The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Packaging / Specialty
STONEBRICK
Agency: ESTABLISHED / New York
Client: Brand Strategy Division, Emart Inc. Category: Packaging / Mass-market
The first house built by data
Agency: Ogilvy / Germany + House Financing Bank / Schwaebisch Hall
Client: House Financing Bank Schwaebisch Hall Category: Spatial Design / Architecture
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard Category: Branding / Corporate Communications
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Digital Design
Making Impossible Possible
Agency: Jones Knowles Ritchie / London
Client: Courtney Tulloch Category: Typography / Dynamic / In Motion
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client: PUMA Brasil Category: Typography / Dynamic / In Motion
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Minnesota Twins Category: Promotional / Posters - Series
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Moving Image / Single
The History of 'La Cerveza Más Fina'
Agency: Observatory / Los Angeles + Nexus Studios / London
Client: Ab InBev / México Category: Craft / Animation
Printed by Parkinson's
Agency: INNOCEAN Worldwide Europe / Berlin + MediaMonks / Amsterdam + Charit
Client: Charité – University Hospital Berlin Category: Data Visualization / Static or Dynamic
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Out of Home / Series
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Innovation in Design
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard Category: Out of Home / Single
A brand refresh for the world's most popular OS.
Agency: Huge / Brooklyn + Google / NYC
Client: Android Category: Branding / Logo
The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client: Daiki Angel Help inc. Category: Branding / Logo
GG Möbel – Legacy of Mastery continued
Agency: ANTI / Group
Client: GG Möbel Category: Branding / Logo
Inside Muses
Agency: Toby Ng Design / Hong Kong
Client: K11 MUSEA Category: Promotional / Booklets & Brochures
2019 UABB Brand Promotion Identity
Agency: another design / Guangzhou
Client: Shenzhen Biennale of Urbanism\Architecture Organizing Committee Office Category: Branding / Identity System
Andbox Identity System
Agency: Mother Design / New York + Andbox / New York
Client: Andbox Category: Branding / Identity System
A brand refresh for the world's most popular OS.
Agency: Huge / Brooklyn + Google / NYC
Client: Android Category: Branding / Identity System
Bodily Identity System
Agency: Mother Design / New York + Bodily / New York
Client: Bodily Category: Branding / Identity System
An Identity that Unites Oslo
Agency: Creuna Norway / Oslo
Client: City of Oslo Category: Branding / Identity System
CN100 - A Moving Celebration
Agency: Sid Lee / Montreal
Client: CN Category: Branding / Identity System
Pocky THE GIFT
Agency: DENTSU INC. / Tokyo
Client: Ezaki Glico Co., Ltd. Category: Branding / Identity System
Guta Cafe Rebranding
Agency: M-N Associates / Ho Chi Minh City
Client: Guta Cafe Vietnam Category: Branding / Identity System
Bauhaus 100: Manifest of Practice in Taiwan
Agency: ken-tsai Lee/Taiwan TECH / Tapei City
Client: National Taiwan University of Science and Technology Category: Branding / Identity System
Rosette Face Wash Pasta
Agency: Hakuhodo Inc. / Tokyo
Client: ROSETTE Co.,Ltd. Category: Branding / Identity System
SP50 - BORN INTEGRATED
Agency: SERVICEPLAN GERMANY / Munich
Client: SERVICEPLAN GROUP Category: Branding / Identity System
S/PARK
Agency: SHISEIDO CO., LTD. / Tokyo + Kontrapunkt Japan / Tokyo + nanou inc. / Tokyo
Client: SHISEIDO Category: Branding / Identity System
The Carbonation
Agency: .Oddity Studio / Hong Kong
Client: The Carbonation Category: Branding / Identity System
The History of 'La Cerveza Más Fina'
Agency: Observatory / Los Angeles + Nexus Studios / London
Client: Ab InBev / México Category: Craft / Art Direction
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Art Direction
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Craft / Art Direction
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client: Die Kulturellen Erben e.V. Berlin Category: Craft / Art Direction
The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Japan Para Table Tennis Association Category: Craft / Art Direction
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO Category: Craft / Art Direction
Edchup
Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London
Client: Kraft Heinz Category: Craft / Art Direction
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Craft / Art Direction
The Last Mile
Agency: Johannes Leonardo / New York City + Volkswagen North America / Herndon + Nexus Studios / London
Client: Volkswagen North America Category: Craft / Art Direction
A Night At... The Louvre
Agency: Amplify / London
Client: Airbnb Category: Out of Home / Brand Installations
The Bush 2020
Agency: Flamingo / New York
Client: Flamingo Category: Out of Home / Brand Installations
Award:
2020 Design Bronze Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Packaging / Specialty
Annual ID:
OS_DE20_021B
Award:
2020 Design Bronze Pencil
Agency:
ESTABLISHED / New York
Client:
Brand Strategy Division, Emart Inc.
