The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Not All Heroes Wear Capes
Agency: Wieden+Kennedy / New York + draftLine / New York
Client: AB InBev Category: Social Post / Real-time Response
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Social Post / Real-time Response
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Social Post / Single
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt
Client: CONTINENTAL FOODS FRANCE Category: Social Post / Real-time Response
The Gift That Doesn't Give Back
Agency: Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Productons / Los Angeles
Client: Aviation Gin Category: Social Post / Single
Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Social Post / Single
Hulu Sellouts x NBA
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Social Post / Campaign
Hulu Sellouts x NFL
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Social Post / Campaign
Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Social Post / Real-time Response
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Social Post / Single
Tom Brady's Big Announcement
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Social Post / Campaign
AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris
Client: AMAZON PRIME VIDEO Category: Social Post / Real-time Response
The Affordable Banana
Agency: Ogilvy Social Lab / Brussels
Client: Carrefour Belgium Category: Social Post / Real-time Response
Stop Lunch Shaming
Agency: Chobani / New York
Client: Chobani Category: Social Post / Real-time Response
Ice Dog Sandwich
Agency: mcgarrybowen / Chicago
Client: Oscar Mayer Category: Social Post / Real-time Response
-60% culture
Agency: BBDO Belgium / Brussels
Client: State of the Arts Category: Social Post / Real-time Response
Smells Like Inequality
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client: Canadian Women's Foundation Category: Social Post / Single
We All Can Take Care
Agency: Ogilvy Brasil / São Paulo
Client: Hasbro Category: Social Post / Single
Fix The World
Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London
Client: Snickers Category: Social Post / Single
Safer Kids
Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client: UNICEF Philippines Category: Social Post / Single