The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Out of Home / Single
Acceptance Street Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Out of Home / Single
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Digital Design
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Data Visualization / Static or Dynamic
-60% culture Agency: BBDO Belgium / Brussels Client: State of the Arts Category: Data Visualization / Static or Dynamic
Printed by Parkinson's Agency: Innocean Worldwide Europe GmbH / Berlin + MediaMonks / Amsterdam + Charité- Universitätsmedizin / Berlin Client: Charité – University Hospital Berlin Category: Data Visualization / Static or Dynamic
Pour Perfectly Agency: Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto Client: Kraft Heinz Canada Category: Packaging / Specialty
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging / Specialty
A brand refresh for the world's most popular OS. Agency: Huge / Brooklyn + Google / NYC Client: Android Category: Branding / Rebranding
Minnesota Twins 2019 Campaign Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Craft / Art Direction
Margaret by Moonlight Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Craft / Art Direction
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Never Standing Still Agency: Design Army / Washington Client: Hong Kong Ballet Category: Craft / Art Direction
Mori Building Brand movie DESIGNING TOKYO Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: Mori Building Co., Ltd. Category: Moving Image / Single
Opening Film. Apple Event March 2019 launching Apple TV+ Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Moving Image / Single
"SHISEIDO KARAKUSA" Agency: Shiseido Company, Limited / Tokyo, Japan + DENTSU INC. / Tokyo, Japan + Hakuten Corporation / Tokyo, Japan + DENTSU LIVE INC. / Tokyo, Japan Client: Shiseido Company, Limited Category: Branding / Identity System
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Promotional / Booklets & Brochures
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Editorial / Books
Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Editorial / Books
Mr Swan Agency: Ogilvy / London Client: Sipsmith Category: Craft / Animation
Hankograph Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku Client: Wild Aid Category: Craft / Animation
Wonderful Tools Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Craft / Animation
The History of 'La Cerveza Más Fina' Agency: Observatory / Los Angeles + Nexus Studios / London Client: Ab InBev / México Category: Craft / Animation
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Spatial Design / Experiential & Immersive
The Toxic Flag Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut Client: The Waste Management Coalition and Greenpeace Category: Spatial Design / Experiential & Immersive
Lolli: The Exhibit Nobody Wants to Talk About Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto Client: Canadian Centre for Child Protection Category: Spatial Design / Experiential & Immersive
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Branding / Branded Item
Ugly Gerry Agency: Leo Burnett / Chicago Client: RepresentUs Category: Typography / Typeface Design
Focus Lines Agency: FamousGrey / Dilbeek + Ministerio de transporte y obras públicas / Quito Client: Ministerio de transporte y obras públicas Category: Spatial Design / Wayfinding
Acceptance Street Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Branding / Corporate Communications
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Design
7:1 Furniture Collection Agency: BBDO BANGKOK / Bangkok Client: Homepro Category: Innovation in Design
WoManikin: Designed to Save Women's Lives Agency: JOAN Creative / New York Client: JOAN Creative/United State of Women Category: Innovation in Design
Last Straw Agency: Isobar Mexico / Mexico City Client: Son de Miel Category: Innovation in Design
Margaret by Moonlight Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Design
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Promotional / Collateral Items
Embarrassing Plastic Bags Agency: Rethink / Vancouver/Toronto/Montreal Client: East West Market Category: Promotional / Collateral Items
The Book That Grew Agency: Rothco, part of Accenture Interactive / Dublin Client: AIB Category: Craft / Printing & Paper Craft
Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Craft / Printing & Paper Craft
The Edible Sushi Omamori Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Printing & Paper Craft
Mac Pro Packaging Agency: Apple / Cupertino Client: Apple Category: Craft / Printing & Paper Craft
The Legacy Project Agency: Ogilvy / Gurgaon + Ogilvy / Mumbai Client: Pernod Ricard India Pvt. Ltd. Category: Craft / Illustration
Making Impossible Possible Agency: Jones Knowles Ritchie / London Client: Courtney Tulloch Category: Typography / Dynamic / In Motion
The 9'58 Biography Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo Client: PUMA Brasil Category: Typography / Dynamic / In Motion
Pocky THE GIFT Agency: DENTSU INC. / Tokyo Client: Ezaki Glico Co., Ltd. Category: Packaging / Mass-market
STONEBRICK Agency: ESTABLISHED / New York Client: Brand Strategy Division, Emart Inc. Category: Packaging / Mass-market
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Promotional / Print Advertisements
Out and Proud Classified Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Promotional / Print Advertisements