Title:
STONEBRICK
Category:
Packaging / Mass-market
Annual ID:
OS_DE20_019B
Award:
2020 Design Bronze Pencil
Agency:
Ogilvy / Germany + House Financing Bank / Schwaebisch Hall
Client:
House Financing Bank Schwaebisch Hall
Title:
The first house built by data
Category:
Spatial Design / Architecture
Annual ID:
OS_DE20_037B
Award:
2020 Design Bronze Pencil
Agency:
Mastercard / Purchase + McCann / New York
Client:
Mastercard
Title:
Acceptance Street
Category:
Branding / Corporate Communications
Annual ID:
OS_DE20_005B
Award:
2020 Design Bronze Pencil
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Digital Design
Annual ID:
OS_DE20_025B
Award:
2020 Design Bronze Pencil
Agency:
Jones Knowles Ritchie / London
Client:
Courtney Tulloch
Title:
Making Impossible Possible
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE20_009B
Award:
2020 Design Bronze Pencil
Agency:
BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE20_010B
Award:
2020 Design Bronze Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_012B
Award:
2020 Design Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Moving Image / Single
Annual ID:
OS_DE20_040B
Award:
2020 Design Bronze Pencil
Agency:
Observatory / Los Angeles + Nexus Studios / London
Client:
Ab InBev / México
Title:
The History of 'La Cerveza Más Fina'
Category:
Craft / Animation
Annual ID:
OS_DE20_055B
Award:
2020 Design Bronze Pencil
Agency:
INNOCEAN Worldwide Europe / Berlin + MediaMonks / Amsterdam + Charit
Client:
Charité – University Hospital Berlin
Title:
Printed by Parkinson's
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_024B
Award:
2020 Design Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Out of Home / Series
Annual ID:
OS_DE20_031B
Award:
2020 Design Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Mac Pro Packaging
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_059B
Award:
2020 Design Bronze Pencil
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Margaret by Moonlight
Category:
Innovation in Design
Annual ID:
OS_DE20_064B
Award:
2020 Design Bronze Pencil
Agency:
Mastercard / Purchase + McCann / New York
Client:
Mastercard
Title:
Acceptance Street
Category:
Out of Home / Single
Annual ID:
OS_DE20_027B
Award:
2020 Design Merit Award
Agency:
Huge / Brooklyn + Google / NYC
Client:
Android
Title:
A brand refresh for the world's most popular OS.
Category:
Branding / Logo
Annual ID:
OS_DE20_065M
Award:
2020 Design Merit Award
Agency:
Kind / Bergen
Client:
Austevoll Seaweed
Title:
Flyt Seaweed
Category:
Branding / Logo
Annual ID:
OS_DE20_066M
Award:
2020 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client:
Daiki Angel Help inc.
Title:
The Restaurant of Mistaken Orders
Category:
Branding / Logo
Annual ID:
OS_DE20_067M
Award:
2020 Design Merit Award
Agency:
ANTI / Group
Client:
GG Möbel
Title:
GG Möbel – Legacy of Mastery continued
Category:
Branding / Logo
Annual ID:
OS_DE20_068M
Award:
2020 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
SHENZHEN FASHION WEEK
Title:
Forge Ahead
Category:
Branding / Logo
Annual ID:
OS_DE20_069M
Award:
2020 Design Merit Award
Agency:
TBWA\ / Istanbul
Client:
Theatre Hours
Title:
Acting Identity
Category:
Branding / Logo
Annual ID:
OS_DE20_070M
Award:
2020 Design Merit Award
Agency:
Toby Ng Design / Hong Kong
Client:
K11 MUSEA
Title:
Inside Muses
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE20_119M
Award:
2020 Design Merit Award
Agency:
another design / Guangzhou
Client:
Shenzhen Biennale of Urbanism\Architecture Organizing Committee Office
Title:
2019 UABB Brand Promotion Identity
Category:
Branding / Identity System
Annual ID:
OS_DE20_073M
Award:
2020 Design Merit Award
Agency:
Mother Design / New York + Andbox / New York
Client:
Andbox
Title:
Andbox Identity System
Category:
Branding / Identity System
Annual ID:
OS_DE20_074M
Award:
2020 Design Merit Award
Agency:
Huge / Brooklyn + Google / NYC
Client:
Android
Title:
A brand refresh for the world's most popular OS.
