The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris
Client: AMAZON PRIME VIDEO Category: Social Post / Real-time Response
The Affordable Banana
Agency: Ogilvy Social Lab / Brussels
Client: Carrefour Belgium Category: Social Post / Real-time Response
Stop Lunch Shaming
Agency: Chobani / New York
Client: Chobani Category: Social Post / Real-time Response
Ice Dog Sandwich
Agency: mcgarrybowen / Chicago
Client: Oscar Mayer Category: Social Post / Real-time Response
-60% culture
Agency: BBDO Belgium / Brussels
Client: State of the Arts Category: Social Post / Real-time Response
Losing Friends
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Craft / Writing
Smaht Pahk
Agency: INNOCEAN USA / Huntington Beach + Hyundai Motor America / Fountain Valley
Client: Hyundai Motor America Category: Craft / Writing
AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris
Client: AMAZON PRIME VIDEO Category: Active Engagement
Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Active Engagement
Chipotle Freeting Wins the Pro Basketball Finals
Agency: Day One Agency / Los Angeles + Chipotle Mexican Grill / Newport Beach
Client: Chipotle Mexican Grill Category: Active Engagement
SmartWax
Agency: McCann / Melbourne
Client: Clean Ocean Foundation Australia Category: Active Engagement
#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client: HomeEquity Bank Category: Active Engagement
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf
Client: KMSZ - Bone Marrow Donation Center Category: Active Engagement
Lonely Rambutan
Agency: Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok
Client: Malee Group Public Company Limited Category: Active Engagement
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation Category: Active Engagement
Feast of Legends
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York
Client: Wendy's Category: Active Engagement
#NationalRoastDay
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / New York + Spark Foundry / New York
Client: Wendy's Category: Active Engagement
Generation Intervention
Agency: CHE Proximity / Australia + Four Seasons Condoms / Australia
Client: Four Seasons Condoms Category: Influencer Marketing / Multi-Channel
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Influencer Marketing / Multi-Channel
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung Category: Influencer Marketing / Multi-Channel
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Influencer Marketing / Multi-Channel
The Last Statement T-shirt
Agency: VIRTUE / Copenhagen
Client: Carlings Category: User-Generated Content
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client: Doritos Category: User-Generated Content
#BPM100 DANCE PROJECT
Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo
Client: JAPANESE RED CROSS SOCIETY Category: User-Generated Content
#SpotifyWrapped
Agency: Spotify In-House / New York
Client: Spotify Category: User-Generated Content
Behind the Record
Agency: TBWA\Chiat\Day / Los Angeles
Client: The Recording Academy Category: User-Generated Content
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Craft / Use of Visuals
Web of Infamy
Agency: 72andSunny / New York + Smirnoff / Global
Client: Smirnoff Category: Craft / Use of Visuals
Caption Contest
Agency: BBDO / New York + The er / New York
Client: The New Yorker Category: Craft / Use of Visuals
Moonments
Agency: Wechat / Guangzhou + China Foundation For Cultural Heritage Conservation / Beijing + Tencent / Shenzhen + Stink Studios / Shanghai
Client: Wechat Category: Craft / Use of Visuals
Caught on Camera
Agency: Apple / Cupertino + Imposter / LA
Client: Apple Category: Stunts & Activations
Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Stunts & Activations
Mustard Ice Cream
Agency: Fitzco / Atlanta + Sunshine Sachs / New York City
Client: French's Category: Stunts & Activations
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Stunts & Activations
Pour Perfectly
Agency: Rethink + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto
Client: Kraft Heinz Canada Category: Stunts & Activations
The 7th Star for Germany
Agency: BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf
Client: Nike Deutschland GmbH Category: Stunts & Activations
Delivering Hope
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Stunts & Activations
LoFI Beats Suicide
Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London
Client: Vice UK Category: Stunts & Activations
The Last Statement T-shirt
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Innovation in Social Media
Voice of Hunger
Agency: Dentsu Webchutney / Bengaluru
Client: Swiggy (Bundl Technologies Private Limited) Category: Innovation in Social Media