2020 Design Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Design

OS_DE20_001G

2020 Design Silver Pencil

Cheil / London + CYLNDR / London

Samsung

Samsung Folding Piccadilly

Out of Home / Single

OS_DE20_026S

2020 Design Bronze Pencil

Mastercard / Purchase + McCann / New York

Mastercard

Acceptance Street

Out of Home / Single

OS_DE20_027B

2020 Design Bronze Pencil

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Digital Design

OS_DE20_025B

2020 Design Gold Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Data Visualization / Static or Dynamic

OS_DE20_022G

2020 Design Silver Pencil

BBDO Belgium / Brussels

State of the Arts

-60% culture

Data Visualization / Static or Dynamic

OS_DE20_023S

2020 Design Bronze Pencil

Innocean Worldwide Europe GmbH / Berlin + MediaMonks / Amsterdam + Charité- Universitätsmedizin / Berlin

Charité – University Hospital Berlin

Printed by Parkinson's

Data Visualization / Static or Dynamic

OS_DE20_024B

2020 Design Gold Pencil

Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto

Kraft Heinz Canada

Pour Perfectly

Packaging / Specialty

OS_DE20_020G

2020 Design Bronze Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Packaging / Specialty

OS_DE20_021B

2020 Design Bronze Pencil

Huge / Brooklyn + Google / NYC

Android

A brand refresh for the world's most popular OS.

Branding / Rebranding

OS_DE20_004B

2020 Design Gold Pencil

Carmichael Lynch / Minneapolis

Minnesota Twins

Minnesota Twins 2019 Campaign

Craft / Art Direction

OS_DE20_043G

2020 Design Silver Pencil

Google Creative Lab / New York + Google / New York

Google

Margaret by Moonlight

Craft / Art Direction

OS_DE20_044S

2020 Design Silver Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Craft / Art Direction

OS_DE20_045S

2020 Design Bronze Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Craft / Art Direction

OS_DE20_046B

2020 Design Bronze Pencil

Design Army / Washington

Hong Kong Ballet

Never Standing Still

Craft / Art Direction

OS_DE20_047B

2020 Design Gold Pencil

Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo

Mori Building Co., Ltd.

Mori Building Brand movie DESIGNING TOKYO

Moving Image / Single

OS_DE20_039G

2020 Design Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles

Apple

Opening Film. Apple Event March 2019 launching Apple TV+

Moving Image / Single

OS_DE20_040B

2020 Design Bronze Pencil

Shiseido Company, Limited / Tokyo, Japan + DENTSU INC. / Tokyo, Japan + Hakuten Corporation / Tokyo, Japan + DENTSU LIVE INC. / Tokyo, Japan

Shiseido Company, Limited

"SHISEIDO KARAKUSA"

Branding / Identity System

OS_DE20_003B

2020 Design Bronze Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Promotional / Booklets & Brochures

OS_DE20_015B

2020 Design Gold Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Editorial / Books

OS_DE20_006G

2020 Design Silver Pencil

SERVICEPLAN GERMANY / Munich

METER Group Inc.

Made in Fukushima. The Book.

