The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Stunts & Activations
#PauseToRemember Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto Client: HomeEquity Bank Category: Livestream
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Livestream
Eva Stories Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Craft / Writing
Voice of Hunger Agency: Dentsu Webchutney / Bengaluru Client: Swiggy (Bundl Technologies Private Limited) Category: User-Generated Content
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: User-Generated Content
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Social Post / Campaign
Hulu Sellouts x NBA Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign
Hulu Sellouts x NFL Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Innovation in Social Media
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Social Media
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Social Media
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Social Post / Single
The Gift That Doesn't Give Back Agency: Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Productons / Los Angeles Client: Aviation Gin Category: Social Post / Single
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Social Post / Single
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Social Post / Single
#PauseToRemember Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto Client: HomeEquity Bank Category: Influencer Marketing / Single Channel
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Influencer Marketing / Single Channel
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Active Engagement
The Dirtiest Porn Ever Agency: Officer & Gentleman / Madrid Client: Pornhub Category: Active Engagement
Voice of Hunger Agency: Dentsu Webchutney / Bengaluru Client: Swiggy (Bundl Technologies Private Limited) Category: Social Channel / Single Platform
AMAZON BINGE SHOPPING Agency: Herezie Group / Paris Client: AMAZON PRIME VIDEO Category: Social Channel / Single Platform
Eat Your Tweet Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Social Channel / Single Platform
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Social Channel / Single Platform
Not All Heroes Wear Capes Agency: Wieden+Kennedy / New York + draftLine / New York Client: AB InBev Category: Social Post / Real-time Response
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Social Post / Real-time Response
Eat Your Tweet Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Social Post / Real-time Response
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Social Post / Real-time Response
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Craft / Use of Visuals
GiveHerABreak - Break The Oscars Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Stunts & Activations
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Stunts & Activations
Please Arrest Me Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA Client: RIT Foundation Category: Stunts & Activations
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Stunts & Activations
#SnickersGate Agency: CLM BBDO / Boulogne Billancourt Client: MARS WRIGLEY Category: Stunts & Activations
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Stunts & Activations
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel
Grönborg Live Agency: Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm Client: Svenska Spel Sport & Casino Category: Livestream
Losing Friends Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Craft / Writing
Smaht Pahk Agency: INNOCEAN USA / Huntington Beach + Hyundai Motor America / Fountain Valley Client: Hyundai Motor America Category: Craft / Writing
The HIV+ Episodes Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Social Channel / Multi-Platform
The Dirtiest Porn Ever Agency: Officer & Gentleman / Madrid Client: Pornhub Category: Social Channel / Multi-Platform
Good Morning World Agency: Special Group NZ / Auckland + Special Group Aus / Sydney + Tourism New Zealand / Auckland Client: Tourism New Zealand Category: Social Channel / Multi-Platform
Kiss Bottle Agency: draftLine / Shanghai Client: AB InBev China Category: User-Generated Content
The Last Statement T-shirt Agency: VIRTUE / Copenhagen Client: Carlings Category: User-Generated Content
Cool Ranch Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: User-Generated Content
#BPM100 DANCE PROJECT Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo Client: JAPANESE RED CROSS SOCIETY Category: User-Generated Content
#SpotifyWrapped Agency: Spotify In-House / New York Client: Spotify Category: User-Generated Content
Behind the Record Agency: TBWA\Chiat\Day / Los Angeles Client: The Recording Academy Category: User-Generated Content
Refurbished Tweets Agency: BETC / Paris Client: Back Market Category: Social Post / Campaign
Tom Brady's Big Announcement Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign

2020 Social Media Gold Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

Stunts & Activations

OS_SM20_001G

2020 Social Media Silver Pencil

Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto

HomeEquity Bank

#PauseToRemember

Livestream

OS_SM20_017S

2020 Social Media Bronze Pencil

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Livestream

OS_SM20_018B

2020 Social Media Gold Pencil

K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv

K's Galleries

Eva Stories

Craft / Writing

OS_SM20_032G

2020 Social Media Gold Pencil

Dentsu Webchutney / Bengaluru

Swiggy (Bundl Technologies Private Limited)

