The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design
Mori Building Brand movie DESIGNING TOKYO Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: Mori Building Co., Ltd. Category: Moving Image / Single
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Data Visualization / Static or Dynamic
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Promotional / Print Advertisements
Minnesota Twins 2019 Campaign Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Craft / Art Direction
Mr Swan Agency: Ogilvy / London Client: Sipsmith Category: Craft / Animation
Hankograph Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku Client: Wild Aid Category: Craft / Animation
Pocky THE GIFT Agency: DENTSU INC. / Tokyo Client: Ezaki Glico Co., Ltd. Category: Packaging / Mass-market
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Editorial / Books
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Spatial Design / Experiential & Immersive
The Toxic Flag Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut Client: The Waste Management Coalition and Greenpeace Category: Spatial Design / Experiential & Immersive
The Book That Grew Agency: Rothco, part of Accenture Interactive / Dublin Client: AIB Category: Craft / Printing & Paper Craft
Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Craft / Printing & Paper Craft
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Out of Home / Series
Bushe outdoor Agency: Suprematika / Moscow + Bushe / Saint Petersburg Client: Bushe Category: Out of Home / Series
The Impactful Reminder Agency: Sid Lee / Montreal Client: Vision Zero Project and the City of Montreal Category: Out of Home / Brand Installations
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Design
Focus Lines Agency: FamousGrey / Dilbeek + Ministerio de transporte y obras públicas / Quito Client: Ministerio de transporte y obras públicas Category: Spatial Design / Wayfinding
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Promotional / Collateral Items
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Promotional / Posters - Series
Minnesota Twins 2019 Campaign Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Moving Image / Series
Pour Perfectly Agency: Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto Client: Kraft Heinz Canada Category: Packaging / Specialty

2020 Design Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Design

OS_DE20_001G

2020 Design Gold Pencil

Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo

Mori Building Co., Ltd.

Mori Building Brand movie DESIGNING TOKYO

Moving Image / Single

OS_DE20_039G

2020 Design Gold Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Data Visualization / Static or Dynamic

OS_DE20_022G

2020 Design Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Promotional / Print Advertisements

OS_DE20_013G

2020 Design Gold Pencil

Carmichael Lynch / Minneapolis

Minnesota Twins

Minnesota Twins 2019 Campaign

Craft / Art Direction

OS_DE20_043G

2020 Design Gold Pencil

Ogilvy / London

Sipsmith

Mr Swan

Craft / Animation

OS_DE20_052G

2020 Design Gold Pencil

GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku

Wild Aid

Hankograph

Craft / Animation

OS_DE20_053G

2020 Design Gold Pencil

DENTSU INC. / Tokyo

Ezaki Glico Co., Ltd.

Pocky THE GIFT

Packaging / Mass-market

OS_DE20_018G

2020 Design Gold Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Editorial / Books

OS_DE20_006G

2020 Design Gold Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Spatial Design / Experiential & Immersive

OS_DE20_034G

2020 Design Gold Pencil

Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut

The Waste Management Coalition and Greenpeace

The Toxic Flag

Spatial Design / Experiential & Immersive

OS_DE20_035G

2020 Design Gold Pencil

Rothco, part of Accenture Interactive / Dublin

AIB

The Book That Grew

Craft / Printing & Paper Craft

OS_DE20_056G

2020 Design Gold Pencil

SERVICEPLAN GERMANY / Munich

METER Group Inc.

Made in Fukushima. The Book.

Craft / Printing & Paper Craft

OS_DE20_057G

2020 Design Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Out of Home / Series

OS_DE20_028G

2020 Design Gold Pencil

Suprematika / Moscow + Bushe / Saint Petersburg

Bushe

Bushe outdoor

Out of Home / Series

OS_DE20_029G

2020 Design Gold Pencil

Sid Lee / Montreal

Vision Zero Project and the City of Montreal

The Impactful Reminder

Out of Home / Brand Installations

OS_DE20_032G

2020 Design Gold Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Innovation in Design

OS_DE20_060G

2020 Design Gold Pencil

FamousGrey / Dilbeek + Ministerio de transporte y obras públicas / Quito

Ministerio de transporte y obras públicas

Focus Lines

Spatial Design / Wayfinding

OS_DE20_038G

2020 Design Gold Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Promotional / Collateral Items

OS_DE20_016G

2020 Design Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Promotional / Posters - Series

OS_DE20_011G

2020 Design Gold Pencil

Carmichael Lynch / Minneapolis

Minnesota Twins

Minnesota Twins 2019 Campaign

Moving Image / Series

OS_DE20_041G

2020 Design Gold Pencil

Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto

Kraft Heinz Canada

Pour Perfectly

Packaging / Specialty

OS_DE20_020G

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