Editorial / Books

OS_DE20_007S

2020 Design Gold Pencil

Ogilvy / London

Sipsmith

Mr Swan

Craft / Animation

OS_DE20_052G

2020 Design Gold Pencil

GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku

Wild Aid

Hankograph

Craft / Animation

OS_DE20_053G

2020 Design Silver Pencil

TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles

Apple

Wonderful Tools

Craft / Animation

OS_DE20_054S

2020 Design Bronze Pencil

Observatory / Los Angeles + Nexus Studios / London

Ab InBev / México

The History of 'La Cerveza Más Fina'

Craft / Animation

OS_DE20_055B

2020 Design Gold Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Spatial Design / Experiential & Immersive

OS_DE20_034G

2020 Design Gold Pencil

Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut

The Waste Management Coalition and Greenpeace

The Toxic Flag

Spatial Design / Experiential & Immersive

OS_DE20_035G

2020 Design Silver Pencil

No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto

Canadian Centre for Child Protection

Lolli: The Exhibit Nobody Wants to Talk About

Spatial Design / Experiential & Immersive

OS_DE20_036S

2020 Design Silver Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Branding / Branded Item

OS_DE20_002S

2020 Design Silver Pencil

Leo Burnett / Chicago

RepresentUs

Ugly Gerry

Typography / Typeface Design

OS_DE20_008S

2020 Design Gold Pencil

FamousGrey / Dilbeek + Ministerio de transporte y obras públicas / Quito

Ministerio de transporte y obras públicas

Focus Lines

Spatial Design / Wayfinding

OS_DE20_038G

2020 Design Bronze Pencil

Mastercard / Purchase + McCann / New York

Mastercard

Acceptance Street

Branding / Corporate Communications

OS_DE20_005B

2020 Design Gold Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Innovation in Design

OS_DE20_060G

2020 Design Silver Pencil

BBDO BANGKOK / Bangkok

Homepro

7:1 Furniture Collection

Innovation in Design

OS_DE20_061S

2020 Design Silver Pencil

JOAN Creative / New York

JOAN Creative/United State of Women

WoManikin: Designed to Save Women's Lives

Innovation in Design

OS_DE20_062S

2020 Design Silver Pencil

Isobar Mexico / Mexico City

Son de Miel

Last Straw

Innovation in Design

OS_DE20_063S

2020 Design Bronze Pencil

Google Creative Lab / New York + Google / New York

Google

Margaret by Moonlight

Innovation in Design

OS_DE20_064B

2020 Design Gold Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Promotional / Collateral Items

OS_DE20_016G

2020 Design Silver Pencil

Rethink / Vancouver/Toronto/Montreal

East West Market

Embarrassing Plastic Bags

Promotional / Collateral Items

OS_DE20_017S

2020 Design Gold Pencil

Rothco, part of Accenture Interactive / Dublin

AIB

The Book That Grew

Craft / Printing & Paper Craft

OS_DE20_056G

2020 Design Gold Pencil

SERVICEPLAN GERMANY / Munich

METER Group Inc.

Made in Fukushima. The Book.

Craft / Printing & Paper Craft

OS_DE20_057G

2020 Design Silver Pencil

Geometry Ogilvy Japan / Tokyo

JFOODO

The Edible Sushi Omamori

Craft / Printing & Paper Craft

OS_DE20_058S

2020 Design Bronze Pencil

Apple / Cupertino

Apple

Mac Pro Packaging

Craft / Printing & Paper Craft

OS_DE20_059B

2020 Design Bronze Pencil

Ogilvy / Gurgaon + Ogilvy / Mumbai

Pernod Ricard India Pvt. Ltd.

The Legacy Project

Craft / Illustration

OS_DE20_048B

2020 Design Bronze Pencil

Jones Knowles Ritchie / London

Courtney Tulloch

Making Impossible Possible

Typography / Dynamic / In Motion

OS_DE20_009B

2020 Design Bronze Pencil

BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo

PUMA Brasil

The 9'58 Biography

Typography / Dynamic / In Motion

OS_DE20_010B

2020 Design Gold Pencil

DENTSU INC. / Tokyo

Ezaki Glico Co., Ltd.

Pocky THE GIFT

Packaging / Mass-market

OS_DE20_018G

2020 Design Bronze Pencil

ESTABLISHED / New York

Brand Strategy Division, Emart Inc.

STONEBRICK

Packaging / Mass-market

OS_DE20_019B

2020 Design Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Promotional / Print Advertisements

OS_DE20_013G

2020 Design Bronze Pencil

FCBIndia Advertising LLP / Gurgaon

The Times Of India

Out and Proud Classified

Promotional / Print Advertisements

OS_DE20_014B

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