Voice of Hunger

User-Generated Content

OS_SM20_019G

2020 Social Media Bronze Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

User-Generated Content

OS_SM20_020B

2020 Social Media Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Social Post / Campaign

OS_SM20_010G

2020 Social Media Bronze Pencil

Big Family Table / Los Angeles + Hulu / Santa Monica

Hulu

Hulu Sellouts x NBA

Social Post / Campaign

OS_SM20_011B

2020 Social Media Bronze Pencil

Big Family Table / Los Angeles + Hulu / Santa Monica

Hulu

Hulu Sellouts x NFL

Social Post / Campaign

OS_SM20_012B

2020 Social Media Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Innovation in Social Media

OS_SM20_034G

2020 Social Media Gold Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Innovation in Social Media

OS_SM20_035G

2020 Social Media Silver Pencil

DDB / Chicago

Miller Lite

Cantroller

Innovation in Social Media

OS_SM20_036S

2020 Social Media Gold Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Social Post / Single

OS_SM20_006G

2020 Social Media Silver Pencil

Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Productons / Los Angeles

Aviation Gin

The Gift That Doesn't Give Back

Social Post / Single

OS_SM20_007S

2020 Social Media Silver Pencil

GSD&M / Austin

Popeyes Louisiana Kitchen

Chicken Wars

Social Post / Single

OS_SM20_008S

2020 Social Media Bronze Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Social Post / Single

OS_SM20_009B

2020 Social Media Bronze Pencil

Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto

HomeEquity Bank

#PauseToRemember

Influencer Marketing / Single Channel

OS_SM20_029B

2020 Social Media Bronze Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Influencer Marketing / Single Channel

OS_SM20_030B

2020 Social Media Gold Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

Active Engagement

OS_SM20_021G

2020 Social Media Bronze Pencil

Officer & Gentleman / Madrid

Pornhub

The Dirtiest Porn Ever

Active Engagement

OS_SM20_022B

2020 Social Media Gold Pencil

Dentsu Webchutney / Bengaluru

Swiggy (Bundl Technologies Private Limited)

Voice of Hunger

Social Channel / Single Platform

OS_SM20_002G

2020 Social Media Silver Pencil

Herezie Group / Paris

AMAZON PRIME VIDEO

AMAZON BINGE SHOPPING

Social Channel / Single Platform

OS_SM20_003S

2020 Social Media Silver Pencil

CLM BBDO / Boulogne Billancourt

CONTINENTAL FOODS FRANCE

Eat Your Tweet

Social Channel / Single Platform

OS_SM20_004S

2020 Social Media Silver Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Social Channel / Single Platform

OS_SM20_005S

2020 Social Media Gold Pencil

Wieden+Kennedy / New York + draftLine / New York

AB InBev

Not All Heroes Wear Capes

Social Post / Real-time Response

OS_SM20_013G

2020 Social Media Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Social Post / Real-time Response

OS_SM20_014G

2020 Social Media Silver Pencil

CLM BBDO / Boulogne Billancourt

CONTINENTAL FOODS FRANCE

Eat Your Tweet

Social Post / Real-time Response

OS_SM20_015S

2020 Social Media Bronze Pencil

GSD&M / Austin

Popeyes Louisiana Kitchen

Chicken Wars

Social Post / Real-time Response

OS_SM20_016B

2020 Social Media Silver Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Craft / Use of Visuals

OS_SM20_033S

2020 Social Media Gold Pencil

Mojo Supermarket / New York

GiveHerABreak

GiveHerABreak - Break The Oscars

Stunts & Activations

OS_SM20_023G

2020 Social Media Silver Pencil

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Stunts & Activations

OS_SM20_024S

2020 Social Media Silver Pencil

Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA

RIT Foundation

Please Arrest Me

Stunts & Activations

OS_SM20_025S

2020 Social Media Bronze Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Stunts & Activations

OS_SM20_026B

2020 Social Media Bronze Pencil

CLM BBDO / Boulogne Billancourt

MARS WRIGLEY

#SnickersGate

Stunts & Activations

OS_SM20_027B

2020 Social Media Bronze Pencil

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Stunts & Activations

OS_SM20_028B

2020 Social Media Silver Pencil

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Influencer Marketing / Multi-Channel

OS_SM20_031S

2020 Social Media Merit Award

Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm

Svenska Spel Sport & Casino

Grönborg Live

Livestream

OS_SM20_058M

2020 Social Media Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Losing Friends

Craft / Writing

OS_SM20_102M

2020 Social Media Merit Award

INNOCEAN USA / Huntington Beach + Hyundai Motor America / Fountain Valley

Hyundai Motor America

Smaht Pahk

Craft / Writing

OS_SM20_103M

2020 Social Media Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

The HIV+ Episodes

Social Channel / Multi-Platform

OS_SM20_042M

2020 Social Media Merit Award

Officer & Gentleman / Madrid

Pornhub

The Dirtiest Porn Ever

Social Channel / Multi-Platform

OS_SM20_043M

2020 Social Media Merit Award

Special Group NZ / Auckland + Special Group Aus / Sydney + Tourism New Zealand / Auckland

Tourism New Zealand

Good Morning World

Social Channel / Multi-Platform

OS_SM20_044M

2020 Social Media Merit Award

draftLine / Shanghai

AB InBev China

Kiss Bottle

User-Generated Content

OS_SM20_059M

2020 Social Media Merit Award

VIRTUE / Copenhagen

Carlings

The Last Statement T-shirt

User-Generated Content

OS_SM20_060M

2020 Social Media Merit Award

Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica

Doritos

Cool Ranch

User-Generated Content

OS_SM20_061M

2020 Social Media Merit Award

TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo

JAPANESE RED CROSS SOCIETY

#BPM100 DANCE PROJECT

User-Generated Content

OS_SM20_062M

2020 Social Media Merit Award

Spotify In-House / New York

Spotify

#SpotifyWrapped

User-Generated Content

OS_SM20_063M

2020 Social Media Merit Award

TBWA\Chiat\Day / Los Angeles

The Recording Academy

Behind the Record

User-Generated Content

OS_SM20_064M

2020 Social Media Merit Award

BETC / Paris

Back Market

Refurbished Tweets

Social Post / Campaign

OS_SM20_050M

2020 Social Media Merit Award

Big Family Table / Los Angeles + Hulu / Santa Monica

Hulu

Tom Brady's Big Announcement

Social Post / Campaign

OS_SM20_051M

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