The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Innovation in Direct Marketing
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue Category: Innovation in Direct Marketing
Hot & Spicy (Season 2)
Agency: Ogilvy / Hong Kong
Client: KFC Hong Kong, Jardine Restaurant Group Category: Craft / Art Direction
Relay of Effort
Agency: DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Events / Stunts / Competitions
Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Online Advertising / Native Ads
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client: Basket Le Mag Category: Magazine / Campaign
The Dirtiest Porn Ever
Agency: Officer & Gentleman / Madrid
Client: Pornhub Category: Active Engagement
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Minnesota Twins Category: Promotional / Posters - Series
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Digital Experiential / Immersive Digital Spaces
#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client: HomeEquity Bank Category: Influencer Marketing / Single Channel
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Influencer Marketing / Single Channel
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Public Relations
The Bat
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Broadcast / Single
FlyNet - Father (75")
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Broadcast / Single
Railroad Ties
Agency: Weber Shandwick / New York
Client: Ancestry Category: Full Length Video / Single
Losing Lena
Agency: Clemenger BBDO / Sydney + Finch / Sydney + Facebook / Sydney + Clemenger PR / Melbourne
Client: Code Like A Girl Category: Full Length Video / Single
The Real Cost of Being UmZulu
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Use of Music
Motaur
Agency: Arnold Worldwide / Boston
Client: Progressive Insurance Category: Television & VOD / Short Form - Campaign
"SHISEIDO KARAKUSA"
Agency: Shiseido Company, Limited / Tokyo, Japan + DENTSU INC. / Tokyo, Japan + Hakuten Corporation / Tokyo, Japan + DENTSU LIVE INC. / Tokyo, Japan
Client: Shiseido Company, Limited Category: Branding / Identity System
The first house built by data
Agency: Ogilvy / Germany + House Financing Bank / Schwaebisch Hall
Client: House Financing Bank Schwaebisch Hall Category: Spatial Design / Architecture
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Print / Health & Wellness
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Art Direction
The Beatbox Catalogue
Agency: Artplan / São Paulo + Play It Again / São Paulo
Client: Etna Category: Use of Music / Original Music
The Real Cost
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Broadcast / Campaign
Save Our Libraries
Agency: TBWA\ Juniper Park / Toronto
Client: Save Our Libraries Category: Broadcast / Campaign
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Innovation in Design
Printed by Parkinson's
Agency: INNOCEAN Worldwide Europe / Berlin + MediaMonks / Amsterdam + Charit
Client: Charité – University Hospital Berlin Category: Data Visualization / Static or Dynamic
5B
Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles
Client: Johnson & Johnson Category: Branded Content
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Out of Home / Billboards & Transit
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung Category: Television & VOD / Short Form - Single
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil Category: Craft / Use of Technology
Sound of sea
Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Sea Shepherd France / Paris
Client: Sea Shepherd Category: Craft / Use of Technology
Maria's Message
Agency: Wunderman Thompson BA / CABA
Client: Movistar Category: Innovation in Mobile
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Stunts & Activations
#SnickersGate
Agency: CLM BBDO / Boulogne Billancourt
Client: MARS WRIGLEY Category: Stunts & Activations
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Stunts & Activations
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London
Client: Samsung Category: Visual & Audio Craft / Visual Effects
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Visual & Audio Craft / Visual Effects
Web of Infamy
Agency: 72andSunny / New York + Smirnoff / Global
Client: Smirnoff Category: Craft / Art Direction
Hulu Sellouts x NBA
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Social Post / Campaign
Hulu Sellouts x NFL
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Social Post / Campaign
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Digital / Web & Mobile