_012B

Award:
2020 Social Media Merit Award
Agency:
Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm
Client:
Svenska Spel Sport & Casino
Title:
Grönborg Live
Category:
Livestream
Annual ID:
OS_SM20_058M

Award:
2020 Social Media Merit Award
Agency:
Deutsch / New York
Client:
AB InBev
Title:
Car2Can
Category:
Stunts & Activations
Annual ID:
OS_SM20_081M

Award:
2020 Social Media Merit Award
Agency:
Apple / Cupertino + Imposter / LA
Client:
Apple
Title:
Caught on Camera
Category:
Stunts & Activations
Annual ID:
OS_SM20_082M

Award:
2020 Social Media Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Stunts & Activations
Annual ID:
OS_SM20_083M

Award:
2020 Social Media Merit Award
Agency:
MullenLowe / US
Client:
Burger King
Title:
Real Meals
Category:
Stunts & Activations
Annual ID:
OS_SM20_084M

Award:
2020 Social Media Merit Award
Agency:
Fitzco / Atlanta + Sunshine Sachs / New York City
Client:
French's
Title:
Mustard Ice Cream
Category:
Stunts & Activations
Annual ID:
OS_SM20_085M

Award:
2020 Social Media Merit Award
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Stunts & Activations
Annual ID:
OS_SM20_086M

Award:
2020 Social Media Merit Award
Agency:
Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto
Client:
Kraft Heinz Canada
Title:
Pour Perfectly
Category:
Stunts & Activations
Annual ID:
OS_SM20_087M

Award:
2020 Social Media Merit Award
Agency:
BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf
Client:
Nike Deutschland GmbH
Title:
The 7th Star for Germany
Category:
Stunts & Activations
Annual ID:
OS_SM20_088M

Award:
2020 Social Media Merit Award
Agency:
MRM//McCann / New York
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Stunts & Activations
Annual ID:
OS_SM20_089M

Award:
2020 Social Media Merit Award
Agency:
McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London
Client:
Vice UK
Title:
LoFI Beats Suicide
Category:
Stunts & Activations
Annual ID:
OS_SM20_090M

Award:
2020 Social Media Merit Award
Agency:
draftLine / Shanghai
Client:
AB InBev China
Title:
Kiss Bottle
Category:
User-Generated Content
Annual ID:
OS_SM20_059M

Award:
2020 Social Media Merit Award
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
The Last Statement T-shirt
Category:
User-Generated Content
Annual ID:
OS_SM20_060M