Category:
Branding / Identity System
Annual ID:
OS_DE20_075M
Award:
2020 Design Merit Award
Agency:
Mother Design / New York + Bodily / New York
Client:
Bodily
Title:
Bodily Identity System
Category:
Branding / Identity System
Annual ID:
OS_DE20_076M
Award:
2020 Design Merit Award
Agency:
Creuna Norway / Oslo
Client:
City of Oslo
Title:
An Identity that Unites Oslo
Category:
Branding / Identity System
Annual ID:
OS_DE20_077M
Award:
2020 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
CN
Title:
CN100 - A Moving Celebration
Category:
Branding / Identity System
Annual ID:
OS_DE20_078M
Award:
2020 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Ezaki Glico Co., Ltd.
Title:
Pocky THE GIFT
Category:
Branding / Identity System
Annual ID:
OS_DE20_079M
Award:
2020 Design Merit Award
Agency:
M-N Associates / Ho Chi Minh City
Client:
Guta Cafe Vietnam
Title:
Guta Cafe Rebranding
Category:
Branding / Identity System
Annual ID:
OS_DE20_080M
Award:
2020 Design Merit Award
Agency:
ken-tsai Lee/Taiwan TECH / Tapei City
Client:
National Taiwan University of Science and Technology
Title:
Bauhaus 100: Manifest of Practice in Taiwan
Category:
Branding / Identity System
Annual ID:
OS_DE20_081M
Award:
2020 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
ROSETTE Co.,Ltd.
Title:
Rosette Face Wash Pasta
Category:
Branding / Identity System
Annual ID:
OS_DE20_082M
Award:
2020 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
SERVICEPLAN GROUP
Title:
SP50 - BORN INTEGRATED
Category:
Branding / Identity System
Annual ID:
OS_DE20_083M
Award:
2020 Design Merit Award
Agency:
SHISEIDO CO., LTD. / Tokyo + Kontrapunkt Japan / Tokyo + nanou inc. / Tokyo
Client:
SHISEIDO
Title:
S/PARK
Category:
Branding / Identity System
Annual ID:
OS_DE20_084M
Award:
2020 Design Merit Award
Agency:
.Oddity Studio / Hong Kong
Client:
The Carbonation
Title:
The Carbonation
Category:
Branding / Identity System
Annual ID:
OS_DE20_085M
Award:
2020 Design Merit Award
Agency:
ANTI / Group
Client:
Visit Bergen
Title:
Bergen
Category:
Branding / Identity System
Annual ID:
OS_DE20_086M
Award:
2020 Design Merit Award
Agency:
Observatory / Los Angeles + Nexus Studios / London
Client:
Ab InBev / México
Title:
The History of 'La Cerveza Más Fina'
Category:
Craft / Art Direction
Annual ID:
OS_DE20_187M
Award:
2020 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Craft / Art Direction
Annual ID:
OS_DE20_188M
Award:
2020 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Art Direction
Annual ID:
OS_DE20_189M
Award:
2020 Design Merit Award
Agency:
Shackleton / Madrid
Client:
Correos
Title:
Protest Stamps
Category:
Craft / Art Direction
Annual ID:
OS_DE20_190M
Award:
2020 Design Merit Award
Agency:
HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Craft / Art Direction
Annual ID:
OS_DE20_191M
Award:
2020 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
Japan Para Table Tennis Association
Title:
The Most Challenging Pingpong Table
Category:
Craft / Art Direction
Annual ID:
OS_DE20_192M
Award:
2020 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Craft / Art Direction
Annual ID:
OS_DE20_193M
Award:
2020 Design Merit Award
Agency:
DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London
Client:
Kraft Heinz
Title:
Edchup
Category:
Craft / Art Direction
Annual ID:
OS_DE20_194M
Award:
2020 Design Merit Award
Agency:
RT / Moscow
Client:
RT
Title:
#Romanovs100 AR Photo Album
Category:
Craft / Art Direction
Annual ID:
OS_DE20_195M
Award:
2020 Design Merit Award
Agency:
DDB NY / New York
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Art Direction
Annual ID:
OS_DE20_196M
Award:
2020 Design Merit Award
Agency:
Johannes Leonardo / New York City + Volkswagen North America / Herndon + Nexus Studios / London
Client:
Volkswagen North America
Title:
The Last Mile
Category:
Craft / Art Direction
Annual ID:
OS_DE20_197M
Award:
2020 Design Merit Award
Agency:
Amplify / London
Client:
Airbnb
Title:
A Night At... The Louvre
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_160M
Award:
2020 Design Merit Award
Agency:
Flamingo / New York
Client:
Flamingo
Title:
The Bush 2020
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_161M
Award:
2020 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Apollo
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_162M