The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Innovation in Design
Pocky THE GIFT
Agency: DENTSU INC. / Tokyo
Client: Ezaki Glico Co., Ltd. Category: Packaging / Mass-market
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Innovation in Design
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Editorial / Books
Pour Perfectly
Agency: Rethink + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto
Client: Kraft Heinz Canada Category: Packaging / Specialty
The Impactful Reminder
Agency: Sid Lee / Montreal
Client: Vision Zero Project and the City of Montreal Category: Out of Home / Brand Installations
Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd. Category: Moving Image / Single
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Promotional / Print Advertisements
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Promotional / Posters - Series
Hankograph
Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku
Client: Wild Aid Category: Craft / Animation
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Out of Home / Series
Bushe outdoor
Agency: Suprematika / Moscow + Bushe / Saint Petersburg
Client: Bushe Category: Out of Home / Series
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Minnesota Twins Category: Moving Image / Series
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Minnesota Twins Category: Craft / Art Direction
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Spatial Design / Experiential & Immersive
The Toxic Flag
Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut
Client: The Waste Management Coalition and Greenpeace Category: Spatial Design / Experiential & Immersive
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin
Client: AIB Category: Craft / Printing & Paper Craft
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Craft / Printing & Paper Craft
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Promotional / Collateral Items
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Data Visualization / Static or Dynamic
Focus Lines
Agency: FamousGrey / Dilbeek + Ministerio de transporte y obras públicas / Quito
Client: Ministerio de transporte y obras públicas Category: Spatial Design / Wayfinding
WoManikin: Designed to Save Women's Lives
Agency: JOAN Creative / New York
Client: JOAN Creative/United State of Women Category: Innovation in Design
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Editorial / Books
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Branding / Branded Item
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London
Client: Samsung Category: Out of Home / Single
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Animation
The Truth Is Local
Agency: The New York Times / New York + Local Projects / New York
Client: The New York Times Category: Out of Home / Series
BBC 2 iDents
Agency: BBC Creative / London + Superunion / London
Client: BBC Creative Category: Moving Image / Series
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Craft / Art Direction
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
Lolli: The Exhibit Nobody Wants to Talk About
Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto
Client: Canadian Centre for Child Protection Category: Spatial Design / Experiential & Immersive
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Photography
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO Category: Craft / Printing & Paper Craft
Embarrassing Plastic Bags
Agency: Rethink
Client: East West Market Category: Promotional / Collateral Items
-60% culture
Agency: BBDO Belgium / Brussels
Client: State of the Arts Category: Data Visualization / Static or Dynamic
STONEBRICK
Agency: ESTABLISHED / New York
Client: Brand Strategy Division, Emart Inc. Category: Packaging / Mass-market
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Innovation in Design
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Packaging / Specialty
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Digital Design
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard Category: Branding / Corporate Communications
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client: Help for Heroes Category: Out of Home / Brand Installations
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Moving Image / Single
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India Category: Promotional / Print Advertisements
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Minnesota Twins Category: Promotional / Posters - Series
A brand refresh for the world's most popular OS.
Agency: Huge / Brooklyn + Google / NYC
Client: Android Category: Branding / Rebranding
Award:
2020 Design Best of Discipline Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Design
Annual ID:
OS_DE20_001G
Award:
2020 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Ezaki Glico Co., Ltd.
Title:
Pocky THE GIFT
Category:
Packaging / Mass-market
Annual ID:
OS_DE20_018G
Award:
2020 Design Gold Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Design
Annual ID:
OS_DE20_001G
Award:
2020 Design Gold Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Innovation in Design
Annual ID:
OS_DE20_060G
Award:
2020 Design Gold Pencil
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Editorial / Books
Annual ID:
OS_DE20_006G
Award:
2020 Design Gold Pencil
Agency:
Rethink + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto
Client:
Kraft Heinz Canada
Title:
Pour Perfectly
Category:
Packaging / Specialty
Annual ID:
OS_DE20_020G
Award:
2020 Design Gold Pencil
Agency:
Sid Lee / Montreal
Client:
Vision Zero Project and the City of Montreal
Title:
The Impactful Reminder
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_032G
Award:
2020 Design Gold Pencil
Agency:
Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
Mori Building Co., Ltd.
Title:
Mori Building Brand movie DESIGNING TOKYO
Category:
Moving Image / Single
Annual ID:
OS_DE20_039G
Award:
2020 Design Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Promotional / Print Advertisements
Annual ID:
OS_DE20_013G
Award:
2020 Design Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_011G
Award:
2020 Design Gold Pencil
Agency:
Ogilvy / London
Client:
Sipsmith
Title:
Mr Swan
Category:
Craft / Animation
Annual ID:
OS_DE20_052G
Award:
2020 Design Gold Pencil
Agency:
GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku
Client:
Wild Aid
Title:
Hankograph
Category:
Craft / Animation
Annual ID:
OS_DE20_053G
Award:
2020 Design Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Out of Home / Series
Annual ID:
OS_DE20_028G
Award:
2020 Design Gold Pencil
Agency:
Suprematika / Moscow + Bushe / Saint Petersburg
Client:
Bushe
Title:
Bushe outdoor
Category:
Out of Home / Series
Annual ID:
OS_DE20_029G
Award:
2020 Design Gold Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Moving Image / Series
Annual ID:
OS_DE20_041G
Award:
2020 Design Gold Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Craft / Art Direction
Annual ID:
OS_DE20_043G
Award:
2020 Design Gold Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_034G
Award:
2020 Design Gold Pencil
Agency:
Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut
Client:
The Waste Management Coalition and Greenpeace
Title:
The Toxic Flag
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_035G
Award:
2020 Design Gold Pencil
Agency:
Rothco, part of Accenture Interactive / Dublin
Client:
AIB
Title:
The Book That Grew
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_056G
Award:
2020 Design Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_057G
Award:
2020 Design Gold Pencil
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_016G
Award:
2020 Design Gold Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_022G
Award:
2020 Design Gold Pencil
Agency:
FamousGrey / Dilbeek + Ministerio de transporte y obras públicas / Quito
Client:
Ministerio de transporte y obras públicas
Title:
Focus Lines
Category:
Spatial Design / Wayfinding
Annual ID:
OS_DE20_038G
Award:
2020 Design Silver Pencil
Agency:
BBDO / Bangkok
Client:
Homepro
Title:
7:1 Furniture Collection
Category:
Innovation in Design
Annual ID:
OS_DE20_061S
Award:
2020 Design Silver Pencil
Agency:
JOAN Creative / New York
Client:
JOAN Creative/United State of Women
Title:
WoManikin: Designed to Save Women's Lives
Category:
Innovation in Design
Annual ID:
OS_DE20_062S
Award:
2020 Design Silver Pencil
Agency:
Isobar Mexico / Mexico City
Client:
Son de Miel
Title:
Last Straw
Category:
Innovation in Design
Annual ID:
OS_DE20_063S
Award:
2020 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Editorial / Books
Annual ID:
OS_DE20_007S
Award:
2020 Design Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Typography / Typeface Design
Annual ID:
OS_DE20_008S
Award:
2020 Design Silver Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Branding / Branded Item
Annual ID:
OS_DE20_002S
Award:
2020 Design Silver Pencil
Agency:
Cheil / London + CYLNDR / London
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Out of Home / Single
Annual ID:
OS_DE20_026S
Award:
2020 Design Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Wonderful Tools
Category:
Craft / Animation
Annual ID:
OS_DE20_054S
Award:
2020 Design Silver Pencil
Agency:
The New York Times / New York + Local Projects / New York
Client:
The New York Times
Title:
The Truth Is Local
Category:
Out of Home / Series
Annual ID:
OS_DE20_030S
Award:
2020 Design Silver Pencil
Agency:
BBC Creative / London + Superunion / London
Client:
BBC Creative
Title:
BBC 2 iDents
Category:
Moving Image / Series
Annual ID:
OS_DE20_042S
Award:
2020 Design Silver Pencil
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Margaret by Moonlight
Category:
Craft / Art Direction
Annual ID:
OS_DE20_044S
Award:
2020 Design Silver Pencil
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Art Direction
Annual ID:
OS_DE20_045S
Award:
2020 Design Silver Pencil
Agency:
No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto
Client:
Canadian Centre for Child Protection
Title:
Lolli: The Exhibit Nobody Wants to Talk About
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_036S
Award:
2020 Design Silver Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Photography
Annual ID:
OS_DE20_049S
Award:
2020 Design Silver Pencil
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_058S
Award:
2020 Design Silver Pencil
Agency:
Rethink
Client:
East West Market
Title:
Embarrassing Plastic Bags
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_017S
Award:
2020 Design Silver Pencil
Agency:
BBDO Belgium / Brussels
Client:
State of the Arts
Title:
-60% culture
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_023S
Award:
2020 Design Bronze Pencil
Agency:
ESTABLISHED / New York
Client:
Brand Strategy Division, Emart Inc.
Title:
STONEBRICK
Category:
Packaging / Mass-market
Annual ID:
OS_DE20_019B
Award:
2020 Design Bronze Pencil
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Margaret by Moonlight
Category:
Innovation in Design
Annual ID:
OS_DE20_064B
Award:
2020 Design Bronze Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Packaging / Specialty
Annual ID:
OS_DE20_021B
Award:
2020 Design Bronze Pencil
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Digital Design
Annual ID:
OS_DE20_025B
Award:
2020 Design Bronze Pencil
Agency:
Mastercard / Purchase + McCann / New York
Client:
Mastercard
Title:
Acceptance Street
Category:
Branding / Corporate Communications
Annual ID:
OS_DE20_005B
Award:
2020 Design Bronze Pencil
Agency:
McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client:
Help for Heroes
Title:
40,000 Strong
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_033B
Award:
2020 Design Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Moving Image / Single
Annual ID:
OS_DE20_040B
Award:
2020 Design Bronze Pencil
Agency:
FCBIndia Advertising LLP / Gurgaon
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Promotional / Print Advertisements
Annual ID:
OS_DE20_014B
Award:
2020 Design Bronze Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_012B
Award:
2020 Design Bronze Pencil
Agency:
Huge / Brooklyn + Google / NYC
Client:
Android
Title:
A brand refresh for the world's most popular OS.
Category:
Branding / Rebranding
Annual ID:
OS_DE20_004B
